The Ultimate Cheat Sheet for Expert Twitter Marketing
SEPTEMBER 15, 2011
With 200 million members, Twitter is one of the most popular social networks out there. Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. 35 Tips & Tricks for Getting the Most From Twitter.
The Future of CRM is Customer Engagement
MARCH 9, 2015
He’s the managing principal of The 56 Group , a consulting firm, and describes himself as an “absolutely ardent New York Yankees fan.”. And the customer is interacting with you; the customer is interested in you. This all goes to the heart of how it handles customer experience.
5 Effective Options For B2B Advertising on Social Media
MARCH 15, 2016
If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular.
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. It’s more of a place to interact with peers than to engage prospects.
The Psychology Behind a B2B Marketing Plan
MARCH 6, 2017
This requires a much different purchasing—and psychological—experience. Put together focus groups, surveys, and user interviews to discover valuable information about your target audience.
Forget demographics. It’s all about the socialgraphics
grow - Practical Marketing Solutions
JANUARY 25, 2012
The new world of digital marketing requires the kind of research that user experience teams routinely do, but marketers have not always accessed. Some of the socialgraphic data to focus on are: Internet use data —Where do these users congregate online?
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Getting Your Small Business Ready for Google+ by Blue Focus Marketing. But Google brings something extra, something that Facebook and Twitter can’t offer – the power of open Web search.” Google+ (or Google Plus) is many different things, depending on who you ask.
Sensible Talk About Social Media Measurement
JANUARY 4, 2012
The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. This time Paine has a major publisher at her back and the benefit of many new tools to tackle, including Twitter and Facebook.
Are you becoming an obsolete marketing professional?
grow - Practical Marketing Solutions
APRIL 4, 2016
Usually, I focus on the new technologies that directly affect my job, i.e., technology that allows us to understand human beings behavior, and technology that can be put to a creative use to connect them that much more to brand, culture, their communities and themselves.
What Your Traditional Marketing Education Didn't Teach You About Marketing Today
MAY 15, 2013
On some level, that’s the fundamental principle of public relations -- to get people talking about and interacting with your brand, your executive team, and your product in lovable ways that inspire great conversation and content.
The Psychology of Stories: The Storytelling Formula Our Brains Crave
APRIL 28, 2014
Stories can activate parts of our brains that give us sensory experiences and influence our way of thinking. Stories Create Sensory Experiences. Your brain has the power to take stories and make you experience them as though they were real. Told any good stories lately?
Advocates and Influencers: Differences, Uses, and Red Flags
OCTOBER 1, 2015
is fulfilling the role of an advocate by sharing his positive experience with the brand. Satisfied customers are often very happy to share their experiences. An influencer is generally perceived to be “market-smart” in their niche, and is trusted by targeted groups of buyers. (If
The Nonprofit Marketer's Guide to the Millennial Persona
FEBRUARY 4, 2014
On Facebook, Twitter, Pinterest, LinkedIn, and Instagram. Preferred Means to Interact With Organizations. Follows several organizations on social media (mostly on Twitter, Facebook, and Instagram). They want to gain professional experience.
5 Keys to Email Inbox Delivery
AUGUST 21, 2013
Engagement is a metric used to determine which customers are interacting – that is, opening and clicking – with your emails. This creates an experience that’s customized specifically for the visitor or reader at that moment.
15 Fluff-Free Ways to Step Up Your Social Media Game
DECEMBER 28, 2011
Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results.
APRIL 21, 2016
This highlights a bigger challenge many marketers experience, which is how to help their companies keep and grow their customers after the sales conversion. Have they interacted with you in the past on that channel? (It Get celebrating, spread the love on twitter!
How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels.
Back to the (Messaging) Future: Accounting for the Return of Customer-Driven Dialogue
B2B Marketing Savvy
AUGUST 13, 2009
Read time = 3-4 minutes) Before the message matrix; before focus groups and A/B testing… there were campfires and crowdsourcing… trusted networks and “business-critical peer communities. Valued peer groups have always been “trusted networks”.
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. How do you PROVE the value of Twitter?
Nuggets from Social Media workshops as of late. : Community Group Therapy
Buzz Marketing for Technology
JULY 7, 2008
Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). twitter. Upcoming Events. About. Contact.