Remove exchange trigger
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The email marketer’s guide to effective marketing automation

Martech

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails.

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Let’s steal from Spotify Wrapped

Velocity Partners

That means: People aren’t already voluntarily engaging with your brand: The value exchange for Spotify users is incredibly obvious. The thing B2B companies can steal from Spotify Wrapped is to build an experience that triggers the same social comparison instinct, but leverages it towards a commercial outcome. We call them graders.

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Swap or add products mid-cycle for low usage customers

Zoominfo

To avoid down-sell and preserve the account, initiate a mid-cycle conversation with the customer and swap or add products and services in exchange for features with low use. By calling mid-cycle, you’re acting as an advocate committed to the customer’s success. The timing allows the customer to use the swapped features ahead of renewal.

Product 100
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Collect Customer Feedback on Your Website With These 7 Tips

Optinmonster

We recommend displaying it to returning visitors and triggering your campaign to display after users view two or more pages. Then, you can create a MonsterLink which is a link that users click to trigger an OptinMonster campaign. Some businesses do this by offering a lead magnet in exchange for completing a survey.

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9 Strategies to Boost Your Email Marketing Lead Generation

SendX

It’s a simple way of offering extra valuable content to your readers in a non-intrusive way in exchange for subscribing to your email list. That’s why people love them and easily give out their emails in exchange for it. If that particular visitor reaches 100 points, you could trigger an outreach action for that visitor.

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Salesforce launches pilot NFT cloud

Martech

Commerce for Customer Service, giving service agents a full view of order history and enabling them to provide a superior post-purchase experience issuing, for example, returns, exchanges and promotions. Seamless Commerce, an all-in-one sales, order management and payment solution. New to marketing cloud.

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Email marketing is dying: 3 actions to help it survive (and thrive)

Martech

Avoid this by being clear on the digital value exchange you’re offering your customers. This kind of “triggered nurturing” is so powerful because it positions your brand as helpful, not just reactive. In fact, signup incentivization needn’t be a cost center.