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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Study Best Practices.

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What Will the Future of Remote Work Mean for B2B Organizations?

Webbiquity

The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. This new future means B2B organizations must work harder to adapt and thrive. The post What Will the Future of Remote Work Mean for B2B Organizations?

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AI in marketing: Examples to help your team today

Martech

Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Data analysis is another example where AI works as an accelerant. The post AI in marketing: Examples to help your team today appeared first on MarTech. Get MarTech! In your inbox.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Event organizers base KPIs on the goals they’re aiming to achieve. Using the KPIs above as an example, we can consider the following strategies to achieve them: Event Promotion Strategy. For example, you might find similar trends within some occupations, industries, geographical location, and interests.

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What are DAOs (Decentralized Autonomous Organizations)? And Why Should You Care

Biznology

The simplest way to describe DAOs – distributed autonomous organizations – is that they are online communities owned and controlled by their members. A good example is the recently formed Constitution DAO , which had the goal of acquiring an original copy of the United States Constitution at a recent auction.

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Is a Market Niche Strategy the Advantage You Need for Faster Organic Growth?

Vision Edge Marketing

Finding and targeting an accessible niche within your current market, that is large enough to serve, can be a competitive advantage and a successful way to achieve faster organic growth. The post Is a Market Niche Strategy the Advantage You Need for Faster Organic Growth? This creates an opportunity to own the category. .

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Online Events: How to Stay Organized from Beginning to End

Marketing Insider Group

Online events need technology to function, and the right software tools can provide a better frontend experience for your guests and a more organized, streamlined backend experience for your planning team. The post Online Events: How to Stay Organized from Beginning to End appeared first on Marketing Insider Group.