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An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post.

How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. Which brings me to the point of this post: How to generate new keyword ideas.

Trending Sources

Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution

Act-On

Search engine optimization seems to confuse a lot of people. The whole debate around links is a good example of this. But keywords are an even better example. Are keywords dead? Most of those articles come to one of these conclusions: Keywords aren’t dead.

Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. The importance of keywords. How to use keywords.

How to Use Google Optimize to Find AdWords Success

KoMarketing Associates

When it comes to being successful in Google AdWords, it is essential to test and change elements in the account on a regular basis. There are many different areas in AdWords that advertisers can alter in order to optimize an account, including adjusting bids, changing ad copy and adding negative keywords. While A/B testing for landing pages isn’t a new concept, Google created a free way to do so by launching Google Optimize earlier this year.

The Revenue Focused SEO Keyword Strategy For B2B Marketers

bizible

Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. In this post we present a way to measure the value of keywords and content marketing performance in terms of revenue.

Are Keywords Market-Shares?

Biznology

I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. But many still want only very few keywords taken from the very many that are actively searched for… Are Keywords Market-Shares? I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. long-trail keywords, and such. Photo credit: Wikipedia.

Your keywords suck and are outdated

Biznology

Google is amazingly painfully literal and only gets smart and clever when and if it can’t find relevant results that satisfy its customers immediately and easily. Let me give you a personal example. How to Use Google Adwords to Select Keywords (softwaresolutionshowto.com).

How to Optimize Your Content for Google's Featured Snippet Box

Hubspot

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. Google doesn't always just pull through a whole paragraph of text into the Featured Snippet.

SEO 101: The 5 Parts of Your Site You Should Keyword Optimize

Hubspot

There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. Start Adding Keywords to Your Site.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

According to survey data from Ascend2, relevant content creation, keyword / phrase research and external / internal linking top the list. Enter Google Search Console’s Search Analytics Report. Google Search Console Search Analytics Report. Keyword Theme Visibility.

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Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not.

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A Keyword Primer: Finding and Using Keywords Effectively

Marketing Action

Keywords are important for every business online today. Keywords define a business, and represent the essence of the products and services that are offered. What Are Keywords? Keywords are also used in paid search advertising. Keyword Definitions.

An SEO?s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post.

Select the Right Keywords for SEO Success

Biznology

An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Not conducting keyword research means that business owners are just getting in their own way.

Why Website Optimization Trumps Search Engine Optimization

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While search engine optimization gets all the notoriety and attention, website optimization actually yields better results. The terms search engine optimization and website optimization are often used interchangeably.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?

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How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

We’ve talked about keywords on the Act On blog and how important choosing the right ones can be. Let’s see how this new emphasis on semantics and “semantic search” affects how we evaluate keyword choices and relevancy further.

Semantic Search: Keyword Choices and Relevancy

Marketing Action

We’ve talked about keywords on the Act On blog and how important choosing the right ones can be. Let’s see how this new emphasis on semantics and “semantic search” affects how we evaluate keyword choices and relevancy further.

Why you should consider centralizing your search keyword lists

Biznology

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Photo credit: Wikipedia.

Putting Google’s ‘not provided’ Keyword Update in Context

Fathom

We saw it coming that Google would eventually secure all keyword data in Google Analytics from the inception of ‘not provided’ keyword data in October 2011 and in the more recent inflation of the percentage of keyword data that was withheld in ‘not provided.’.

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity

Whether they use the WPO term or not, the authors here deal with a range of compelling questions related to optimizing visibility on the web today, such as: what is “influencer marketing” and why does it matter? Content Optimization Beyond Search [INFOGRAPHIC] by eStrategy Trends.

18 Expert Guides to Using Google+ for Business

Webbiquity

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. So what are the best practices for posting and sharing content on Google+?

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Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. With this in mind, how do you accurately determine your ranking for this keyword?

Optimize Your Content for Inbound Marketing: Part 2

Act-On

“The best place to hide a dead body is Page 2 of Google’s search results.”. It’s a how-to on optimizing your content to be found by search (and searchers). Although paid search can pay off, optimizing for organic search can yield enormous dividends that mathematically can’t be beat.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.

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How to Optimize a Blog Post (No SEO Wizard’s Hat Required)

Marketing Action

Optimizing your blog posts for search engines is only one part of creating a successful company blog. Because we’ll be talking about optimizing blog posts, we’ll focus entirely on one kind of search engine optimization (SEO): On-page. Keyword position in search results*.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. Google Plus Tips, Tactics and How-To Guides.

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Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. Before I go into G+ as a social network or social media platform, let me remind you that not even Google calls G+ a social network, it calls it a “social layer” and an “authorship tool.” Is G+ Google’s Ellis Island ?

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SEO Cheat Sheet: Best Practices for On-Page Optimization

Modern B2B Marketing

Anything worth doing is worth doing well, and that’s certainly the case when it comes your website’s Search Engine Optimization. It’s safe to say that SEO best practices are a moving target with Google’s dedication to innovation and a constant stream of updates since inception.

Optimize Your Content for Inbound Marketing: Part 1

Act-On

Strategically and tactically, that means you must optimize your content for discovery via search engines. Hell hath no fury like a Google scorned.). So what’s the best way to optimize content for search … and searchers? Part 2: Optimizing Content to Improve Your Search Rankings.

Have top influencers author your sites to appease Google search

Biznology

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies.

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15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

Any reputable SEO pro should be able to point to examples both of ranking success (e.g., There are dozens of specific tools that could be mentioned, but popular free tools like Google Analytics and Google Search console should be on the list.

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Simplify the Keyword Structure of Your Inherited PPC Account

Fathom

The account may have hundreds of keywords, all set on broad or phrase match. If you have access to previous account performance, you have all you need to simplify the keyword structure. Once your search queries have covered around 80% of total conversions, you have your list of exact match keywords. For example, say there are 1,000 total conversions for your account and your highest converting search query had 500 conversions.

12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

A few numbers for your consideration: 80% of visitors to a website begin by typing keywords in the query box of a search engine. GOOGLE IS THE ONLY SEARCH ENGINE THAT MATTERS: It’s true that Google represent 70% of all searches and the percentage is growing.

7 key roles in digital marketing

Biznology

SEO is not just about optimizing pages or even optimizing web infrastructures, though that is how it is often perceived. Using keyword research, SEOs look for opportunities to connect with their target customers.

8 Key Google Changes B2B Marketers Need To Know In The New Year

KoMarketing Associates

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. The Demise of Google+. Google’s Complete Search Quality Rater’s Guidelines.

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9 things you can do today to improve your Google search results

Biznology

Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what Search Engine Optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page.

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. 2) User Intent Supplies Unique Keyword Suggestions.