Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Marketing Insider Group

DECEMBER 21, 2020

Impersonal ads and digital experiences. We’re seeing a shift away from calendar-year budgets and planning in favor of short-term and more agile endeavors. You can put your organization on the right path by leaning into high-quality content, interactions, and experiences across multiple platforms with our 13-point checklist.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. There are obviously some shortcomings in your social media strategy that prevent you from getting customers. But is that enough? But don’t worry.

Social Media 96

Social Media Media Lead Ranking Lead Scoring 96

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 138

Social Media ROI Media Cross-Selling 138

Martech

MARCH 29, 2024

By not just focusing on getting things done faster but on delivering value faster, as measured by business outcomes, Huntington National Bank was able to increase loan application conversion rates and improve the customer experience. Help them and teach them how to plan and prioritize tactics that support strategy.

Planning 121

Planning Business Work Management Word of Mouth 121

Martech

MARCH 27, 2024

Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. We’re seeing a maturation of the space,” said IAB’s vice president, Experience Center, Zoe Soon, in her keynote address. The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. Image: IAB.

Advertising Agencies 111

Advertising Agencies Planning Mobile Advertising Budget Programs 111

Sprout Social

APRIL 17, 2024

Your team should be able to efficiently create, deploy and manage chatbots so they can focus on improving the user experience rather than navigating complex software. Multi-platform integration Customers engage with businesses online in many ways, such as through messaging apps, social media and websites.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Martech

JANUARY 9, 2024

And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. During the planning phase, research your customers and prospects to inform the kind of sessions and experiences to include in your event. Look at the data.

Optimization 116

Optimization Ideal Customer Profiles Customer Surveys Communities 116

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt. Join us today ! Mazlan Abbas IoT, GovTech, Smart Cities DV Abhang,C.P.M.,CPSM CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Work Management 52

Work Management Marketing Management Budget Programs Marketing AI 52

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 90

Social Media Media B2B Advertising Agencies 90

Oktopost

SEPTEMBER 26, 2022

When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies. The 5 biggest mistakes social media professionals make. Episode Summary.

Content 174

Content Youtube Social Media Planning 174

Thinkers360

MARCH 8, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

Convince & Convert

MARCH 7, 2024

In fact, over half of companies already have or plan to hire someone to oversee the use of AI. By leveraging a unified tech stack, teams can access real-time insights, streamline processes, and deliver customers a more cohesive and personalized experience throughout their journey. Robots aren’t replacing people yet.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Thinkers360

APRIL 20, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! 23 Simon Kriss Customer Experience Innovation Institute Contact Simon Kriss Score: 35.33 Join us today ! To find out more about how we calculate the rankings, please visit our article: Understanding the Thinkers360 Leaderboards.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

ClickZ

JULY 7, 2022

However, an influencer campaign planned by Penguin Teen unlocked the full sales potential of this novel. When Penguin Teen first joined the social platform in October 2019, it built its social media on meeting their readers wherever they were and communicating with them. It takes time to build up an audience on social media.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 59% say they have now made purchases on social media, almost four times as many as in 2021. Shoppers are splitting online and in-store purchases almost evenly.

Media 96

Media Mobile Advertising Loyalty Social Media 96

Bionic

JANUARY 7, 2024

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. It’s going to change the job of a media planner in many ways. You need good data to train your media planning AI. AI is disrupting many jobs.

Media Plans 82

Media Plans ROAS Media Paid Search Agency 82

Salesforce Marketing Cloud

FEBRUARY 15, 2024

Check out the data How are you using AI to create awesome retail experiences? By automating data collection, analysis, and delivery, retail artificial intelligence solutions help you act on insights faster and more efficiently, while leveling up both the employee and customer experience. What do shoppers want next? Here’s how.

Marketing AI 92

Marketing AI Ad Building Merchandising Loyalty 92

Oktopost

MARCH 13, 2023

Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey? But what does that look like in the B2B social media industry, and what role does social play in the B2B buyer journey?

Work Management 118

Work Management Social Media Marketing Management Gartner 118

SalesIntel

FEBRUARY 19, 2024

Despite meticulous planning, many businesses find themselves grappling with failed lead-generation strategies. While social media may appear to be a marketing-specific activity, it can be a very powerful tool for sales teams to identify potential customers and engage with them. Target Audience? Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

SocialPilot

FEBRUARY 5, 2024

It is not a secret that approximately half of the world’s population uses social media. Among this vast landscape of social media platforms, Twitter stands out prominently. More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. What Is Twitter Influencer Marketing?

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Social Media 133

Social Media Media B2B B2B Thought Leadership 133

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. One in three shoppers say they’re willing to share a brand on social media in exchange for rewards. Social media has become the first stop in product research. Here are five must-haves as you build out your marketing plans.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Launch Marketing

AUGUST 23, 2023

Previous Experience – Former experience and general knowledge of all facets of marketing is essential. Interdepartmental Relations – In addition to technical knowledge and leadership experience, a VP of Marketing must also have an intimate understanding of marketing’s role across an organization.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Martech

MARCH 11, 2024

The platform aims to simplify planning, buying, measuring and optimizing digital media and customer experiences all in one place. Google Marketing Platform combines the advertising services of DoubleClick with Google’s own advertising and analytics tools in one place.

API 109

API Doubleclick Google Marketing Analytics Tools 109

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy.

Media 111

Media Advertising Agencies Paid Search Agency Forrester 111

SmartBug Media

APRIL 23, 2024

We'll cover strategies that go beyond the tired prize wheel or fishbowl of business cards, exploring immersive experiences, data-driven design elements, and tactics to ensure your brand leaves a lasting impression. Keep in mind that incorporating interactive elements in your booth doesn’t require a high-tech plan.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. So, you need to leverage other departments to support the end-to-end customer experience. A successful social media strategy is rooted in collaboration. Common issues or complaints that customers experience.

Social Media 122

Social Media Work Management Marketing Management Media 122

Choozle

FEBRUARY 7, 2024

The pervasive influence of social media has further magnified these distinctions, showcasing both opulent lifestyles and prudent financial practices. The “Have Mores” are not just consumers; they are trendsetters, shaping the market with their emphasis on luxury, innovation, and a desire for unique, high-end experiences.

Marketing Analytics Tools 85

Marketing Analytics Tools Lead Ranking Buy Marketing & Strategy 85

Martech

APRIL 12, 2024

While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. Project managers are responsible for planning, executing and closing individual projects within a program.

Budget Programs 111

Budget Programs Work Management Allocation Product 111

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. With so much on the line, advertisers need to get it right. Why Go it Alone?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Launch Marketing

APRIL 13, 2022

Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward. As B2B organizations refined content marketing strategies and plans to focus on what mattered most amid evolving strategies and plans. Content supports a positive customer experience.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126