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Account-based Marketing on LinkedIn

Strategic-IC

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing.

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Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

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29 Types of Trigger Events and How to Track Them

Hubspot

SEC Filings : If you sell to publicly traded companies, check out their financial statements that are sent to the Securities and Exchange Commission (SEC). LinkedIn Alerts : Get a heads up on potential personnel changes with LinkedIn alerts. Track this event with : LinkedIn 3. It's a perfect time for your pitch.

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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

Use this to your advantage and test out a video ad to promote your eBook in exchange for leads. Let’s take this next excellent static image example from LinkedIn and rethink how we can bring it to life with motion. Recommended Aspect Ratio: Vertical (4:5). Spotting Sasquatch in the wild may be a more frequent occurrence.

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5 Creative Advertising Trends Seen in 2021 (So Far)

Outbrain

Over 60% of customers are now willing to exchange their personal data for prompt personalized customer service, and over 80% of businesses are already using chatbots. LinkedIn has been innovative with a hybrid mobile and native advertising approach. Vertical Mobile Advertising. The gap is closing fast and with good reason.

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Litmus Live 2022 Speaker Spotlight: Meet the Presenters

Litmus

Follow Aaron on LinkedIn and Twitter. And in the verticals where my team operates, we get to apply all of those things to help organizations who are trying to make a positive difference in the world. Follow Fernando on LinkedIn. Follow Jell on LinkedIn and Twitter. Aaron Beatty (he/him). What’s not to love?

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Top 5 Advanced Best Practices for Modern Outbound Sales

Apollo

Then, drill down into a specific vertical. Often, they’ll choose Real Estate when they pick their Industry on LinkedIn or otherwise, because they’re trying to look the part for their ideal buyer, not for people trying to research them. Shoot for the former, not the latter, and be sure to have a LinkedIn social selling plan in place!