The Future of Media and The Role I Want to Play
Digital B2B Marketing
FEBRUARY 13, 2012
Today, many high quality publishers sell through exchanges (including private exchanges), making this a viable option for brand sensitive advertisers and breaking down the historical limitations of the inventory that is available. I was deeply involved in the exchange and trading desk space in 2007, when it was still nascent, as one of a the individuals behind what eventually became Adnetik. The digital media landscape is changing rapidly.