Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Event Budget Management. Event Registration, Marketing, and Promotion.

How to Create a COVID-era Event Marketing Plan

Webbiquity

As event professionals know, even the best-planned gathering can fall flat without the right marketing. Here’s an effective eight-step approach to creating a marketing plan for your event. Plan for a Strong Web Presence. Plan for Last-Minute Promotion.

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10 Simple Steps to Create a Great Event Marketing Plan

Marketing Insider Group

We’ll admit—it’s a challenge to put together an event. But, if you break down the process into simple steps, you can have an event marketing plan that will not only ease your own worries but will rock the socks off your attendees. The post 10 Simple Steps to Create a Great Event Marketing Plan appeared first on Marketing Insider Group. Event Marketing

A Step-By-Step on How To Plan an Event

RockContent

Plan an event is a challenging task and requires weeks or months of preparation. An event needs to be based on a goal. From the main objective, it is time to think about how to give life to this event. Set the goals for the event. Create a brand for your event.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most. Plan for Post-Event Resources.

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The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts. Leading Edge Virtual Event Platforms. Virtway Events.

7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Event microsite.

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How to Plan an Event That Will Get Attendees Talking

Influitive

Running in-person events—such as user conferences—is a great opportunity to put a face to the customer advocates you engage with digitally on a regular basis. The post How to Plan an Event That Will Get Attendees Talking appeared first on Influitive. Event Marketing Events conferences event marketing events trade shows user conferences

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How to Market an Event: 15 Event Marketing Tips

Marketing Insider Group

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. The post How to Market an Event: 15 Event Marketing Tips appeared first on Marketing Insider Group. Event Marketing

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Event Marketing Strategy and Timelines For Busy Event Managers

Marketing Insider Group

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a […]. The post Event Marketing Strategy and Timelines For Busy Event Managers appeared first on Marketing Insider Group. Event Marketing

Five Tips for Creating Memorable Corporate Events

Webbiquity

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings). However, planning a corporate event is a challenging, complex undertaking. Five Tips for Planning Memorable Corporate Events.

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5 Event Planning Tips…Even If You’re Not An Event Planner

Oracle

Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Many organizations don’t have a dedicated point-person for event marketing. Yet, an event can make or break a campaign. Here are some handy tips to help you from planning process through the big day. No matter the type of event you’re planning, you need to map out a strategy. What’s the goal of your event? by Laura H.

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8 Steps to Create a Great Marketing Plan for Your Event

Marketing Insider Group

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Virtual Events & Webinars: What Are The Key Differences?

Marketing Insider Group

When the COVID-19 pandemic struck and in-person events were canceled , virtual events and webinars came to the rescue. While online events were held before the pandemic, the current situation has made them more popular. Attendee Event Experience. Attendee Event Experience.

The Biggest Event Trends for 2020

Marketing Insider Group

We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. 2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Sustainability and corporate responsibility will be key for events run in 2020 and the foreseeable future.

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Live Events on RebelMouse

RebelMouse

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. On RebelMouse, users can create scheduled events for live streaming. Event Time.

How COVID-19 Has Impacted Enterprise Event Marketing

Webbiquity

How are enterprise marketing professionals adjusting their 2020 plans in response to the spread of coronavirus? Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. 39% plan to reallocate event marketing budgets to other tactics, with additional content creation topping the list. Here’s how that group is changing plans in response to COVID-19.

7 Best Event Registration Tools

Hubspot

When it comes to event marketing , there are many tasks that need to be completed prior to (as well as during and after) your event. The good news is that there are a variety of event marketing tools available to help with all aspects of your event, including event registration.

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What is Event Marketing And Why Your Company Should Host an Event

RockContent

For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. In general, Event Marketing is an important tool to achieve objectives, such as engagement and conversions. What are the main types of Event Marketing?

Virtual Meeting Events – The Solution to Canceled Live Events

Jifflenow

The global economy has been affected in ways not seen before and the events industry is among the hardest hit. Customer engagements at events are one of the biggest drivers of the sales pipeline as meetings between prospects, customers, SMEs and the enterprise help close deals, foster connections, and accelerate business. What is a ‘Virtual Meeting Event’? While the impact of productive in-person meetings at events is immense, virtual meetings are the next best alternative.

How to Master the Virtual Event Experience

Heinz Marketing

What is the virtual event experience? With the growing adoption of virtual events in our digital-first world, it’s become more critical than ever to separate yourself from the pack. The focus on and importance of virtual events is at its strongest in years. In-event.

How to host a successful virtual event

RockContent

Virtual events are live experiences that have become a growing trend in recent years. Key factors to running a successful virtual event are a good streaming tool, quality infrastructure, and public acceptance. The content will address points like: What is a virtual event?

What To Do When Your Marketing Event Is Canceled

Marketing Insider Group

Marketing events are one of the best ways to connect with your prospects and close deals. Unfortunately, things don’t always go as planned. So, what should you do if your event is canceled? The Event Industry Is Seeing a Massive Impact Due to the Disease Outbreak. The coronavirus and fears of it spreading have already greatly affected the events industry. A tremendous amount of time, planning, and money have already been spent on 2020 conferences.

Exploring Virtual Event Content Types & Best Practices

Marketing Insider Group

Content is the rallying point of every great event, and a top-notch assembly of great content and presenters is essential to delivering and amplifying the core message of your event. However, putting together great content for sessions at your event won’t come easily.

Is Your Event Canceled Due To Coronavirus?

Jifflenow

Large and even smaller events are not immune (no pun intended) to this and no one can predict when this situation will recover. Some of the notable large events that were canceled this quarter include MWC, HiMSS, and Adobe Summit. The amount invested by companies on events shows its impact and importance to the business. Keynotes, demos, sessions, tours, and meetings with prospects, press, analysts, and partners are among the most critical activities that drive events.

B2B Reads: Gen Z, Direct Mail, and Action Plans

Heinz Marketing

Three Event-Marketing Trends to Drive Business and Keep Attendees Safe in a COVID Era. A look at some trends from the COVID era that may influence our post-COVID marketing events in the future. Action Plans, The Well Structured “To-Do”.

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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Before the Event.

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Six Creative Ideas for Your Next Corporate Event

Webbiquity

Planning and executing a corporate event is one of the most important components in corporate marketing. Typically, a small core team is responsible for putting the event together, but it’s the business name attached to the event with a reputation and public image at stake. Beyond the logistical difficulties and challenges of organizing a business event, attention spans of attendees have decreased. Guest post by Amanda McPhail.

10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Marketo Events

Remember when “events” was synonymous with “in-person events”? Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. For example, more than 500,000 people visited Adobe’s virtual Summit in the spring, roughly 16 times more people than we expected to attend the event live. More than 80 percent of marketers see themselves moving to more online events in the future. [1].

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Eight Ways to Improve Attendee Engagement at Events

Webbiquity

Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order. But beyond that, it is essential to pay attention to event engagement—more specifically, attendee engagement. So how do you improve attendee engagement at events? A memorable event starts with engaging content.

7 Types of Content That’ll Make Your Event Marketing Even Better

Marketing Insider Group

While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI. Over 40% of event creators said they planned to spend more on marketing in 2018 than […]. Event Marketing

5 B2B Event Trends to Watch out for in 2020

Jifflenow

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. While we may not be fortune tellers, here’s what our experts strongly believe will take the front seat when it comes to B2B events in 2020. The Event Industry is no exception.

The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. 40% of respondents anticipate that unused live events dollars simply won’t be spent (i.e., But roughly the same share plan to reallocate those funds to other marketing tactics. But how is COVID-19 impacting tech marketing plans in comparison to other B2B segments?

6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

While the holidays are are in full swing, it’s time to start making some concrete plans for your 2017 marketing team. It may seem late in the game, but it’s definitely not too late to create a solid marketing plan for the new year. Here are some guidelines to help you check all the boxes on your marketing plan and knock 2017 out of the park. The best place to start planning for the future is to look at the past. Planning for 2017 requires a top-down approach.

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