Influitive

MARCH 7, 2019

This year’s B2B Marketing Exchange did not disappoint! The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive. Community Managers Customer Marketers Events Marketing Leaders b2b content marketing b2b digital marketing B2B marketing b2b marketing conference B2B marketing exchangeLast week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest.

Exchange 147

Exchange B2B Features Conference 147

Reachforce

FEBRUARY 8, 2019

We are headed to (hopefully sunny) Scottsdale later this month for my personal favorite conference of the year, B2B Marketing Exchange.

Exchange 170

Exchange Conference B2B Personalization 170

Walker Sands

MARCH 27, 2017

PROI Jackson Spalding PROI exchange

Exchange 52

Exchange 52

bizible

NOVEMBER 17, 2015

Up next is SiriusDecisions’ first ever Tech Exchange in San Francisco (November 19-20). Use social media to find the right people, places, and activities: Really excited to see top #CMO at @siriusdecisions exchanging ideas.

Exchange 218

Exchange Conference Hashtag Attitudes 218

SocialBakers

MARCH 6, 2019

Ever wonder what it would be like to run social media for the New York Stock Exchange? Digital and Social Media Manager Matthew Kobach is here to tell you all about it.

Exchange 86

Exchange Social Media Tips Interests 86

Fathom

OCTOBER 16, 2013

Healthcare reform is here, and nowhere is that more apparent than in the new health insurance exchanges (HIEs). But as they say, in every crisis is an opportunity, and the companies that succeed in 2014 will jump on the opportunities represented in the new public exchanges.

Exchange 104

Exchange Government Portal Attitudes 104

33Across

SEPTEMBER 21, 2018

We’re excited to announce the launch of AttentionX™ , the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad products. Sadly, 50-70% of all inventory on exchanges today is. The post Introducing a new kind of open exchange appeared first on 33Across.

Exchange 40

Exchange Ads Release Features 40

NuSpark

OCTOBER 13, 2012

With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read. FACEBOOK EXCHANGE. The DSPs now can buy ads on the new Facebook Exchange , a retargeting tactic.

Exchange 265

Exchange Display Advertisement Advertising 265

Walker Sands

MARCH 29, 2018

Constant Learning Culture PROI SEO Team Spotlight Walker Sands

Exchange 52

Exchange SEO 52

inPowered

SEPTEMBER 11, 2018

As a result, we’ve grouped the channels into three areas – native exchanges, Yahoo Gemini and Facebook. The native exchanges are as follows: AdsNative. I don’t believe there’s ever been such a robust comparison of post-click content engagement on this many exchanges.

Exchange 82

Exchange Vertical Benchmark CTR 82

Walker Sands

APRIL 18, 2017

PROI Public Relations C&C professional development PROI exchange Public Relations Agency Walker Sands

Exchange 52

Exchange Public Relations Agency Develop 52

33Across

SEPTEMBER 27, 2018

The post 33Across launches “first open exchange with only viewable inventory” appeared first on 33Across. Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard. Media Coverage News

Exchange 40

Exchange Ads Advertisement Advertising 40

33Across

SEPTEMBER 27, 2018

The post 33Across launches “first open exchange with only viewable inventory” appeared first on 33Across. Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard. Media Coverage News

Exchange 40

Exchange Ads Advertisement Advertising 40

33Across

SEPTEMBER 27, 2018

The post 33Across launches “first open exchange with only viewable inventory” appeared first on 33Across. Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard. Media Coverages News

Exchange 40

Exchange Ads Advertisement Advertising 40

HG Data

MARCH 20, 2019

Sponsored by Equinix , the research reveals that the private exchange of data between companies is becoming the de facto method for businesses to operate in today’s digital world. The post Private exchange of data is becoming de facto method for doing business appeared first on HG Insights.

Exchange 52

Exchange Bandwidth Forecast Distribution 52

Televerde

FEBRUARY 7, 2018

The B2B sales cycle can be a complex journey and by addressing the topics that matter most to it, B2B Marketing Exchange is helping to break down those barriers and provide attendees with the insights they need to drive engagement and revenue.

Exchange 70

Exchange Multi-Touch Demand Generation Barriers 70

33Across

NOVEMBER 28, 2018

33Across, the attention technology company, announced today that it has partnered with BPA, a global assurance provider, to power its BPA Media Exchange. The BPA Media Exchange is a programmatic publisher collective that offers go-to-market opportunities to its members in the form of direct access to programmatic ad buyers and. The post BPA Worldwide partners with 33Across to Power Programmatic BPA Media Exchange appeared first on 33Across.

Exchange 40

Exchange Publisher Ads Companies 40

DealSignal

FEBRUARY 21, 2019

Presented by Demand Gen Report , B2B Marketing Exchange brings together top industry thought leaders, leading martech vendors, and hands-on practitioners eager to share ideas, learn from each other, and help you see B2B marketing through a new lens. The post <span class="ds_resourcetype">EVENT: </span>Meet DealSignal at B2B Marketing Exchange 2019 (#B2BMX) appeared first on DealSignal. DealSignal is proud to support B2BMX as a Gold Sponsor.

Exchange 40

Exchange Intent Purchase Intent Case Study 40

Cintell

NOVEMBER 25, 2015

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs.

Exchange 111

Exchange Persona Buyer Personas Blasts 111

Leadspace

NOVEMBER 5, 2015

SiriusDecisions is holding their first Technology Exchange event in just a few weeks on November 19 – 20th at the Grand Hyatt in San Francisco. The post Top 4 Sessions for B2B Marketers at SiriusDecisions Technology Exchange appeared first on Leadspace.

Exchange 62

Exchange B to B Vendor Analytics 62

Overground

NOVEMBER 5, 2014

Larry Kim is a unicorn hunter. And he's pretty good at it, too. unicorn landing page hunting, that is. A ‘unicorn landing page’ is a landing page that falls in the top 1% of landing pages

Exchange 62

Exchange Landing Page Search 62

Biznology

APRIL 11, 2018

You can also give them away in exchange for signing up for your newsletter or filling out a form with their information that you collect to remarket to. When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events?

Promotion 190

Promotion Product Privacy Policy Trade Show 190

Biznology

SEPTEMBER 12, 2018

Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns. They want to have confidence in the ad exchanges and they certainly want to believe in their agencies.

Ads 128

Ads Dwell Exchange Traffic 128

Content4Demand

APRIL 4, 2019

3 Reasons to Add the B2B Sales & Marketing Exchange to Your Must-Attend Event List. Did the B2B Marketing Exchange in Scottsdale earlier this year leave you screaming for more?

List 101

List Exchange Content Case Study 101

Customer Experience Matrix

OCTOBER 15, 2015

Rather, it finds prospects who are not yet on the marketer’s own list by scanning ad exchanges for promising individuals. Building a true DMP with access to the full range of ad exchange traffic is a major step beyond previous efforts.

Ads 251

Ads Target Exchange DemandBase 251

Content4Demand

MARCH 28, 2019

So much happens in a month that it feels like a lifetime since we were immersed in the B2B Marketing Exchange in Scottsdale… but it was only the end of February.

Exchange 98

Exchange Blasts Multi-Channel Forrester 98

Content4Demand

JUNE 13, 2019

The first-ever B2B Sales & Marketing Exchange will give B2B marketers and revenue teams that opportunity with three premier industry programs under one action-packed Boston roof. Blog B2B Sales and Marketing Exchange creativity Internet trends meme marketing reddit advertising

List 75

List Exchange Content Buzz 75

Biznology

JULY 17, 2017

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.

Social Media 168

Social Media Media Social Landing Page 168

Biznology

JUNE 16, 2017

Other research shows that the act of walking leads to increases in creative thinking , leads to more honest exchanges with employees , and are more productive than traditional meetings. This is a news flash: walking isn’t just good for your health; it can be good for your job too.

Work 163

Work Exchange Creative Activities 163

Biznology

MARCH 14, 2017

Public Relations Bobby Murphy (businessman) Facebook Initial public offering instagram New York Stock Exchange Snap! The reports of Twitter’s death have been greatly exaggerated — but what if they’re not?

PR 170

PR Twitter Exchange Public Relations 170

Content4Demand

JANUARY 8, 2019

It’s no secret that B2B Marketing Exchange (rated a top B2B marketing conference by Forbes) is one of our favorite events of the year, and not just because the event was developed by our sister brand Demand Gen Report. Who will we be seeing at B2B Marketing Exchange next month?

Exchange 83

Exchange Forrester Conference Price 83

Content4Demand

MAY 17, 2019

B2B Sales & Marketing Exchange. The first-ever B2B Sales & Marketing Exchange will offer three premiere tracks — #FlipMyFunnel , REVTalks and the Demand Gen Summit — plus a slew of new programs to give attendees hands-on learning experiences straight from the experts.

List 66

List Exchange Word of Mouth Content 66

Content4Demand

MARCH 1, 2019

In “Break Free of Boring B2B With Interactive Influencer Content” at the B2B Marketing Exchange this week, Lee crammed a short course on delivering effective interactive influencer content into one definitely not-boring session. B2B marketers face so many challenges.

Interactive 78

Interactive Exchange Trust B2B 78

Biznology

OCTOBER 4, 2017

One of the major points of contention between a startup CEO and the investor is the amount of equity to offer in exchange for the cash infusion. Securing an investment from an angel fund or a VC business can be a vicious cycle.

Business 126

Business Exchange Startup Spot 126

Webbiquity

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework.

Search Engine 241

Search Engine Exchange Optimization Search 241

Sprout Social

APRIL 19, 2019

Analytics Facebook Facebook Ad Exchange Facebook Ads Facebook Custom Audiences Facebook Insights Facebook PagesDespite efforts to unseat it, Facebook is still the reigning social media network. As of the end of 2018, it boasted over 2.32 billion monthly active users.

Facebook 91

Facebook Stats Custom Publishing CPC 91

Customer Experience Matrix

NOVEMBER 22, 2013

This felt like a more coherent approach than Salesforce described for the Sales cloud, where external data and predictive modeling in particular were barely mentioned (or, more precisely, are still being left to App Exchange partners). app exchange customer data management dreamforce exacttarget marketing automation marketing software trends pardot predictive modeling salesforce.com I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference.

B2C 188

B2C Marketing Automation Automation Exchange 188