YouTube SEO: How to Optimize Videos for YouTube Search

Hubspot

One increasingly important place to do that is on YouTube, which is a video distribution website used by the masses (HubSpot included). What are the steps you need to take to optimize your YouTube channel for search? 7 YouTube Search Optimization Tips.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. Here are some examples: What to find someone talking about Oracle SQL?

Trending Sources

YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign. What’s New With YouTube Advertising.

4 Ways to Improve Your YouTube Channel

Vertical Response

Given these numbers, it’s not surprising that so many businesses are turning to YouTube to create a video presence. We’ve created a list of four tips to help you make the most of your YouTube channel. Your YouTube page is a representation of your business.

How to Get Results from YouTube Ads (Hint: It’s Not Advertising)

Act-On

Most YouTube ads do not deliver a measurable ROI for advertisers. Most of these videos are essentially made-for-TV commercials that have been uploaded to YouTube. For the most part they disregard the fact that TV and YouTube are very different platforms.

3 Things You Need to Know to Dominate Video On YouTube, Facebook, and Instagram

Vidyard

Take Facebook and YouTube for example: YouTube is mature and diverse. YouTube is a video-first destination with a focus on maximizing video consumption, whereas Facebook is social first and focuses on ease of sharing. YouTube: YouTube uses 16:9 aspect ratio players.

7 of the Coolest YouTube Banners We've Ever Seen

Hubspot

When someone sends me a really great YouTube video, I always want to know who’s behind it. What makes something like a strong YouTube banner so great? What Makes a Good YouTube Banner? How to Make a YouTube Banner. 8 Cool YouTube Channel Art Examples.

10 Impressive Examples of Influencer Marketing Campaigns

Hubspot

10 Influencer Marketing Examples. The affordable clothing chain tapped social media influencer Meghan Rienks to appear in a series of promotional posts on Instagram, Twitter, and YouTube. million Instagram followers and 2 million subscribers on her YouTube channel.

10 YouTube Pre-Roll Ads You'll Actually Enjoy

Hubspot

Last year at Sundance, YouTube unveiled a new ad format to brands : the unskippable, six second "bumper" ad. Suffering through 15, 30, or even 60 second pre-roll ads prompted so many head shakes and back button clicks that eventually YouTube added a skip button to their ads in 2009.

17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

Hubspot

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. 17 Hidden YouTube Features, Tips & Hacks You'll Want to Know About.

5 Examples of Brands Using Cross-Channel Tactics to Drive Real Results

Modern Marketing

For example, its “Generation Benz” online community was integral in developing a customer profile for Mercedes Benz that would help them understand which marketing tactics would work best for each channel.

The Do’s and Don’ts of YouTube Marketing

Modern B2B Marketing

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo!,

YouTube Ditches Annotations, Welcomes New Mobile-Friendly Interactivity

Vidyard

May 2nd marks a big day for YouTube. This is a huge shift for YouTube and its network of creators, and signals a move to mobile that has been coming for a long time. YouTube announced the change in a blog post , and was quick to point out their reasoning for this big move.

6 Viral Video Marketing Examples That Will Never Get Old

Hubspot

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. 6 Viral Video Marketing Examples. We start off with a bit of an unusual example. This example is an interesting case of co-marketing.

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10 Examples of Amazing Viral Marketing Videos

Hubspot

These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process. YouTube HD Camera Trick Challenge- Samsung. 93 million.

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18 Brilliant Examples of Holiday Marketing Campaigns

Hubspot

Check out our roundup of 18 examples of delightful holiday marketing campaigns, and use these ideas to fuel your own holiday marketing ideas. 18 Brilliant Examples of Holiday Marketing Campaigns. Here's a great example of a simple, funny graphic that's perfect for social media.

How Your Business Can Survive The Ad Blocking Wars On YouTube

Act-On

If you are promoting your company with video ads on YouTube, a portion of your targeted audience may be missing the message due to ad blocking software. In addition to squelching banners and other types of image and tech ads, ad blocking software can also block YouTube pre-roll ads.

The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)

Hubspot

Most ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds has passed. For an ad to be sought out and consumed willingly on YouTube, it needs to stand out as an enjoyable, compulsively shareable piece of content.

What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand

Hubspot

You’ll see what that looks like in some the examples below. Again -- you’ll see what that looks like in some of the examples below. 7 Guerrilla Marketing Examples to Inspire Your Brand. The word "guerrilla," in its written form, seems very intense.

The Funny and Fabulous: 10 Best Video Marketing Examples of 2016

Vidyard

Best YouTube Ad. Hotels.com is known for being quirky and humorous in all their ads, which is probably the exact reason they decided to have fun with the “Skip this Ad” button we’re all too familiar with on YouTube. Want more video examples?

17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More

Hubspot

Check out the examples below. 17 Inspiring Instagram Video Examples. The video below is a great example of a fun, creative video that works perfectly for the platform. Here's an example of a short, snackable video that showcases a product in a funny way.

Six Seconds? Bah. YouTube Says Long Videos Sometimes Work Better

Hubspot

But over at YouTube, they’re finding shorter isn’t always better. “It’s It’s kind of counterintuitive,” says Vanessa Pappas, Global Head of Audience Development at YouTube. Here are some highlights: YouTube is booming. Some YouTube shows are attracting TV-size audiences.

20+ Amazing Examples Of Content I Wish We Created

Marketing Insider Group

As part of that process, I am always collecting examples and new ideas of content marketing. I have already published some of my favorite slideshares and best videos from brands as examples. Million people like them See one great example here.

Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel

Vidyard

They’re infinitely shareable: Content like this is a goldmine for Facebook and Twitter shares because it’s easy to watch, doesn’t require audio to be funny (even the barking dog video makes sense without the sound on) and is short enough that people will engage when YouTube autoplays it.

How This Agency Built a Viral YouTube Channel From Rejected Ideas

Contently

That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. We’re finding that YouTube audiences subscribe to channels for very specific content,” Jensen said. “We

The Best Example of a Human Email…EVER.

Modern B2B Marketing

Take a quick glance at their YouTube videos. The Best Example of a Human Email…EVER. Author: DJ Waldow “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation.

How the Top Online Video Platforms Are Taking Businesses Beyond YouTube

Vidyard

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Just as YouTube made it easy for anyone to upload and share a video, so too must a modern OVP.

7 Feel-Good Examples of 'Joy Marketing' Campaigns

Hubspot

We’ve got you covered with 7 noteworthy examples from brands like Coca-Cola and West Jet. 7 Examples of Joy Marketing From Top Brands. Look to the examples above when planning your content to stay inspired. What examples of joy marketing have you seen?

10 Examples of Check-The-Box Marketing

Marketing Insider Group

After reading this list of 10 Social Networking Don’ts by InformationWeek’ s Debra Donston-Miller, I was inspired to compile a list of fun examples of check-the-box marketing, curated from Twitter over the last few days: The boss tells your employees to sign-up for “The Twitter.”.

The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube

Hubspot

Here at HubSpot, we have our own YouTube "celebrity" of sorts: Jill Fratianne. The partner channel manager often creates YouTube videos of her two Great Danes (Luke Skywalker and Laya) that rack up tons of views and even a few placements on Animal Planet. Luke and Laya''s) YouTube fame.

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How to Optimize Your Business YouTube Channel

KEO Marketing

YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. If you’ve already invested in creating a YouTube channel for your business, Brafton offers an infographic that shows 10 ways businesses can optimize their video marketing efforts.

How To Reach Millennials + Moms – The YouTube Formula

Marketing Insider Group

While no one really has an explanation for those, Cenk Bulbul, YouTube’s head of strategy and insights , recently shared the necessary framework needed to make an effective video content channel that will resonate with your audience. Hero content example : Always’ “Run Like a Girl.”

15 Examples of B2B Google+ Pages & Why They Stand Out From The Rest

KoMarketing Associates

Even though the execution of Google+ initiatives are still in their infancy for B2B marketers, there are good examples available. Here are 15 examples of B2B Google+ Pages we found and a brief outline of why they stand out ahead of the competition.

28 Amazing B2B Examples of Interactive Content

SnapApp

28 Visual and Innovative Examples of B2B Interactive Content. . Their site is full of examples of interactive content that is not only entertaining, but incredibly helpful. Vidyard example 1: Video tour of Vidyard’s platform. . . Vidyard example 2: Animated landing page. .

YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week

Hubspot

YouTube Finally Makes Some Videos ‘Shoppable,’ From Mashable. Have you ever wondered how awesome it would be to simply click and buy the things you see in YouTube videos? Read more about YouTube''s ''shoppable'' videos at Mashable.

10 New Examples of Marketing So Useful, You’d Pay For It

Modern B2B Marketing

I chronicled many examples of companies creating Youtility, my book by the same name. Here are 10 new examples of highly valuable marketing campaigns. To watch this video on YouTube, click here. To watch this video on YouTube, click here.

Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch

Hubspot

Ad run times that once pushed the 30-minute mark on late night TV have been cut down to a more YouTube-friendly five minutes. You might have seen their outrageously successful debut ad for Squatty Potty , which boosted the company's sales by 600% in 2015 and racked up 29 million YouTube views.

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CPA Content Marketing: Four Examples of Superb Content by Accountants

Marketri

Below, I’ve shared examples of four different types of great accounting content. For my favorite example of Goodfield’s unique style, please read “Are Accountants Really Boring?” Do you have a favorite example of accounting firm content marketing?

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How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

ScribbleLive

However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram. YOUTUBE. According to Erickson, YouTube is more like a traditional search engine than other social channels.

SEO for YouTube: How to Search Optimize Video for B2B Marketing

Hubspot

Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there -- even if you are a B2B company.