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Merchandisers Have an Ace up Their Sleeve This Holiday Season: AI

Salesforce Marketing Cloud

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. Merchandisers offer guidance in the form of product categories, groupings, and promotions, tailored specifically for the perplexed gift-giver. During peak shopping season, they’re even more valuable.

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Improving website search was key to boosting Paul&Shark’s e-commerce revenue

Martech

Miriello wanted a website search tool with more flexibility around visual merchandising and the ability to create relevant, timely search results for each shopper. Its visual merchandising feature allows website owners to better control how the search results appear and the order that they appear in. Image provided by Algolia.

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Loyalty Programs are Not the Same as Referral Programs

Referral Rock

This article is part of the “ Getting Started With Loyalty Programs ” section of our definitive guide dedicated to customer loyalty and loyalty programs. You may enjoy other articles from this section: Starting a Customer Loyalty Program. Customer Loyalty Program Ideas and Best Practices.

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How to make money on YouTube in 2020 (enough to quit your day job)

ConvertKit

This would include providing members with special members-only content, as well as other perks like merchandise. For example, comedy YouTuber Mike Falzone offers his members loyalty badges, a digital copy of his book, original song tracks, an evergreen coupon code for merchandise, and a full-length video available only to members.

Youtube 67
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How to Implement a Promotional Pricing Strategy the Right Way

Hubspot

Loyalty Programs. A loyalty program is a promotional pricing strategy where a company incentivizes brand loyalty by offering deals and discounts in exchange for consistent, repeated purchases. The term "customer loyalty program" covers a wide range of practices. Are you looking to incentivize customer loyalty?

Pricing 77
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Client Versus Customer: How the Customer Relationship Is Defined by What You Call Your Audience

Content Standard

In the case of “customer,” this term is one-directional and transactional: Customers spend money with businesses and receive products or services in exchange. But other brands reserve the “members” label for consumers in loyalty or VIP programs. Why Words Matter.

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How to Get Over the Sales Slump After the Holiday Season

Convert

Customers who didn’t use the discount coupons: The customers who didn’t use any coupons, make them a part of your loyalty program , give them free loyalty points and nudge them towards the next sale. Remind them of their accumulated loyalty points and what they can do with them. Roll Out the Red Carpet for VIPs.