Influitive

MARCH 7, 2019

This year’s B2B Marketing Exchange did not disappoint! The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive. Community Managers Customer Marketers Events Marketing Leaders b2b content marketing b2b digital marketing B2B marketing b2b marketing conference B2B marketing exchangeLast week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest.

Exchange 144

Exchange B2B Features Conference 144

Reachforce

FEBRUARY 8, 2019

We are headed to (hopefully sunny) Scottsdale later this month for my personal favorite conference of the year, B2B Marketing Exchange.

Exchange 170

Exchange Conference B2B Personalization 170

bizible

NOVEMBER 17, 2015

Up next is SiriusDecisions’ first ever Tech Exchange in San Francisco (November 19-20). Use social media to find the right people, places, and activities: Really excited to see top #CMO at @siriusdecisions exchanging ideas.

Exchange 221

Exchange Conference Hashtag Attitudes 221

SocialBakers

MARCH 6, 2019

Ever wonder what it would be like to run social media for the New York Stock Exchange? Digital and Social Media Manager Matthew Kobach is here to tell you all about it.

Exchange 85

Exchange Social Media Tips Interests 85

Walker Sands

MARCH 27, 2017

PROI Jackson Spalding PROI exchange

Exchange 52

Exchange 52

33Across

SEPTEMBER 21, 2018

We’re excited to announce the launch of AttentionX™ , the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad products. Sadly, 50-70% of all inventory on exchanges today is. The post Introducing a new kind of open exchange appeared first on 33Across.

Exchange 40

Exchange Ads Release Features 40

Fathom

OCTOBER 16, 2013

Healthcare reform is here, and nowhere is that more apparent than in the new health insurance exchanges (HIEs). But as they say, in every crisis is an opportunity, and the companies that succeed in 2014 will jump on the opportunities represented in the new public exchanges.

Exchange 104

Exchange Government Portal Attitudes 104

The ROI Guy

MARCH 1, 2015

I had the pleasure of attending SiriusDecisions Sales Leadership Exchange last week, an exclusive gathering of some 120 sales executives and sales enablement leaders.

Exchange 89

Exchange Sales Forecast Differentiation 89

NuSpark

OCTOBER 13, 2012

With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read. FACEBOOK EXCHANGE. The DSPs now can buy ads on the new Facebook Exchange , a retargeting tactic.

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Exchange Display Advertisement Advertising 265

inPowered

SEPTEMBER 11, 2018

As a result, we’ve grouped the channels into three areas – native exchanges, Yahoo Gemini and Facebook. The native exchanges are as follows: AdsNative. I don’t believe there’s ever been such a robust comparison of post-click content engagement on this many exchanges.

Exchange 81

Exchange Vertical Benchmark Advertisement 81

Walker Sands

MARCH 29, 2018

Constant Learning Culture PROI SEO Team Spotlight Walker Sands

Exchange 52

Exchange SEO 52

Walker Sands

APRIL 18, 2017

PROI Public Relations C&C professional development PROI exchange Public Relations Agency Walker Sands

Exchange 52

Exchange Public Relations Agency Develop 52

33Across

SEPTEMBER 27, 2018

The post 33Across launches “first open exchange with only viewable inventory” appeared first on 33Across. Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard. Media Coverage News

Exchange 40

Exchange Ads Advertisement Advertising 40

33Across

SEPTEMBER 27, 2018

The post 33Across launches “first open exchange with only viewable inventory” appeared first on 33Across. Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard. Media Coverage News

Exchange 40

Exchange Ads Advertisement Advertising 40

33Across

SEPTEMBER 27, 2018

The post 33Across launches “first open exchange with only viewable inventory” appeared first on 33Across. Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard. Media Coverages News

Exchange 40

Exchange Ads Advertisement Advertising 40

DealSignal

FEBRUARY 21, 2019

Presented by Demand Gen Report , B2B Marketing Exchange brings together top industry thought leaders, leading martech vendors, and hands-on practitioners eager to share ideas, learn from each other, and help you see B2B marketing through a new lens. The post <span class="ds_resourcetype">EVENT: </span>Meet DealSignal at B2B Marketing Exchange 2019 (#B2BMX) appeared first on DealSignal. DealSignal is proud to support B2BMX as a Gold Sponsor.

Exchange 40

Exchange Intent Purchase Intent Case Study 40

33Across

NOVEMBER 28, 2018

33Across, the attention technology company, announced today that it has partnered with BPA, a global assurance provider, to power its BPA Media Exchange. The BPA Media Exchange is a programmatic publisher collective that offers go-to-market opportunities to its members in the form of direct access to programmatic ad buyers and. The post BPA Worldwide partners with 33Across to Power Programmatic BPA Media Exchange appeared first on 33Across.

Exchange 40

Exchange Publisher Ads Companies 40

Cintell

NOVEMBER 25, 2015

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs.

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Exchange Persona Buyer Personas Blasts 109

Leadspace

NOVEMBER 5, 2015

SiriusDecisions is holding their first Technology Exchange event in just a few weeks on November 19 – 20th at the Grand Hyatt in San Francisco. The post Top 4 Sessions for B2B Marketers at SiriusDecisions Technology Exchange appeared first on Leadspace.

Exchange 62

Exchange B to B Vendor Analytics 62

Televerde

FEBRUARY 7, 2018

The B2B sales cycle can be a complex journey and by addressing the topics that matter most to it, B2B Marketing Exchange is helping to break down those barriers and provide attendees with the insights they need to drive engagement and revenue.

Exchange 70

Exchange Multi-Touch Demand Generation Barriers 70

Biznology

SEPTEMBER 12, 2018

Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns. They want to have confidence in the ad exchanges and they certainly want to believe in their agencies.

Ads 138

Ads Exchange Dwell Traffic 138

Biznology

APRIL 11, 2018

You can also give them away in exchange for signing up for your newsletter or filling out a form with their information that you collect to remarket to. When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events?

Promotion 200

Promotion Product Privacy Policy Trade Show 200

Overground

NOVEMBER 5, 2014

Larry Kim is a unicorn hunter. And he's pretty good at it, too. unicorn landing page hunting, that is. A ‘unicorn landing page’ is a landing page that falls in the top 1% of landing pages

Exchange 62

Exchange Landing Page Search 62

Customer Experience Matrix

OCTOBER 15, 2015

Rather, it finds prospects who are not yet on the marketer’s own list by scanning ad exchanges for promising individuals. Building a true DMP with access to the full range of ad exchange traffic is a major step beyond previous efforts.

Ads 260

Ads Target Exchange DemandBase 260

Content4Demand

JANUARY 8, 2019

It’s no secret that B2B Marketing Exchange (rated a top B2B marketing conference by Forbes) is one of our favorite events of the year, and not just because the event was developed by our sister brand Demand Gen Report. Who will we be seeing at B2B Marketing Exchange next month?

Exchange 87

Exchange Forrester Conference Price 87

Biznology

JULY 17, 2017

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

Social Media 177

Social Media Media Social Landing Page 177

Biznology

JUNE 16, 2017

Other research shows that the act of walking leads to increases in creative thinking , leads to more honest exchanges with employees , and are more productive than traditional meetings. This is a news flash: walking isn’t just good for your health; it can be good for your job too.

Work 168

Work Exchange Creative Activities 168

Content4Demand

MARCH 1, 2019

In “Break Free of Boring B2B With Interactive Influencer Content” at the B2B Marketing Exchange this week, Lee crammed a short course on delivering effective interactive influencer content into one definitely not-boring session. B2B marketers face so many challenges.

Interactive 69

Interactive Exchange Trust Buying Cycle 69

Biznology

MARCH 14, 2017

Public Relations Bobby Murphy (businessman) Facebook Initial public offering instagram New York Stock Exchange Snap! The reports of Twitter’s death have been greatly exaggerated — but what if they’re not?

PR 175

PR Twitter Exchange Public Relations 175

Biznology

OCTOBER 4, 2017

One of the major points of contention between a startup CEO and the investor is the amount of equity to offer in exchange for the cash infusion. Securing an investment from an angel fund or a VC business can be a vicious cycle.

Business 134

Business Exchange Startup Spot 134

NetLine

FEBRUARY 22, 2019

Content Marketing b2b marketer B2B Marketing Exchange B2BMX content marketing demand generation lead generationPlus thematic ties to our Behind the Scenes presentation, “Seeing Lead Gen Through the Buyer’s Lens: Improve ROI with Content Strategy Driven by Buyer Behavior Insights?”).

Intent 56

Intent Lead Gen Exchange Barriers 56

Webbiquity

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework.

Search Engine 241

Search Engine Exchange Optimization Search 241

Customer Experience Matrix

NOVEMBER 22, 2013

This felt like a more coherent approach than Salesforce described for the Sales cloud, where external data and predictive modeling in particular were barely mentioned (or, more precisely, are still being left to App Exchange partners). app exchange customer data management dreamforce exacttarget marketing automation marketing software trends pardot predictive modeling salesforce.com I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference.

B2C 198

B2C Marketing Automation Automation Exchange 198

Biznology

FEBRUARY 12, 2013

However, when it comes to selling and marketing, you need to think of online brand promotion more in terms of the floor of the New York Stock Exchange (NYSE) where you and your social media marketing campaign are a floor broker and you need to get your clients orders in.

Social Media 222

Social Media Build Media Exchange 222

The Point

NOVEMBER 28, 2011

To the right is a recent “newsletter makeover” our agency conducted for Microfinance Information Exchange (MIX) , the premier source for microfinance performance data and analysis.

Newsletter 187

Newsletter Exchange Tips Design 187

Digital B2B Marketing

OCTOBER 4, 2011

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targetingThese platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience, based on a wide range of audience data available for targeting. However, for [.].

Demand Generation 100

Demand Generation Demand Buy Generation 100

Fathom

NOVEMBER 14, 2014

” Helping to fund these new ventures will be a listing on the London Stock Exchange the company announced in September. Mobile Retail / E-commerce IPO Jimmy Choo London Stock Exchange

Brand 95

Brand Branding Exchange Purchase 95

Digital B2B Marketing

FEBRUARY 13, 2012

Today, many high quality publishers sell through exchanges (including private exchanges), making this a viable option for brand sensitive advertisers and breaking down the historical limitations of the inventory that is available. I was deeply involved in the exchange and trading desk space in 2007, when it was still nascent, as one of a the individuals behind what eventually became Adnetik. The digital media landscape is changing rapidly.

Exchange 110

Exchange Media Agency API 110

Sales Intelligence View

NOVEMBER 28, 2012

Recently, Marketo launched a new component to the Marketing Nation, a rich resource for marketers called the Marketo Program Exchange: a network that hosts a free, shared library of pre-built marketing programs for customers so they can quickly set up campaigns and start getting results.

Exchange 105

Exchange Email Campaign Multi-Channel Open Rate 105

LEADership

OCTOBER 28, 2013

a collaborative communications solution that allows real-time information exchange and sharing using the Internet. 5 Ways to Stop Fretting and Be More Productive in Your B2B Lead Generation Efforts. Most of us have no patience for time-wasters.

Exchange 100

Exchange Transparency Barriers Opinions 100