ConvertKit

MAY 8, 2020

What are Instagram hashtags, and why should brands use them? How to add hashtags to your Instagram posts. How to use Instagram hashtags. Tracking hashtags to optimize your Instagram posts. Start using Instagram hashtags today. I get it—hashtags aren’t exactly new to the social media landscape. Jump ahead.

Top of Funnel 83

Top of Funnel Landing Pages Advertising Funnels CAN-SPAM 83

Valasys

APRIL 22, 2020

Hashtag marketing is an impeccable way for marketers to improve the reach of their pieces of content and amplify their brands’ visibility to the target audience groups. However, for this to happen marketers need to execute their hashtag marketing strategies correctly. Employ Location-Based hashtags to win local audiences.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not. Of course, you've seen large-scale event promotions. Free Event Promotion.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Image credit: CPS, Inc.

Trade Show 201

Trade Show Social Networks Social Media Advertising Agencies 201

Huptech Web

JULY 14, 2022

Table of Content Introduction What Is Google Tag Manager (GTM)? Steps Before Installation Of Google Tag Manager In Shopify Installation Of Google Tag Manager Into Shopify Stores #1 Method: Add Google Tag Manager Shopify Via Google Analytics Step 1: Copy the Universal Google Analytics Script Step 2: Paste Your Google Analytics Script Step 3.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Work Management Google 52

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement.

Business 110

Business Work Management Social Networks Paid Search Agency 110

KoMarketing Associates

OCTOBER 5, 2017

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

SmartBug Media

JUNE 13, 2023

Look no further: Tip 1: Use Product Tags & Proper Hashtags Promoting your products to existing customers is helpful, but reaching new audiences and growing your customer base is crucial to your brand’s success online.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Parse.ly

APRIL 30, 2021

Tags are some of the most useful metadata an analyst can have — and some of the most frustrating. Tags can be a wonderful way to organize content if done well, but when applied sporadically or inconsistently, they can be a headache. Even the best content producers with a tight tagging taxonomy feel they can do better.

Tagging 52

Tagging CMS Development Practices Marketing & Strategy 52

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. And this means finding and responding to conversations you’re mentioned in—even when you’re not tagged. They uncover customers discussing them, their products or simply related topics, even when their brand isn’t directly tagged.

Marketing & Strategy 119

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 119

Sprout Social

FEBRUARY 15, 2024

In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. Social media contest entries can include liking or commenting on a post, tagging a friend or creating a video or photo entry, for example. Be sure to post event updates and ask followers to join in.

Webinar Metrics 101

Webinar Metrics Tips Marketing AI Social Media 101

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Circle Studio

AUGUST 20, 2020

’ And while it may take some time before we see large-scale in-person events regularly occur, we as marketers should be prepared to adapt our hosted events into either a virtual or hybrid model—a hybrid event contains both in-person and virtual elements. Is your firm looking for help with the execution of the event?

Lead Ranking 78

Lead Ranking Lead Scoring Interactive Marketing Touchpoints 78

Webbiquity

JANUARY 30, 2020

Leverage Hashtags. You can further amplify the reach of your social media content using relevant hashtags. Use a tool like RiteTag or Hashtagify to find the most popular hashtags in your niche and include them in your social media posts. There are many powerful tools that can help you track trending hashtags in your niche.

Marketing AI 228

Marketing AI Brand Identity Branding Top of Funnel 228

Convince & Convert

APRIL 3, 2015

Image via BigStockPhoto.com Customers talk in more than keywords and hashtags. But more often than not, posts don’t include the keywords or hashtags you’re likely watching (74% of content, our research shows). Traditional social media listening platforms don’t collect this location-tagged social data. Think again.

Urgency Marketing 161

Urgency Marketing Tagging Social Media Keywords 161

Trade Press Services Newsletter

NOVEMBER 2, 2023

Be sure to add any relevant hashtags to your post. Be sure to tag the presenter of the award as well as other winners, finalists and nominees to gain exposure to their followers. Consider adding the news of your award to your elevator pitch when you speak at networking events or conferences. Add Awards to Your Elevator Pitch.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Sprout Social

NOVEMBER 30, 2023

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. Hashtags: What hashtags are your competitors using? How many people are tagging your competitors in posts?

Planning 101

Planning Paid Search Agency Advertising Benchmark Analysis 101

Stevens & Tate

JANUARY 27, 2023

Promote Your Events Using experiential marketing to engage your audience isn’t going to be very effective if you don’t have much of an audience in the first place. You should use digital marketing to promote whatever events you’re holding. For example, you could live stream parts of the event.

Paid Search Agency 88

Paid Search Agency Companies Advertising Agencies Storytelling 88

Zoominfo

JUNE 7, 2018

Here are a few ways to leverage UGC for Instagram success: Create and promote a branded hashtag: Come up with a branded hashtag that users can tag their Instagram posts with. Add the hashtag to your account’s bio and encourage customers and followers to use it. Also, remember to vary the content posted on your Instagram.

B2B Marketing 178

B2B Marketing B2B Work Management Marketing Management 178

Digital Marketing World Forum

SEPTEMBER 5, 2019

Interactive content can help you promote and engage with your audience at conferences and events. So here we are with a detailed blog that will help you engage your conference/event attendees, and promote your brand through interactive content. You can include interactive content in your event booths. Sounds too good to be true?

Interactive Marketing 64

Interactive Marketing Outgrow Lead Scoring Lead Ranking 64

Marketing Insider Group

MAY 18, 2021

They know that virtual events are important for forming human connections so they prioritize that every step of the way. Tag Certain Employees in Your Content Marketing Posts. When you share new pieces of content on social media, tag employees who come to mind. Launch a Hashtag Dedicated to Employee Content Marketing.

Content Marketing 275

Content Marketing Planning Webinar Metrics Content 275

Scoop.it

MAY 4, 2023

For example, Brightech shows UGG on its product pages under the “Found in real life” section, where customers can add photos and tag the brand on social media. Encourage customers to create new UGC through branded hashtags. Use UGG to Promote Your Events It is simple to elevate the event experience for your customers to the next level.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Sprout Social

JUNE 7, 2022

Event highlights : C-suite-level executives will want to see how people reacted to the day as a gauge for communications success. Whoever is responsible for this will need to ensure all employees are aware of what they can and can’t say leading up to the big event. Decide on a branded hashtag. 1 month to listing day.

Marketing & Strategy 111

Marketing & Strategy Social Media Work Management Guidelines 111

Eric Mower + Associates

MAY 15, 2019

Whether it’s a large convention or a major festival, managing social media for a multiday, multifaceted event is an undertaking that can challenge the most experienced social strategist and is too often relegated to the least. As soon as you have the schedule of events, assign a member of your team to every function you need to cover.

Social Media 62

Social Media Media Guidelines Storytelling 62

Sprout Social

JULY 25, 2023

Similarly, if your goal is to drive more qualified leads and increase sales, Google Analytics for social media enables you to compare key performance indicators against competitors, traffic sources and hashtags or keywords so you’re able to modify your campaigns accordingly.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. We’ve created this printable checklist to help you make sure all your ducks are in a row for your upcoming event. Before the Event. And don’t forget business cards!

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

SocialPilot

JANUARY 21, 2024

Marriott Hotels , for instance, use short, compelling videos on their Instagram handle to showcase their services, events, and the local flavor of their location. Share Local Insights : Position your hotel as a local expert by sharing posts about local attractions, events, or insider tips.

Social Media 95

Social Media Social Marketing Marketing & Strategy Marketing Strategy 95

LEADership

FEBRUARY 27, 2015

That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook. Hashtags allow you to tag your posts with information indicating the area of interest associated with what you’re saying, which in turn lets people find your material when they’re searching for information on that topic.

Social Media 40

Social Media Media Twitter Tagging 40

Content Standard

OCTOBER 19, 2018

Events are no small investment for any company. Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel.

Event Marketing 84

Event Marketing Marketing Strategy Marketing & Strategy Planning 84

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaigns 119

Campaigns Work Management Advertising Agencies Social Media 119

SocialPilot

JANUARY 4, 2024

They’re special days celebrated on social media, from global events like Earth Day to fun ones like National Pizza Day. PS: We have added the respective hashtags to help you better target your audience. Events that run for the entire month: LGBTQ+ History Month #LGBTHistoryMonth, Black History Month #BlackHistoryMonth.

Social Media 101

Social Media Media Planning Social Marketing 101

Sprout Social

MARCH 22, 2022

Hashtags power brands forward. To hashtag or not to hashtag ? For some marketers, hashtags are an essential part of their March Madness playbook. Different brands approach their content in unique ways—some use their own hashtags while others stick to #MarchMadness. That’s the age-old question.

Brand Identity 79

Brand Identity Branding Paid Search Agency Advertising Agencies 79

Martech

MARCH 27, 2023

There’s also a new list filter for reporting who has or has not completed a Marketing Event, Media Interaction, or Custom Behavioral Event. The previous ‘is known’ filter for these events was not clearly understood, and it was difficult to segment contacts who had not completed the event.

Enterprise Management 88

Enterprise Management Hubspot Terms and Conditions Sample 88

Convince & Convert

NOVEMBER 16, 2015

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. People are using location tags, emojis, and ambiguous phrases instead of the common keywords you’re looking for. Event Marketing. This strategy today just won’t work. Targeted Ads.

Conversion 120

Conversion Tagging Case Study Case Studies 120