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5 Key Elements of Customer Data Privacy

Martech Advisor

Data privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Data-privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Sounds simple but it isn’t.

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Zero Party Data: What It Is and Why You Need It

Oktopost

If so, it’s reasonable to think that has something to do with the additional requirements imposed by the recent wave of new privacy regulations. Today’s consumers are guarded about their privacy and suspicious about what companies want to do with it (and to whom it might get sold). What’s a marketer to do? Why Use Zero Party Data?