The Ultimate B2B Marketing Glossary
Envy
FEBRUARY 13, 2021
ROI stands for Return On Investment, and it's simply the amount of revenue you receive in exchange for the money you invest in marketing. Analysing SWOT, namely your Strengths, Weaknesses, Opportunities, and Threats, is a good idea for everyone. In B2B marketing, SWOT analysis helps you decide marketing strategy.
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