Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ). Target long-tail keyword variations. Be a guest blogger, talk to and about (positively, of course!) Ask customers to post about their great experiences with you. Source: comScore ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

DECEMBER 22, 2020

The benefits of optimizing your landing pages are fairly obvious: you don't burn precious marketing dollars on ineffective content experiences. HubSpot pioneered the buyer's journey in B2B before it was a big thing. But it's even better when you're at position zero with a glorious featured snippet. Show me the buy button.

PPC 101

PPC Work Management SEO Top of Funnel 101

EveryoneSocial

FEBRUARY 26, 2019

Yet, for B2B, content production and promotion can produce consistent results in the long-term if approached correctly. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts. That is target both long-tail and short-tail keywords that will have the best impact.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

chiefmartech

MAY 12, 2020

I’ve drawn it as a long tail. Salesforce is the original example, but now there are hundreds, of varying sizes, serving different functions and verticals: Shopify, ServiceNow, HubSpot (disclosure: where I work), Adobe, Intuit, Xero, Atlassian, Google’s G Suite, MindBody, and many more. Something else is happening.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

Moz

FEBRUARY 24, 2021

Pew Social Trends noted in a recent essay that much like Millennials, who faced the Great Recession during their coming-of-age years, Gen Z will be affected by the pandemic for a long time to come. With all of this background information in mind, it’s easy to see that search is well-positioned to access this target demographic.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

MAY 31, 2018

Google’s system knows — and seeks data on whether that visit was positive for you. If it looks to have been a good fit, the AI may decide to push an answer from that same website higher in the stack hoping to replicate your positive experience for others.”. Use long-tail, conversational phrases for content keywords.

Marketing AI 71

Marketing AI Forrester Long Tail Marketing Act-On 71

Hubspot

NOVEMBER 6, 2019

In fact, 64% of respondents in a HubSpot study said ads are annoying and intrusive. Additionally, in this example, this person is interested in coffee and wanted to read about different types of coffee, so an ad for a coffee shop isn't disruptive to the user experience. Contextual targeting is the solution to that problem.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Outgrow

SEPTEMBER 23, 2022

About our guest: Scott Brinker is the VP of Platform Ecosystem and HubSpot as well as the founder and editor of Chiefmartec.com , the most popular blog on the internet devoted solely to the nexus of marketing and technology. And for this month we’re going to interview Scott Brinker, who is the VP of Platform Ecosystems at HubSpot.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Convert

NOVEMBER 16, 2020

It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hubspot

NOVEMBER 9, 2016

Where there were maybe 10-20 ‘big keywords’ that would be sought after for ranking within a topic, there are now hundreds or thousands of long-tail variations that are regularly searched within a topic. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? We’re sharing 5 essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today: 1) Pick highly-effective keywords. Numbers don’t lie. But, how do I get started?”.

Lead Ranking 36

Lead Ranking Lead Scoring Long Tail Marketing SEO 36

Hubspot

OCTOBER 10, 2018

On Google, that might be different, and users might expect to see information over product listings, making sponsored results more salient, and less cohesive with the rest of the search experience. digital ad spending over Facebook or Google, it appears to be a long-tail victory. Market Dominance Could Take Time.

Amazon 69

Amazon Paid Search Agency Ads Emarketing 69

Ledger Bennett

MARCH 25, 2020

First-party cookies are created by your company’s site to help track user behavior and create a better user experience for visitors. While this change has been met with a lot of criticism, there are several positive takeaways. And what steps can you take to prepare for this phase-out? What Can B2B Companies Do To Adapt?

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. Trickery is a fool’s game!

Sales Qualified Leads 28

Sales Qualified Leads Lead Ranking Lead Scoring Keywords 28

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. Content marketing is red-hot. Show Them the Website Traffic. A/B Test Results.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

MARCH 11, 2018

That's because we once lived in an era when, not even that long ago, that was the purpose of pages like these. That raises the question, Taygerly said, of when social media can add positivity to a user's life, and when it "becomes too much.". So, how can marketers create such an experience? A Place to Share Their Stories.

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Outbrain

JUNE 18, 2018

If you take a look back at algorithm updates, they have generally been focused on improving user experience—making it easier for users to find what they need and avoiding low-quality, spammy results. When HubSpot ran a test, a page that achieved the No. For inspiration, check out the latest SEO training released by HubSpot Academy.

CTR 50

CTR Features Organization SERP 50

Hubspot

FEBRUARY 28, 2016

This post originally appeared on HubSpot's Agency Post. They are: Openness : Those who score high for this trait tend to enjoy adventure and are open to new experiences. One of the lessons from the book touches on the concept of leadership, particularly as it relates to those in leadership positions. Remember a job you loved?

Efficiency 28

Efficiency Work Management Lead Ranking Lead Scoring 28

chiefmartech

DECEMBER 6, 2015

Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. 8 The Law of Duality : In the long run, every market becomes a two horse race. #10 Adobe Experience Manager, Oracle Eloqua, Salesforce CRM).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Hubspot

JANUARY 26, 2017

In fact, did you know that the first position in Google gets 33% of search traffic ? Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. The solution? Such tactics include guest posting and sponsored content.

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! Source: HubSpot via Google ) Tweet This Stat! Target long-tail keyword variations for your geographic area. Be a guest blogger, talk to and about (positively, of course!) Source: Kelsey Group ) Tweet This Stat!

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

NOVEMBER 4, 2016

In her article, HubSpot Customer Demand Manager Rachel Sprung wrote about how to conduct keyword research for SEO. This is helpful to determine which words or set of several keywords, or long-tail keywords , are the most popular in search. These long-tail keywords will help determine the angle your content should address.

Research 28

Research Terms and Conditions Long Tail Marketing Statistics 28

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. 1) User Intent Tells You What Users Are Looking For.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Valasys

AUGUST 19, 2019

In the fiercely competitive modern B2B landscape, lead generation strategies have evolved to target the most relevant people showing the willingness to buy, to improve their experiences through omnichannel marketing & to expedite their journeys through the sales funnel, which ultimately results in optimized sales revenues for the brands.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

SEPTEMBER 24, 2010

What Google Instant does change is the user experience and how people interact with Google. Once again, the importance of ranking in the top three positions is increasing. Should I optimize for short tail or long tail keywords? Connect with HubSpot : How does Google Instant affect my PPC strategy?

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28

Hubspot

DECEMBER 13, 2012

A higher score leads to better positioning of your ad -- and again, a better CTR. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab. 2) Consider the User's Post-Click Experience. Wondering how long it took to optimize a campaign like this? Why, yes it can!

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

JULY 15, 2010

“Our philosophy at MediPurpose is that it takes the experience and knowledge of everybody at the company to make this website work,” Derek Rudnak told me recently, explaining the reason behind his company’s marketing success. Soon after Derek expanded his inbound marketing efforts to more employees, he saw positive results.

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. This is no longer just a matter of user experience. Long-Tail Keywords Dominate Searches. Image credit: HubSpot. Content Length.

Lead Ranking 265

Lead Ranking Lead Scoring Long Tail Marketing SEO 265

chiefmartech

APRIL 22, 2020

Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution. Or perhaps being sheltered-in-place a bit too long. Maybe not always positive emotions.). Kind of trippy. Plausible explanations, but, no.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Hubspot

SEPTEMBER 30, 2010

This isn’t a tough step – Think about your dream long-tail keywords that you salivate at getting found on, perhaps “outsourced recruiting service” or “dire straits cover band” Make sure it’s something searchable – Imagine if someone searched for that phrase and found your blog post.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

SEPTEMBER 6, 2015

This post originally appeared on HubSpot's Agency Post. But, as many of you probably know by experience, some brainstorming sessions are more productive than others. But, as many of you probably know by experience, some brainstorming sessions are more productive than others. Coming up with fresh, new ideas isn't easy.

Paper 28

Paper Paid Search Agency Creativity Advertising Agencies 28

Hubspot

OCTOBER 11, 2010

Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. At HubSpot, we recommend that your blog is part of your site so that it attracts maximum SEO juices, e.g. www.yourdomain.com/blog or blog.yourdomain.com. Connect with HubSpot : Where should your blog live?

Marketing Websites 28

Marketing Websites Landing Pages Long Tail Marketing Digg 28

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Webbiquity

OCTOBER 6, 2020

This gets your name out there, creates positive associations with your brand, and gets backlinks. Focus on long-tail searches. Google likes to see long visits and low bounce rates. Build your site on a solid, established, professional platform like WordPress or HubSpot. Volunteer in the community.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. A good rule of thumb is to focus on one or two long-tail keywords per blog post. Why long-tail keywords?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101