3 Big Takeaways from SiriusDecisions Sales Leadership Exchange

The ROI Guy

I had the pleasure of attending SiriusDecisions Sales Leadership Exchange last week, an exclusive gathering of some 120 sales executives and sales enablement leaders. They are now hyper connected and as a result, more empowered via online and social collaboration and information.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read. FACEBOOK EXCHANGE. The DSPs now can buy ads on the new Facebook Exchange , a retargeting tactic.

Trending Sources

Read this article before you start a social media program

Biznology

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

Why walking meetings can be wonderful at work

Biznology

Other research shows that the act of walking leads to increases in creative thinking , leads to more honest exchanges with employees , and are more productive than traditional meetings. This is a news flash: walking isn’t just good for your health; it can be good for your job too.

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Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

Rather, it finds prospects who are not yet on the marketer’s own list by scanning ad exchanges for promising individuals. These were typically sourced from public information such as Web sites, job postings, and social media.

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework.

How to Revive a Dying E-Newsletter: 4 Tips

The Point

To the right is a recent “newsletter makeover” our agency conducted for Microfinance Information Exchange (MIX) , the premier source for microfinance performance data and analysis.

IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

Don’t just throw out speeds and feeds and basic product information–actively strive to produce content about the capabilities of your technology, discuss the business impact it can make WITHOUT talking about your brand as the only option.

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand generation marketing that requires a prospect to take time to register in anticipation of taking additional time to consume the content or information that is offered cannot rely on out of context advertising. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targeting

7 ways to annoy webinar video watchers

Biznology

They are valuable as background information for the B2B marketing videos we create , because a webinar is an opportu nity to hear real people use real words ( as opposed to marketing-speak ) to describe solutions to customer problems. I’ve sat in on many webinars and on-demand demo s.

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B2B competitor research – 8 free sources of information

The B2B Research Blog

Here are eight free sources of competitor information for those operating in B2B markets: Companies House. So the trade-off is that the company needs to make certain pieces of financial information publicly available so that others can judge their health. If a competitor is publicly listed on a stock exchange, they disclose even more information. But in B2B markets this kind of customer review information isn’t usually available.

Martech Vendors Can't Avoid Ad Audience Battles

Customer Experience Matrix

Yet another front opened up last week with an announcement from a consortium of adtech vendors , including AppNexus , LiveRamp , MediaMath , Index Exchange , LiveIntent , OpenX , and Rocket Fuel , that they had created a standard identity framework to support personal targeting of programmatic ads.

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Adam Tinworth: Journalism in a Period of Continuous Change

B2B Memes

His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). Adam Tinworth.

Stepping Outside of Bounds: Taking a Broader Marketing Perspective

Biznology

As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about”. Photo credit: Christopher S.

An undigital revolution of sorts

Biznology

And the only mechanisms to contain widespread piracy and dissemination of false information have been very non-digital in nature: constant monitoring, law enforcement and good citizenship. Not all information wants to be free, after all.

A New Democracy for the Modern Marketer

Sales Intelligence View

Recently, Marketo launched a new component to the Marketing Nation, a rich resource for marketers called the Marketo Program Exchange: a network that hosts a free, shared library of pre-built marketing programs for customers so they can quickly set up campaigns and start getting results.

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand generation marketing that requires a prospect to take time to register in anticipation of taking additional time to consume the content or information that is offered cannot rely on out of context advertising. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targeting

Personal anticipated information need

Buzz Marketing for Technology

Personal, anticipated information need. The Information School, University of Washington, Seattle, WA 98195, USA. The role of personal information collections is a well known feature of personal information management. It is suggested that personal information collections are created in anticipation of some future need for that information- personal, anticipated information need , which also underlies the design of formal information systems.

How your enterprise social platform enables the information marketplace

Biznology

To better understand where the business value is, and to shape its usage to maximize that value, try to see your social platform as an internal Amazon site, but with a twist: instead of moving retail goods such as books and electronics, you are actually moving information.

New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

B2B companies may have to come to grips with the fact they are living in their own digital information bubble. Understanding new market ecosystems will become a source of critical buyer insights shaping informed strategies for CEO’s and their C-Suite.

Information isn’t power anymore

Wondering Out Loud

It wasn’t very long ago that visitors to websites were happy to provide contact information in exchange for a whitepaper, or a fact sheet, or a brochure. They wanted information about your products and services and where better to go then the company website? But that was when information was power and that time is long gone. Information isn’t power if everyone has the information.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Campaigns centered around an educational content asset, like an ebook or whitepaper or webinar, attract audiences because of their informational relevance. Asking people to give contact information through filling out a form isn’t a small ask.

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Teaching is the New Marketing

grow - Practical Marketing Solutions

The Exchange. Instead, we decided to organize a live event that would bring together fascinating speakers, great conversation, and a platform for a free exchange of ideas. We brought in authors like Gary Vaynerchuk, Robert Scoble and Mark Schaefer to educate and inform our audience.

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63 Digital Advertising Terms Every Marketer Should Know

Act-On

Ad Exchange : A technology-facilitated marketplace that allows Internet publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad exchanges are a departure from the historical method of buying ad inventory, where advertisers and publishers would enter price negotiations in order to show ads on a particular website. Browser: A software program with a graphical interface that people use to navigate all the information available on the World Wide Web.

When, Why and How to Gate Content Along the Customer Journey

Act-On

With all the available content out there, and more on its way (including this blog post), an often-asked question is whether or not to gate that information in exchange for personal contact information such as someone’s name, email, or phone number.

15 Elements Most Successful Blogs Have in Common

Act-On

Please don’t make us go to Google.com and finagle with the “site:” operator to find information on your site. Some search box installations don’t actually return the information they should. It helps visitors sort through all the information you’re throwing at them to find what’s new.

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Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel

Act-On

It often involves working on creative, colorful projects, and offering informative, compelling opportunities at the top of the funnel. People go online to gather information so they can make more informed decisions. Make sure you keep your and your clients’ customers informed.

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Stop Being a Transactional Content Marketer

Digital B2B Marketing

We will also give your information to our green sales team and tell them to go close the deal now Now NOW as part of our commitment to make it as easy as possible for you to buy. I wanted a data point (a quote, if I recall) and gave my information. Free white paper! Free webinar!

Toward An Integrated Model of Information Seeking and Searching

Buzz Marketing for Technology

INFORMATION SEEKING AND SEARCHING. of Information Studies. The Fourth International Conference on Information Needs, Seeking and Use. The emphasis in much information seeking research at the current time is on the social and cultural context of human interaction with information. In information studies currently, there is a burst of exciting work being done on information seeking in a social and cultural context. Information Seeking and Searching.

Update to Facebook Promotions

Vertical Response

Facebook cites the following examples: It’s okay to ask people to submit names of a new product in exchange for a chance to win a prize. It’s not okay to ask people to tag themselves in pictures of a new product in exchange for a chance to win a prize.

Click Ad Fraud is out of control — Here’s how you can fight back

grow - Practical Marketing Solutions

Then, they use the botnets to generate large quantities of traffic to these sites and push such ‘ad inventory’ into ad exchanges, for sale to brand advertisers. The Rise of Ad Exchanges. The trend that is enabling this increasing level of fraud is the advertising exchange.

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What are the building blocks of a lead generation strategy?

Sales Engine

From engagement to conversion Now that you have them engaged (they are reading these articles and consuming your content), you need to have some way of converting them, which means that they’re going to fill out a form and give you some information about them in exchange for something valuable.

3 Reasons You’ll Drive Better (and More) Leads with Interactive Content

Modern B2B Marketing

But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Exchanging Value. Author: Seth Lieberman Many marketers feel like the engine is always running.

The Evolution of Account-Based Marketing

Act-On

It also included upgrades to back office software like SQL Server and Exchange. Even a behemoth like Salesforce has nearly 3,000 apps built by third parties in their app exchange.

Content is the new currency—and your invitation to the dance.

Sales Engine

They went to trade shows and gave away trinkets in exchange for business cards. That included sometimes three or more calls for each vendor to get the information that they needed to make a decision. And they are barraged with information from likely competitors.

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These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]

Hubspot

It's an exchange of information: You offer people valuable content, and they offer you valuable information about themselves, like their name, email address, and company. Lead generation is a major component of inbound marketing.

How to Maximize Your Inbound Strategy

Act-On

Creating a persona requires gathering demographic and psychographic information about your buyer. The demographic information consists of the facts about your ideal buyer. I’m an advocate ‒ as long as you’re providing real value in exchange for the visitor’s name and other information.

How Marketing Can Contribute To Revenue Generation

Crimson Marketing

You need to break down the barriers between the two in order for there to be a free-flowing exchange of information from one team to the next. You will need to convince sales of the valuable information that marketing can provide.

News from Krux, Demandbase, Radius: Customer Data Takes Center Stage

Customer Experience Matrix

It can then use the information to predict future purchases and guide marketing and sales messages. Predictive marketing vendor Radius made its announcement last week of the Radius Customer Exchange.

We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment

Hubspot

I work on HubSpot's Marketing Acquisition team creating content offers -- such as our downloadable ebooks, guides, and templates -- that our audience exchanges their contact information for in order to download them. I don't know about you, but I barely print anything anymore.