Hubspot

NOVEMBER 22, 2019

When counting engagement, there are two terms you should know: reach and impressions. It's the total number of people who see a tweet you make, an Instagram story you post, or a Facebook event page. Impressions are the total number of times social media browsers have been showed your content. Facebook Impressions.

Impressions 99

Impressions Social Media Media Analytics 99

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Marketing AI 79

Marketing AI Advertising Agencies Planning Broadcasting 79

Salesforce Marketing Cloud

JUNE 21, 2022

If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. At Salesforce, events help us build our customer base and accelerate business.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Zoominfo

JUNE 14, 2018

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. attendees must be sure they’re prepared ahead of time.

Trade Show 159

Trade Show Zoominfo B2B B2B Sales 159

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Marketing AI 74

Marketing AI Advertising Agencies Planning Broadcasting 74

Heinz Marketing

MARCH 28, 2020

Why Mars is more interested in measuring attention, not impressions. An important look at the difference between attention vs. impressions when it comes to ads. How to Reinvest Your Event and Sponsorship Dollars Right Now. A look at what you should be investing all that unused event budget in. Great read, David Brock.

Impressions 63

Impressions B2B B2B Sales Spending 63

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). What Is An In-Person Event Platform? American event technology company).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Martech

SEPTEMBER 16, 2021

21 , an industry event for web professionals and digital marketers looking for a better way to jam, riff off each other, and find harmony with their websites. The post This isn’t just any tech event… appeared first on MarTech. You’re invited to WebOps.21 When: September 28-29, 2021. Cost: FREE.

Privacy 71

Privacy Impressions Consulting Network Marketing 71

Martech

JULY 28, 2021

Virtual event, courtesy of Panasonic. And during the COVID-19, that includes virtual events. Panasonic teamed up with virtual production company DisruptAR to create a virtual event with augmented reality using the Panasonic AW-HE42 video camera and green screen technology. The event took place on Microsoft Teams.

Marketing & Strategy 109

Marketing & Strategy B2B B2B Thought Leadership Trade Show 109

Biznology

FEBRUARY 22, 2016

Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. Viewable Impressions are an improvement. Here are 34 clear facts on Viewable Impressions and why they matter.

Impressions 80

Impressions Paid Search Agency Advertising Agencies Mobile Advertising 80

Vidyard

JANUARY 13, 2021

Whether you’re new to sales, or a seasoned sales professional, one thing that we all look forward to is sales conferences, trade shows, and events. These types of events were often at large halls filled with other sales professionals looking to make their mark, network, and grow their business by making in-person connections.

Tips 100

Tips Conference Communities Linkedin 100

SpotMe Blog

APRIL 28, 2022

As the effects of the pandemic begin to ease, hybrid events are becoming a go-to event type for more and more industries. To ensure a smooth event is achieved, companies can’t just hope and pray for things to go right, they need certainty. What are Hybrid Event Management Companies? . Meetings & Incentives .

Paid Search Agency 59

Paid Search Agency Work Management Marketing Management Companies 59

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. You are probably lucky enough to have a great event management team that delivers exceptional events.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Looking at these numbers, it’s safe to say that businesses see a lot of potential and opportunities in these events. . Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

ConvertKit

SEPTEMBER 15, 2021

What’s next : This might be controversial (and it’s completely optional), since what’s next for you is likely constantly changing, but consider adding upcoming tour dates or events on your career’s horizon to your bio. It also showcases a few of the impressive artists those musicians have performed without getting into the weeds.

Impressions 78

Impressions Advertising Mediums Press Social Media 78

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Sprout Social

SEPTEMBER 8, 2020

Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. You eagerly await the event recordings and follow-up resources so you can pass them along to your colleagues who didn’t attend. Attending continued education events, virtual or in-person, is truly priceless.

Tips 130

Tips Conference CMO Budget Programs 130

SpotMe Blog

DECEMBER 7, 2022

Live vs virtual events… How can you possibly decide between the two? . Over the past few years, you may have heard that virtual events are the future. Of course, they offer many advantages over traditional, in-person events. . But that doesn’t mean that live events are outdated. Live vs virtual events?

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52

Content Standard

FEBRUARY 2, 2021

The pandemic has paved the way for virtual events to become mainstream, and the success they’ve achieved during one of the toughest times in recent history indicates that they’re here to stay. Here are some ways to generate buzz and bring in more business with your online events. Have a clean background. Use good lighting.

Buzz 100

Buzz Event Marketing Webcast Lead Scoring 100

SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

SpotMe Blog

NOVEMBER 29, 2022

Event compliance is a number one priority in the pharma industry. By understanding the event compliance landscape and working with experienced partners, life science companies can use event technology to drive engagement and enhance the experience for both HCPs and KOLs. What is pharma event compliance? Not so much.

Privacy Policies 52

Privacy Policies Work Management Terms and Conditions Rules 52

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. Use a virtual event to support your next product or service launch.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

SmartBug Media

APRIL 23, 2024

Trade shows are a pinnacle event for marketing leaders. We'll cover strategies that go beyond the tired prize wheel or fishbowl of business cards, exploring immersive experiences, data-driven design elements, and tactics to ensure your brand leaves a lasting impression. Simply put, it’s the cornerstone of your trade show success.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Martech

MARCH 7, 2024

It was my first event since before the COVID-19 pandemic. Toss in representatives from about 75 vendors and the event was thick with pitches, presentations and promotions. Ironically, Scott Brinker’s Chiefmartec newsletter came out during the event and announced that SaaS martech stacks shrunk 8% from 2023 to 2024.

Marketing AI 90

Marketing AI Work Management Marketing Management Vendors 90

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. We have come a very long way!

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Vidyard

JANUARY 13, 2021

Whether you’re new to sales, or a seasoned sales professional, one thing that we all look forward to is sales conferences, trade shows, and events. These types of events were often at large halls filled with other sales professionals looking to make their mark, network, and grow their business by making in-person connections.

Tips 65

Tips Conference Communities Linkedin 65

Outgrow

OCTOBER 20, 2022

Conference Marketing – How to Make and Market Events [5 Steps]. One of the first effects of the pandemic was on the events industry. One of the first effects of the pandemic was on the events industry. And their audiences were unsure about registering for events just in case flights were canceled or quarantines imposed.

Conference 52

Conference Planning Outgrow Work Management 52

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52

nDash

DECEMBER 23, 2021

Whether you’re looking for live or virtual events, there are plenty of opportunities to fill your calendar with content marketing events. Last year, in our 2021 State of the Top 25 Content Marketing Events round-up, we brought you the year’s top conferences—and this year is no exception. When: January 16 – 18, 2022.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

SpotMe Blog

MARCH 31, 2022

It’s no surprise that 2022’s event trends are largely influenced by the global pandemic. Last year, the biggest and most-anticipated events either were cancelled, postponed, or transformed into a fully virtual experience. . 2022 Event Trends That Need to Be on Your Radar. 2022 Event Trends That Need to Be on Your Radar.

Work Management 52

Work Management Marketing Management Trends Ideal Customer Profiles 52

Buffer

DECEMBER 20, 2022

Within just a few weeks, the account had amassed over 13,000 followers and over 1 million organic impressions and, months later, that number keeps on growing. I’ll also think about upcoming holidays or current events. So, I took the leap and launched Tandem’s TikTok account in August 2022.

Impressions 86

Impressions Organization Ad Frequency Viral Marketing 86

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

SpotMe Blog

MAY 5, 2021

With more virtual events being put on than ever before, your event’s production quality will need to be at an all-time high to keep up with your competition and impress guests. . The point is, your attendees will now be expecting a greater virtual (or hybrid) event experience.

Broadcasting 52

Broadcasting Product Work Management Paid Search Agency 52