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Google’s Privacy Sandbox: What you need to know

Martech

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Google might feel that the transparency has not been appreciated.

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How ZoomInfo Gets Data: Top Privacy Misconceptions Debunked

Zoominfo

Concerns around data privacy have been on the rise in recent years — and for good reason. As a privacy-first company, ZoomInfo is aware of growing concerns surrounding data collection, processing, and usage. ZoomInfo sends out tens of millions of notification emails annually, as part of a process that we put in place back in 2017.

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Privacy Experience: When and Why We Give Up Our Data

Zoominfo

However, if the magazine came from a well-known publisher that would give customers a 20% subscription discount if the bill was pulled automatically from their bank accounts each month, some people would agree to that exchange. Clear Messages About Personal Data Use Enhance the Privacy Experience. Digital behavior?—such

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Why marketers should care about consumer privacy

Martech

is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). The new law will have significant implications for marketers, who will need to ensure they are handling consumer data in a responsible and transparent manner. In this post we’ll cover: What is privacy in marketing?

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How to Use Zero-Party Data to Level Up Your Content ROI

Marketing Insider Group

Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure. Not only do you have permission to collect this data, but consumers are sharing it with you for their own benefit – usually for a reciprocal exchange of value, like a personalized offer. Take social media polls.

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California’s New Privacy Agency: Is Your Company Ready?

Zoominfo

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” . We’ll see how it plays out. It’s hard to say.

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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

In exchange for free access, CE users share business contact information from their email accounts with ZoomInfo. Data privacy is a top priority at ZoomInfo. We’ve funneled enormous amounts of time, resources, and energy into continually improving our privacy standards. We expect CE subscribers to meet these same high standards.