Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? One often overlooked yet crucial touchpoint is the “thank you page.” Let’s explore its significance and draw inspiration from some stellar thank you page examples. Are you ready to create the perfect thank you page?

Examples 71

Examples Webinar Metrics Marketing & Strategy Landing Pages 71

Optinmonster

MAY 10, 2023

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! FOMO Marketing Strategies Best FOMO Marketing Examples What is FOMO? If visitors to your site know other people are buying, they’ll also want to buy.

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Vidyard

MAY 21, 2021

The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score. Ask yourself a few questions: Do I want the viewer to go to my landing page? Do I want the viewer to go to my products page?

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Webbiquity

JANUARY 11, 2022

To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility. Site navigation that makes it easy for potential customers to find the information they need.

Design 269

Design Paid Search Agency Companies B2B 269

Marketing Insider Group

NOVEMBER 24, 2020

To isolate traffic data, go to Behavior > Site Content > All Pages. The Google Analytics traffic report shows you the pages with the most views. Additionally, you’ll see time on site and bounce rate. Further, the bounce rate can determine how quickly viewers are leaving your site. Image: MIG.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Unbounce

JULY 14, 2020

Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Vancouver Island University.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

FunnelEnvy

MARCH 20, 2023

To help you better handle your A/B testing, we provide three examples of some of the most crucial A/B tests you can perform in many different contexts. You likely have a few landing pages already in mind that need to be tweaked and improved. Here are a few other tips for landing page testing: Have a predetermined length in mind.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78

Optinmonster

MARCH 13, 2023

In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own. You then have the opportunity to send them relevant marketing information. We also recommend putting this information in your welcome email. Newsletter Signup Form Examples 1.

Newsletter 83

Newsletter Examples Template Display 83

Optinmonster

NOVEMBER 9, 2021

Looking for ways to dramatically increase conversions on your site? Exit-intent® technology lets you make one last effort to convert visitors as they’re about to leave your site. And more often than not, when visitors see a popup while leaving the site, they respond to the offer. What Is Exit-Intent®? Do Exit Popups Work?

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

Unbounce

JUNE 1, 2021

For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. View multiple pages on your website. Some examples would be: “Book a real home in Paris for less than a hotel room. ” “Traveling to Paris this summer? Request a demo.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. It’s where people decide to become your customers or leave your site for good.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Optinmonster

FEBRUARY 27, 2023

In this guide, we’ll go over the basics of welcome popups, show you some examples, and teach you how to create your own. Website Welcome Message Examples How to Create a Welcome Popup Welcome Popup Best Practices Next Steps: After the Welcome Popup, What Now? Website Welcome Message Examples 1. Let’s get started!

Examples 72

Examples Intent Click Rate eCommerce 72

ClearVoice

JULY 22, 2022

You’ve written a phenomenal blog post (or email, landing page, etc.). This guide explains how to write an effective CTA and gives you 15 excellent CTA examples to consider as you create your own. Once you get users to your site, strong CTAs are an important part of nurturing your target audience through the sales funnel.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Optinmonster

APRIL 19, 2023

Are you looking for the best sales promotion examples? In this blog post, we’ll dive deep into understanding what sales promotion is, its importance, types, various sales promotion strategies and ideas, and real-life sales promotion examples of successful campaigns. What Is Sales Promotion?

Promotion 69

Promotion Examples Urgency Marketing eCommerce 69

Sprout Social

OCTOBER 28, 2021

In this article, we’ll share five genius social commerce examples you can look to for inspiration. Today’s top social commerce sites. Before we dive into specific examples, it’s helpful to get an idea of the options available to brands interested in social commerce. 5 examples of social commerce in action.

Examples 114

Examples High Quality Lead eCommerce Facebook 114

Hubspot

JUNE 28, 2021

As a small business, you might not have the budget to hire a designer, bring in a development team, or pay for a suite of design tools for your new site. A basic brochure site will probably have to do for now, right? Small Business Website Design Examples. Also notable is the site’s navigation experience. Let’s dive in.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

Hubspot

MAY 25, 2021

For me, it's usually because of three reasons: the site looks outdated, crowded, or hard to navigate. That's why it's important to understand the key design principles that will help you draw your audience in, keep them on the page, and generate conversions. Where does the eye naturally go to and where do they land?

Design 101

Design Examples Practices Best Practices 101

ClearVoice

JUNE 22, 2022

Not all site visitors are created equal. Of course, you want to get site traffic that aligns with your SEO goals. Search intent is the reason why someone goes online to find information. Some keywords help searchers obtain information about a specific topic. Informational search intent keywords.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Hubspot

JANUARY 22, 2021

. … Not exactly the message you want your customers inferring from your website's Thank You Pages, is it? Thank You pages are effective opportunities to demonstrate appreciation towards your leads, prospects, and customers for taking a desired action — and even potentially convert users or increase sales through additional CTAs.

Examples 98

Examples Best Practices Landing Pages Urgency Marketing 98

Top Rank Marketing

APRIL 8, 2024

Julia McCoy, Search Engine Land 5 key practical benefits of a content audit #1. Simplify and improve your site’s user experience. This makes visitors more likely to explore the depth of your content, and engage with your site more extensively! #2.

Lead Scoring 93

Lead Scoring Lead Ranking Paid Search Agency Content 93

Hubspot

JUNE 2, 2021

That means the hero image (the first photo, graphic, or video people see) has to be eye-catching enough to keep people scrolling the site. If done well, they represent the essence of your brand identity and the overall theme of your web page. We'll also walk through hero image examples to spark ideas for your own website.

Marketing Budget 99

Marketing Budget Examples Practices Best Practices 99

Optinmonster

SEPTEMBER 2, 2020

11 great examples of calls to action. CTAs are usually placed in the form of a button in a prominent spot on your webpage: With the right call to action, you can persuade people who visit your site or read your content to do something specific, such as: Buy a product. 1) Web Page Buttons. 5 common types of CTAs. Grab a download.

Examples 122

Examples Click Rate Social Media Copywriting 122

ClearVoice

AUGUST 2, 2022

With more and more website traffic coming from social media and search, the most-visited web pages of a brand’s site are generally linked to trends, seasonal search patterns, and current events. Still, there’s one page that gets repeated activity on any site, and that’s the ‘about us’ page.

Examples 52

Examples Best Practices Case Studies FAQ 52

Optinmonster

FEBRUARY 27, 2023

In this guide, we’ll go over the basics of welcome popups, show you some examples, and teach you how to create your own. Website Welcome Message Examples How to Create a Welcome Popup Welcome Popup Best Practices Next Steps: After the Welcome Popup, What Now? Website Welcome Message Examples 1. Let’s get started!

Examples 52

Examples Intent Click Rate eCommerce 52

Optinmonster

SEPTEMBER 3, 2021

Are you looking for a few popup survey examples to get inspiration for your own website? That’s why, in today’s post, we’re going to show you a few popup survey examples that you can use to engage customers. ” Let’s turn our attention to 7 popup survey examples you can learn from. Kennedy Blue.

Customer Surveys 86

Customer Surveys Examples Click Rate Copywriting 86

Martech

FEBRUARY 8, 2024

For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Analyze your competitors’ sites.

Top of Funnel 118

Top of Funnel SEO B2B Paid Search Agency 118

Spiralytics

NOVEMBER 17, 2022

Let’s delve deeper into this topic and look at eight examples of social proof being used to take advantage of this powerful psychological phenomenon. Your website is among the first resources they visit to look for information, and it’s your opportunity to show them how much existing customers are happy with your product or service.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Optinmonster

APRIL 8, 2020

Are you updating your website’s services and looking for the best way to inform all of your clients? Sometimes it can be frustrating to look for the most effective way of communicating this information. These types of campaigns are very effective for sharing information such as: Sharing a new promotional offer. And much more.

Banners 94

Banners Marketing Websites Examples Template 94

Martech

DECEMBER 14, 2023

Take this rollout as a heads-up to ensure your site is prepared well in advance before Google retires third-party cookies entirely in the latter half of 2024. While they can be used to track your website activities, sites have also used them to support a range of online experiences — like helping you log in or showing you relevant ads.”

Features 130

Features Google Privacy Eye-Tracking 130

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Let’s say you’ve been tasked with writing a page around “customer service.” Is the audience large enough to justify creating the page? For example, “customer service best practices” returns 590 monthly searches versus “service best practices” with only 30. Google search “People also ask” example: 4.

Keywords 105

Keywords Research Traffic Lead Scoring 105

SmartBrief - Marketing

MARCH 7, 2024

Since these channels are a primary outlet for disseminating valuable brand information, it’s important to optimize content that encourages sharing and conversation: Tailor content that will resonate with specific audiences. Additionally, build in “share” buttons on web pages that allow for quick forwarding to other channels.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Navigate the Channel

JANUARY 10, 2024

KPIs provide direction toward getting a desired result and can help businesses and marketers make informed decisions. Well-chosen KPIs should communicate results concisely to allow management to make better-informed strategic decisions. It can be further divided into metrics such as page views, unique visitors and return visitors.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

SmartBug Media

JUNE 26, 2019

One of the foundational blocks of a solid local SEO strategy is local community pages, or “ city pages ” as some SEO specialists call them. What makes a great local senior living landing page? The Arbor at BridgeMill ’s landing page is fantastic for many reasons, but what takes the cake here is the UX design of this page.

Landing Pages 71

Landing Pages Communities SEO Examples 71

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

Envy

SEPTEMBER 30, 2022

A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’. Someone (hopefully a prospect) has just downloaded a piece of content from your website, input some personal information. What is a thank you page? 3 reasons why thank you pages are essential for B2B marketing.

B2B Marketing 118

B2B Marketing Top of Funnel B2B Planning 118