Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

NOVEMBER 25, 2019

If you're starting to think of ways you can get into content seeding, which platforms to use, and what content to share — don't worry, we're going to look at more great examples of content seeding next. Content Seeding Examples. Cooking magazine Bon Appetit has a wildly popular YouTube channel (4.7 Claire Saffitz x Coveteur.

Examples 95

Examples Advertising Agencies Content Class 95

Content Marketing Institute

NOVEMBER 21, 2018

? ? ? ? My teen daughter has not watched television since elementary school. She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 YouTube, on the other hand, is like the hotel. billion users each month.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. These examples should be all the inspiration you need to brainstorm and execute a brilliant long-term AR marketing strategy. Home Depot.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Contently

OCTOBER 14, 2020

Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. The series—an early example of branded content — was a hit, extended for three seasons and, according to tracking studies, contributed to negative perceptions of drug use among teens.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Martech

MAY 2, 2023

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. YouTube is bringing smart advertising to short videos. There is a lot at stake and a lot up for grabs.”

Paid Search Agency 114

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 114

LeadSquared

DECEMBER 7, 2020

For example, a brand may have a goal of 40% revenue growth in the next six months, whose purpose is to: Promote new products or services Gather customer feedback Improve brand awareness. Here are some examples: What are the general interests of the audience I am targeting? Setting up proper goals helps achieve the desired purpose.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Biznology

JUNE 2, 2021

ZOOM, as one example of a cobotic tool, has boomed and grown from 30 million to more than 300 million users since the pandemic began. For example, frequent theater-going has been significantly replaced by streaming-enabled binge-watching. Many home entertainment viewing habits have changed.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

QuanticMind

MAY 25, 2023

But Fran Drescher (President of SAG-AFTRA, whose contract with the Alliance of Motion Picture and Television Producers expires on June 30) is talking about very different issues than the Writers Guild, and for the studios to address all of them, it's going to be challenging.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

Hubspot

FEBRUARY 3, 2020

Take Skittles for example. As a small business marketer, you don't need to pay for a high-priced televised ad slot to get seen by the right audiences. With the growth of online platforms and social media networks, like YouTube, Facebook, and Twitter, we've also seen the growth in opportunities for in-stream advertising.

Paid Content 95

Paid Content Paid Search Agency Ads Television marketing 95

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Take Apple’s Carpool Karaoke as an example. Nor is it a television, radio, or online commercial.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Hubspot

DECEMBER 23, 2019

However, unlike traditional viewing on television and even YouTube, a large percentage of people watch Facebook videos from their smartphones, and play them silently from their news feed. For instance, Reolink's Argus Security Camera offers a simple, yet effective example of a video that worked with no dialogue.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

illumin

NOVEMBER 6, 2023

Connected television (CTV) is revolutionizing the way audiences consume advertisements. There is no greater example than the Super Bowl, where viewers attract millions of dollars in ad revenue annually. That is not to say that traditional linear TV is losing its huge influence on the advertising world.

Cable 52

Cable Emarketing Television marketing Advertisements 52

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Spiralytics

APRIL 12, 2023

YouTube YouTube is the world’s largest video-sharing platform, with over 2.1 Brands can use YouTube to promote their products or services through user-generated content (UGC) like vlogs, tutorial videos, and YouTube Shorts created by people who have no connection to the company but share their user experience.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Only B2B

FEBRUARY 23, 2022

For example, despite the economic obstacles that some Asian and African countries face, one thing is certain: you can create leads in the same manner you would in the West as long as your target market has access to the internet and a device (computer or smartphone). To begin, smart phones, tablets, laptops, and desktop computers are used.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Hubspot

APRIL 3, 2019

For example, research shows that raising cigarette prices doesn’t do much to stop smokers from buying cigarettes, therefore making cigarettes an inelastic commodity. Cable television, however, is a very elastic product. For example, if the price of “World’s Greatest Boss” mugs falls 10% and the supply falls 5%, the PES is.5

Elasticity 74

Elasticity Pricing Price Cable 74

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

ClearVoice

MAY 14, 2021

For example, paying for a television advertisement during the Big Game or the premiere of a hit series will cost a pretty penny, and It may not be niche enough to reach the ideal user for the business. Common marketing vehicles: Television: Product placements, advertisements, news features.

Advertising Agencies 52

Advertising Agencies Planning Television marketing Paid Search Agency 52

Digilant

NOVEMBER 8, 2023

Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023. We’ve outlined two examples of these improvements below. Premium content is now in the eye of the beholder: the consumer.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Biznology

MAY 1, 2018

Instead of a patron Saint’s name, there’s national beer day on April 7th and national jellybean day on April 22nd, for example. Besides, until you have over 10,000 followers/Like/Subscribers, Twitter and YouTube and Facebook still have their leash on you.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Digilant

APRIL 12, 2022

Take social media, for example. Compare this to over-the-top media services, where users stream television content via networks or devices. Bumper ads on YouTube, for example, can be played sequentially to tell a larger story about your brand in installments. It also makes sense for a longer, multipart story.

Ads 52

Ads Click Rate Television marketing Youtube 52

Convince & Convert

APRIL 26, 2013

.” Of course, putting together a broadcast for television requires a little more than typing a tweet and sending it out, but at times it was shocking how far behind Twitter the televised news was. 69% of marketers expect to put the most increased efforts into YouTube in 2013. ” This past week, for example.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

KoMarketing Associates

JULY 11, 2017

Buffer is a great example. A B2B example of this is Facebook marketing expert Mari Smith. Facebook, Twitter and YouTube are all different in the types of videos you would create. With YouTube, people are generally watching with sound-on. Prior to Animoto, Jason served as a television producer for MTV Networks.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40

Convince & Convert

NOVEMBER 2, 2015

Let’s take a look at one shining example, from The Dollar Shave Club. Within just 48 hours, the Dollar Shave Club received 12,000 new monthly subscribers, and the video has since generated more than 20 million YouTube views. This isn’t the only example we see in everyday life. And guess what? So how did they do this?

Television marketing 151

Television marketing Youtube Video Marketing Newsletter 151

Porch Group Media

NOVEMBER 4, 2022

CTV is any television set used to stream video over the internet. Examples include Roku, Chromecast, Amazon Fire Stick, and Apple TV. These movies are watched on popular streaming platforms like Youtube, Hulu, and more. Take for example, an ad for new cookware in between episodes of an at-home cooking show.

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Valasys

SEPTEMBER 21, 2020

For example, are you creating video ads for television or YouTube ads? Are you creating YouTube content, such as a vlog or podcast? Tik Tok and Reels restricts you to video that’s only a couple of seconds long, whereas YouTube allows you to upload content that can last several hours. So, give them what they want!

Statistics 78

Statistics Video Marketing Planning Work Management 78

Onalytica B2B

JANUARY 17, 2018

Whether this be through television ads, posters, billboards or radio – anything that falls under the traditional advertising umbrella with maximum exposure were brands’ go to marketing activities. They accepted what each brand said on face value and took it as gospel – after all, why would brands lie or manipulate the truth?

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

LeadSquared

APRIL 13, 2021

Today, on-demand content has overpowered television, and 6 out of 10 people prefer watching videos online instead of on the television. For example, a predominantly solvent middle-class audience would enjoy a brand video that has an industry influencer. Focus on Your Customer Persona.

Planning 52

Planning Video Marketing Marketing & Strategy Marketing Strategy 52

Zoominfo

JANUARY 27, 2019

Think about the last book you read or television show you watched. For example, if two of your friends constantly talk about a specific clothing brand, that brand has a large amount of social currency among your group. Let’s explain through an example—say your friend buys a new electric grill and raves about how efficient it is.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Sharpspring

JANUARY 20, 2021

A few examples of outbound marketing include radio ads, television commercials, flyers, billboards, YouTube ads and other attention-grabbing advertising tactics. Some examples of inbound marketing include blog articles, white papers, case studies and guides.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

Sprout Social

MAY 26, 2020

In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Who would have imagined, for example, that an innovative company like General Electric would face significant business issues and fail to adapt to changing markets?

Planning 142

Planning Paid Search Agency Digital Marketing Funnels Work Management 142

Sprout Social

JUNE 25, 2019

For use on film, television or other video productions, you’ll need to request for permission. YouTube icons. You can download the approved icon files from the YouTube Brand Resources page. Guidelines Maintain a clear space of at least half the icon’s width around the YouTube logo. Source: YouTube Brand Resources.

Social Media 108

Social Media Media Guidelines Youtube 108

NuSpark Consulting

OCTOBER 27, 2013

Chances are, it’s a television ad. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. This is where demonstrations and simple solution examples come into play. A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100