YouTube Hashtags: The Secret to Video Marketing Success

Martech Advisor

YouTube hashtags were introduced in 2016 to support hashtag-based searching. Hashtags on YouTube have evolved since then to provide a better video search experience for viewers and to help content creators make their videos discoverable. What Are YouTube Hashtags?

How to Maximize ROI from Your Event Marketing Content

Webbiquity

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. Event Marketing vs. Content Marketing.

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Eight Ways to Improve Attendee Engagement at Events

Webbiquity

Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire , selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order. But beyond that, it is essential to pay attention to event engagement—more specifically, attendee engagement. So how do you improve attendee engagement at events? A memorable event starts with engaging content.

7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Event microsite.

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Instagram hashtags: How, when, where, & why to use them

ConvertKit

What are Instagram hashtags, and why should brands use them? How to add hashtags to your Instagram posts. How to use Instagram hashtags. Tracking hashtags to optimize your Instagram posts. Start using Instagram hashtags today. But how many hashtags are too many?

How to Find the Best Twitter Hashtags

Sprout Social

Twitter hashtags help make posts from disparate posts and conversations connected around the same topic easier to find and search. Hashtags are formed by using the # pound sign in front of a word with no punctuation or spaces. Using hashtags, users can find all the posts around a certain event, theme, mood or more. When you use a popular hashtag in a post, you expose that message to everyone discussing that topic and looking at the messages relevant to that subject.

How to Use Hashtags on Twitter, Instagram, Facebook and LinkedIn

Oktopost

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. Hashtags are now commonplace in the social media landscape.

Top 7 Hashtag Marketing Strategies for 2020

Valasys

Hashtag marketing is an impeccable way for marketers to improve the reach of their pieces of content and amplify their brands’ visibility to the target audience groups. However, for this to happen marketers need to execute their hashtag marketing strategies correctly.

2020 Social Media Calendar for Hashtag Holidays

ClearVoice

Find 250+ socially relevant national and international hashtags to help your brand get more engagement in 2020 with our free social media calendar. So, go ahead, download our hashtag calendar and proactively build content with the days that resonate with you, your brand, and your clients most.

How to Use Hashtags: A Quick and Simple Guide for Every Network

Hootsuite

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here.

15 Ideas to Promote Your Next Event

Hubspot

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not. Of course, you've seen large-scale event promotions.

Complete Guide to Hashtag Analytics

Sprout Social

Hashtags make tracking campaigns much easier, and gives you more accurate results. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. If you’ve been hesitant or confused about incorporating hashtags into your social media marketing strategy , we’re going to break down everything you need to know to get on board. Why Hashtags? Hashtag Battle.

Five Tips for Creating Memorable Corporate Events

Webbiquity

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings). However, planning a corporate event is a challenging, complex undertaking. Five Tips for Planning Memorable Corporate Events.

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10 Tips for Using Hashtags on LinkedIn

Stevens & Tate

Using hashtags on Twitter, Instagram, and Facebook helps users reach an audience beyond their group of followers or friends. Hashtags mark content with keywords that are relevant to the message of the post. Hashtags are often viewed as a casual practice, yet they hold value on professional social platforms like LinkedIn. To make the most out of hashtags on LinkedIn , keep the following 10 tips in mind: Remember the hashtag rules. Follow hashtags on LinkedIn.

Event Content Ideas: How to Choose the Best Topics that Resonate with Your Audience

Marketing Insider Group

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Is there a similar established event in your industry?

5 Highly Effective Hashtag Tracking Methods

Sprout Social

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. But when used correctly, hashtags can be one of the most effective ways to track your social media marketing campaigns, brand influence and a lot more. When it comes to hashtag tracking, a lot of companies are in the dark.

The Ultimate Guide to Event Marketing

Hubspot

Think back to the last event you attended. These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing refers to a variety of events. events work.

The Ultimate Guide to Instagram Hashtags for 2018

Hubspot

Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags? Hashtags are powerful. Hashtags can skyrocket your business to new heights, but if used too frequently or without a clear strategy in mind, they become pointless and inefficient, e.g.: #happy #superhappy #ecstatic #jumpingforjoy #whatsanothersynonym. Why Hashtags Are Important. Hashtags are essentially Instagram’s sorting process.

How to Build a Content Strategy for Event Marketing

Marketing Insider Group

And one thing I know for sure: some events are better than others. Event managers focus on bringing in great keynote speakers , awesome venues, food, and parties, and more. There are a lot of moving pieces that go into successful event planning. You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? Event Marketing

How to use social media wall for events

RockContent

Companies that realize this are better prepared to generate opportunities, especially using the social media wall for events. In events, participants feel encouraged to interact and have their participation highlighted, generating valuable content for companies. Set a hashtag.

2020 Social Media Calendar for Hashtag Holidays

ClearVoice

Some brands have utilized hashtag holidays to connect with their audience and it’s worked exceptionally well with sparking discussion and brand loyalty. January 2020 Social Media Calendar Hashtags. February 2020 Social Media Calendar Hashtags. There is power in relevancy.

Facebook Launches Clickable Hashtags #Finally

Hubspot

Today, in a post on its news blog , Facebook announced it would finally be rolling out functional, clickable hashtags. Facebook also hints that hashtags are just the first of many features to come (such as trending hashtags and deeper insights) that aim to help users discover interesting discussions around public events, people, and topics on Facebook. The Scoop on Facebook Hashtags. Here''s how Facebook hashtags work. Facebook Hashtag Functionality.

How To Use Social Media To Promote Your Next Event

Oracle

If you’re planning on hosting an event for your brand or business, it’s time to think about all the ways that social media could be used to enhance the overall experience. Here are just a few of the ways that social media can be used to promote your next event. Hashtags By far, the most popular tool for promoting a new event is a simple #hashtag. There’s a real art form here, though, in creating a hashtag that people are really going to use.

What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story

Marketo

Author: Stephanie Barnes So you just put together an amazing marketing campaign idea and you covered all the marketing elements except…the hashtag. How many times have you added a hashtag to a campaign simply because it’s a social marketing best practice? When done right, a hashtag is more than an add-on, or a way to listen in on consumer conversations. At its best, a hashtag can also be the driving force behind your campaign and brand story. Hashtag Tested.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. The first step to using hashtags to grow your audience is to understand the way they work within Instagram. Instagram uses hashtags to categorize content.

7 Hilarious Twitter Brand Hashtag Fails

Hubspot

We all know that Twitter offers you the ability to create a trackable, branded hashtag. You as the company choose the words, letters, and caps on the hashtag. The following list includes major corporations, government agencies, and artists who failed in either the creation, execution, or use of their own branded hashtags. The first hashtag was very specific: #meetthefarmers. The second hashtag was vague: #McDstories.

How to Measure Event Marketing Performance and ROI

Marketo Events

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. In this article, I’ll share an ROI attribution model that will help you accurately measure the results from your events.

How to Create a Hashtag Just for Your Business

Sprout Social

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. When you create a hashtag, you give users a new way to get in touch with your business on social. Reasons to Create a Hashtag. When to Use Hashtags.

Event Marketing – The One Secret To Killer Events

Marketing Insider Group

I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. From all that experience I have found there is one mistake so many conferences make that limits their potential more than any other: planning your event as happening in a limited space and time. But in every case where I have attended an event and thought “Wow. This obviously extends the event.

Proof Event Marketing Isn’t Going Anywhere

Oracle

One of the first things to go, many thought, was events. Surely, cheaper digital tactics would lead to a big decline in pricier event marketing, right? Well, if current trends hold true, event marketing isn’t headed anywhere – at least not for B2B marketers. In other words, events continue to represent the lionshare of spending among B2B media, beating out print, data selling and digital handily. of marketers believed their event budget would increase this year.

A Complete Calendar of Hashtag Holidays for 2017

Sprout Social

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. To help your team plan its 2017 social content strategy , We’ve cherry-picked a combination of generally celebrated, industry-specific and lesser known hashtag holidays and compiled them into a downloadable calendar below: Download. Not sure which hashtag holiday makes sense for your brand? Is This Hashtag Holiday Brand Relevant? Is the Correct Hashtag Being Used?

How to Use Twitter Hashtags to Generate Event Marketing Buzz

Hubspot

The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Creating a hashtag on Twitter allows for event attendees to connect with each other and discuss your event, which you can then measure and use to gauge the topic’s success. On August 23 rd , the hashtag #smsci was used to facilitate and track the conversation around Dan Zarrella’s “ The Science of Social Media ” webinar.

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How to Use Hashtags on Twitter, Facebook & Instagram

Hubspot

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. What Does 'Hashtag' Mean? For example, #InboundChat and #ChocolateLovers are both hashtags.

How to boost your event ROI with a social media wall

RockContent

A social wall is one of the best strategies to boost live events in both visibility and engagement. It is a visually appealing grid that aggregates all social interactions with a subject, a hashtag, or a handle. What is your goal with each live event or broadcast?

Creating an Inbound Strategy to Support Virtual Events and Conferences

SmartBug Media

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. The Rise of Virtual Events.

Event Marketing Strategy and Timelines For Busy Event Managers

Marketing Insider Group

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success. But if hardly anyone knows or cares about your event, it will be a flop no matter how carefully you’ve planned it.

4 Key Strategies to Have Great Turnout For Your First Virtual Event

SmartBug Media

These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead. The first thing you will want to have a plan for is the internal implementation of your event.