Savanta

AUGUST 9, 2017

That can be a goldmine for competitor research, sometimes detailing turnover, profit, number of employees, sources of sales and more. If a competitor is publicly listed on a stock exchange, they disclose even more information. So there we have it, eight free sources when conducting competitor research. Investor relations.

Research 120

Research B2B Eye-Tracking B2B Sales 120

Savanta

AUGUST 9, 2017

That can be a goldmine for competitor research, sometimes detailing turnover, profit, number of employees, sources of sales and more. If a competitor is publicly listed on a stock exchange, they disclose even more information. So there we have it, eight free sources when conducting competitor research. Investor relations.

Research 120

Research B2B Eye-Tracking B2B Sales 120

Adobe Experience Cloud Blog

OCTOBER 22, 2018

In reviewing the latest research on account-based marketing (ABM) best practices, it struck me that they mirror what sales and marketing leaders have tried to follow for decades. They exchanged their contact information for it, and you nurtured these leads, following up if and when they reached the ready-to-buy phase.

Account Based Marketing 134

Account Based Marketing ABM Research Sales Qualified Leads 134

Circle Studio

MAY 7, 2020

Marketing research plays a crucial role in the implementation of business strategy; and both qualitative and quantitative research have their own unique benefits and considerations. So which type of research is better? The truth is, both types of research are valuable for informing business and marketing decisions.

Research 78

Research Planning Customer Surveys Marketing & Strategy 78

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. This research is particularly valuable for two reasons: It captures the real-world content consumption behaviors of business professionals. The report is based on first party data. of NetLine's total audience.

Research 52

Research B2B Purchase Intent Paper 52

Zoominfo

OCTOBER 10, 2023

Many of our contributory network users are excited to share their information with us in exchange for access to ZoomInfo; our customers share fragments of data in the hope that ZoomInfo’s research will result in more accurate and complete profiles for them in the platform.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Marketing Insider Group

SEPTEMBER 7, 2020

Research shows that longer landing pages can help brands generate upwards of than those with above-the-fold CTAs. However, it lacks some of the most vital parts of an in-person sales pitch, such as the: Physical gestures involved in a natural exchange. Instead, you are forcing your sale upon them right off the bat.

Conversion Rate 314

Conversion Rate Tactics Optimization Conversion 314

Hinge Marketing

MAY 14, 2019

In the B2B marketplace, we experience brands through a series of interactions like reading a blog post, attending a webinar, exchanging emails with sales reps, and ultimately receiving some kind of product, service or other deliverable. In my years doing research at Hinge, I’ve studied hundreds of professional services brands.

Studies 94

Studies Research B2B Marketing Brand Identity 94

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Marketing Insider Group

JULY 14, 2021

B2B lead magnets are high-value assets offered by companies in exchange for a potential buyer’s contact information. They’re typically offered during the initial phases of the customer journey, when buyers are researching their problem and checking out potential solutions. What’s the Real Deal with B2B Lead Magnets? Actionable.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Content Marketing Institute

MARCH 31, 2023

New research from Gartner indicates marketers should focus less on policies around taking first-party data and more on the experience and value they provide in exchange for that data. Robrt Rose explains. Continue reading →

Gartner 101

Gartner Research Paid Search Agency Companies 101

Valasys

MARCH 28, 2024

SingularityNET (AGI): This company’s creation of a group of ultra AI agents operating on a world level that serves the purpose of communication and information exchange is its main goal. Ocean Protocol (OCEAN): Such a machine-validated data exchange platform gives devices and sensors an opportunity to connect, and access information.

Marketing AI 52

Marketing AI Validation Display Network Marketing 52

Salesforce Marketing Cloud

JULY 5, 2023

Reciprocate for personal data Lim reminds designers that the value exchange today is still new. Learn About HCD +100 points Unit Explore Human-Centered Design Prevent user discomfort Incorporating ethics into design processes is a topic Emily Witt champions in her role as Salesforce Director of Cross Cloud Research & Insights.

Design 96

Design Personalization Ethics Ad Exchange 96

Webbiquity

MARCH 8, 2022

When you create informative, actionable content based on your original research, it can generate a lot of attention. So, do some research to figure out what will make them take notice. Make sure you do plenty of audience research before developing your quiz. Here’s an example of a gift card from H&M.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Exo B2B

DECEMBER 16, 2021

The focus group is often used in marketing research, in a B2B or B2C context. This exercise is part of a process of qualitative research, for which the success depends on good preparation and rigorous procedures. Remember my blog marketing research: quantitative vs qualitative in 4 questions. Why make a Focus Group?

Focus Group 102

Focus Group Budget Programs Distribution Opt-in 102

Martech

JANUARY 11, 2024

Perhaps most importantly, the new TechTarget will be awash in first-party data from people researching business technology purchases across a sizable portfolio of web properties, analyst firms and digital platforms. How did we get here? Many of the B2B tech media brands in the proposed deal are well-known to B2B marketers.

Marketing Proposals 86

Marketing Proposals B2B Buyer Intent Acquisitions 86

Martech

FEBRUARY 8, 2024

Coupling this with the interactive nature of polls, your team can directly engage with your audience, soliciting feedback, conducting market research, and fostering a two-way conversation. This automation not only saves time but also enhances accuracy and consistency across your financial systems.

Enterprise Management 94

Enterprise Management Sales Qualified Leads API Hubspot 94

B2B Marketing Exchange

JANUARY 11, 2023

In this episode, we’re looking back at another session from the 2022 B2B Sales & Marketing Exchange presented by John Arnold , Principal Analyst at Forrester , who discussed how the task now falls upon marketers to navigate these challenging waters for ABM advertising success.

Account Based Marketing 52

Account Based Marketing ABM Advertisements Advertising 52

seo.co

OCTOBER 6, 2021

Content may also be used as an element of exchange, particularly when it comes to B2B conversions that only ask for personal information as a conversion event. Dig deep into your market research, and try to supply information for the types of people who are most likely to convert once on your site. Content as an Exchange.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Biznology

JANUARY 13, 2022

February 28-March 2, Scottsdale, B2B Marketing Exchange. On ecommerce and digital marketing for manufacturers and distributors, organized by WB Research, the same company as runs B2B Connect, below. February 8, all virtual, SMART conference. Organized by Demandbase. Still no word about their regular Forum in the fall.

Conference 197

Conference B2B Forrester Marketing Management 197

Scoop.it

APRIL 11, 2024

These webinar tools facilitate immediate information and feedback exchange between you and your targets. The brand recently hosted a webinar session to educate its audience on how to do efficient keyword research. Webinars provide a platform for real-time interaction between your brand and its audience.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Zoominfo

MAY 21, 2020

It takes time: researching a prospect’s priorities and pain points, their background, and hopefully time to find an opportunity to create a personal connection. The BASHO approach to account-based sales development takes valuable time researching specific target prospects—it can be a time-suck. Stick to the “Five by Five” Method.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

SEPTEMBER 10, 2020

Air carriers knew in exchange for flight perks, they could obtain valuable information about passengers. Air carriers knew in exchange for flight perks, they could obtain valuable information about passengers. As of 2019, Americans check their mobile phones once every 10 minutes on average, according to research sponsored by Asurion.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Marketing Insider Group

SEPTEMBER 15, 2020

So I did some research to share my findings with you. (By You can follow these few simple steps to build your strategy: Research Your Audience. For example, 51% of consumers who use mobile shopping apps open them inside the store to access discounts, compare prices, and research reviews. Take Hilton for example.

Examples 360

Examples Planning Work Management B2B Thought Leadership 360

Huptech Web

MARCH 15, 2024

Complicated Return and Exchange Challenge Solution Shipping discounts can complicate the returns and exchanges process, increasing the cost of handling returns. Have a clear return policy that specifies how shipping discounts are handled in the event of a return or exchange.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

B2B Marketing Exchange

MARCH 15, 2023

The 29 winners were announced in 14 categories during an exclusive cocktail reception at the 2023 B2B Marketing Exchange in Scottsdale, Ariz. The post And The Killer Content Award Winners Are… appeared first on B2B Marketing Exchange.

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Unlike word-of-mouth marketing , which relies on people spontaneously sharing information, referral marketing is a deliberate strategy involving incentives and rewards for customers in exchange for successful referrals.

Paid Content 124

Paid Content Advertising Agencies Planning Word of Mouth 124

Benchmark Email

NOVEMBER 15, 2021

An ongoing priority for B2B marketers is the successful value exchange between them and their intended audiences. B2B brands provide value to their audiences via research and content with lead generation forms and email signup promos.

Email Marketing 103

Email Marketing Features Advertising Benchmark Lead Scoring 103

Convince & Convert

JUNE 4, 2014

But, interestingly, the survey revealed that retargeting via social media advertising exchanges, such as Facebook’s FBX and Twitter’s Tailored Audiences, are emerging as just such a workaround. Twitter’s Tailored Audiences exchange is still playing catch up, having launched more than a year after FBX.

Ad Exchange 146

Ad Exchange Paid Social Agency Advertising Agencies Paid Search Agency 146

Biznology

JUNE 16, 2017

Other research shows that the act of walking leads to increases in creative thinking , leads to more honest exchanges with employees , and are more productive than traditional meetings. Clearly, the research into walking meetings shows that there are many benefits to it. Tips for instituting walking meetings. Like this post?

Ad Exchange 155

Ad Exchange Paid Search Agency Efficiency Conference 155

Only B2B

FEBRUARY 11, 2024

Then, they research solutions (following clues). Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data. Leverage their anonymized data on prospects actively researching similar tools. Privacy-Conscious: Often involves data clean rooms and encryption for secure exchange.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Vidyard

JANUARY 16, 2017

But when salespeople use video in lieu of properly researching their prospects, it runs into the same problems as cold emails or cold calls. When it comes to successful prospecting, here are three methods I’ve always found to be highly successful: 3×3 Research. No more than three bullet points!

Outreach 50

Outreach Research Video Marketing Personalization 50

Contently

AUGUST 18, 2021

Judging by our research, that’s causing a problem. Of course Binance’s content team hopes people will use their exchange to invest, but the guide doesn’t sugarcoat the details. Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Ad network vs. ad exchange. How much does it cost?

Advertising Agencies 112

Advertising Agencies Paid Content Cost Per Thousand Advertisements 112

QuanticMind

JUNE 27, 2023

Without doing the work and research beforehand, you’re playing a guessing game and casting your net too wide. Reviewing Exchanges Advertisers can identify if a particular exchange is hurting performance and remove it accordingly. If removing an exchange doesn’t produce the desired results, you can always add the exchange again.

Optimization 52

Optimization Campaigns Ad Exchange CPC 52

Martech

AUGUST 9, 2021

Businesses will need to focus on rich value exchanges to persuade customers to give up at least some of their data. But more and more, advertisers are using programmatic exchanges for a more automated process. Facebook bans researchers looking into the misinformation problem . First, incentives. Second, branding. Read more here.

Facebook 113

Facebook Ad Exchange Advertising Agencies Mobile Advertising 113