Martech

FEBRUARY 10, 2022

For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. They made a big splash with a Super Bowl ad, and executed a number of short video spots that showed everyday situations where Ricola can help.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Advertising Channels Mobile Advertising 98

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content. It’s called event repurposing. Think of your event as a product.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

SpotMe Blog

JUNE 29, 2022

During the height of the pandemic, in-person events shifted to virtual meetings. But now, the event landscape is changing again to hybrid events. . A hybrid event is designed to blend the virtual experience with an in-person experience. What is a hybrid event? Asking questions during the event.

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Adobe Experience Cloud Blog

JULY 7, 2017

This creates a major blind spot in your lead scoring system and gives your sales team a lot of catching up to do when you finally discover the lead. Social media intent data can help fill this blind spot. How is Social Intent Data Used? Many of your leads are leaving “digital footprints” online. Feel free to reach out!

Lead Ranking 134

Lead Ranking Lead Scoring Intent Data Intent 134

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Sprout Social

SEPTEMBER 8, 2020

Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. You eagerly await the event recordings and follow-up resources so you can pass them along to your colleagues who didn’t attend. Attending continued education events, virtual or in-person, is truly priceless.

Tips 131

Tips Conference CMO Budget Programs 131

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. When Sam worked with a blogger network to promote a major fitness blogging event, he was able to activate 150 bloggers during a four-week social media challenge.

Blogger 154

Blogger Word of Mouth Case Study Case Studies 154

SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Televerde

DECEMBER 7, 2020

A CRM is especially useful for spotting and removing bad leads because it syncs all your data into one convenient location. Plus, machine learning allows AI lead scoring tools to improve over time, so they get better at spotting bad leads the longer you use them. Check out the latest videos from the Televerde Resources and Events Hub.

Lead Ranking 59

Lead Ranking Lead Scoring Marketing AI Sales Qualified Leads 59

SpotMe Blog

MAY 31, 2023

Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. But how can you make the most of your event app to make a substantial profit?

Planning 52

Planning Personalization Work Management Best Practices 52

Navigate the Channel

JANUARY 3, 2022

After a much longer hiatus than any of us could have planned, trade shows and in-person events for the building materials industry are back in 2022. Here are a few tips to help you prepare to represent your company at trade shows and events this next year. Understand Any Contract Guidelines for Events.

Trade Show 65

Trade Show Planning Personalization Guidelines 65

Moz

JULY 20, 2020

The magic is finding the spot where your audience’s interests and yours intersect. Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet. Word of caution: the topics you pick should be in your sweet spot and help your readers live their best life. Keyword research your topics.

Keywords 68

Keywords Domain Lead Ranking Lead Scoring 68

Moz

JULY 20, 2020

The magic is finding the spot where your audience’s interests and yours intersect. Once you know your sweet spot, think about general topics and plug those into a doc or spreadsheet. Word of caution: the topics you pick should be in your sweet spot and help your readers live their best life. Keyword research your topics.

Keywords 68

Keywords Domain Lead Ranking Lead Scoring 68

ANNUITAS

OCTOBER 9, 2023

The cornerstone of the dialogue at the event — hard copies of the book were given to all attendees. We truly cannot thank our speakers and attendees enough for making this such a great event, and we’re not stopping yet! If you’re in the area, be sure to register today to save your spot for what is sure to be a standing room-only event.

Marketing Analytics Tools 130

Marketing Analytics Tools CMO Multi-Channel Act-On 130

Outgrow

OCTOBER 20, 2022

Conference Marketing – How to Make and Market Events [5 Steps]. One of the first effects of the pandemic was on the events industry. One of the first effects of the pandemic was on the events industry. And their audiences were unsure about registering for events just in case flights were canceled or quarantines imposed.

Conference 52

Conference Planning Outgrow Work Management 52

Webbiquity

MARCH 17, 2021

In 2021, the PR world will become more active in spotting false information and making moves to correct and clarify it. 5) Virtual events become increasingly important. As businesses continue to recover from the effects of COVID-19, online events will retain a big role in marketing and communications.

PR 272

PR Trends Ethics Public Relations 272

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Hubspot

SEPTEMBER 10, 2020

Consider, for instance, the fact that I'm writing this post from my living room, which has slowly morphed into my full-time office (as well as a workout studio, movie theatre, and popular after-work happy hour spot). Best Practices for Shifting Your Event Online. Venturing into virtual events is unknown territory for many businesses.

Communities 96

Communities CMO Ad Building Paid Search Agency 96

Marketing Insider Group

OCTOBER 18, 2023

As a result, reporters know how to discuss numerous topics for an endless supply of current events to share. The red spots are the most viewed areas, while the blue spots are quickly scanned information. Of course, some articles should be about upcoming events and recent newsworthy items. Image Source 7.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

ClearVoice

AUGUST 4, 2020

When networking used to be built around live events, you had to remember to capture content — in fact, to make sure you got everything, you needed a separate plan from the regular event agenda. 7 examples of events gone virtual and how teamlancing can help. Now, though, everything is content. Artist showcase platform.

Content 88

Content Sample Class Storytelling 88

Choozle

FEBRUARY 12, 2021

In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. CTV opportunities for special events. It allows us to tap into multiple pools of inventory and execute campaigns around these types of events at scale.

Buy 65

Buy Cable Advertising Agencies Television marketing 65

Act-On

OCTOBER 4, 2023

View side-by-side email results to spot trends and anomalies Results for one email are handy. Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. Results for multiple emails are a force multiplier for marketing strategy.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

ANNUITAS

AUGUST 8, 2023

If you’re in the greater Boston area, be sure to register today to save your spot for what is sure to be a standing room-only event. Our next stop is September 20 th in Boston, at the Westin Copley Place. So, adios for now to Atlanta, and on to Boston! appeared first on Annuitas.

Multi-Channel 130

Multi-Channel CMO Marketing Management Case Study 130

6sense

DECEMBER 8, 2021

After more than a year without them, in-person events are starting to tentatively make their way onto our calendars once again. According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. Conferences and events bring together some of the brightest minds in any industry.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. We’ve created this printable checklist to help you make sure all your ducks are in a row for your upcoming event. Before the Event. And don’t forget business cards!

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Martech

FEBRUARY 13, 2024

Although five other brands gained higher positive sentiment than Verizon’s spot, Verizon’s star, Beyonce led social media with the most mentions. Google Pixel, “Javier In Frame.” State Farm, “Twins Reunion.” BMW, “Christopher Walken.” Squarespace, “Hello Down There.”

Digital Asset Management 132

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 132

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Ranking 52

Biznology

MARCH 31, 2022

report cited above is that nearly half the content marketers surveyed are not creating new content specifically for virtual events and webinars — in spite of their well-established effectiveness. The common types of videos produced today — explainers, spot commercials, demos, etc., For example, one striking finding in the Parse.ly

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

ActiveDEMAND

MARCH 20, 2020

With Coronavirus and social distancing becoming a reality, many companies are looking for options to turn physical events and conferences into virtual ones. Solid administration of the event. The first thing you should do is create the webinar in the event management and video conferencing platforms that you’re using.

Webinar Metrics 61

Webinar Metrics Auto Responder Work Management Marketing Management 61

SpotMe Blog

SEPTEMBER 23, 2021

Companies that relied on in-person events had to quickly conquer the learning curve of facilitating online conferences and virtual events. At SpotMe , we are hybrid and virtual event experts. At SpotMe , we are hybrid and virtual event experts. What are the Security Measures Needed for a Digital or Hybrid Event?

Work Management 52

Work Management Marketing Management Privacy Paid Search Agency 52

Walker Sands

MAY 28, 2020

It’s no secret that plans have changed and in-person events are no longer a key part of B2B marketing strategies – at least in 2020. Why virtual events. Effective B2B marketing strategies use in-person events to connect with prospects and develop personal connections that help facilitate a sale.

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52

Televerde

APRIL 19, 2024

This event is always one of the highlights of my year, and I’m excited to be there once again with our Televerde team. This will be my sixth year attending the Summit, and let me tell you, it’s been amazing to see how this event has evolved since the days of SiriusDecisions. Are you going to be there?

Forrester 59

Forrester Marketing AI B2B Conference 59

Zoominfo

APRIL 23, 2021

Triggering event: A small company secures a round of funding (check). This is a sweet spot for ZoomInfo. Triggering event: Using Scoops, a sales rep at ZoomInfo discovers that a company has a new sales or marketing leader. 1: The funding play. 2: New sales or marketing leader play. 3: Competitive displacement play.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Martech

OCTOBER 31, 2023

Events, not sessions UA measured visits, not interactions. GA4 collects and stores interactions with your website or your app as events, those events provide insights on what’s happening,” said Sharon Mostyn, speaking at The Martech Conference. Events are called conversions in GA4 and they can be automatically collected.

Marketing Analytics Tools 119

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 119

Martech

APRIL 15, 2024

Click here to reserve your spot.” ” Deep Link: The deep link should take the customer directly to the class schedule page within your gym’s mobile app, where they can easily reserve a spot for the yoga class. New Class Promotion: Message: “Join our exciting new yoga class! Click here to invite your friends.”

Deep Linking 95

Deep Linking Best Practices Marketing AI Class 95

Martech

JANUARY 24, 2024

“We connected at the community events Paddy was running a few years ago and we discovered we both have this interest in using hand drawn visuals to help with our work and to make presentations more unique; we were interested in this world of visual thinking, as it’s called. .” “We wanted it to be an escape for people.

Webinar Metrics 110

Webinar Metrics Conference Aggregators Communities 110

Webbiquity

FEBRUARY 17, 2022

In-person events are still an incredibly effective way to connect directly with your buyers. Live events have taken a big hit during the pandemic, but your buyers are eager to get back together again, face to face. This should be included in the marketing report mentioned above, but you can also spot trends just by watching the market.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271