Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 332

Planning Event Marketing Marketing Plans Blast Campaigns 332

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Once you know these key data points, you can construct an ideal event for your audience.

Optimization 108

Optimization Ideal Customer Profiles Customer Surveys Communities 108

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

Webinar Metrics 259

Webinar Metrics Organization Marketing & Strategy Merchandising 259

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. Below, let's review the best post event survey questions to ask.

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

Marketing Insider Group

MAY 23, 2021

Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizer s need to recognize this reality and create a solid engagement strategy to keep attendees immersed in the event experience.

Tips 309

Tips FAQ Work Management Paid Search Agency 309

KoMarketing Associates

OCTOBER 20, 2020

S2 recently published the “S2 Research Marketing Decision Makers & Marketing Firm Relationships Survey,” and participants were asked to rank how important they perceived seven common marketing tactics to be, ranging from public relationships to copywriting and design. and grassroots and event marketing (2.8). also made the list.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

KoMarketing Associates

SEPTEMBER 1, 2021

Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. On24 recently published “The Future of Events Report,” and statistics showed that the most important goal for events among B2B marketers is customer engagement (51%). Finding Alternatives for B2B Marketing Events.

Marketing Report 201

Marketing Report B2B Marketing Event Marketing B2B 201

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. In-person events, long a staple of marketers, are not an option currently. A: The first few months of the pandemic we were all in panic and reactionary mode when it comes to in-person events.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Customer Experience Matrix

SEPTEMBER 18, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. That has been true since the survey began in 2017 through last year’s survey: both CDP deployment and presence of a unified customer database have increased steadily. But both measures fell in the current survey.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

KoMarketing Associates

AUGUST 27, 2020

S2 Research recently published the results of the “Marketers, Agencies and Coronavirus” survey, and statistics showed that 76% of marketers believe it will be “extremely important” to reconnect with existing customers over the next six to 12 months.

Customer Surveys 285

Customer Surveys Advertising Agencies Planning Paid Search Agency 285

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. For each challenge in the survey, experts weigh in on how to resolve it and what tools are helpful. The post How Weekly Blog Content Solves the Top Challenges by Businesses [SURVEY] appeared first on Marketing Insider Group.

Paid Content 318

Paid Content Customer Surveys Marketing Budget Paid Search Agency 318

KoMarketing Associates

AUGUST 14, 2017

B2B marketers are still attending events and trade shows to expand their reach, but new research suggests that they are not tapping into the full potential of this channel. A new survey conducted by Certain, Inc. asked more than 150 B2B marketing decision makers how they handle post-event nurturing.

Customer Surveys 120

Customer Surveys B2B Marketing Planning B2B 120

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. After the event, what happened to all that content? The event team closest to the content has hit their KPIs and moved on to the next event.

Lead Scoring 121

Lead Scoring Lead Ranking Top of Funnel Budget Programs 121

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!) actually calling people on the phone.

Customer Surveys 130

Customer Surveys Top of Funnel High Quality Lead Zoominfo 130

Webbiquity

MAY 20, 2020

Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. 39% plan to reallocate event marketing budgets to other tactics, with additional content creation topping the list. Initial Live Events Outlook: Big Budgets, Busy Calendars.

Event Marketing 215

Event Marketing Marketing Budget Creation Planning Peer-to-peer 215

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. Good preparation and having a backup plan (or two) are essential steps to successfully running an online event.

Planning 286

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 286

Lead Liaison

NOVEMBER 29, 2022

5 Creative Solutions for Event Organizers. in-person events per year (6% more than in 2019). As trade shows and marketing events start to fill up the calendar, event organizers need creative solutions to bring in more attendees and drive value to sponsors and other stakeholders. I’ve been to many events in my career.

Work Management 95

Work Management Marketing Management Creativity Organization 95

SmartBug Media

APRIL 12, 2023

The three experts shared their experiences with using HubSpot Service Hub to implement customer surveys and dashboards to improve overall customer experience. Maybe some of the feedback you get on your surveys [isn’t] going to be positive, and that's OK—that's why you're sending them,” explains Gulati. says Gulati. “I

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

KoMarketing Associates

AUGUST 4, 2020

The Center for Exhibition Industry Research (CEIR) recently released the results of a survey detailing how COVID-19 is impacting B2B exhibition marketers. The research suggests that B2B marketers have been able to host previously postponed events online. How COVID-19 Continues to Impact Marketing.

B2B Marketing 194

B2B Marketing Planning B2B Statistics 194

Lead Liaison

JANUARY 3, 2023

5 ways to increase lead capture adoption at events. With in-person and hybrid events coming back in full force, it’s time to think in-person lead capture again. These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. 3: Avoid Manual Entry.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

ClickDimensions

APRIL 4, 2023

Surveys are a great way to capture and find out more data about your customers, or even your colleagues, if you decide to conduct an internal survey. Below, we have complied a list of what makes a good survey versus what you should avoid when creating your surveys. What makes a good survey? What makes a good survey?

Customer Surveys 52

Customer Surveys Marketing Automation Services Customer Satisfaction Opinions 52

Martech

AUGUST 8, 2022

Since the pandemic started we’ve been tracking how COVID-19 in its many and various manifestations has affected the way marketers attend conferences and other in-person business events through our Event Participation Index. We thought it would be a good time to check in again about your attitudes toward in-person events.

Personalization 115

Personalization Conference Customer Surveys Newsletter 115

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%).

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Martech

OCTOBER 4, 2022

Online events have become a valuable marketing channel for businesses of all sizes, especially during the pandemic, when live events were scaled back. Mining data from online events, however, requires specific strategies to measure intent and move prospects through the funnel. Finding the right data from online events.

Top of Funnel 101

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 101

Webbiquity

JULY 18, 2019

Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order. So how do you improve attendee engagement at events? Guest post by Ryan Farquharson.

Work Management 170

Work Management Marketing Management Mobile Marketing Guidelines 170

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. Ready to learn more? Let’s get started! What is your age?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

DotDigital

JUNE 2, 2021

Event marketing success is guaranteed when you target the right people. That makes them vital tactics for promoting your event. Event marketing automation. You should think of your event marketing and promotion as a complete customer journey. Pre-event: Event promotion . Event announcement.

Event Marketing 104

Event Marketing Promotion SMS Planning 104

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Three out of five marketers, however, are eager to re-start in-person events, believing they are better for nurturing customers and driving conversions. Virtual is here to stay.

Webinar Metrics 85

Webinar Metrics Marketing & Strategy Marketing Strategy Digital Marketing Funnels 85

Valasys

APRIL 8, 2024

In the fast-paced age we live in today, event technology has transformed how we plan, organize, and execute events. From registration platforms to virtual event tools, there are myriad ways to enhance attendee experiences and achieve success.

Marketing Automation Services 40

Marketing Automation Services Optimization Marketing Management Marketing & Strategy 40

Tiecas

AUGUST 14, 2023

The results are from the survey done and published by the Content Marketing Insititute. They do this survey every year. Understanding the audience for the manufacturing content marketing survey Let me first talk about the respondents for this survey. 1,104 people responded to the survey.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Webbiquity

SEPTEMBER 26, 2023

But Minnesota is increasing being recognized for something more: events. Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The post was republished here in April 2018.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. Ready to learn more?

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

Marketing Insider Group

JANUARY 15, 2020

Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that will make attendees want to come back year after year.

First-Mover Advantage 176

First-Mover Advantage Buzz Merchandising Planning 176

Martech

AUGUST 24, 2021

Marketing professionals we surveyed this summer give it a 5 out of 10 chance, on average, that they will attend an in-person event through the end of 2021. On the other hand, 20% said they were extremely likely (10 out of 10) to attend an in-person event this year. Offering a digital component to a live event is not new.

Personalization 125

Personalization Planning Trade Show Conference 125

Launch Marketing

OCTOBER 14, 2020

Surveys are a powerful tool for transforming business practices to better satisfy both clients and coworkers. For a B2B organization, surveys can be used for a variety of purposes and provide insight on customer satisfaction, market research, product feedback and company culture. What is the purpose and goal of your survey?

Customer Surveys 83

Customer Surveys Practices B2B Marketing Customer Satisfaction 83

Martech

SEPTEMBER 20, 2022

Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. The Event Participation Index, which we last fielded at the end of 2021, asks our readers to rate their likelihood of returning to in-person events in the near and medium-future. Writing off 2022?

Personalization 89

Personalization Planning Sample Conference 89

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52