7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Event microsite.

Tips 181

Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

Webbiquity SMM

That’s where using the right hashtags can help. While hashtags let you group similar content under a single roof, you can also leverage them for tracking and detailed analysis. That’s where hashtag tracking comes in. How to Do Hashtag Tracking. Create a Hashtag.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Eight Ways to Improve Attendee Engagement at Events

Webbiquity

Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order. But beyond that, it is essential to pay attention to event engagement—more specifically, attendee engagement. So how do you improve attendee engagement at events? A memorable event starts with engaging content.

How to Find the Best Twitter Hashtags

Sprout Social

Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Hashtags are formed by using the # pound sign in front of a word with no punctuation or spaces. Using hashtags, users can find all the posts around a certain event, theme, mood or more. When you use a popular hashtag in a post, you expose that message to everyone discussing that topic and looking at the messages relevant to that subject.

How to Use Hashtags on Twitter, Instagram, Facebook and LinkedIn

Oktopost

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. Hashtags are now commonplace in the social media landscape.

YouTube Hashtags: The Secret to Video Marketing Success

Martech Advisor

YouTube hashtags were introduced in 2016 to support hashtag-based searching. Hashtags on YouTube have evolved since then to provide a better video search experience for viewers and to help content creators make their videos discoverable. Let’s explore how you can use hashtags on YouTube for video marketing success. Before we get started, let’s first understand hashtags on YouTube. What Are YouTube Hashtags?

How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. This post breaks down the basics of effectively using hashtags on social media and why you should use them. You’ll also learn: how to find hashtags that will work best for your brand.

Top 7 Hashtag Marketing Strategies for 2020

Valasys

Hashtag marketing is an impeccable way for marketers to improve the reach of their pieces of content and amplify their brands’ visibility to the target audience groups. However, for this to happen marketers need to execute their hashtag marketing strategies correctly. In such a scenario you need to adopt a strategic approach to hashtag marketing that can be a game-changer for your brand. Employ Location-Based hashtags to win local audiences.

Five Tips for Creating Memorable Corporate Events

Webbiquity

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings). However, planning a corporate event is a challenging, complex undertaking. Five Tips for Planning Memorable Corporate Events.

Tips 157

Complete Guide to Hashtag Analytics

Sprout Social

Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. If you’ve been hesitant or confused about incorporating hashtags into your social media marketing strategy , we’re going to break down everything you need to know to get on board. Why Hashtags? Hashtag Battle.

2020 Social Media Calendar for Hashtag Holidays

ClearVoice

Find 250+ socially relevant national and international hashtags to help your brand get more engagement in 2020 with our free social media calendar. Some brands have utilized hashtag holidays to connect with their audience and it’s worked exceptionally well with sparking discussion and brand loyalty. So, go ahead, download our hashtag calendar and proactively build content with the days that resonate with you, your brand, and your clients most. February 2020 Hashtags.

10 Tips for Using Hashtags on LinkedIn

Stevens & Tate

Using hashtags on Twitter, Instagram, and Facebook helps users reach an audience beyond their group of followers or friends. Hashtags mark content with keywords that are relevant to the message of the post. Hashtags are often viewed as a casual practice, yet they hold value on professional social platforms like LinkedIn. To make the most out of hashtags on LinkedIn , keep the following 10 tips in mind: Remember the hashtag rules. Follow hashtags on LinkedIn.

How to Use Hashtags on Twitter With #Confidence

Marketing Action

He particularly wanted to know what a hashtag is. So I started talking about how the pound symbol always precedes a hashtag and he interrupted: “They’re like tags, right?”. Hashtags are indeed like tags, and they’re used to identify the text they go along with. Hashtags are widely used on social media, but for this post we’ll focus on using hashtags on Twitter. You’ll be able to use hashtags with flair by the end of reading this article. Event hashtags.

5 Highly Effective Hashtag Tracking Methods

Sprout Social

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. But when used correctly, hashtags can be one of the most effective ways to track your social media marketing campaigns, brand influence and a lot more. When it comes to hashtag tracking, a lot of companies are in the dark.

The Word Of The Year Is a #Hashtag

Marketing Action

In 2012, ADS members determined that “hashtag” was the word of the year. Hashtags continued to become more mainstream, and in 2014 they decided to add a new category: Most Notable Hashtag. Language scholars are paying attention to the innovative linguistic force of hashtags.” Hashtags are important to our culture. With a hashtag you can sigh or shout, beckon or betray, compel, confuse, or clarify. Ready to go beyond hashtags?

How to Build a Content Strategy for Event Marketing

Marketing Insider Group

And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? Event Marketing

The Ultimate Guide to Instagram Hashtags for 2018

Hubspot

Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. Hashtags can skyrocket your business to new heights, but if used too frequently or without a clear strategy in mind, they become pointless and inefficient, e.g.: #happy #superhappy #ecstatic #jumpingforjoy #whatsanothersynonym. Why Hashtags Are Important. Hashtags are essentially Instagram’s sorting process.

Event Content Ideas: How to Choose the Best Topics that Resonate with Your Audience

Marketing Insider Group

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. But, how do you narrow down your event content ideas to find the most effective topics? For content marketing for events to be effective, it’s important to plan properly. Is there a similar established event in your industry?

How To Use Social Media To Promote Your Next Event

Oracle

If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. Here are just a few of the ways that social media can be used to promote your next event. Hashtags By far, the most popular tool for promoting a new event is a simple #hashtag. There’s a real art form here, though, in creating a hashtag that people are really going to use.

Facebook Launches Clickable Hashtags #Finally

Hubspot

Today, in a post on its news blog , Facebook announced it would finally be rolling out functional, clickable hashtags. Facebook also hints that hashtags are just the first of many features to come (such as trending hashtags and deeper insights) that aim to help users discover interesting discussions around public events, people, and topics on Facebook. The Scoop on Facebook Hashtags. Here''s how Facebook hashtags work. Facebook Hashtag Functionality.

Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. But, social media event promotion is far from over once your guests walk through the door. An effective social media event strategy will involve connecting with your followers before, during, and after an event. Create an event page on Facebook.

What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story

Marketo

Author: Stephanie Barnes So you just put together an amazing marketing campaign idea and you covered all the marketing elements except…the hashtag. How many times have you added a hashtag to a campaign simply because it’s a social marketing best practice? When done right, a hashtag is more than an add-on, or a way to listen in on consumer conversations. At its best, a hashtag can also be the driving force behind your campaign and brand story. Hashtag Tested.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. The first step to using hashtags to grow your audience is to understand the way they work within Instagram. Instagram uses hashtags to categorize content.

How to Measure Event Marketing Performance and ROI

Marketo Events

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events.

How to use social media wall for events

RockContent

Companies that realize this are better prepared to generate opportunities, especially using the social media wall for events. In events, participants feel encouraged to interact and have their participation highlighted, generating valuable content for companies. Around the world, major events have used the social media wall as an engagement tool, but it’s necessary to know how to use it properly to succeed in this strategy. How to use this tool for events?

How to Create a Hashtag Just for Your Business

Sprout Social

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. When you create a hashtag, you give users a new way to get in touch with your business on social. Reasons to Create a Hashtag. When to Use Hashtags.

Event Marketing – The One Secret To Killer Events

Marketing Insider Group

I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. From all that experience I have found there is one mistake so many conferences make that limits their potential more than any other: planning your event as happening in a limited space and time. But in every case where I have attended an event and thought “Wow. This obviously extends the event.

Proof Event Marketing Isn’t Going Anywhere

Oracle

One of the first things to go, many thought, was events. Surely, cheaper digital tactics would lead to a big decline in pricier event marketing, right? Well, if current trends hold true, event marketing isn’t headed anywhere – at least not for B2B marketers. In other words, events continue to represent the lionshare of spending among B2B media, beating out print, data selling and digital handily. of marketers believed their event budget would increase this year.

7 Hilarious Twitter Brand Hashtag Fails

Hubspot

We all know that Twitter offers you the ability to create a trackable, branded hashtag. You as the company choose the words, letters, and caps on the hashtag. The following list includes major corporations, government agencies, and artists who failed in either the creation, execution, or use of their own branded hashtags. The first hashtag was very specific: #meetthefarmers. The second hashtag was vague: #McDstories.

4 Key Strategies to Have Great Turnout For Your First Virtual Event

SmartBug Media

These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead. The first thing you will want to have a plan for is the internal implementation of your event.

A Complete Calendar of Hashtag Holidays for 2017

Sprout Social

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. To help your team plan its 2017 social content strategy , We’ve cherry-picked a combination of generally celebrated, industry-specific and lesser known hashtag holidays and compiled them into a downloadable calendar below: Download. Not sure which hashtag holiday makes sense for your brand? Is This Hashtag Holiday Brand Relevant? Is the Correct Hashtag Being Used?

2020 Social Media Calendar for Hashtag Holidays

ClearVoice

Some brands have utilized hashtag holidays to connect with their audience and it’s worked exceptionally well with sparking discussion and brand loyalty. So, go ahead, download our hashtag calendar and proactively build content with the days that resonate with you, your brand, and your clients most. January 2020 Social Media Calendar Hashtags. February 2020 Social Media Calendar Hashtags. March 2020 Social Media Calendar Hashtags. There is power in relevancy.

How Do Live Events and B2B Digital Marketing Work Together?

KoMarketing Associates

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Some have argued that attending conferences and tradeshows are a waste of money in the digital age , yet thousands of attendees still go to live events every year. Event Recaps.

Event Marketing Strategy and Timelines For Busy Event Managers

Marketing Insider Group

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success. But if hardly anyone knows or cares about your event, it will be a flop no matter how carefully you’ve planned it.

How to Use Twitter Hashtags to Generate Event Marketing Buzz

Hubspot

The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Creating a hashtag on Twitter allows for event attendees to connect with each other and discuss your event, which you can then measure and use to gauge the topic’s success. On August 23 rd , the hashtag #smsci was used to facilitate and track the conversation around Dan Zarrella’s “ The Science of Social Media ” webinar.

Buzz 50

8 Ways to Maximize the Value of Online and In-Person Events

Act-On

Helping to build and cement relationships, human contact in the form of in-person or online events is a critical part of any B2B marketing plan. 47% say these events provide valuable opportunities to engage with multiple customers and prospects. Clearly, events provide B2B marketers with great opportunities to connect and sell. Before taking an automated, data-driven approach to your event, consider these eight tips: 1 ‒ Establish your event marketing goals.

Online 152

Three Creative Ways to Use Social Media to Promote your Event

Webbiquity SMM

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. No matter the size of the event, encouraging and simplifying social media sharing is a low-cost, high-return strategy for maximizing exposure and increasing attendance. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event.