Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. There’s also the likelihood of consolidation in the AI space, as well as the continued introduction of tools designed specifically for industries like marketing.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. 60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. But what exactly is thought leadership content marketing ?

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Vision Edge Marketing

MAY 25, 2021

Many of our customers are committed to successfully bringing new products to market. But they often find that it’s a daunting undertaking and sadly many new products fail. This episode of One Good Idea offers guidance for launching a new product. Product launches involve a lot of moving parts. It’s the products big debut.

Product 243

Product Paid Search Agency Planning Case Studies 243

Optinmonster

MARCH 11, 2024

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? They can be tangible, like discounts or free products, or intangible, such as exclusive content or status recognition. They subscribe to newsletters , buy one or more of your products. Here are some notable examples: 1.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Webbiquity

FEBRUARY 16, 2021

But small businesses also use this platform to interact with their target audience and spread the word about their products and services. The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. 75% of B2B buyers use social media to discover new products and services.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 94

Product Lead Ranking Urgency Marketing Cross-Selling 94

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? Source ) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates with your technical audience needs human expertise. You are not alone, 62% of manufacturing content marketers struggle with the same problem.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Guest post by Tara Dwyer. Improve Your SEO.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. Consider this: your sales team may be unable to make much progress in the “bust” times that impact your customers’ ability to buy industrial products.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Sprout Social

OCTOBER 10, 2023

And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. What is an influencer marketing campaign?

Examples 125

Examples Campaigns Advertising Agencies Burn Rate 125

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Oktopost

SEPTEMBER 21, 2023

Increased sales: The end goal of any marketing strategy – social selling brings you stronger leads who are genuinely interested in your product and are more likely to convert, helping your team reach their targets. If you’re part of an employee advocacy program , ensure your content stands out.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. Your company offers a 10% commission for a product valued at $5,000. If they sell just one of those products, their net pay is $100,00 + (.1 Formula: Base salary + commission Example: Your annual salary is $40,000. 1 x $5,000) = $100,500.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Social Media 120

Social Media Examples Work Management Media 120

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 92

Analysis Marketing AI Examples SWOT 92

SocialPilot

JANUARY 29, 2024

This gives them more power to reach their target audience with their product and services. With the more than 15 billion worth of this industry and increasing, working in the right direction is getting more challenging. When an influencer shares any product or service, it works like a heartfelt suggestion by a friend.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Salesforce Marketing Cloud

DECEMBER 20, 2023

Whether you’re using artificial intelligence (AI) to recommend products, develop drugs, or screen job applicants, you’re entrusting it with data without fully understanding how it makes decisions. For example, clearly explain what patient data will and won’t be used for, such as providing care and developing drugs vs. marketing.)

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. ” “Generate a LinkedIn post discussing a recent trend in [Industry]. .”

Examples 78

Examples ROI Planning Work Management 78

Salesforce Marketing Cloud

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? A sales pitch is a script or quick message that lets you share critical information about your product or service with a potential buyer. In other words, how your product solves their problems. Why are sales pitches important? What are the types of sales pitches?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Tiecas

MARCH 2, 2024

Read on to discover how generative AI for industrial SEO can be a powerful solution. This highlights a significant challenge for industrial marketers: getting your specialized content in front of the right audience amidst increasing competition for search visibility. Have you heard the term zero-click searches ?

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Rev

APRIL 12, 2023

We’ve put together some of the best ABM examples that drove incredible results. For example, if a company wants to target high-end accounts, it can create campaigns with special offers and incentives designed specifically for those accounts. First, let’s dive into what account based marketing is. What is account based marketing?

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. This is causing the market to become crowded, leaving companies struggling to stand out among competitors when introducing new products.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Scoop.it

FEBRUARY 29, 2024

Take Southwest Airlines’ vision statement, for example. LinkedIn gives the perfect example of a one sentence vision statement. LinkedIn’s entire purpose is to connect professionals easily to help them be more productive and successful. Their products are environmentally friendly and sustainable.

Examples 78

Examples Privacy Paid Search Agency Planning 78

Anyword

DECEMBER 20, 2023

The generative AI industry is growing at an unprecedented rate, with an expected annual growth of 37.3% It is characterized by rapid changes in technology, competition, and customer needs, making it a challenging yet incredibly rewarding space for product managers to operate in. from 2023 to 2030.

Work Management 40

Work Management Contingency Planning Product Generation 40

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. ZOOM, as one example of a cobotic tool, has boomed and grown from 30 million to more than 300 million users since the pandemic began. Many home entertainment viewing habits have changed.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. And this is not about cutting salaries or layoffs.

Top of Funnel 129

Top of Funnel Planning Product Ad Frequency 129

ClearVoice

OCTOBER 27, 2023

In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts. Consider the following questions: How has the marketing industry evolved over the decades? Where is the marketing industry headed?

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Hubspot

AUGUST 23, 2019

In this guide, we’ll review the different types of blogs there are and examples of each. Cloud Elements is an example of a company that has seen an increase in organic traffic due to their blog. Grand Rapids Chair is an example of a company that blogs to improve their inbound growth.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Salesforce Marketing Cloud

FEBRUARY 2, 2023

What exactly is the Fourth Industrial Revolution — and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. It’s the collective force behind many products and services that are fast becoming indispensable to modern life.

Marketing AI 98

Marketing AI Internet Marketing Privacy Terms and Conditions 98

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. Here’s another example.

Examples 81

Examples Conversion Urgency Marketing Amazon 81

SmartBrief - Marketing

JANUARY 21, 2024

In today’s fast-paced world, the pressure to constantly increase productivity has become an ingrained norm. A great example is a recent Nike campaign, which speaks volumes about their commitment to inclusivity and social change. At the corporate level, one example is Merck. How about thinking about a new kind of profit?

Product 81

Product Brand Identity Branding Allocation 81

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. Here is my summary of some points that I think are worth sharing and remembering for the building industry. He also saw the advertising as inextricable from the product.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Vidyard

SEPTEMBER 23, 2021

Consider the following questions to help you find out what video production equipment might be best for you: What formats will you need to create? get your free storyboard and production kit] Contents 1. What’s Your Video Production Budget, Skill, and Team Size? Example Video Production Teams 2.

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

ClickDimensions

MARCH 14, 2023

As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. Manufacturing has changed considerably within the last 3-5 years.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Brandpoint

APRIL 13, 2023

How-To Videos People learn most about a product or service by seeing it in action. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. These videos aren’t difficult to produce.

Social Media 118

Social Media Traffic Top of Funnel Media 118