SmartBug Media

AUGUST 12, 2020

For example, with Moz Local, you can update your information in one place and have that information disseminated to several different directory listings, such as Google My Business, Yelp, and Facebook. Is the reader looking for examples of how the product has been used? Are they looking for technical specs of the product?

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Webbiquity

MARCH 31, 2022

For example, if you sell design or animation software , you will need to work with professional graphic designers because they have the capacity to understand your product and audience. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

KoMarketing Associates

AUGUST 22, 2017

For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone. For example, we discussed generating greater visibility in their email to newly created content marketing assets meant to acquire links or social shares.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Sharpspring

NOVEMBER 10, 2020

Let’s use the example of a new cosmetics line. Also, don’t be afraid to use long-tail keywords. Keeping with the lipstick example, a long-tail keyword phrase might be something along the lines of “cruelty-free organic vegan lipstick.” That inclination is incorrect. 2 – Mobile-Friendliness.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Webbiquity

OCTOBER 9, 2018

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Here’s an example: a user visits Harry’s site through search. Later, they see an ad like the one at right on Facebook. Image credit: e-tailing. Image credit: Autopilot. Image credit: Sleeknote.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This article will look at 4 alternatives to traditional Facebook ads. . This year, it is $1.86 – a 588 percent increase. This is not an anomaly.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

seo.co

OCTOBER 25, 2023

For example, people often type in the service they need, followed by their city, like this: bankruptcy lawyer Denver San Francisco bankruptcy law firms But then there are also “long-tail” keywords you should consider. A good XML sitemap will help your pages get discovered faster, which means more traffic in the long run.

SEO 52

SEO Marketing & Strategy Lead Scoring Lead Ranking 52

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. If not, go back to Step #2!)

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. For example, you could use search ads as a top-of-funnel tactic or layer a remarketing audience onto a video strategy, and then it becomes bottom-of-funnel. It all comes down to your buyer personas and your business’s unique goals.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. If you’ve found that your Facebook ROI no longer makes it a viable platform, what should you do? This article will look at 4 alternatives to traditional Facebook ads. . This year, it is $1.86 – a 588 percent increase. This is not an anomaly.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

KoMarketing Associates

NOVEMBER 16, 2017

Once the keyword list has been finalized (including long-tail varieties), start grouping them into themes. For example, if you work for a B2C e-commerce organization, you should produce content around the holidays for Q4 when interest on social media and search engines are at their peak.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

Onalytica B2B

NOVEMBER 15, 2018

Instead stick to those that show an interest in joining – they’re the ones that are going to be great brand advocates, and potentially influencers in the long term. But if we actually take a step back, what do we really mean by the term ‘influencer’? As ever, quality over quantity. Can all employees be influencers?

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Scoop.it

DECEMBER 29, 2022

See an example from scoop below. This example is an interesting blog post on insightful SaaS marketing strategy. A quick tip : always target the long tail keywords with low competition and high volume. This will help you attract more leads, increase conversions and retain your customers long-term.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Martech Advisor

DECEMBER 17, 2019

Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. A ton has been written this past year about how D2C companies were leaving Facebook because of rising prices to advertise on the platform. Kerel Cooper , SVP Global Marketing, LiveIntent.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

QuanticMind

DECEMBER 5, 2019

Delta Airlines, for example, uses personalization technology to help flight attendants provide assistance to their corporate clients and includes offerings such as onboard amenities, special offers, information about connecting flights, etc. . Say a previous guest spent every day of their week-long stay on the golf course.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Sharpspring

JANUARY 28, 2020

Think about how many times you’ve typed “Amazon” or “Facebook” into the browser address bar, knowing that if the URL doesn’t autocomplete, the site you’re looking for will be in the first few results. Words like “cheapest,” “best” and “reviews” are typically in these search queries, so build content that includes long-tailed keywords.

Intent 66

Intent Planning Long Tail Marketing Tips 66

The Lead Agency

SEPTEMBER 13, 2020

Interactive content such as quizzes and calculators engage readers more than long chunks of text. For example, 51% of marketers say online calculators are most effective in the “consideration stage” of the sales cycle. For B2B businesses, calculators, for example, a calculator that provides a cost estimate, can be extremely effective.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Buffer

DECEMBER 14, 2022

And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs. For example, if you want to show authority, include words like “proven” or “guaranteed” in your copy, keywords, and hashtags.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Martech Advisor

NOVEMBER 7, 2019

Google Search will be able to better understand the context of conversational (or long) queries (by factoring in words like ‘to’, ’for’, etc.) Screengrab of a Google Search Example. Danny Sullivan said in a tweet , " BERT doesn't change the fundamentals of what we've long said: write content for users.".

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

Hubspot

JANUARY 29, 2024

This doesn‘t mean you have to scour their Instagram and reference their last vacation (as we’ll cover later in this post) — but being able to reference something like a recent career milestone or a piece of content they've published can go a long way in potentially generating a productive response. Haven't you seen Glengarry Glen Ross?

Blast Campaigns 54

Blast Campaigns Impressions Custom Publishing Software 54

Valasys

MAY 25, 2023

Perform comprehensive keyword research to identify the long-tail keywords and your target keywords because studying the keywords of your niche and industry can give you an idea of what is the intention of your target customers when they search online. Break down long paragraphs into shorter, digestible chunks to enhance readability.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Valasys

NOVEMBER 27, 2019

Having SEO landing pages & sticking to the best practices for Landing Page Optimization (LPO) ensures that even if the marketers prematurely end their campaigns mistaking them to be short-term; their search engine visibility is for long-term. Marketers should design their landing pages based on their knowledge about their target audience.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Unbounce

APRIL 10, 2019

According to the Baymard Insitute, 26% of customers report abandoning their purchase because the checkout process was too long or complicated.). You could promote your beginner’s guides and 101s to new leads, for example. There’s plenty of proof this works, including this case study from Facebook Business.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

accelerate agency

APRIL 23, 2021

Finally, we’ll talk you step-by-step through the perfect Facebook retargeting strategy. This guide is going to focus on social retargeting; specifically using Facebook. ( [link] ). Later, we’ll talk you through the simple steps you can take to set up your Facebook retargeting strategy. What is Retargeting?

Paid Search Agency 52

Paid Search Agency Ads Work Management Marketing Management 52

Hubspot

NOVEMBER 6, 2019

For example, if you're running a local marketing campaign for your coffee shop, you might create a PPC ad. This is a good example of contextual targeting because Google used the person's location, so your ad is only showing up to people who are in the vicinity of your shop. Let's review a few examples. Coffeemaker Example.

Ads 81

Ads PPC Long Tail Marketing Keywords 81

ClearVoice

JULY 5, 2022

Online communities, such as Facebook or LinkedIn groups, offer a wealth of opportunities to discover the questions, concerns, and challenges people in your target audience are facing. For example, you may find lengthy discussion threads on topics such as common fundraising mistakes or ways to improve customer service.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Sprout Social

MARCH 30, 2020

As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. Below are some awesome examples of benefit-driven headlines from Lauren Pope of G2. Let’s look at some examples. Put together headlines that promise a payoff. Think about it.

Work Management 140

Work Management Content Marketing Management Case Studies 140

Optinmonster

AUGUST 25, 2022

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. It’s a long list, so here’s a table of contents to help you find your way around: Part 1: Check the Basics. Only make the page or post as long as you need to cover the topic in-depth.

Traffic 79

Traffic SEO Long Tail Marketing Lead Scoring 79

Hubspot

JULY 13, 2015

During the last year, Facebook has emerged as a real contender for the online video platform throne. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video. Set Your Objectives. Set Your Objectives.

Facebook 28

Facebook Video Marketing Ads CTR 28

Marketing Insider Group

MAY 22, 2023

Here’s our recipe for success when it comes to crafting your own prompts, and 111 examples of effective ChatGPT prompts for digital marketing! Here’s how to create effective prompts of your own, and 111 examples to help you level up your digital marketing strategy. How should companies optimize website content for long-tail keywords?

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Convert

DECEMBER 16, 2020

Furthermore, these small changes can ensure substantial savings in the long run. A great example of this in action comes from Filecamp, who used their Google text ads copy and applied it to the hero section of this landing page. Another example comes from shoe brand Birchbury. Source: filecamp.com. image source: facebook.com.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

Sprout Social

OCTOBER 29, 2020

That means you should focus on collecting reviews for Facebook, Yelp, Thumbtack, Foursquare, Angie’s List, etc. For example, you can see the Connecticut College website linking back to several local establishments from its “Attractions” page. depending on which ones are relevant to your business. Focus on local link building.

SEO 111

SEO Mobile Advertising Work Management Domain 111

Biznology

APRIL 26, 2016

Facebook : /chrisabraham 5k followers. Share on Facebook. Like Facebook Page. Review Facebook Page. Like Facebook Post. For example, for $299 you can buy 10,000 targeted followers targeted by location and keyword and with a guarantee that the followers have active accounts. Twitter : @chrisabraham : 51.5k

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Directive Agency

APRIL 11, 2018

For example: Let’s pretend you’re a boating site. Then, take all of the “ long tail keywords ” — keywords that have more than 3 words. Choose all of the long tail keywords that are more than 3 words. So, in other words — Are you getting more shares from Facebook or LinkedIn?

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

Valasys

JANUARY 23, 2023

The following are some examples of shared aims: Brand awareness. Concentrate on Long-Tail Keywords High-traffic keywords might have a hefty cost per click. Find unique, long keywords to compete on a budget. Google’s autocomplete, statistics, and keyword planners may help you uncover lucrative long-tail keywords.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40