Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

Zoominfo

JUNE 14, 2018

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. Let’s get into it!

Trade Show 159

Trade Show Zoominfo B2B B2B Sales 159

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

KoMarketing Associates

OCTOBER 5, 2017

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. The Rise of Virtual Events. Creating an Inbound Strategy for Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Webbiquity

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Almost half of the world’s population is using social networks, and not just for socializing. Facebook is the largest social network with more than 2.5 Social media marketing.

Tools 232

Tools Social Media Social Networks Work Management 232

SmartBug Media

OCTOBER 30, 2020

Within the SaaS industry, trade shows and conferences have consistently been an integral part of business development and networking. These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Heinz Marketing

APRIL 9, 2020

The proliferation of virtual events right now is staggering. There has always been a glut of webinars out there, but with field events and trade shows off the table for awhile, many companies are going online only in an attempt to replicate the magic, engagement and impact of being there in person. This is, of course, tricky.

Peer-to-peer 118

Peer-to-peer Communities Microsite Ad Building 118

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? The Top Social Networks for B2B Marketing. Twitter remains the second-most popular network, used by 85% of B2B marketers. What the biggest missed opportunity is for B2B marketers? 575,000 tweets published.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Trade Press Services Newsletter

NOVEMBER 2, 2023

Share the Award News with Your Existing Network. As an existing or aspiring thought leader , you likely already have a robust LinkedIn network of connections. Add the award to your LinkedIn profile, then click “share with your network.” Be sure to add any relevant hashtags to your post. Write a Blog Post. We can help!

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

SpotMe Blog

MAY 31, 2023

Hosting successful in-person events with thousands of attendees after almost 3 years of virtual-only can feel daunting. A staggering 78% of businesses using an event app attribute their positive event ROI to these digital tools. But how can you make the most of your event app to make a substantial profit?

Planning 52

Planning Personalization Work Management Best Practices 52

SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Stevens & Tate

FEBRUARY 16, 2024

Examples : Instagram : This platform’s algorithm prioritizes engaging visual content and the strategic use of hashtags to increase discoverability among targeted audiences. Twitter : Known for its preference for brief, impactful content paired with timely and relevant hashtags, Twitter is ideal for real-time engagement and news sharing.

Social Media 98

Social Media SEO Optimization Media 98

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122

SmartBug Media

MAY 20, 2020

Luckily, there are many ways to promote your webinars before, during, and after the events. Trade shows and other events. Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. After the event is over, upload the slides to SlideShare. Press releases.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Webbiquity

JANUARY 30, 2020

billion people in the United States actively use at least one social network. You need to follow a consistent approach while interacting with consumers or buyers across various social media networks. Leverage Hashtags. You can further amplify the reach of your social media content using relevant hashtags.

Marketing AI 232

Marketing AI Brand Identity Branding Advertising Agencies 232

Webbiquity

NOVEMBER 23, 2020

The events of 2020 have forced marketers and entrepreneurs to continually adapt, to revise strategies and tactics almost weekly. Supercharge your Instagram marketing by finding the best times to post and recommended hashtags to drive engagement. Metricool unifies the data from your web, social networks, and online ads.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Social media is where everyone from casual celebrants to spellbound fanatics go to find the latest Halloween inspiration, aesthetics, trends and events. In the U.S.,

Social Media 115

Social Media Tagging Broadcasting Communities 115

Circle Studio

AUGUST 20, 2020

’ And while it may take some time before we see large-scale in-person events regularly occur, we as marketers should be prepared to adapt our hosted events into either a virtual or hybrid model—a hybrid event contains both in-person and virtual elements. Is your firm looking for help with the execution of the event?

Lead Ranking 78

Lead Ranking Lead Scoring Interactive Marketing Display 78

Salesforce Marketing Cloud

AUGUST 15, 2023

Attend our Know Before You Go webinar Network onsite in the Community Cove Join the Flyin’ Solo networking session Take a break in Mindfulness Meadow Can’t make it in person? Making new connections at such a large event can feel intimidating for some of us. Don’t want to go to Dreamfest alone?

Communities 98

Communities Network Marketing Webinar Metrics Curation 98

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Track branded hashtags and related keywords. Placements can be restricted by content topic, format and source.

Paid Content 130

Paid Content Tools Brand Identity Branding 130

Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Navigate the Channel

AUGUST 10, 2017

According to the Content Marketing Institute’s 2017 B2B report, 68% of B2B marketers incorporate trade shows and similar in-person events as part of their marketing plan—but just 36% report that their events are effective. Take some time to learn how livestream works in advance of the event. At the Trade Show.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Case in Point: Event Marketing. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire. How to Use Hashtags on Twitter.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Convince & Convert

SEPTEMBER 30, 2021

Grow Your Network . Peers from a group, event, or networking event. However, don’t rule out the importance of developing connections with adjacent peers and competitors or others in the peripherals of your network. Follow relevant hashtags to find new prospects involved in similar conversations.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. We’ve created this printable checklist to help you make sure all your ducks are in a row for your upcoming event. Before the Event.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Onalytica B2B

APRIL 26, 2018

The event was a resounding success without an empty seat in sight; attendees left the room with an abundance of excitement, feeling inspired and full of knowledge and ideas. This is a really great tip when working with influencers around events. Are you attending any events that your influencers are also attending?

Work Management 279

Work Management Lead Scoring Lead Ranking Budget Programs 279

ANNUITAS

JUNE 26, 2014

Erika Goldwater’s post earlier this week got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Use Twitter as your event curator -.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

Sharpspring

OCTOBER 11, 2021

Social media networks have become an effective tool for journalists to find interesting stories and reliable sources for their articles. Monitor specific hashtags journalist are using to find interesting sources: #journorequest. Monitor specific hashtags journalist are using to find interesting sources: #journorequest.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

LeanData

JULY 13, 2020

Don’t miss LeanData’s Rockstars from OpsStars virtual event taking place in less than two weeks! It’s a kick**s, valuable, virtual event going down from the comfort of your house/office on Tuesday, March 24 from 9am -12pm PT. Here are some of the top reasons for attending this star-studded virtual event. Ready to jam with us?

Peer-to-peer 52

Peer-to-peer Demand Generation Agencies Buzz B2B Sales 52

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. It can be used on websites, at events, with digital signage, and anywhere brands want to display their content.

Social Media 257

Social Media Media Aggregators Trust Marketing 257

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Social networking. Social shopping networks. Social networking sites. Overview: Social networking sites allow people to connect with each other through a shared online space. Video sharing.

Social Media 145

Social Media Social Marketing Media Curation 145

Sprout Social

APRIL 16, 2024

What is a social listening query Social listening queries and Boolean search How to create better social listening queries What is a social listening query A social listening query is a set of search parameters a user gives to a social listening tool to gather and analyze consumer data across a variety of social networks.

Keywords 98

Keywords Template Analysis Barriers 98