Our Top Takeaways From This Year’s B2B Marketing Exchange

Influitive

This year’s B2B Marketing Exchange did not disappoint! The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive. Community Managers Customer Marketers Events Marketing Leaders b2b content marketing b2b digital marketing B2B marketing b2b marketing conference B2B marketing exchangeLast week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest.

What's Happening at B2B Marketing Exchange?

Reachforce

We are headed to (hopefully sunny) Scottsdale later this month for my personal favorite conference of the year, B2B Marketing Exchange.

How To Dominate SiriusDecisions Tech Exchange In 6 Easy Steps

bizible

Up next is SiriusDecisions’ first ever Tech Exchange in San Francisco (November 19-20). Use social media to find the right people, places, and activities: Really excited to see top #CMO at @siriusdecisions exchanging ideas.

New York Stock Exchange: Social Media Expert Shares Insider Tips

SocialBakers

Ever wonder what it would be like to run social media for the New York Stock Exchange? Digital and Social Media Manager Matthew Kobach is here to tell you all about it.

Walker Sands PROI Exchange Recap: My Week in Atlanta

Walker Sands

PROI Jackson Spalding PROI exchange

Introducing a new kind of open exchange

33Across

We’re excited to announce the launch of AttentionX™ , the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad products. Sadly, 50-70% of all inventory on exchanges today is. The post Introducing a new kind of open exchange appeared first on 33Across.

New Health Insurance Exchanges Present Opportunity for Digital Healthcare Marketers

Fathom

Healthcare reform is here, and nowhere is that more apparent than in the new health insurance exchanges (HIEs). But as they say, in every crisis is an opportunity, and the companies that succeed in 2014 will jump on the opportunities represented in the new public exchanges.

3 Big Takeaways from SiriusDecisions Sales Leadership Exchange

The ROI Guy

I had the pleasure of attending SiriusDecisions Sales Leadership Exchange last week, an exclusive gathering of some 120 sales executives and sales enablement leaders.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read. FACEBOOK EXCHANGE. The DSPs now can buy ads on the new Facebook Exchange , a retargeting tactic.

Native Advertising Wars by Vertical: Exchanges vs. Facebook vs. Yahoo Gemini [New Benchmark Data]

inPowered

As a result, we’ve grouped the channels into three areas – native exchanges, Yahoo Gemini and Facebook. The native exchanges are as follows: AdsNative. I don’t believe there’s ever been such a robust comparison of post-click content engagement on this many exchanges.

Learning in London: Walker Sands PROI Exchange

Walker Sands

Constant Learning Culture PROI SEO Team Spotlight Walker Sands

Walker Sands PROI Exchange Recap: A Week in Seattle and a Day in Portland

Walker Sands

PROI Public Relations C&C professional development PROI exchange Public Relations Agency Walker Sands

33Across launches “first open exchange with only viewable inventory”

33Across

The post 33Across launches “first open exchange with only viewable inventory” appeared first on 33Across. Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard. Media Coverage News

33Across launches “first open exchange with only viewable inventory”

33Across

The post 33Across launches “first open exchange with only viewable inventory” appeared first on 33Across. Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard. Media Coverage News

33Across launches “first open exchange with only viewable inventory”

33Across

The post 33Across launches “first open exchange with only viewable inventory” appeared first on 33Across. Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard. Media Coverages News

EVENT: Meet DealSignal at B2B Marketing Exchange 2019 (#B2BMX)

DealSignal

Presented by Demand Gen Report , B2B Marketing Exchange brings together top industry thought leaders, leading martech vendors, and hands-on practitioners eager to share ideas, learn from each other, and help you see B2B marketing through a new lens. The post <span class="ds_resourcetype">EVENT: </span>Meet DealSignal at B2B Marketing Exchange 2019 (#B2BMX) appeared first on DealSignal. DealSignal is proud to support B2BMX as a Gold Sponsor.

BPA Worldwide partners with 33Across to Power Programmatic BPA Media Exchange

33Across

33Across, the attention technology company, announced today that it has partnered with BPA, a global assurance provider, to power its BPA Media Exchange. The BPA Media Exchange is a programmatic publisher collective that offers go-to-market opportunities to its members in the form of direct access to programmatic ad buyers and. The post BPA Worldwide partners with 33Across to Power Programmatic BPA Media Exchange appeared first on 33Across.

Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX

Cintell

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs.

Top 4 Sessions for B2B Marketers at SiriusDecisions Technology Exchange

Leadspace

SiriusDecisions is holding their first Technology Exchange event in just a few weeks on November 19 – 20th at the Grand Hyatt in San Francisco. The post Top 4 Sessions for B2B Marketers at SiriusDecisions Technology Exchange appeared first on Leadspace.

Televerde to Sponsor and Speak at B2B Marketing Exchange 2018 #B2BMX

Televerde

The B2B sales cycle can be a complex journey and by addressing the topics that matter most to it, B2B Marketing Exchange is helping to break down those barriers and provide attendees with the insights they need to drive engagement and revenue.

What are you doing about ad fraud?

Biznology

Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns. They want to have confidence in the ad exchanges and they certainly want to believe in their agencies.

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5 ways to promote your promotional products

Biznology

You can also give them away in exchange for signing up for your newsletter or filling out a form with their information that you collect to remarket to. When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events?

Larry Kim Coaches Search Exchange 2014 on Unicorn Landing Page Hunting

Overground

Larry Kim is a unicorn hunter. And he's pretty good at it, too. unicorn landing page hunting, that is. A ‘unicorn landing page’ is a landing page that falls in the top 1% of landing pages

Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

Rather, it finds prospects who are not yet on the marketer’s own list by scanning ad exchanges for promising individuals. Building a true DMP with access to the full range of ad exchange traffic is a major step beyond previous efforts.

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5 Reasons We Can’t Wait for B2BMX

Content4Demand

It’s no secret that B2B Marketing Exchange (rated a top B2B marketing conference by Forbes) is one of our favorite events of the year, and not just because the event was developed by our sister brand Demand Gen Report. Who will we be seeing at B2B Marketing Exchange next month?

Read this article before you start a social media program

Biznology

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

Why walking meetings can be wonderful at work

Biznology

Other research shows that the act of walking leads to increases in creative thinking , leads to more honest exchanges with employees , and are more productive than traditional meetings. This is a news flash: walking isn’t just good for your health; it can be good for your job too.

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Break Free of Boring B2B With Interactive Influencer Content

Content4Demand

In “Break Free of Boring B2B With Interactive Influencer Content” at the B2B Marketing Exchange this week, Lee crammed a short course on delivering effective interactive influencer content into one definitely not-boring session. B2B marketers face so many challenges.

The implications for PR if Twitter goes away

Biznology

Public Relations Bobby Murphy (businessman) Facebook Initial public offering instagram New York Stock Exchange Snap! The reports of Twitter’s death have been greatly exaggerated — but what if they’re not?

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Things to look out for while raising funds for your business

Biznology

One of the major points of contention between a startup CEO and the investor is the amount of equity to offer in exchange for the cash infusion. Securing an investment from an angel fund or a VC business can be a vicious cycle.

B2BMX 2019 Through the Newbie’s Lens

NetLine

Content Marketing b2b marketer B2B Marketing Exchange B2BMX content marketing demand generation lead generationPlus thematic ties to our Behind the Scenes presentation, “Seeing Lead Gen Through the Buyer’s Lens: Improve ROI with Content Strategy Driven by Buyer Behavior Insights?”).

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework.

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

This felt like a more coherent approach than Salesforce described for the Sales cloud, where external data and predictive modeling in particular were barely mentioned (or, more precisely, are still being left to App Exchange partners). app exchange customer data management dreamforce exacttarget marketing automation marketing software trends pardot predictive modeling salesforce.com I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference.

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Build some social media marketing backbone you big wuss

Biznology

However, when it comes to selling and marketing, you need to think of online brand promotion more in terms of the floor of the New York Stock Exchange (NYSE) where you and your social media marketing campaign are a floor broker and you need to get your clients orders in.

How to Revive a Dying E-Newsletter: 4 Tips

The Point

To the right is a recent “newsletter makeover” our agency conducted for Microfinance Information Exchange (MIX) , the premier source for microfinance performance data and analysis.

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targetingThese platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience, based on a wide range of audience data available for targeting. However, for [.].

Consumer Brand Manufacturer Spotlight: Jimmy Choo

Fathom

” Helping to fund these new ventures will be a listing on the London Stock Exchange the company announced in September. Mobile Retail / E-commerce IPO Jimmy Choo London Stock Exchange

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The Future of Media and The Role I Want to Play

Digital B2B Marketing

Today, many high quality publishers sell through exchanges (including private exchanges), making this a viable option for brand sensitive advertisers and breaking down the historical limitations of the inventory that is available. I was deeply involved in the exchange and trading desk space in 2007, when it was still nascent, as one of a the individuals behind what eventually became Adnetik. The digital media landscape is changing rapidly.

A New Democracy for the Modern Marketer

Sales Intelligence View

Recently, Marketo launched a new component to the Marketing Nation, a rich resource for marketers called the Marketo Program Exchange: a network that hosts a free, shared library of pre-built marketing programs for customers so they can quickly set up campaigns and start getting results.

Have You Ever Told Yourself, “Stop Wasting My Time”?

LEADership

a collaborative communications solution that allows real-time information exchange and sharing using the Internet. 5 Ways to Stop Fretting and Be More Productive in Your B2B Lead Generation Efforts. Most of us have no patience for time-wasters.