4 Media Relations Lessons…Learned the Hard Way

Marketing Craftmanship

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Here are four lessons I’ve learned from working with the press: 1. Press relations is always a crap shoot.

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B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Our exchange spawned an article by Bryan Eisenberg over at ClickZ.

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True Influence® and Lotame Partner to Drive Programmatic Display for B2B Marketers

TrueInfluence

Under the new partnership, True Influence will be providing access to its data for Lotame customers to use for programmatic display advertising through the Lotame Data Exchange (LDX), the world’s largest second- and third-party data marketplace. “We Press Releases

Benzinga: True Influence & Lotame To Drive Programmatic Display Advertising for B2B Marketers

TrueInfluence

Under the new partnership, True Influence will be providing access to its data for Lotame customers to use for programmatic display advertising through the Lotame Data Exchange (LDX), the world’s largest second- and third-party data marketplace. Press CoveragePRINCETON, N.J.,

MarketWatch: True Influence & Lotame To Drive Programmatic Display Advertising for B2B Marketers

TrueInfluence

Under the new partnership, True Influence will be providing access to its data for Lotame customers to use for programmatic display advertising through the Lotame Data Exchange (LDX), the world’s largest second- and third-party data marketplace. Press CoveragePRINCETON, N.J.,

Yahoo! Entertainment: True Influence & Lotame To Drive Programmatic Display Advertising for B2B Marketers

TrueInfluence

Under the new partnership, True Influence will be providing access to its data for Lotame customers to use for programmatic display advertising through the Lotame Data Exchange (LDX), the world’s largest second- and third-party data marketplace. Press CoveragePRINCETON, N.J.

Martech is NOT Marketing; Long Live Marketing

Sword and the Script

A press release is not public relations. During a cordial exchange, which sadly is rare online these days, this sentence stood out for me: “Martech is marketing’ is an acknowledgment of the necessity to have tools and skills for wielding those tools in modern marketing.”. Tech can be a tool of trade, but it shouldn’t be confused with the trade. Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service.

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20 Ideas for Promoting Webinars Before, During, and After Events

SmartBug Media

Press releases. Trade shows and other events. Press release: If the topic and/or speaker are particularly meaty, put out a press release about the webinar and email it to your favorite online industry journalists. Trade shows and other events: If you’re headed to a.

It’s Time to Create a Reasonable Standard for Privacy and Data

Semcasting

” Consumers using these services are forced into a data for services value exchange. Unfortunately, with CCPA, the regulators seem more interested in blocking specific technologies that “sound bad” in a press release than actually pursuing online behaviors that are in bad faith and lead to harm. For years, there has been an explicit value exchange being made – free content in exchange for the limited and anonymous use of a consumer’s data in advertising.

NAICS Code Directory for Sales and Marketing Teams

Zoominfo

Agriculture Mining Utilities Construction Manufacturing Wholesale Trade. Retail Trade Transportation Information Finance & Insurance Real Estate Professional Services. 327212 Other Pressed & Blown Glass & Glassware Manufacturing. 42 Wholesale Trade.

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Is Your Event Canceled Due To Coronavirus?

Jifflenow

The whole world is reeling from the impact of Covid-19 and among other activities, trade shows, conferences, roadshows, and summits are being canceled as a precaution. They offer an excellent channel for exchanging ideas, new trends, products, and services.

8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples

Zoominfo

If you don’t have their direct-dial phone number , you could plan to spend a lot of time negotiating with admins and other gatekeepers, or pressing buttons to navigate the phone tree. BASHO emails are alive and well—and thriving.

B2B competitor research – 8 free sources of information

Savanta

So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. If a competitor is publicly listed on a stock exchange, they disclose even more information. So keep an eye on trade press and competitor websites to see what you can glean. Most B2B industries have regular trade events. Generally speaking, I think that the best approach to competition is to ignore it.

B2B competitor research – 8 free sources of information

Savanta

So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. If a competitor is publicly listed on a stock exchange, they disclose even more information. So keep an eye on trade press and competitor websites to see what you can glean. Most B2B industries have regular trade events. Generally speaking, I think that the best approach to competition is to ignore it.

B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Offer Content in Exchange for Email or Personal Information.

5 Important Changes to the B2B PR Rule Book, and Why It Matters

B2B PR Sense

B2B PR is far more than creating press releases and throwing them into the reporter pool, waiting for a bite. To learn what to include in a press release to make it catch fire, click here. Much of social media's value is in engagement and exchanges of ideas with your community. --Lee Remember the old adage, “any press is good press”? Discover what trade publications -- online and print -- people in your industry are reading.

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Martech Vendors Can't Avoid Ad Audience Battles

Customer Experience Matrix

Yet another front opened up last week with an announcement from a consortium of adtech vendors , including AppNexus , LiveRamp , MediaMath , Index Exchange , LiveIntent , OpenX , and Rocket Fuel , that they had created a standard identity framework to support personal targeting of programmatic ads. To quote the press release: "Today, 48 percent of all digital advertising dollars accrue to just two companies – Facebook and Google," said Brian O'Kelley, CEO of AppNexus.

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NFT Marketing: Everything You Need to Know to Get Started

Single Grain

A game called CryptoKitties allowed users to trade and sell virtual kittens. Further, as Investopedia points out, “Unlike cryptocurrencies, they cannot be traded or exchanged at equivalency. They are not unique and can thus be easily exchanged with other notes.

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The Key to Filling in Your Revenue Gap

ViewPoint

Ideally, the perceived value of the resource should be such that the individual is compelled to submit their contact information in exchange for the offer. Outbound marketing involves the use of advertising, trade shows, and other methods of pushing a message “outward” to generate a response. Everywhere you look, inbound marketing is identified as the ultimate lead generation tool.

If I get you on the cover of Forbes Magazine…

Marketing Craftmanship

This is never encouraging news for a company paying a fat monthly retainer in exchange for a pile of press clippings that get hung like trophies on its website. …what will you do with that exposure? I often pose this question to prospective B2B clients when they ask me if I can generate exposure for their company in Forbes , Fortune , the Wall Street Journal , CNBC or some other influential media source.

What We’re Doing Wrong in Blockchain Marketing

What Works - What Doesn't

Although I hate to see assets stolen, and I hate thieves, the incident proved both the resilient demand for our tokens and the utility of the decentralized exchange…the amount stolen was miniscule (less than 00.07%) although the dollar amount was quite material.(the We are selling capabilities…We have already landed (a regional stock exchange as a client) just 30 days after the initial token offering…now you can see how inconsequential the mere hack of a few million dollars”.

3 Things Marketers Know About Global Pandemics, and 3 Things We Don’t

Triblio

We took this picture last month when we were in Arizona for B2B Marketing Exchange. We plan campaigns and content calendars around our events and industry trade shows. Under the current situation, many of us are hard-pressed to find alternative sources for demand gen.

11 Blockchain Companies You Should Be Paying Attention To

Hubspot

Knowing which companies already make headlines and which ones are due for some press would be useful -- if you know which blockchain companies are poised for success and which ones aren’t, you’ll be more likely to pick the right blockchain company for your business and the right crypto assets for your investment portfolio. Their blockchain-based tools help banks, stock exchanges, and credit-card companies quickly and securely store, trade, and manage financial assets.

Marketers: How To Get Noticed by “Influencers”

Oracle

After all, the person drowning in information clings to trusted sources – and influencers trade in trust. The press is always looking for independent experts to give a disinterested perspective in articles. Reducing the exchange to a “transaction” may be immediately gratifying, but in the long term, it will harm your ability to inspire the individual later become a true brand advocate.

Brexit 2020: What Are Marketers Doing to Prepare?

Martech Advisor

Or softer trade agreements? While, Ursula von der Leyen, the new European Union President, forewarned that a comprehensive trade deal is “ impossible ” by the end of 2020, which is a “ very tight ” deadline. Data Exchange Deal is Crucial. "

NFT Marketing Agencies: Best Way to Promote Your NFT Project

Single Grain

When you publish press releases and engage in different forms of PR marketing to increase the visibility of your NFT project, people start to develop an interest in your digital assets. Where can I buy NFT trading cards? You can easily create NFTs and trade digital assets.

This Innovative Co-Working Space Asks for Content, Not Money

Contently

In exchange for a desk, freelancers contribute two articles per month to DailyBreadMag , the space’s online publication. The concept was developed and is funded by Melo , a media and logistics company based in Münich, whose main business includes distributing print and digital press. Melo does logistics and press distribution, but what they hadn’t done before is create content,” he said.

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Top 30 Proven Techniques To Generate B2B Sales Leads In 2021

Unbound B2B

Issue Press Releases. Press releases are powerful tools for creating brand awareness and reaching your target with new information about B2B companies. If you decide to use this technique in 2021, consider issuing press releases when you: Launch a new product.

Worried That Journalist Robots Will Replace You? Say “I”

B2B Memes

This is especially true in the world of trade journalism, where much of the work entry-level journalists are asked to do could be handled just as well by an algorithm. It doesn’t take very long for rewriting new-product press releases to evolve from informative introduction to an industry to stultifying drudgery. The fact that trade publisher Hanley Wood is one of the companies working with Narrative Science is, to me at least, encouraging. They are not going away.

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10 Lead Generation Best Practices and Examples

Only B2B

There’s an honest probability that people can research to you as associate trade leader if your content portrays the same. You’ll be able to provide your customers handy eBook in exchange for his or her information which will facilitate in lead generation.

8 High-Converting Lead Generation Landing Page Examples to Inspire Yours

Unbounce

And that you’re offering something really great to make trading their email a total no-brainer. . Ask and you shall receive, right? Not so much when it comes to your visitors’ email addresses.

10 B2B Lead Generation Strategies for 2019

PureB2B

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. In a SalesForce survey of 7,000 consumers, 57% of the respondents said they are willing to share their data in exchange for personalized offers, 53% for personalized product recommendations, and 52% for customized shopping experiences.

Ask a Content Strategist: How Do You Use Articles to Influence B2B Leads?

Contently

And instead of answering a series of reader questions like usual, I’m going to share an exchange I had over email with one of my good friends, who recently took over a B2B content operation. I’ve lightly edited our exchange. As for what’s good enough to be gated, it’s important to ask whether you’re offering a fair value exchange. It’s also worth considering the trade-off.

4 Reasons Snapchat Lenses Are a Genius Ad Product

Contently

When the lens store 1 closed in January, about 10 million snaps with lenses were exchanged per day. There was also press and social chatter galore, and it guaranteed more use than a single lens would. Finally, 20th Century was the first partner for Snapchat’s “first ever ticketing ad unit,” basically a swipeable CTA available in Discover, according to a company press representative.

Local SEO: Optimizing Your Rankings for Google Local Search

seo.co

You’ll be submitting and circulating good press on local news outlets. Work with your local newspapers to get some additional press. Donate to local schools and universities in exchange for getting mentioned on their valuable.edu real estate. Local SEO – Table of Contents.

11 Things To Remove From Your A/E/C Firm’s Website

Circle Studio

Do this instead: Politely ask your web partner to remove that text/link from your website—unless they plan to give you a nice discount in exchange for the advertisement. Press Releases. Unless your firm is publicly traded, posting press releases that are written in a very specific and formal way to appeal to the media just doesn’t make sense if you hope for them to be consumed by users.

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10 B2B Lead Generation Strategies for 2019

PureB2B

Case in point: Finance and trade website Trading Strategy Guides added almost 11,000 targeted subscribers to their email list in just one month by using a content locking script. In a SalesForce survey of 7,000 consumers, 57% of the respondents said they are willing to share their data in exchange for personalized offers, 53% for personalized product recommendations, and 52% for customized shopping experiences.