Informed Customer Understanding Should Guide Marketing

Tony Zambito

For example, one shiny object has been content marketing. When it comes to informed choices on what will guide marketing, most processes will lack in assessing how well projects, campaigns, or initiatives meet the test of helping customers to achieve their goals. by Anton Scherbik.

10 Examples of Effective Re-Engagement Emails


Here are 10 examples to inspire your next campaign effort. 10 Re-engagement Email Examples to Woo the Inactive Subscribers. Paul Mitchell starts off their re-engagement email with an emotional ‘We hate goodbyes,’ informing the subscriber that it’s the last email to them.

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10 Ways Small Businesses Should Be Using Video (with Examples!)


A great example of an explainer video that speaks to a problem and how the company solves it is this original one from PadMapper : And no, it doesn’t have to be an animated explainer video. Check out Janet Wakeland’s video from remARKably Created as an example: 9. for example.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Complete information across experience, education, and other key professional details.

5 Of the Best Data Visualization Examples from Content Marketers


In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. Think with Google produces a ton of great information aimed at helping marketers make sense of the world.

15 Inspiring Examples of Small Business Branding


If you need some more convincing that working with small businesses can result in some stunning creative work, we've put together a list of 15 small business branding examples to get you inspired for your next project. 15 Examples of Small Business Branding.

15 Best Practices for Email Unsubscribes – With Examples


Examples not shown, to protect the guilty.). I had unsubscribed from nearly one hundred emails before I finally found an example of this. So I try that, but my login information is rejected. Here’s one of the only examples of this I could find.

6 Examples of Lead Nurturing Campaigns

Modern Marketing

The six examples below follow along as prospects become more connected to your company and the buying process, and ultimately become customers. Sometimes our impression of marketing tactics is more monolithic than the reality.

Memory, Information Overload, and 3 Ways Marketers Can Maximize Content

Modern Marketing

It got me thinking about just how much information the brain is capable of holding. Massive expansion of the web has put all of us in a state of information overload. As the amount of information is increasing, we’re also seeing a corresponding decrease in our ability to pay attention.

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

According to a recent infographic by , your brain “wasn’t designed to handle the amount information they’re currently processing.” Example: [link] Click the image below to open the countdown timer.

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20 Examples of Social Proof in Action


The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. 20 Examples of Social Proof in Action. Here's a thorough example of user social proof from BuzzSumo.

20 Amazing Examples Of Brand Content Marketing Hubs

Marketing Insider Group

I have a running list of about 10 sites that I typically use as examples. The criteria I used was pretty simple: They had to be examples of a brand-owned content hub. Now I know there are more great examples out there. And what examples have I missed?

13 Email Examples That Totally Nailed Personalization


To see what I mean, check out these 13 great email examples that cleverly use personalization. 13 Personalized Email Examples You Can't Help but Click. This anniversary email highlights a creative example of a brand using something as simple as a date to provide a standout experience.

5 Examples Of Exceptional B2B Case Studies


It requires negotiation on the type of information that is disclosed, which is tough in B2B because creating detailed success stories often requires sharing sensitive data or information. For example, SOASTA uses a menu bar to filter case studies by industry.

11 Examples of Instagram Ads We Love


11 Examples of Instagram Ads We Love. Here’s a somewhat meta example from Instagram’s own Instagram for Business account, advertising the new capability to advertise on the platform. What makes you click on ads?

20 of the Best Website Homepage Design Examples


But before we dive into the examples, let's dissect some of the best practices of homepage design. Examples include "Free Trial," "Schedule a Demo," "Buy Now," or "Learn More.". Now, get ready to learn about excellent homepage design through the following 16 real-life examples.

Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]


Whether you want to improve a campaign, get more budget, or implement a new marketing technology, you'll need to justify it with objective information. By generating objective and persuasive information you'll be able to drive transformation at your organization.

45 Engaging Examples of Interactive Storytelling in Content Marketing


Free Download: 45 Interactive Content Examples to Inspire Your Next Content Project. HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. Let’s take a look at a few examples from the ebook: Interactive Content Examples from Real Brands.

3 Examples of Brands Doing Real Cross-Channel Marketing

Modern Marketing

If a prospect has shown interest in a specific product, they shouldn’t have to repeat this information over the phone. For example, Vivint, a home security and automation provider, re-targets callers who didn’t make a purchase with a targeted offer.

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

In fact, Instagram only allows users to have one link in their bio with very limited character space to provide additional information. Instagram is a social media platform unlike any other.

6 Viral Video Marketing Examples That Will Never Get Old


6 Viral Video Marketing Examples. We start off with a bit of an unusual example. See who responds to each experiment and how, and it could inform your video marketing strategy. This example is an interesting case of co-marketing. Oh, hi there.

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15 Examples of Great Mobile Website Design


15 Examples of Great Mobile Websites. Shutterfly accomplishes two key goals on their mobile website: 1) It''s easy for users to find out information about their offerings; 2) They''re selling that information by way of beautiful imagery.

The Never-Ending Cycle: Content Informs Data Informs Content

Marketing Action

The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Data also informs the best time to reach your customer. Take webcasts, for example.

10 of the Best Infographic Examples of 2016


Their topics are vast and their formats are many, but this year, we truly saw some excellent examples of informative design. Have a look and let these examples inspire you. 10 of the Best Infographic Examples of 2016. If you ask us, infographics aren't going anywhere.

13 Examples of Super Skimmable Content


One of the barriers to getting your work read and widely shared in the age of information overload is time. 13 Examples of Super Skimmable Content. Pro Tip: Try linking out to your sources and condensing information you’re citing from them in your actual article.

10 Examples of Facebook Ads That Actually Work (And Why)


If you're looking for some great examples, you've come to the right place. Then, we'll show you eight different types of Facebook Ads, each with real-life examples -- along with some insights into why that ad is so successful. The 3 Primary Formats for Facebook Ads (With Examples).

5 Rules for Using Video on Landing Pages – and Examples of How to Bend Them


Let’s check out a few different examples to help inspire you. Example 1: Use a good thumbnail…but what’s a good thumbnail? Example 2: Put a video above the fold…but no one said there couldn’t be more videos below the fold! Bending and stretching is great.

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

It’s a goldmine of information for the direction of marketers’ mobile strategies and determining where mobile fits in as both a sales channel and marketing medium. Posted in Customer Experience Mobile.

10 Examples of Captivating Data Visualization


Get inspired by 10 examples of data visualization that communicate interesting information with both style and substance. Using information from the book Daily Rituals by Mason Currey, the site showcases the daily schedules of famous creatives broken down by time and activity.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

To help establish some commonalities between successful LinkedIn Company Pages, I’ve compiled a list of B2B business examples getting some pretty impressive engagement on the platform.

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

For example, if your company’s monthly email newsletter outperformed other months, you could schedule the topic into editorially content planning. For example, reviewing Product Briefs became a useful part of our keyword research process.

Create B2B Buyer Personas that Inform Content Marketing Strategy

Marketing Interactions

Anyone who’s ever heard me speak on the subject of personas knows I’m passionate about the usefulness of every bit of information included in a B2B buyer persona. Reveal information needed throughout the buying process. Inform the tone, style, and voice for content.

Content Creation Robots Are Here [Examples]

Content Marketing Institute

Client companies can inform Quill of the style of language, tone, and angle to use. For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Here’s an example of what that looks like. (It Here’s an example.@AP

11 Examples of Facebook Ads That Actually Work (And Why)


If you're looking for some great examples, you've come to the right place. Then, we'll show you eight different types of Facebook Ads, each with real-life examples -- along with some insights into why that ad is so successful. The 3 Primary Formats for Facebook Ads (With Examples).

Marketing Gimmicks versus Value: A Disappointing Example

Digital B2B Marketing

Here is an example that doesn’t make the grade and what B2B marketers can learn from it. Take the time to make certain your information and advice is correct. B2B marketing often includes thought leadership in areas that are outside a company’s core product or service focus.

12 Great Examples That Prove the Power of Repurposing Content


So to inspire your repurposing efforts, I put together some benefits and examples below. 12 Examples of Strategic Content Repurposing. Jay Baer, founder of Convince and Convert, creates three-minute informational videos on a variety of topics -- from business to social media.

19 Lead Nurturing Email Examples You'll Want to Steal


To help you better understand how to pair the two concepts, check out the lead nurturing email examples below. 19 Lead Nurturing Email Examples to Inspire Your Strategy. However, when it's paired with a relevant image, they will remember 65% of the information three days later.

7 Creative Examples of Bottom-of-the-Funnel Marketing


In this post, we’ll not only look at who’s using bottom of the funnel marketing, but also at some creative examples that you can pull ideas from, too. Let’s look at a few fantastic examples. Creative Examples of Bottom of the Funnel Marketing. Take this example from Copyblogger.

10 Excellent Examples of Video Marketing on Facebook


So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. 10 Excellent Examples of Video Marketing on Facebook.

How CEOs And CMOs Can Tell The Difference Between Information And Insights

Marketing Insider Group

When, in fact, they represent customer information and intelligence gathering organizations have to be good at just to compete. Carrying this thought a little further, sales often is in the act of gathering information on the strategic initiatives of a corporation.