Trending Sources

How To Dominate SiriusDecisions Tech Exchange In 6 Easy Steps

bizible

Up next is SiriusDecisions’ first ever Tech Exchange in San Francisco (November 19-20). Use social media to find the right people, places, and activities: Really excited to see top #CMO at @siriusdecisions exchanging ideas.

3 Big Takeaways from SiriusDecisions Sales Leadership Exchange

The ROI Guy

I had the pleasure of attending SiriusDecisions Sales Leadership Exchange last week, an exclusive gathering of some 120 sales executives and sales enablement leaders.

Facebook News Feed Ads Dominate, Vindicate Exchange Model

Synecore

In the wake of this surfeit of bad juju, there was a decided air of negativity when Facebook officially rolled out its Ad Exchange in July of 2012. As the name suggests, News Feed Ads sold through Facebook’s Ad Exchange appear within the natural flow of a Facebook user’s streaming feed.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read. FACEBOOK EXCHANGE. The DSPs now can buy ads on the new Facebook Exchange , a retargeting tactic.

Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

Rather, it finds prospects who are not yet on the marketer’s own list by scanning ad exchanges for promising individuals. Building a true DMP with access to the full range of ad exchange traffic is a major step beyond previous efforts.

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The implications for PR if Twitter goes away

Biznology

Public Relations Bobby Murphy (businessman) Facebook Initial public offering instagram New York Stock Exchange Snap! The reports of Twitter’s death have been greatly exaggerated — but what if they’re not?

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Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

This felt like a more coherent approach than Salesforce described for the Sales cloud, where external data and predictive modeling in particular were barely mentioned (or, more precisely, are still being left to App Exchange partners). app exchange customer data management dreamforce exacttarget marketing automation marketing software trends pardot predictive modeling salesforce.com I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference.

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Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework.

What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

CME Group (the former Chicago Mercantile Exchange) has amassed the largest Twitter following of any B2B company of which I’m aware. B2B marketing Social Media Tips Chicago Mercantile Exchange CME Group constant contact Facebook linkedin Social network Twitter A journalist contacted me with some questions about social media marketing that I hear quite often. I thought I’d share my responses here. These thoughts are particularly directed at B2B marketers.

The Future of Media and The Role I Want to Play

Digital B2B Marketing

Today, many high quality publishers sell through exchanges (including private exchanges), making this a viable option for brand sensitive advertisers and breaking down the historical limitations of the inventory that is available. I was deeply involved in the exchange and trading desk space in 2007, when it was still nascent, as one of a the individuals behind what eventually became Adnetik. The digital media landscape is changing rapidly.

Build some social media marketing backbone you big wuss

Biznology

However, when it comes to selling and marketing, you need to think of online brand promotion more in terms of the floor of the New York Stock Exchange (NYSE) where you and your social media marketing campaign are a floor broker and you need to get your clients orders in.

Have You Ever Told Yourself, “Stop Wasting My Time”?

LEADership

a collaborative communications solution that allows real-time information exchange and sharing using the Internet. 5 Ways to Stop Fretting and Be More Productive in Your B2B Lead Generation Efforts. Most of us have no patience for time-wasters.

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targetingThese platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

National Instruments: Exchange of Value for Digital Body Language

Digital Body Language

I wrote about equitable exchange of information in a previous post, and it is a concept I believe in strongly. With an audience of scientists and engineers, and a very broad product shelf, it was inspiring to see the exchange of information concepts operationalized to such a degree. In exchange for presenting a two-minute video, it was acceptable to ask for an e-mail address and basic contact information.

New Health Insurance Exchanges Present Opportunity for Digital Healthcare Marketers

Fathom

Healthcare reform is here, and nowhere is that more apparent than in the new health insurance exchanges (HIEs). But as they say, in every crisis is an opportunity, and the companies that succeed in 2014 will jump on the opportunities represented in the new public exchanges.

6 Great Reasons to Become a Business Exchange User

WindMill Networking

Have you heard of Business Exchange ? After reading a great blog post on Business Exchange by Larry Brauner , I have been experimenting with the site seeing how it fits into my daily social media routine. I am now at the point where the value of being on the site has become apparent, and now I want to share the 6 reasons why I believe every professional should become a Business Exchange user. What targeted demographic does Business Exchange appeal to?

How to Revive a Dying E-Newsletter: 4 Tips

The Point

To the right is a recent “newsletter makeover” our agency conducted for Microfinance Information Exchange (MIX) , the premier source for microfinance performance data and analysis.

Where Does Information Disclosure Start and End in Social Media?

WindMill Networking

So when Netflix CEO Reed Hastings shared what was essentially an indirect financial projection for his 200,000+ fans on Facebook, he crossed the line in the view of the Securities and Exchange Commission. Securities & Exchange Commission

LeadTip: The new B2B Lead Exchange Service is launched

Fearless Competitor

Now LeadTip pioneers the idea of exchanging sale lead information. Welcome to LeadTip – the true sales-ready lead exchange. Lead Generation Companies | LeadTip Launches. Jigsaw pioneered the idea of sharing contact information. As the President of the B2B lead generation consultancy, Find New Customers , fresh ways of acquiring quality sales leads always interests me.

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targetingThese platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience, based on a wide range of audience data available for targeting. However, for [.].

E-Quip Blog: Providing Value in Sales When You're Not the Expert

E-Quip

This involves bringing something of value —usually relevant information or advice—in exchange for the clients precious time. Tuesday, September 4, 2012. Providing Value in Sales When Youre Not the Expert.

A New Democracy for the Modern Marketer

Sales Intelligence View

Recently, Marketo launched a new component to the Marketing Nation, a rich resource for marketers called the Marketo Program Exchange: a network that hosts a free, shared library of pre-built marketing programs for customers so they can quickly set up campaigns and start getting results.

Guess What? Visitors Don’t Want To Fill Out A Form To Get To Your Content

B2B Marketing Insider

Since the birth of the internet, marketers have enticed their web visitors to complete a form in exchange for the promise of some form of content. Content marketing and lead generation have always gone hand in hand.

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targetingThese platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

How to Find New and Targeted Social Media Content on Business Exchange

WindMill Networking

Hopefully after reading my blog post on 6 Great Reasons to Become a Business Exchange User you have registered on the professional networking site and are already actively sharing and reacting to content as well as making new industry contacts.

Don’t Share Leads, Share Lead Intelligence

Synecore

The exchange of information between an organization’s marketing team and sales team is a crucial piece of the overall puzzle of Smarketing. The meat of the matter is found in the information exchanged. How to Facilitate the Exchange.

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Dealing With the "Current Vendor" Sales Objection

Jill Konrath's Fresh Sales Strategies Blog

Here''s a typical exchange between a prospect and a salesperson when this common sales objection is raised: Prospect: "We''re already working with xyz firm.".

Larry Kim Coaches Search Exchange 2014 on Unicorn Landing Page Hunting

Overground

Larry Kim is a unicorn hunter. And he's pretty good at it, too. unicorn landing page hunting, that is. A ‘unicorn landing page’ is a landing page that falls in the top 1% of landing pages

7 Things Marketers Need to Know About Snapchat

B2B Marketing Insider

Snapchat has originally been introduced four years ago, in 2011, by Evan Spiegel, Bobby Murphy and Reggie Brown with an idea of exchanging a series of pictures via chat messages.

The History of the PDF and Its Marketing Limitations

B2B Marketing Insider

The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

In exchange for their participation, customers involved in the campaign could receive referral fees, early access to product updates, or just the knowledge that they are spreading the word about a good product. For example, we’ve tested giving gift cards in exchange for completing a demo.

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Teaching is the New Marketing

grow - Practical Marketing Solutions

The Exchange. Instead, we decided to organize a live event that would bring together fascinating speakers, great conversation, and a platform for a free exchange of ideas. We called our event The Exchange , and it continues as a teaching platform for the wine marketing community.

How Did That Banner Ad Get To Your Website?

NuSpark

Scenario C : Serve an ad that is purchased by DSP and Ad exchanges (definitions below). Now the concept of real time bidding (RTB) begins, featuring DSPs, DMPs, and Ad Exchanges. SSPs allow publishers to connect their inventory to multiple ad exchanges, DSPs, and networks at once.

New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

Trust-based relationships are now centered around the amount of data exchanges that companies are willing to let take place. Making the degree of data exchanges and security key items on the negotiating table when organizations consider business transactions.

When, Why and How to Gate Content Along the Customer Journey

Act-On

With all the available content out there, and more on its way (including this blog post), an often-asked question is whether or not to gate that information in exchange for personal contact information such as someone’s name, email, or phone number.

URR: A Made-Up Metric to Save Content Marketing from Making More Crap

B2B Marketing Insider

It’s an exchange between me and a colleague from several years ago: Me: Let’s update that truly terrible project sitting behind that lead-gen form. Here’s an actual moment in my career that made me want to start flipping tables.

Social Media Tweetable Facts

PWB Marketing Blog

Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange. Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.