Valasys

JUNE 19, 2020

To sustain your businesses during the current crisis, and beyond on the road to explore new normalcy, you need to focus on building brand equity and customer loyalty. By prioritizing our customers’ needs we invite customer loyalty, retention, and expansion of our existing customers-base.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Valasys

MARCH 9, 2020

Scaling up personalization to streamline B2B sales cycles helps marketers with smarter targeting & better understanding of the customers to deliver faster, more relevant & scaled experiences to the business customers. Read more on How to Build Customer Loyalty with Content Marketing.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. & content reflecting on positive word-of-mouth-marketing (WOMM).

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

MAY 28, 2020

In an era of omnichannel marketing, it is important for marketers to remind that alongside online advertising they also need to optimize the physical and offline experiences for their customers, and arranging event marketing is an excellent way to do that. For me, that means thinking about the customer experience you REALLY want to portray.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Valasys

JULY 12, 2019

The marketers too, are experimenting with several marketing strategies in order to optimize their revenues through marketing & to simultaneously optimize their sales revenues. Architecting & articulating marketing endeavors is essential as it is an interminable part of optimizing users’ experience (UX).

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM). Focus on optimizing the Net Revenue Retention (NRR).

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

AUGUST 6, 2019

Targeting is a part of a comprehensive marketing strategy & impacts advertising, customer experience, branding & business operations. Builds grander customer loyalty. Heat maps can be used to emotionally analyze users’ experiences throughout their buying cycles. This helps brands in expediting conversions.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

Omnichannel content strategies encompass multichannel sales approaches that have been optimized to provide customers with a holistic & 360-degree shopping experience. The customer might be shopping online from a desktop or mobile device, via iPhones or through other popular referral channels but the experience needs to be seamless.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

OCTOBER 29, 2019

Customer Retention & Word-of-Mouth-Marketing (WOMM): According to a report by MediaPost, the existing customers of a brand are 70% more likely to spend than the normal customers will. Word-of-Mouth-Marketing (WOMM) is amongst creative B2B marketing ideas for small business success.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49