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Our Top Takeaways From This Year’s B2B Marketing Exchange

Influitive

This year’s B2B Marketing Exchange did not disappoint! The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive. Last week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest.

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What is a Link Exchange? Are Link Exchanges Safe for SEO in 2021?

seo.co

The short answer to the question is: A link exchange is an agreement between two sites to share and exchange links with each other for mutual benefit. The Link Exchange in Practice. A link exchange is one way to acquire great links for link building. Avoiding a Bad Link Exchange.

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Rackspace Hosted Exchange Outage Due to Security Incident via @sejournal, @martinibuster

Search Engine Journal

The post Rackspace Hosted Exchange Outage Due to Security Incident appeared first on Search Engine Journal. Details emerge that Rackspace outage due to a security incident - Customers encouraged to migrate to Microsoft 365.

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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. The post The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year appeared first on Content4Demand.

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Why you should analyze your SSP+Ad Exchange platform’s performance

Smartyads

If you have your own SSP+Ad Exchange platform, you've probably wondered how you should measure its effectiveness and what characteristics you should pay attention to. And if you're not asking yourself these questions, it's about time to start. And in this short article, we will explain why.

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OpenX Ad Exchange Fined By FTC For Targeting Toddlers via @sejournal, @martinibuster

Search Engine Journal

OpenX Ad Exchange fined $2 million dollars for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences The post OpenX Ad Exchange Fined By FTC For Targeting Toddlers appeared first on Search Engine Journal.

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Microsoft Ads: Reach Success With The Future Of Ad Exchanges - Ep. 273 via @sejournal, @lorenbaker

Search Engine Journal

The post Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast] appeared first on Search Engine Journal. Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast.

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Google Answers Question About Relevant Link Exchanges via @sejournal, @martinibuster

Search Engine Journal

John Mueller discusses Google's policy on link exchanges and how its algorithm deals with them The post Google Answers Question About Relevant Link Exchanges appeared first on Search Engine Journal.

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A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark Consulting

With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read. An ad exchange is a hub through which ad networks, and some large advertisers or agencies, can trade inventory within a single central marketplace.

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How to maximize net profit on your WL Ad Exchange using the dynamic margin feature

Smartyads

You probably remember that recently we’ve delivered a very massive upgrade of WLS SSP and Ad Exchange 2.2. In the blog post devoted to this upgrade, we tried to deliver the essence of the new features that we equipped your system with. We listed the new functionality and described.

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Semrush to Publicly Sell Shares on New York Stock Exchange via @MattGSouthern

Search Engine Journal

Semrush is announcing an initial public offering of company stock, which will see the SEO software company selling shares on the New York Stock Exchange. The post Semrush to Publicly Sell Shares on New York Stock Exchange via @MattGSouthern appeared first on Search Engine Journal.

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What Is an Ad Exchange? Definition, Functioning, Types, and Examples

Martech Advisor

An ad exchange is a virtual marketplace where publishers and advertisers trade digital ad inventory. An ad exchange is a platform where buyers and sellers can come together to trade digital ad inventory according to their requirements. And what are the different kinds of ad exchanges out there? What Is an Ad Exchange?

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Improve Your Site’s Load Time: Google Launches Signed Exchanges for Desktop

RebelMouse

There’s been an important launch from Google that can help improve your site’s load time — signed exchanges (SXG) are now available on desktop. Why You Should Care About Signed Exchanges. If you aren’t a developer or an engineer, it can be difficult to wrap your head around the idea of signed exchanges. What’s an LCP score?

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Ad Network vs. Ad Exchange: Key Differences and Similarities

Martech Advisor

Ad networks and ad exchanges are two components of the programmatic advertising ecosystem. If you’re familiar with the programmatic advertising ecosystem, you’re no stranger to ad networks and ad exchanges. In this article, we will look at the differences between an ad network and ad exchange to clear the confusion.

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Introducing a new kind of open exchange

33Across

We’re excited to announce the launch of AttentionX™ , the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad products. Sadly, 50-70% of all inventory on exchanges today is. The post Introducing a new kind of open exchange appeared first on 33Across.

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What’s 1st Party Private Data Exchange and Why Should Marketers Care

Martech Advisor

Compliance with GDPR: General Data Protection Regulation (or GDPR) is a set of guidelines regarding data usage and data exchange. Why FPD Exchange Is Crucial? Thus, an arrangement with trusted partners for FPD exchange helps in maintaining mutually beneficial partnerships. FPD is a valuable source of users' data.

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Publishers and Other Creators of Premium Content are Adopting Digital Solutions With Media Exchange

33Across

In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across.

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Publishers and Other Creators of Premium Content are Adopting Digital Solutions With Media Exchange

33Across

In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across.

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Don’t Miss 2020 B2B Marketing Exchange – #B2BMX

Pam Didner

For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! I’d suggest that you go to the B2B Marketing Exchange website t o check out the list of workshops and sessions. B2B Marketing Exchange! More than 1500 B2B marketers and over 90 sessions in 3 days. If you are interested…. Scottsdale, Arizona.

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Exciting Updates to the Cascade Exchange

Hannon Hill

That’s why we continue to deliver fully functional examples and starter sites that can be downloaded for free from our Cascade Exchange. We are always striving to provide our customers with ways to do more with less. Take a look at the recently rolled out updates to some of our most popular sites.

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BPA Worldwide partners with 33Across to Power Programmatic BPA Media Exchange

33Across

33Across, the attention technology company, announced today that it has partnered with BPA, a global assurance provider, to power its BPA Media Exchange. The BPA Media Exchange is a programmatic publisher collective that offers go-to-market opportunities to its members in the form of direct access to programmatic ad buyers and.

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BPA Worldwide partners with 33Across to Power Programmatic BPA Media Exchange

33Across

33Across, the attention technology company, announced today that it has partnered with BPA, a global assurance provider, to power its BPA Media Exchange. The BPA Media Exchange is a programmatic publisher collective that offers go-to-market opportunities to its members in the form of direct access to programmatic ad buyers and.

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BPA Worldwide partners with 33Across to Power Programmatic BPA Media Exchange

33Across

33Across, the attention technology company, announced today that it has partnered with BPA, a global assurance provider, to power its BPA Media Exchange. The BPA Media Exchange is a programmatic publisher collective that offers go-to-market opportunities to its members in the form of direct access to programmatic ad buyers and.

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Publishers and Other Creators of Premium Content are Adopting Digital Solutions With Media Exchange

33Across

In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across. The post Publishers and Other Creators of Premium Content are Adopting Digital Solutions With Media Exchange appeared first on 33Across.

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33Across launches “first open exchange with only viewable inventory”

33Across

The post 33Across launches “first open exchange with only viewable inventory” appeared first on 33Across. Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard.

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33Across launches “first open exchange with only viewable inventory”

33Across

The post 33Across launches “first open exchange with only viewable inventory” appeared first on 33Across. Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard.

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33Across launches “first open exchange with only viewable inventory”

33Across

The post 33Across launches “first open exchange with only viewable inventory” appeared first on 33Across. Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard.

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New Health Insurance Exchanges Present Opportunity for Digital Healthcare Marketers

Fathom

Healthcare reform is here, and nowhere is that more apparent than in the new health insurance exchanges (HIEs). But as they say, in every crisis is an opportunity, and the companies that succeed in 2014 will jump on the opportunities represented in the new public exchanges. million hits!

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European Commission Adopts New Tools to Facilitate Safe Exchanges of Personal Data

Valasys

The post European Commission Adopts New Tools to Facilitate Safe Exchanges of Personal Data appeared first on Valasys Media. The GDPR can continue to be following the norms of the EU Standard Contractual Clauses, while further clarifying the clauses under which they were used.

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Our Top Takeaways from the B2B Marketing Exchange

DemandBase

Being back at the B2B Marketing Exchange is like going for a family reunion, except everyone actually understands what you do for a living. All good things come to an end, but luckily for all of us, there’s the B2B Sales & Marketing Exchange in Boston to look forward to in August. time at the conference.

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New York Stock Exchange: Social Media Expert Shares Insider Tips

Emplifi

Ever wonder what it would be like to run social media for the New York Stock Exchange? Digital and Social Media Manager Matthew Kobach is here to tell you all about it.

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New York Stock Exchange: Social Media Expert Shares Insider Tips

Emplifi

Ever wonder what it would be like to run social media for the New York Stock Exchange? Digital and Social Media Manager Matthew Kobach is here to tell you all about it.

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EVENT: Meet DealSignal at B2B Marketing Exchange 2019 (#B2BMX)

DealSignal

Presented by Demand Gen Report , B2B Marketing Exchange brings together top industry thought leaders, leading martech vendors, and hands-on practitioners eager to share ideas, learn from each other, and help you see B2B marketing through a new lens. DealSignal is proud to support B2BMX as a Gold Sponsor. schedule now.

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What is an Ad Exchange and How Does it Work?

Stevens & Tate

Before ad exchanges began popping up, the only way for marketers to purchase ad space online was directly through publishers. As new ways to purchase advertising space online have popped up, including programmatic ads and RTB (real-time bidding) ads, so have ad exchanges. But what is an ad exchange, exactly?

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Why Lead Magnets are the Best Lead Generators

NuSpark Consulting

A lead magnet is an incentive that marketers offer to potential customers in exchange for their contact information. Lead magnets are a great way to incentivize people to join your email list, as people are often willing to exchange their email address for something of value.

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White Label Ad Exchange - How to Enter AdTech Business in One Month?

Smartyads

Last month SmartyAds officially announced the separation of Smarthub - one of the most cherished products in the line of white label solutions. What was the reason for that? As was reported earlier, the technology was acquired by Deox. By now the product became really competitive on the.

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The Future of Online Advertising – Private Marketplaces versus Open Exchanges

V12 Data

The Future of Online Advertising – Private Marketplaces versus Open Exchanges. The analysis also predicts that the dollars spent via PMPs will overtake that of open exchanges next year. Programmatic offers different ways to purchase inventory – either through a private marketplace or an open exchange. Ad Buying of the Future.

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Televerde to Sponsor and Speak at B2B Marketing Exchange 2018 #B2BMX

Televerde

(February 7, 2018 – Phoenix, AZ) – Televerde , the global leader in B2B demand generation and inside sales solutions that help clients better serve their customers and improve sales, today announced it is a sponsor and speaker at the upcoming B2B Marketing Exchange (#B2BMX), presented by Demand Gen Report. Media Contact: .

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Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX

Cintell

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs.

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3 Retail Trends to Look Out for this Black Friday/Cyber Week

33Across

In the recently produced 33Across Programmatic Cookieless Trends Report, we analyzed programmatic transactions on the 33Across exchange to gain insight into cookieless versus cookie trends for buyers and sellers during August and September 2022. From a demand perspective, our report highlights.

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