Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics. Google Analytics for Content Marketing: Where to Start.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295

SERP Features Google Top of Funnel 295

Optinmonster

MARCH 11, 2024

Gamification Marketing Examples Gamification Marketing With OptinMonster What Is Gamification in Marketing? For starters, most examples of gamification in business are interactive. After all, how irresistible is the minigame in Google Chrome that pops up every time a website times out? Here are some notable examples: 1.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? . Then, select Product Links , then Google Ads Link : .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Martech

JANUARY 10, 2024

Websites made with Google Business Profiles will be turned off in March. If your Ads campaign is linked to a website from Google Business Profile, either change the link before March 1 to keep your ads running or choose to pause your campaigns. Google Sites. Beyond this date, visitors will encounter a “page not found” error.

Ideal Customer Profiles 122

Ideal Customer Profiles Profiling Google Marketing Websites 122

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 90

Paid Search Agency Ads Google Marketing Analytics Tools 90

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

Webbiquity

MARCH 5, 2020

Carrying out tasks like log file analysis can be done manually using a Google Sheet, but it’s far easier to draw on tools like Logz.io, Loggly, or Splunk. That’s where Google Data Studio (GDS) comes in. For example, it can be highly impactful to connect the dots between the technical metrics you have control over (e.g.

SEO 313

SEO Google Ad Building Marketing Analytics Tools 313

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

Cost Per Click 105

Cost Per Click Google Optimization CPC 105

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. For example, is the person looking to buy an item? Example: “LinkedIn login” Informational intent: These searchers seek specific information or want to learn more about a particular topic. What is search intent?

Intent 194

Intent Optimization Google SERP 194

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. The ‘Share A Coke’ campaign is a great example of the best call-to-action tips. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement? Only then will you get the real measure of your social strategy.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Get MarTech! In your inbox. Business email address Subscribe Processing.

Youtube 120

Youtube Optimization Ads Google 120

Contently

FEBRUARY 8, 2023

Fortunately, Google Trends is a free tool to help solve these challenges. For example, this chart shows that “car repair” consistently gets more hits than “car maintenance,” likely because repairs are more urgent than routine maintenance. For example, do certain keywords trend as you approach Earth Day in April?

Marketing AI 173

Marketing AI Trends Google SEO 173

Martech

SEPTEMBER 11, 2023

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. The case, U.S. The defense.

Google 118

Google Ad brokers Search Marketing Privacy 118

Search Engine Journal

FEBRUARY 8, 2023

Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads. The post Sitelink Assets (Extensions) Best Practices & Examples appeared first on Search Engine Journal.

Practices 123

Practices Examples Best Practices Google 123

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 134

Analytics Google Marketing Analytics Tools User-Generated Content 134

Martech

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. Advertisers should stay abreast of Google’s latest capabilities to ensure their campaigns are optimized for maximum return on ad spend. The new features include: New SGE subcategories.

Advertisements 116

Advertisements Advertising Google Tools 116

Martech

FEBRUARY 1, 2024

I’m talking about Google Annotations , a feature that lets email marketers use markup to add things like carousel images, discounts, expiration dates, and more to emails in the Promotions tab. We recommend the former, but even if you leave things in Google’s hands, it’s worth going through the approval process. In your inbox.

Email Marketing 104

Email Marketing Google Click Rate Marketing & Strategy 104

Ahrefs

APRIL 24, 2023

For example, the site: operator restricts results to those from a particular site: In this post, you’ll learn all of Google’s search operators and how to master them for SEO. Below is a brief description of what every Google search … Read more ›

Google 145

Google SEO Examples 145

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. Take this rollout as a heads-up to ensure your site is prepared well in advance before Google retires third-party cookies entirely in the latter half of 2024. Google is selecting the 1% of Chrome users at random.

Features 126

Features Google Privacy Eye-Tracking 126

Rev

APRIL 12, 2023

We’ve put together some of the best ABM examples that drove incredible results. For example, if a company wants to target high-end accounts, it can create campaigns with special offers and incentives designed specifically for those accounts. The post Account based marketing examples appeared first on Rev.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Martech

SEPTEMBER 8, 2023

Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. ” FLoC is off the table as Google switches to targeting by Topics Some are worried that this alternative to cookie tracking might still invade their privacy. Read Google’s Topics API for Privacy Sandbox guide for more information.

Google 114

Google API Privacy Paid Search Agency 114

RebelMouse

OCTOBER 19, 2023

That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. We have out-of-the-box solutions for Google’s structured data integration , including paywall data, FAQs , videos, author structured data, and so on.

Google 96

Google Keywords API FAQ 96

Martech

JANUARY 4, 2024

Google has officially started to phase out third-party cookies. Begin preparing your websites now before Google completely retires third-party cookies in the latter half of 2024. Google considers phasing out third-party cookies by the second half of 2024 as a crucial move in its Privacy Sandbox initiative. Why we care.

Google 83

Google Eye-Tracking Privacy Advertisements 83

Ahrefs

MARCH 15, 2023

Here are 10 extraordinary examples of websites that failed to fool Google. Key stats Conch House is a review site that ranked for over 250,000 “best+[product]” keywords and acquired 14,000 number #1 rankings. This huge rise in organic traffic … Read more ›

Google 133

Google Marketing Websites Stats Keywords 133

RebelMouse

FEBRUARY 13, 2023

The explosion of AI-enabled text editors like ChatGPT, and AI-empowered image generators like Stable Diffusion, have disrupted the tech industry, and now it’s Google time to turn on the heat. The advancement of platforms like ChatGPT pose a threat to Google’s dominance as the top player in the search industry. From Google.

CMS Development 97

CMS Development Google Lead Ranking Lead Scoring 97

Oktopost

NOVEMBER 9, 2023

Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? 7 Essentials for Paid Media Plans Take Your Paid Media Results to the Next Level with Oktopost Examples of Paid Media for B2B Marketers There are three main categories of media: paid, earned, and owned.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Undoubtedly, chatbots are automation at its best.

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Conductor

OCTOBER 14, 2022

Beginning on October 13th, top ranking tools began noticing a significant tremor that seems to show Google is starting to roll out some type of new update. Thus far, the scale of the update—which is still unconfirmed by Google—seems to be fairly significant. Whether Google is turning the dial up or down is still unclear.

Google 111

Google SERP Traffic Course 111

Optinmonster

DECEMBER 30, 2023

To help you get your visitors scrolling down, we’ve collected some great examples of above the fold content you can use for inspiration. Tools like Google’s Mobile-Friendly Test can be invaluable for this. In this example, two stories stand out. Get their attention, and they’ll stay and convert.

Examples 90

Examples Content Eye-Tracking Trigger Marketing 90

Search Engine Journal

OCTOBER 26, 2021

Learn how to turn a combination of Google, company, and competition data into actionable insights for optimizing your Smart Shopping campaigns. The post Optimize Smart Shopping Campaigns: 4 Examples of Data-Driven Insights appeared first on Search Engine Journal.

Optimization 141

Optimization Examples Campaigns Google 141

Kevin Indig

OCTOBER 3, 2023

Learn More So, it’s out: leaked documents in Google’s antitrust lawsuit confirm Google uses clicks in ranking. ” Now, it turns out Google has all along. Where and how does Google use clicks? Training data = Google uses click data to train systems like BERT / Rankbrain, etc. TikTok uses swipes.

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

Martech

JANUARY 9, 2023

With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Google Analytics now has the ability to combine observed data and unobserved data. Dig deeper: 3 ‘secret’ marketing tools in Google Analytics 4. Three examples are: Data-driven attribution.

Marketing Attribution 114

Marketing Attribution Marketing Analytics Tools Analytics Features 114

DAGMAR Marketing

DECEMBER 1, 2023

Despite the massive layoff at Google earlier this year, it seems that the number of Google Ads representatives is on the rise. More and more, our clients are being contacted by this new supply of Google reps, who have suggestions for how our clients’ Google Ads accounts can be improved. Let’s look at some examples.

Cost per Acquisition 52

Cost per Acquisition Paid Search Agency Google Ads 52

Schubert B2B

FEBRUARY 18, 2022

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. In fact, when people say they are going to search for something online, they often say they are going to “Google it.”.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Martech

OCTOBER 4, 2022

The arrival of Google Analytics 4 understandably has people nervous. Dig deeper: 3 ways to do segmentation in Google Analytics 4. For example: 30-day active users – % decrease more than – 20. I want Google to do some of my work.”. Getting started with Google Analytics 4. We’re here to help.

Marketing Analytics Tools 116

Marketing Analytics Tools Analytics Google Segmentation 116