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What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Image credit: Helena Lopes on Unsplash.

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7 Inspiring Content Marketing Examples (And Why They Worked)

Ahrefs

To answer this question, we’ve put our Content Explorer to work. These seven examples came from filtering over 6.2B live pages in English by organic traffic and referring domains. We will also share our short analysis of why these examples … Read more ›

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Does the Hub and Spoke Content Model Work Anymore?

Marketing Insider Group

It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. Quick Takeaways The hub and spoke content model, inspired by a bicycle wheel’s design, is an efficient way to organize and link related website content. Yes, the hub and spoke content model is alive and well.

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Report: What’s Working in Email Marketing

The Point

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Photo by Brett Jordan on Unsplash.

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Does your organization need a marketing work management platform?

Martech

As society has struggled to cope with the COVID pandemic, the past year has brought great change to the way people around the world live and work. For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows.

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AI in marketing: Examples to help your team today

Martech

Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Many marketers proudly compare themselves to “Swiss Army knives” — moving from task to task, from working with data to creating content. Data analysis is another example where AI works as an accelerant.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Event organizers base KPIs on the goals they’re aiming to achieve. Using the KPIs above as an example, we can consider the following strategies to achieve them: Event Promotion Strategy. For example, you might find similar trends within some occupations, industries, geographical location, and interests.