3 Big Takeaways from SiriusDecisions Sales Leadership Exchange

The ROI Guy

I had the pleasure of attending SiriusDecisions Sales Leadership Exchange last week, an exclusive gathering of some 120 sales executives and sales enablement leaders.

How To Dominate SiriusDecisions Tech Exchange In 6 Easy Steps

bizible

Up next is SiriusDecisions’ first ever Tech Exchange in San Francisco (November 19-20). Use social media to find the right people, places, and activities: Really excited to see top #CMO at @siriusdecisions exchanging ideas.

Trending Sources

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read. FACEBOOK EXCHANGE. The DSPs now can buy ads on the new Facebook Exchange , a retargeting tactic.

Top 4 Sessions for B2B Marketers at SiriusDecisions Technology Exchange

Leadspace

SiriusDecisions is holding their first Technology Exchange event in just a few weeks on November 19 – 20th at the Grand Hyatt in San Francisco. The post Top 4 Sessions for B2B Marketers at SiriusDecisions Technology Exchange appeared first on Leadspace.

Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX

Cintell

We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs.

The implications for PR if Twitter goes away

Biznology

Public Relations Bobby Murphy (businessman) Facebook Initial public offering instagram New York Stock Exchange Snap! The reports of Twitter’s death have been greatly exaggerated — but what if they’re not?

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Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

This felt like a more coherent approach than Salesforce described for the Sales cloud, where external data and predictive modeling in particular were barely mentioned (or, more precisely, are still being left to App Exchange partners). app exchange customer data management dreamforce exacttarget marketing automation marketing software trends pardot predictive modeling salesforce.com I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference.

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Things to look out for while raising funds for your business

Biznology

One of the major points of contention between a startup CEO and the investor is the amount of equity to offer in exchange for the cash infusion. Securing an investment from an angel fund or a VC business can be a vicious cycle.

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The Future of Media and The Role I Want to Play

Digital B2B Marketing

Today, many high quality publishers sell through exchanges (including private exchanges), making this a viable option for brand sensitive advertisers and breaking down the historical limitations of the inventory that is available. I was deeply involved in the exchange and trading desk space in 2007, when it was still nascent, as one of a the individuals behind what eventually became Adnetik. The digital media landscape is changing rapidly.

Anyone with a New Idea is a Crank Until the Idea Succeeds

Webbiquity

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework.

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Build some social media marketing backbone you big wuss

Biznology

However, when it comes to selling and marketing, you need to think of online brand promotion more in terms of the floor of the New York Stock Exchange (NYSE) where you and your social media marketing campaign are a floor broker and you need to get your clients orders in.

What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

CME Group (the former Chicago Mercantile Exchange) has amassed the largest Twitter following of any B2B company of which I’m aware. B2B marketing Social Media Tips Chicago Mercantile Exchange CME Group constant contact Facebook linkedin Social network Twitter A journalist contacted me with some questions about social media marketing that I hear quite often. I thought I’d share my responses here. These thoughts are particularly directed at B2B marketers.

Have You Ever Told Yourself, “Stop Wasting My Time”?

LEADership

a collaborative communications solution that allows real-time information exchange and sharing using the Internet. 5 Ways to Stop Fretting and Be More Productive in Your B2B Lead Generation Efforts. Most of us have no patience for time-wasters.

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targetingThese platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

New Health Insurance Exchanges Present Opportunity for Digital Healthcare Marketers

Fathom

Healthcare reform is here, and nowhere is that more apparent than in the new health insurance exchanges (HIEs). But as they say, in every crisis is an opportunity, and the companies that succeed in 2014 will jump on the opportunities represented in the new public exchanges.

How to Revive a Dying E-Newsletter: 4 Tips

The Point

To the right is a recent “newsletter makeover” our agency conducted for Microfinance Information Exchange (MIX) , the premier source for microfinance performance data and analysis.

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targetingThese platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience, based on a wide range of audience data available for targeting. However, for [.].

A New Democracy for the Modern Marketer

Sales Intelligence View

Recently, Marketo launched a new component to the Marketing Nation, a rich resource for marketers called the Marketo Program Exchange: a network that hosts a free, shared library of pre-built marketing programs for customers so they can quickly set up campaigns and start getting results.

Modern Media Buying and Enterprise B2B Demand Generation

Digital B2B Marketing

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. Demand Generation Media ad exchange ad network advertising B2B marketing dsp lead generation media RTB targetingThese platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

Guess What? Visitors Don’t Want To Fill Out A Form To Get To Your Content

Marketing Insider Group

Since the birth of the internet, marketers have enticed their web visitors to complete a form in exchange for the promise of some form of content. Content marketing and lead generation have always gone hand in hand.

Making Smart Choices for your Technology Stack

Lattice

The upcoming SiriusDecisions Technology Exchange conference will help attendees learn to build a best-in-class tech stack for marketing and sales organizations

Larry Kim Coaches Search Exchange 2014 on Unicorn Landing Page Hunting

Overground

Larry Kim is a unicorn hunter. And he's pretty good at it, too. unicorn landing page hunting, that is. A ‘unicorn landing page’ is a landing page that falls in the top 1% of landing pages

7 Things Marketers Need to Know About Snapchat

Marketing Insider Group

Snapchat has originally been introduced four years ago, in 2011, by Evan Spiegel, Bobby Murphy and Reggie Brown with an idea of exchanging a series of pictures via chat messages.

What We’re Doing Wrong in Blockchain Marketing

What Works - What Doesn't

Although I hate to see assets stolen, and I hate thieves, the incident proved both the resilient demand for our tokens and the utility of the decentralized exchange…the amount stolen was miniscule (less than 00.07%) although the dollar amount was quite material.(the

The History of the PDF and Its Marketing Limitations

Marketing Insider Group

The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents.

How Did That Banner Ad Get To Your Website?

NuSpark

Scenario C : Serve an ad that is purchased by DSP and Ad exchanges (definitions below). Now the concept of real time bidding (RTB) begins, featuring DSPs, DMPs, and Ad Exchanges. SSPs allow publishers to connect their inventory to multiple ad exchanges, DSPs, and networks at once.

The End of Net Neutrality: Should Marketers Be Worried?

Content Standard

Ad exchanges will be forced to pay fees to access faster data transfer speeds that deliver their content to ad spaces in a timely manner. It’s also likely that marketers will see fewer options for tech solutions and essential services like online ad exchanges.

New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation

Tony Zambito

Trust-based relationships are now centered around the amount of data exchanges that companies are willing to let take place. Making the degree of data exchanges and security key items on the negotiating table when organizations consider business transactions.

Discovering Account-Based Gold: Key Takeaways from the TOPO Summit

Kwanzoo

From B2B Marketing Exchange to the Revenue Summit (by Sales Hacker and FlipMyFunnel), the TOPO Summit, Martech, the various Marketing Cloud events (Oracle … Continue reading → KwanzooAs B2B marketers, we are inundated with live event opportunities in the first half of every year.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

Ad Exchange : A technology-facilitated marketplace that allows Internet publishers and advertisers to buy and sell advertising inventory in real-time auctions. Ad exchanges are a departure from the historical method of buying ad inventory, where advertisers and publishers would enter price negotiations in order to show ads on a particular website. See also, Ad Exchange.).

Facebook Launches New Ad Retargeting Tool Following Impressive Beta Results

Hubspot

Just about three months ago, we learned about and reported on Facebook's tests of a new ad targeting tool called Facebook Exchange. And as of yesterday, Facebook announced that Facebook Exchange is officially out of beta. Facebook Exchange: A Recap.

Why 78 % of Marketers Struggle with Content Marketing ROI

Act-On

If it’s valuable enough, you should gate access in exchange for an email address. Content marketing has traveled light years since its inception. We know it works, which is why our budgets for it are growing so rapidly.

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When, Why and How to Gate Content Along the Customer Journey

Act-On

With all the available content out there, and more on its way (including this blog post), an often-asked question is whether or not to gate that information in exchange for personal contact information such as someone’s name, email, or phone number.

Happy #GetToKnowYourCustomersDay

Act-On

But what are you going to give your customer in exchange for their time and effort? If you’re a B2B or spread out geographically, you could offer to make a donation to a local nonprofit in your customer’s name in exchange for their input.

URR: A Made-Up Metric to Save Content Marketing from Making More Crap

Marketing Insider Group

It’s an exchange between me and a colleague from several years ago: Me: Let’s update that truly terrible project sitting behind that lead-gen form. Here’s an actual moment in my career that made me want to start flipping tables.

Stop Being a Transactional Content Marketer

Digital B2B Marketing

Everything drives towards that initial information exchange, the transaction where you give up your information in exchange for the carrot the marketer offered. Free white paper! Free webinar! Free eBook! We’ve all seen the promotional emails, banner ads and Tweets.

3 Reasons You’ll Drive Better (and More) Leads with Interactive Content

Modern B2B Marketing

But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Exchanging Value. Author: Seth Lieberman Many marketers feel like the engine is always running.

Keith Eadie, TubeMogul CMO: Everything Marketers Want to Know about AdTech But are Afraid to Ask

Crimson Marketing

Highlights include: Adtech Aptitude: Keith walks us through the decade long development of Ad Networks, Ad Exchanges and Demand Side Platforms, explaining the inherent challenges and marketing solutions behind their collective evolution.

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How to Drive Leads to Join Your Email Mailing List

Navigate the Channel

Depending on your industry, you may be able to offer a giveaway in exchange for an email address. If a giveaway is not a possibility, you can offer information in exchange for an email address. An e-book, report or whitepaper on a topic in your industry works well as an exchange gift.

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15 Elements Most Successful Blogs Have in Common

Act-On

Please also follow email opt-in box best practices: Offer something in exchange for the sign-up. What’s on your blog? You’ve got a few posts of course. Maybe a sign-up box. But are there blog elements you’re missing?

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