The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Anyword

AUGUST 24, 2018

But one of the most powerful sources of revenue is still underutilized – the newsletter. When done correctly, newsletter monetization can be a non-intrusive and brand-safe way to generate significant revenue. Click to site is the strategy where publishers try to encourage people to click out of a newsletter and on to their site.

Newsletter 41

Newsletter Privacy Policies Ad Exchange Advertising Agencies 41

Liveintent

JUNE 7, 2021

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. Unlike websites with full-page takeovers, there is no noise in a newsletter.

Media Plans 115

Media Plans Advertisements Advertising Planning 115

Valasys

APRIL 22, 2024

Website Opt-in Forms: Offer valuable content such as e-books or webinars in exchange for email addresses, building a permission-based list. Offer valuable content: Provide free whitepapers, webinars, or newsletters to attract sign-ups. Email Harvesting Strategies: Email continues to reign supreme as a lead generation channel.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Marketing Insider Group

JULY 14, 2021

B2B lead magnets are high-value assets offered by companies in exchange for a potential buyer’s contact information. Not-so-good lead magnet teaser : Subscribe to our newsletter for more B2B sales tips! B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. What’s the Real Deal with B2B Lead Magnets?

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Martech

APRIL 14, 2022

New values – “ownerdomain” and “managerdomain” – attempt to bring transparency to seller relationships identified through the sellers.json standard in ad exchanges that use the ads.txt protocol. Get the daily newsletter digital marketers rely on. Processing.Please wait. What does ads.txt do?

Ad Exchange 101

Ad Exchange Advertising Agencies Digital Transformation Validation 101

Liveintent

DECEMBER 19, 2019

We pulled advertising performance data across our exchange and have made a list of our findings. Ads in news and shopping newsletters performed the best. Those newsletters received 11x more clicks and 10x more conversions compared to other categories. Take Black Friday, Cyber Monday, and the weekend in between. Here goes: 1.

Ad Exchange 143

Ad Exchange Mobile Advertising Click Rate Conversion Rate 143

Martech

MARCH 11, 2022

Nearly half said they would consider it if offered in-game rewards, while 35% would do so in exchange for easier log-in/account creation and/or in-game deals. Get the daily newsletter digital marketers rely on. A study by Facebook Gaming found that U.S. mobile gamers who are uncomfortable with sharing data can be persuaded to do so.

Mobile Advertising 109

Mobile Advertising Advertisements Advertising Ad Exchange 109

Martech

MAY 20, 2022

It would ban them from operating more than one of these functions: supply-side brokers selling publisher ad space, demand-side brokers selling ads, or ad exchanges connecting buyers and sellers. Treat all customers the same concerning performance and information related to transactions, exchange processes, and functionality.

Amazon 114

Amazon Paid Search Agency Ad brokers Facebook 114

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024.

Marketing AI 90

Marketing AI Work Management Marketing Management Vendors 90

Buffer

JANUARY 31, 2023

Question: I’ve recently started an email newsletter but haven’t been receiving as many subscribers as I hoped. Newsletters have made quite the comeback. In fact, the newsletter company recently hit over 1 million paid subscribers and is still growing five years later.

Newsletter 23

Newsletter CAN-SPAM Social Media Opt-out 23

Litmus

JUNE 30, 2023

Securities and Exchange Commission for deleting millions of email records relating to its Chase Bank subsidiary. Watchout Substack: WordPress and Beehiiv have entered the newsletter wars. This isn’t your ordinary email newsletter. JP Morgan has been fined $4 million by U.S. Research suggests U.K. office in London.

Email Marketing 79

Email Marketing VALS Marketing Management Privacy 79

Martech

JULY 28, 2022

Mobile app gamers are willing to see ads in exchange for free content and services, the IDC/data.ai Get the daily newsletter digital marketers rely on. That’s saying a lot when, in the US, we saw console gamers grow by 21% year-over-year in 2021. Meanwhile, the global gaming community is estimated at 3 billion. study found.

Mobile Advertising 116

Mobile Advertising Advertisements Advertising Lead Scoring 116

Liveintent

SEPTEMBER 9, 2021

Update: Allows for alternative one-off email addresses to be used to sign up for your newsletters, and in effect “hides” a user’s true email address. LiveIntent is here to provide guidance for both direct and exchange focused programs. Exchange Demand. Hide My Email. Direct-Sold.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Biznology

APRIL 11, 2018

You can also give them away in exchange for signing up for your newsletter or filling out a form with their information that you collect to remarket to. If you have stores, you shouldn’t reserve your promotional products for special events, hand them out daily. There are ways that you can tweak this idea to fit your business.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Scoop.it

FEBRUARY 22, 2024

Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger. HCM software also empowers business-wide collaboration – allowing employees to exchange knowledge and work together on passion projects or cross-functional initiatives.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

AUGUST 3, 2023

Sign-ups for email newsletters. Given in exchange for a free white paper. So you make a list of your sources. Emails that come with a paid subscription. Emails that come with a non-subscription purchase. Emails from lookup services. Emails from government lists. Emails from business cards collected at the annual conference.

Lead Scoring 90

Lead Scoring Lead Ranking Deliverability Ad Exchange 90

Liveintent

JULY 19, 2021

Now think about email newsletters and how people engage with them. When a person opens an email newsletter, they’re in a learn-more mindset. Futhermore, with email newsletters, marketers can leverage their first-party audience for precision targeting, supercharging their campaign efforts. Let’s take a closer look.

Acquisitions 124

Acquisitions Growth Marketing Ad Frequency Newsletter 124

Sprout Social

JANUARY 26, 2023

Or, helped them get new customers in exchange for a discount or freebie. Unlike word-of-mouth marketing , which relies on people spontaneously sharing information, referral marketing is a deliberate strategy involving incentives and rewards for customers in exchange for successful referrals.

Paid Content 126

Paid Content Advertising Agencies Planning Word of Mouth 126

Martech

MAY 4, 2022

Most Gen Zers know that you’re giving the influencer perks in exchange for brand love. Get the daily newsletter digital marketers rely on. Also, 84% of Gen Z has purchased products in direct response to social media content, compared to only 46% of Boomers. If Gen Z is an audience for your brand, don’t be offended.

Social Media 96

Social Media Trust Marketing Conference Internet Marketing 96

Liveintent

JUNE 23, 2021

Simply onboard a seed audience from your CRM or website/mobile app activity and our modeling algorithm will find authenticated newsletter readers in our exchange who are not yet a customer but would likely be interested in your business.

Acquisitions 115

Acquisitions Design Advertising Agencies Mobile Advertising 115

QuanticMind

AUGUST 10, 2023

Starting in Q4 this year, the cinema advertising company will sell movie screen inventory through programmatic guaranteed and PMP deals, as well as on the open exchange through vendors like Place Exchange—a programmatic SSP for digital out-of-home and place-based media. Sign up for the Basis Scout newsletter!

Transparency 52

Transparency Paid Search Agency Ads Ad Exchange 52

Liveintent

DECEMBER 1, 2021

Publishers are increasingly leaning into email newsletters as critical components to their first-party data and monetization strategies. The publication has more than 50 newsletters — of which seven are entirely new as of 2021 — and have more than 8 million subscribers. Take a look at The New York Times, for instance. Not important.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Biznology

JANUARY 11, 2018

Let’s say you send your email newsletter out monthly. If you’ve ever gone to a website, found an interesting report or worksheet or other piece of information being given away for free in exchange for your email address, you’ve seen a very simple form of automation. Capitalize on their interest. Content gating. Re-engagement.

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168

Liveintent

APRIL 25, 2023

Publishers today rely on email to reach their audiences with real-time content and drive revenue from newsletter monetization strategies. Why should people subscribe to your newsletter instead of just going to your site or social channels? What will they receive in exchange for sharing their email address?

Tips 62

Tips Opt-out Opt-in Ad Exchange 62

Liveintent

OCTOBER 12, 2021

Let’s say you need to reach women aged 35 to 54 or people interested in fashion and beauty newsletters. The 200 million people within our newsletter category create a huge opportunity for making that perfect match, and essentially finding a whole city full of Julius Benedicts.

Ad Exchange 127

Ad Exchange High Quality Lead Newsletter Privacy 127

Webbiquity

AUGUST 26, 2021

This is most commonly accomplished by offering something of value in exchange, such as an ebook, event registration, contest entry, an assessment, checklist, or the results from using an online tool. driving conversions. Simple Lead Form. Imagine you go to a website with the intent of downloading a free ebook to learn more about a topic.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

SmartBug Media

JANUARY 23, 2023

In this blog post, you’ll learn about: The true value of email and SMS List growth strategies The order of contact collection Offers in exchange for contact information And the best tools to use for list growth strategies Let’s dive in! Again, you’ll want to consider providing an incentive in exchange for their information.

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Liveintent

DECEMBER 7, 2021

For example, if you’re a publisher, you’re likely collecting information about how readers engage with the content on your website and in your email newsletter. You can use your first-party data, like information about how customers use your website, app, newsletter, or other products to build hypotheses about your customers.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Martech

AUGUST 9, 2022

Five9 is a featured partner in Invoca’s expanding Invoca Exchange app marketplace, which currently contains over 50 apps and integrations. Get the daily newsletter digital marketers rely on. They’ll also gain new capabilities to pull intelligence and insights about the overall customer journey. What it does. Processing.Please wait.

Marketing Management 94

Marketing Management Ad Exchange Paid Search Agency Touchpoints 94

Martech

MARCH 14, 2022

Get the daily newsletter digital marketers rely on. Gannett issued a press release apologizing for the mistake and saying, “The data parameter issue was caused due to a caching error when the Company implemented changes to how data is passed from the publisher to the ad exchanges.”. Processing.Please wait.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Advertisements Advertising 98

Martech

MARCH 23, 2022

Get the daily newsletter digital marketers rely on. The solution makes it easier for app developers and publishers to understand what data valuation looks like and have a mediation partner that fully supports their vision,” Kunal Nagpal, senior vice president and general manager of Publisher Platform and Exchange at?InMobi

Paid Search Agency 87

Paid Search Agency Ads Ad Exchange Work Management 87

Scoop.it

SEPTEMBER 28, 2022

To make sure that her audience visits the website, tries the online tutorials, and engages with the community, she sends weekly newsletters. Weekly newsletters by Anna Mason. In these newsletters, members get updates on the latest tutorials. And they hear about interesting conversations in the community forum.

Curation 85

Curation Campaigns Lead Scoring Lead Ranking 85

Martech

FEBRUARY 15, 2022

There are already a handful of vendors set up to reward consumers financially for giving up selected data (the rewards are not yet huge), but the substantive value exchange might be the best way to go. Get the daily newsletter digital marketers rely on. We think the zero-party data story has some legs. Processing.Please wait.

Advertising Agencies 81

Advertising Agencies Marketing Management Opt-in Vendors 81

Liveintent

SEPTEMBER 7, 2021

A retail media network is a proprietary advertising platform launched by a retailer, enabling advertising on their websites, apps, email newsletters, and other digital properties. Email and email newsletters. Email newsletters are also another property, outside of websites, that retailers can use to generate revenue.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

BenchmarkONE

FEBRUARY 3, 2022

Use Newsletters. There are two approaches to publicizing your content using email newsletters. Then, publish valuable content to keep those readers engaged, aligning the newsletter issues with your overall content strategy. There are tons of Slack communities out there, especially for link swapping and guest post exchanges.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Liveintent

APRIL 11, 2023

Easy to use and set up, Audience Manager lets you onboard your data and match it to LiveIntent’s exchange. Distribute your ads within relevant newsletters. Launch ads alongside seasonally relevant email content, like newsletters specifically related to Mother’s Day and moms. Seasonal packages. Custom packages.

Top of Funnel 62

Top of Funnel Campaigns Ad Building Ad Exchange 62