Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. National newspapers (36%) and virtual industry events (35%) came next. Note to event organizers: Only 9% said in-person conferences. That’s up from 32% in 2019. Why we care.

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Advertising Channels B2B Marketing Planning B2B 131

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. You need to be on top of everything all the time and long before the event begins. David Adler David is CEO and founder of BizBash , the event marketing news site he started in 2000. Before that he was V.P.

Event Marketing 111

Event Marketing Paid Search Agency Advertising Agencies Marketing Management 111

Valasys

APRIL 26, 2022

The internal sources of Meta-owned Facebook have revealed that Facebook is losing interest in its podcasting plans. With Facebook focused on events in metaverse and e-commerce, it’s clearly pursuing other opportunities with podcast patterns. Share This Post Shares.

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eCommerce Facebook Media 52

ClearVoice

NOVEMBER 7, 2022

If you’re an enterprise marketing professional, listening to marketing podcasts with new, out-of-the-box marketing strategies can take your business to the next level. Other podcasts are designed for struggling mid-market enterprises—walking listeners through every challenge and growth pain. Google Podcasts. Soundcloud.

Enterprise Management 105

Enterprise Management Planning RSS Work Management 105

Oktopost

AUGUST 26, 2021

Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today.

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Contingency Planning B2B Thought Leadership Account Based Marketing Transparency 118

Contently

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. Maybe you had to change an in-person event to a virtual event on the fly. The best virtual event talk I’ve given this year was at the MarketingProfs B2B Forum.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

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Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 98

Content4Demand

JULY 31, 2020

When COVID first struck, podcasts took a hit. With so few people commuting to and from work, podcast shows lost their most captive audience. In March, podcast monitoring company Podtrac found that total downloads and unique listeners dropped during the month—10% and 20%, respectively. Here are some quick-hit ideas we discussed.

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Webinar Metrics Top of Funnel Marketing & Strategy Digital Marketing Funnels 109

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

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Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 100

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content. It’s called event repurposing. Think of your event as a product.

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Enterprise Management Planning Content Marketing Webinar Metrics 59

Marketing Insider Group

JANUARY 15, 2020

Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that will make attendees want to come back year after year.

First-Mover Advantage 175

First-Mover Advantage Buzz Merchandising Planning 175

Sprout Social

JULY 16, 2020

Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. 6 questions you need to answer prior to starting a podcast.

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Cable Social Media Distribution Promotion 130

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Create your own proprietary virtual events.

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B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

LeadsRX

NOVEMBER 30, 2021

LeadsRx Journey™ identifies all touchpoints on the customer’s path-to-purchase, giving app developers key insight into marketing programs that drive app installs and in-app events App developers can now increase return on ad spend by knowing how all marketing programs contribute to conversion events. Portland, Ore.,

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Multi-Touch Attribution Purchase Paid Search Agency Television marketing 83

ConvertKit

JUNE 24, 2021

If you have a podcast, there are multiple options to turn your hobby into a business and your business into your full-time job. The trick is figuring out how to monetize a podcast in a way that makes sense for your business. So, if you’ve ever wondered how to make money with a podcast (and how much money is possible), read on.

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Cost Per Thousand CPM Budget Programs Advertising Agencies 105

Trade Press Services Newsletter

MARCH 7, 2024

These outlets range from traditional mainstream media publications and on-air shows to being invited to speak as an expert on industry podcasts, at social media events and conferences, and even doing TED Talks.

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Paper Thought Leadership Planning Storytelling 311

Champion Communications

FEBRUARY 27, 2023

The misconceptions around PR are plenty; fancy schmancy events, generic news stories dumped into (and quickly deleted from) thousands of inboxes – a ‘nice to have’ not a ‘need to have’. .” – Matt McGillicuddy, Head of Brand, Infinity. The truth couldn’t be further from it.

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PR B2B Marketing Ad Building B2B 62

B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. Podcast Timestamps/Outline.

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Marketing Budget Marketing & Strategy B2B Multi-Channel 52

LeadsRX

DECEMBER 22, 2021

In this episode, we explore a solution to monitor all marketing channels to identify mobile app installations, mobile app events, and mobile app conversions. The benefits of determining what types of events are working best and what type of customer acquisition campaigns are working best are huge.

Mobile Advertising 78

Mobile Advertising Advertisements Advertising Mobile Marketing 78

Outgrow

AUGUST 11, 2021

We recently interviewed Jonathan Kazarian for our monthly podcast – ‘ Marketer of the Month ’! How Accelevents competes with the established players in the virtual events field. Renaissance for the physical events industry and the future of virtual events. An impending backlash against digital events?

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Planning Budget Programs Network Marketing Outgrow 52

B2B Digital Marketer

OCTOBER 13, 2022

For B2B events, things are also looking a bit different. With virtual and hybrid events getting more popular , people have more flexibility in their event choices, and as B2B marketers, we have to learn to be agile and resilient and learn to adapt to these ever-changing needs. Looking forward, what’s new for B2B events in 2023?

B2B 52

B2B B2B Marketing Demand Generation Communities 52

ViewPoint

JULY 26, 2018

While most companies scramble to create content, they remain unaware that podcast content is the least expensive tactic per impression and listener. This is due to the unique nature of podcasting which allows many uses for the final recorded and printed program transcript. A few podcasters use almost every tactic listed here.

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Thought Leadership PointClear Case Studies Budget Programs 120

AgencyEA

JULY 9, 2020

From hybrid programs and webinars to podcasts and fireside chats, virtual experiences are commonplace during this time of social distancing. MYTH: THERE ARE NO IN-PERSON ELEMENTS For events executing during lockdown, this was true. ?But There are also a plethora of misconceptions surrounding just how to execute a successful one.

Webinar Metrics 97

Webinar Metrics Personalization Thought Leadership 97

PathFactory

FEBRUARY 8, 2021

Creating a stellar virtual event requires a lot of hard work and most times it is done months in advance. All that effort shouldn’t go to waste once the virtual event is over, however. How to repurpose virtual event content. You can also encourage guest posts from your event participants (like speakers).

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

SmartBug Media

MAY 20, 2020

Luckily, there are many ways to promote your webinars before, during, and after the events. Trade shows and other events. Facebook Live and podcasts. Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. After the event is over, upload the slides to SlideShare.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Search Engine Journal

JUNE 22, 2021

Monetize live audio events with Live Audio Rooms and find an audience with Podcasts - New on Facebook The post Facebook Introduces Live Audio Rooms and Podcasts appeared first on Search Engine Journal.

Facebook 70

Facebook 70

Marketing Insider Group

JULY 3, 2023

Don’t forget to check what’s popular in podcasts by using Podcast Notes. The company is leaning heavily into artificial intelligence to gather trends in categories that include: Insights Ideas Events Products Brands You get lots of access to free articles, but you can pay for trend reports and a dashboard that updates hourly.

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Trends Marketing AI Lead Scoring Lead Ranking 274

Martech

JULY 28, 2021

Virtual event, courtesy of Panasonic. And during the COVID-19, that includes virtual events. Panasonic teamed up with virtual production company DisruptAR to create a virtual event with augmented reality using the Panasonic AW-HE42 video camera and green screen technology. The event took place on Microsoft Teams.

Marketing & Strategy 112

Marketing & Strategy B2B B2B Thought Leadership Trade Show 112

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not. Of course, you've seen large-scale event promotions. Free Event Promotion.

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Promotion Banners Landing Pages Social Media 99

Biznology

FEBRUARY 9, 2021

While we’ve all been staying home and being virtual, Paul has done some original research and David has written this white paper for Network Solutions on helpful tips and tricks for IT pros that are involved in supporting virtual events. But we’ve all learned a lot in the meantime about what makes virtual events successful.

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B2B FAQ Work Management Paper 118

Tomorrow People

JANUARY 8, 2021

2021 marketing trend 1: Virtual events go from temporary fix to serious strategy. But virtual events have emerged as a viable stream of activity in their own right, widening access and reducing cost outlay, to increase ROI. In 2021, dedicated virtual events that were pioneered in 2020 will return, and new ones will be established.

Trends 215

Trends B2B Marketing Planning Advertising Agencies 215

Outgrow

JUNE 16, 2021

Outgrow’s Marketing Calendar 2021 [Top Events + Holidays]. To avoid this situation, you need an events calendar in place. This events calendar will be a blessing on days when you run out of ideas and want to ride in on some moment marketing engagement. . that go with that event. that go with that event.

Outgrow 52

Outgrow Planning Webinar Metrics Paid Search Agency 52

Content4Demand

FEBRUARY 9, 2021

With all in-person events, coffee meetings and cocktail receptions put on hold, prioritizing personal, intimate channels was key. It’s no surprise, then, that podcasts sprung to the top of marketers’ to-do lists. And the podcasting market is showing no signs of slowing down: The global podcasting market is expected to reach $41.8

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

NetLine

DECEMBER 12, 2022

Our Chief Strategy Officer, David Fortino , was recently invited to be a guest on The Healthtech Marketing Podcast to discuss NetLine’s 2022 State of B2B Content Consumption and Demand Report for Marketers. . This is another must-listen podcast for anyone who is interested in how content can drive more meaningful outcomes via content.

Top of Funnel 52

Top of Funnel B2B Marketing B2B Advertising Funnels 52

Webbiquity

MAY 4, 2021

Create virtual events that make people say “you had to be there.” I should mention James is also the host of the All Things Video Podcast, which is a definite must-listen. And then also what role, if any, does the All Things Video podcast play as a content marketing tactic? The Discussion. Forget the fatigue. Quit hopin’ around.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

ConvertKit

DECEMBER 4, 2019

Podcasting is a great medium for creating content for your audience with some unique benefits. It is more popular than ever and the resources about starting a podcast seem to be popping up every day. One often overlooked topic, however, is the legal issues that podcasters should consider. 3 legal steps podcasters need to know.

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Paid Content Privacy Policies Terms and Conditions Copyright 55