Adobe Experience Cloud Blog
OCTOBER 5, 2017
Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle.
markempa
SEPTEMBER 29, 2006
« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? Inviting and following up on trade show attendees. Building a database.
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Savanta
JULY 14, 2014
Events, email and web dominate spend. When asked where they plan to spend their budget over the coming 12 months, three channels look set to receive around half of marketers’ spend: Events top the list with the average marketer planning to spend 15% of their budget on trade shows.
Biznology
AUGUST 8, 2019
Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Most are still doing the same old push email and events. The one thing we don’t do, because I don’t believe in it, is cold-call telemarketing.
ViewPoint
NOVEMBER 27, 2017
By increasing the marketing spend to increase leads, especially qualified leads, I turned the dollars loose on: Telemarketing to previous leads who did not buy. Especially focus on qualified lead sources such as trade show leads. People who attend webinars can buy, and people who register for the event will buy at the same rate.
Savanta
JANUARY 25, 2017
Establishing high levels of brand awareness is critical to this and when we asked B2B buyers to reveal how suppliers come to their attention during the buying process, they suggest using three complementary activities to build brand awareness: 68% advise reaching out through face-to-face channels – sales visits, trade shows and other events.
NuSpark Consulting
JUNE 10, 2015
It does not include sitting in a booth in a trade show for several hours. In a B2B world, telemarketing is a solid means of developing leads. There are telemarketers who provide more than lead generation development; they provide development services, event marketing and market research.
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