Achieving customer experience excellence at seven critical life cycle points
ERDM
JANUARY 22, 2019
In short, now is the time to shift to person-to-person (P2P) marketing. THE FOUR UNIVERSAL TRUTHS OF CUSTOMER EXPERIENCE ERDM Corp conducted over 16,000 hours of in-depth, hour-long research interviews with the customers and prospects of clients such as IBM, Microsoft, QVC and 10X Genomics. This is known as reciprocity of value.
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