B2B Marketing Directions

JULY 17, 2022

(This month's Research Round-Up is devoted exclusively to the latest B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights regarding how business professionals actually consume content.)

Research 52

Research B2B Purchase Intent Paper 52

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Industry Reports.

Work Management 102

Work Management Marketing Management Research Organization 102

Webbiquity

MARCH 8, 2022

When you create informative, actionable content based on your original research, it can generate a lot of attention. When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. So, do some research to figure out what will make them take notice.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Martech

FEBRUARY 8, 2024

1, 2024, email giants like Google have enacted stricter requirements for email senders , including new rules for email authentication, spam reports and unsubscribe options. For managers, this means no more piecing together invoice and payment reports to understand revenue streams.

Enterprise Management 94

Enterprise Management Sales Qualified Leads API Hubspot 94

Salesforce Marketing Cloud

JULY 5, 2023

In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. Reciprocate for personal data Lim reminds designers that the value exchange today is still new. That’s up from 52% the year prior.

Design 96

Design Personalization Ethics Ad Exchange 96

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Zoominfo

SEPTEMBER 10, 2020

Air carriers knew in exchange for flight perks, they could obtain valuable information about passengers. Air carriers knew in exchange for flight perks, they could obtain valuable information about passengers. As of 2019, Americans check their mobile phones once every 10 minutes on average, according to research sponsored by Asurion.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 100

Social Media Work Management Marketing Management Media 100

Biznology

JANUARY 13, 2022

February 28-March 2, Scottsdale, B2B Marketing Exchange. One of the best, operated by DemandGen Report , and sponsored by just about every company selling tech or services to B2B marketers, #B2BMX announces that it will be a 100% vaccinated event, in person at the Phoenician. Organized by Demandbase. April 11-12, Chicago, B2B Online.

Conference 197

Conference B2B Forrester Marketing Management 197

SendX

JUNE 23, 2021

From April 1 to September 30, 2018, Canadians made 137,029 complaints to the Spam Reporting Centre, more than 5,000 each week. This research suggests that the importance of CASL is rising for Canadians. By 2017, there were just two individuals left on the planet. Spam in the form of text messages is also on the increase.

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

Biznology

JUNE 16, 2017

A Harvard Health Publications report detailed how walking for 2 ½ hours a week can cut your risk of heart disease by 30%. Other research shows that the act of walking leads to increases in creative thinking , leads to more honest exchanges with employees , and are more productive than traditional meetings. Like this post?

Ad Exchange 155

Ad Exchange Paid Search Agency Efficiency Conference 155

Contently

AUGUST 18, 2021

Judging by our research, that’s causing a problem. Using StoryBook, which integrates Voice and Tone data from IBM Watson, we scored the brand voice and tone of every piece of content in our report across five traits: agreeableness, conscientiousness, extraversion, emotional range, and openness. Scores range between 0 and 1.)

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Zoominfo

OCTOBER 3, 2022

The CEO of cryptocurrency exchange Binance tweeted that of the 7,000-plus LinkedIn profiles claiming to be Binance employees, only about 50 actually work there. Fake accounts are against LinkedIn policy, and the company has dramatically increased the number of fake accounts it removes before anyone even reports them.

Ideal Customer Profiles 130

Ideal Customer Profiles Profiling Linkedin Zoominfo 130

Salesforce Marketing Cloud

NOVEMBER 16, 2023

In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. This is called referral marketing. Activate your fans According to our State of Connected Customer report, consumers are willing to give more of their own data if they get something out of it.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Only B2B

FEBRUARY 11, 2024

Then, they research solutions (following clues). Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. Second-Party Intent Data: Imagine partnering with non-competitive companies to exchange relevant audience data.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Find out how in our latest State of Service report. Get the report What is Customer Service Week? Our research shows that service organizations have experienced an average reported turnover rate of 19% over the past year. Why is Customer Service Week important?

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Salesforce Marketing Cloud

JULY 18, 2022

According to the 2022 Salesforce State of Commerce report, nearly half (47%) of companies have already embedded commerce in the customer service experience. Technology (including bots and AI) can handle straightforward transactions like exchanges and returns while agents prioritize high-touch matters like Order on Behalf Of calls.

Contacts 98

Contacts Paid Search Agency Companies Ad Exchange 98

Marketing Insider Group

AUGUST 10, 2021

“Download” is a predictable, low-effort verb, and “eBook” clearly explains what the users are getting in exchange for their information. This CTA works well at the awareness- and consideration-stages of the buyer’s journey when leads are researching the problem they’re looking to solve and assessing the options out there. Learn More.

Lead Generation 363

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 363

B2B Marketing Exchange

MARCH 15, 2023

Since 2012, Demand Gen Report ’s (DGR) KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling methods, formats and campaign strategies to better engage audiences through their content. The post And The Killer Content Award Winners Are… appeared first on B2B Marketing Exchange.

Multi-Channel 52

Multi-Channel Bundling Advertising Agencies Storytelling 52

Litmus

JUNE 30, 2023

Securities and Exchange Commission for deleting millions of email records relating to its Chase Bank subsidiary. Research suggests U.K. banks are lagging on email cybersecurity measures , with only 47% implementing Domain-based Message Authentication, Reporting and Conformance (DMARC). JP Morgan has been fined $4 million by U.S.

Email Marketing 81

Email Marketing VALS Marketing Management Privacy 81

Webbiquity

JANUARY 21, 2020

An astounding 34% of data breaches in the 2019 Verizon Data Breach Investigations Report involve internal actors, and according to the 2019 Varonis Data Risk Report , 17% of all sensitive files were accessible to every employee. Ludovic Rembert is a security analyst, researcher, and founder of PrivacyCanada.net.

Small Business Marketing 273

Small Business Marketing Phishing Budget Programs Tips 273

Martech

MARCH 14, 2022

The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed.” Why we care: From all reports this appears to be a technical mistake by Gannett and nothing else. But the issue it brings up is much larger.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Porch Group Media

JULY 6, 2021

Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. In research by Ascend2 and Research Partners, the most important data-driven marketing objectives cited by marketing professionals include: basing more decisions on data analysis (51%). existing and incoming data. Ascend2 , 2021). Merkle , 2021).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

seo.co

OCTOBER 6, 2021

Content may also be used as an element of exchange, particularly when it comes to B2B conversions that only ask for personal information as a conversion event. Dig deep into your market research, and try to supply information for the types of people who are most likely to convert once on your site. Content as an Exchange.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Vidyard

JANUARY 16, 2017

But when salespeople use video in lieu of properly researching their prospects, it runs into the same problems as cold emails or cold calls. When it comes to successful prospecting, here are three methods I’ve always found to be highly successful: 3×3 Research. 10-Ks, Competitor 10-K’s, and Annual Reports.

Outreach 50

Outreach Research Video Marketing Personalization 50

Porch Group Media

NOVEMBER 17, 2021

According to research from NielsenIQ, COVID-19 fueled a 50% increase in U.S. With stores shutting down and products and items harder to find, millions of people headed online to research, shop, price check, and purchase. According to research by Delighted , consumers are spread out across offline and online channels.

Psychographics 143

Psychographics Touchpoints Demographics eCommerce 143

Zoominfo

MAY 22, 2020

However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange. The Salesforce research uncovered some differences between consumers and business customers.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

ClickZ

SEPTEMBER 10, 2020

Harvard Business Review reported a drastic increase in the number of chief data officers, climbing from 12% in 2012 to 68% in 2018, citing data from NewVantage Partners. The launch of Quintesse in March 2020 jumpstarted the “adtech renaissance,” as Forbes reported. Treat consumers’ data as you would their physical bodies.

Advertising Agencies 119

Advertising Agencies Privacy Brand Identity Branding 119

Salesforce Marketing Cloud

OCTOBER 18, 2023

You can do this through free content or gated assets the customer can get in exchange for sharing their information. Our State of the Connected Customer report found that 80% of customers say the experience a brand provides is just as important as its products or services.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Demand Top of Funnel 111

Optinmonster

FEBRUARY 11, 2024

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. And another company offers a premium account for six months in exchange for a review.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Martech

JULY 26, 2022

Once you have determined that customer journey orchestration (CJO) software makes sense for your business , spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Researching customer journey orchestration.

Enterprise Management 79

Enterprise Management Marketing Management Vendors RFP 79

Adobe Experience Cloud Blog

MARCH 20, 2019

In research published this past May, data exchange Insights Network noted that 90% of consumers consider it unethical for companies to share personal data without the user’s consent. The trouble is, 65% of consumers are uncomfortable with their personal data being shared with for-profit firms, according to the Insights Network report.

Privacy Policies 134

Privacy Policies Ad Exchange Paid Search Agency Privacy 134

Content4Demand

APRIL 17, 2023

At several recent events, including the Demand Gen Report B2B Marketing Exchange and a webinar for the Demand Gen Report Content Optimization Series , I’ve talked with marketing professionals who aren’t seeing the performance they want (and need) from their content. Who are you feeding? More on that in another post.

Ad Building 82

Ad Building B2B Content Budget Programs 82

Hubspot

NOVEMBER 22, 2023

Below we'll delve into why CRMs are an important sales tool, using data from our State of Sales Report, as well as how they can revolutionize your sales strategy. Sales Analytics and Reporting: Extract valuable data and insights to measure and optimize your sales efforts. If you're in sales, this result shouldn't be a big surprise.

Enterprise Management 63

Enterprise Management Marketing Management Tools Forecasting 63

Salesforce Marketing Cloud

JUNE 28, 2023

Our latest State of Sales Report shows 81% of sales reps say buyers increasingly conduct research before they reach out. Why the sales pitch is still so important A report from research firm G2 revealed 68% of buyers don’t involve sales until they’re ready to make a purchase.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Ad network vs. ad exchange. How much does it cost?

Advertising Agencies 112

Advertising Agencies Paid Content Cost Per Thousand Advertisements 112

seo.co

JANUARY 1, 2023

If you want to give someone even more reason to link back to your site, offer a service in exchange for a link. You should only offer any form of payment in exchange for links if you know the publisher will have a real, valid reason to include the link in question. Help Reporters. Be careful with this strategy, though.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98