Our Top Takeaways From This Year’s B2B Marketing Exchange

Influitive

This year’s B2B Marketing Exchange did not disappoint! The post Our Top Takeaways From This Year’s B2B Marketing Exchange appeared first on Influitive. Community Managers Customer Marketers Events Marketing Leaders b2b content marketing b2b digital marketing B2B marketing b2b marketing conference B2B marketing exchangeLast week, Scottsdale, Arizona was abuzz with more than 1300 B2B marketers eager to get inspired by some of the industry’s best and brightest.

Exciting Updates to the Cascade Exchange

Hannon Hill

That’s why we continue to deliver fully functional examples and starter sites that can be downloaded for free from our Cascade Exchange. We are always striving to provide our customers with ways to do more with less.

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How To Dominate SiriusDecisions Tech Exchange In 6 Easy Steps

bizible

Up next is SiriusDecisions’ first ever Tech Exchange in San Francisco (November 19-20). Use social media to find the right people, places, and activities: Really excited to see top #CMO at @siriusdecisions exchanging ideas. If you’re planning on being at SiriusDecisions Tech Exchange, we’d love to meet you. When it comes to sponsoring and attending B2B marketing events, last month was by far our busiest month yet, and there are no signs of slowing down.

Walker Sands PROI Exchange Recap: My Week in Atlanta

Walker Sands

PROI Jackson Spalding PROI exchange

Don’t Miss 2020 B2B Marketing Exchange – #B2BMX

Pam Didner

For B2B marketers, if you need to pick an event to attend, B2B Marketing Exchange is it! I’d suggest that you go to the B2B Marketing Exchange website t o check out the list of workshops and sessions. B2B Marketing Exchange!

What Is an Ad Exchange? Definition, Functioning, Types, and Examples

Martech Advisor

An ad exchange is a virtual marketplace where publishers and advertisers trade digital ad inventory. An ad exchange is a platform where buyers and sellers can come together to trade digital ad inventory according to their requirements. And what are the different kinds of ad exchanges out there? This is where ad exchanges come in. What Is an Ad Exchange? How Do Ad Exchanges Work? 3 Most Popular Types of Ad Exchanges. Why Do You Need Ad Exchanges?

Ad Network vs. Ad Exchange: Key Differences and Similarities

Martech Advisor

Ad networks and ad exchanges are two components of the programmatic advertising ecosystem. If you’re familiar with the programmatic advertising ecosystem, you’re no stranger to ad networks and ad exchanges. Despite the resemblance in their purpose, ad networks and ad exchanges have a distinct role in the advertising ecosystem and function differently. In this article, we will look at the differences between an ad network and ad exchange to clear the confusion.

Introducing a new kind of open exchange

33Across

We’re excited to announce the launch of AttentionX™ , the first open exchange offering only viewable inventory and beyond, including high impact formats and attention-based ad products. Sadly, 50-70% of all inventory on exchanges today is. The post Introducing a new kind of open exchange appeared first on 33Across.

New Health Insurance Exchanges Present Opportunity for Digital Healthcare Marketers

Fathom

Healthcare reform is here, and nowhere is that more apparent than in the new health insurance exchanges (HIEs). But as they say, in every crisis is an opportunity, and the companies that succeed in 2014 will jump on the opportunities represented in the new public exchanges. The post New Health Insurance Exchanges Present Opportunity for Digital Healthcare Marketers appeared first on Fathom.

Native Advertising Wars by Vertical: Exchanges vs. Facebook vs. Yahoo Gemini [New Benchmark Data]

inPowered

As a result, we’ve grouped the channels into three areas – native exchanges, Yahoo Gemini and Facebook. The native exchanges are as follows: AdsNative. I don’t believe there’s ever been such a robust comparison of post-click content engagement on this many exchanges.

Learning in London: Walker Sands PROI Exchange

Walker Sands

Constant Learning Culture PROI SEO Team Spotlight Walker Sands

Walker Sands PROI Exchange Recap: A Week in Seattle and a Day in Portland

Walker Sands

PROI Public Relations C&C professional development PROI exchange Public Relations Agency Walker Sands

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read. A demand-side platform (DSP) is a system that provides the technology needed for advertisers to unlock the value of real-time bidding (RTB) information provided by ad exchanges. FACEBOOK EXCHANGE. The DSPs now can buy ads on the new Facebook Exchange , a retargeting tactic.

Our Top Takeaways from the B2B Marketing Exchange

DemandBase

Being back at the B2B Marketing Exchange is like going for a family reunion, except everyone actually understands what you do for a living. All good things come to an end, but luckily for all of us, there’s the B2B Sales & Marketing Exchange in Boston to look forward to in August. The post Our Top Takeaways from the B2B Marketing Exchange appeared first on Account-Based Marketing – Demandbase

New York Stock Exchange: Social Media Expert Shares Insider Tips

SocialBakers

Ever wonder what it would be like to run social media for the New York Stock Exchange? Digital and Social Media Manager Matthew Kobach is here to tell you all about it. Find out what a day in the busy life of an NYSE digital marketer looks like, learn which formats work for audiences interested in the finance sector, and more, in this exclusive interview. Social Media News Experts Corner

New York Stock Exchange: Social Media Expert Shares Insider Tips

SocialBakers

Ever wonder what it would be like to run social media for the New York Stock Exchange? Digital and Social Media Manager Matthew Kobach is here to tell you all about it. Find out what a day in the busy life of an NYSE digital marketer looks like, learn which formats work for audiences interested in the finance sector, and more, in this exclusive interview

What’s 1st Party Private Data Exchange and Why Should Marketers Care

Martech Advisor

Compliance with GDPR: General Data Protection Regulation (or GDPR) is a set of guidelines regarding data usage and data exchange. Why FPD Exchange Is Crucial? Thus, an arrangement with trusted partners for FPD exchange helps in maintaining mutually beneficial partnerships.

For Digital Marketers: Google Search Console can now help you fix your Signed Exchanges (SXG) AMP problems

PPCRAO.in

Google Search Console can now help you fix your Signed Exchanges (SXG) AMP problems. Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time.

EVENT: Meet DealSignal at B2B Marketing Exchange 2019 (#B2BMX)

DealSignal

Presented by Demand Gen Report , B2B Marketing Exchange brings together top industry thought leaders, leading martech vendors, and hands-on practitioners eager to share ideas, learn from each other, and help you see B2B marketing through a new lens. The post <span class="ds_resourcetype">EVENT: </span>Meet DealSignal at B2B Marketing Exchange 2019 (#B2BMX) appeared first on DealSignal. DealSignal is proud to support B2BMX as a Gold Sponsor.

3 Big Takeaways from SiriusDecisions Sales Leadership Exchange

The ROI Guy

I had the pleasure of attending SiriusDecisions Sales Leadership Exchange last week, an exclusive gathering of some 120 sales executives and sales enablement leaders. Alinean B2b marketing b2b selling Competition Disrupt futureguru James Canton Jim Ninivaggi Pisello Sales Enablement Sales Leadership Exchange SiriusDecisions Value Selling

33Across launches “first open exchange with only viewable inventory”

33Across

The post 33Across launches “first open exchange with only viewable inventory” appeared first on 33Across. Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard. Media Coverage News

33Across launches “first open exchange with only viewable inventory”

33Across

The post 33Across launches “first open exchange with only viewable inventory” appeared first on 33Across. Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard. Media Coverage News

33Across launches “first open exchange with only viewable inventory”

33Across

The post 33Across launches “first open exchange with only viewable inventory” appeared first on 33Across. Only in an industry like digital advertising would the ability to show most of the ad for at least one second be considered a feature. Ad platform 33Across has decided that viewability should instead be a standard. Media Coverages News

The Future of Online Advertising – Private Marketplaces versus Open Exchanges

V12 Data

The Future of Online Advertising – Private Marketplaces versus Open Exchanges. The analysis also predicts that the dollars spent via PMPs will overtake that of open exchanges next year. Programmatic offers different ways to purchase inventory – either through a private marketplace or an open exchange. Ad inventory on an open exchange allows all buyers the opportunity to purchase the same inventory. Buyers can access inventory before it hits the open exchanges.

Publishers and Other Creators of Premium Content are Adopting Digital Solutions With Media Exchange

33Across

In their most recent press release, the BPA highlights how their Media Exchange is delivering value for publishers with the help of 33Across. The post Publishers and Other Creators of Premium Content are Adopting Digital Solutions With Media Exchange appeared first on 33Across. Featured Media Coverage News

Televerde to Sponsor and Speak at B2B Marketing Exchange 2018 #B2BMX

Televerde

(February 7, 2018 – Phoenix, AZ) – Televerde , the global leader in B2B demand generation and inside sales solutions that help clients better serve their customers and improve sales, today announced it is a sponsor and speaker at the upcoming B2B Marketing Exchange (#B2BMX), presented by Demand Gen Report. We’re excited to attend the 2018 B2B Marketing Exchange and support the conference as a sponsor.”.

BPA Worldwide partners with 33Across to Power Programmatic BPA Media Exchange

33Across

33Across, the attention technology company, announced today that it has partnered with BPA, a global assurance provider, to power its BPA Media Exchange. The BPA Media Exchange is a programmatic publisher collective that offers go-to-market opportunities to its members in the form of direct access to programmatic ad buyers and. The post BPA Worldwide partners with 33Across to Power Programmatic BPA Media Exchange appeared first on 33Across.

Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX

Cintell

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs.

Private exchange of data is becoming de facto method for doing business

HG Data

Sponsored by Equinix , the research reveals that the private exchange of data between companies is becoming the de facto method for businesses to operate in today’s digital world. To quantify the volume of data 8,200+ Tbps of Interconnection Bandwidth capacity can move, it is the equivalent of 33 Zettabytes (ZB) of data exchange per year – 10X more than the internet. The post Private exchange of data is becoming de facto method for doing business appeared first on HG Insights.

What To Expect At B2B Sales and Marketing Exchange 2019

Terminus

With B2B Sales and Marketing Exchange less than one week away, the excitement around the Terminus office is hitting its peak. Of course, every conference is important, but there’s something special about the integrated FlipMyFunnel track at B2B Sales and Marketing Exchange — and it’s not just the brand new, totally gorgeous Encore Hotel and Casino. The post What To Expect At B2B Sales and Marketing Exchange 2019 appeared first on Terminus

Banner Exchanges Come to the iPhone: AdMob Launches Download Exchange

readwrite

AdMob , one of the world’s largest mobile advertising networks, released its Download Exchange today. At its core, Download Exchange is basically a more sophisticated version of the many banner and link exchange services that are very common on the Web. The post Banner Exchanges Come to the iPhone: AdMob Launches Download Exchange appeared first on ReadWrite.

Exciting Updates to the Cascade Exchange

Hannon Hill

That’s why we continue to deliver fully functional examples and starter sites that can be downloaded for free from our Cascade Exchange. We are always striving to provide our customers with ways to do more with less.

Top 4 Sessions for B2B Marketers at SiriusDecisions Technology Exchange

Leadspace

SiriusDecisions is holding their first Technology Exchange event in just a few weeks on November 19 – 20th at the Grand Hyatt in San Francisco. The post Top 4 Sessions for B2B Marketers at SiriusDecisions Technology Exchange appeared first on Leadspace. Given the abundance of technology companies in the Bay Area focused on B2B lead generation, marketing and sales, I’d say they’re on to something. In reviewing the agenda, nearly every session looks pretty solid.

Larry Kim Coaches Search Exchange 2014 on Unicorn Landing Page Hunting

Overground

Larry Kim is a unicorn hunter. And he's pretty good at it, too. unicorn landing page hunting, that is. A ‘unicorn landing page’ is a landing page that falls in the top 1% of landing pages

What are you doing about ad fraud?

Biznology

Most large advertisers have outsourced their advertising budget to ad exchanges or to agencies working with ad exchanges–they aren’t actively managing their campaigns. They want to have confidence in the ad exchanges and they certainly want to believe in their agencies.

Ads 144

Four trends to watch in marketing, technology and changing customer behavior

ClickZ

Real value exchange. Although the company has begun fielding concerns about data usage and censorship, the success of TikTok reinforces a truth that brands need to note: Delivering truly user-driven experiences means constantly rethinking the value being exchanged.

Pay With Litecoin

Biznology

A global cryptocurrency exchange that facilitates crypto to fiat transactions, where you can use EUR or USD to buy bitcoin and well-liked altcoins. Trade various cash through a global crypto to crypto exchange based within the US. Crypto ExchangePay With Litecoin.