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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

DECEMBER 18, 2011

JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality. Plus you can research trigger events with Google. You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects. Sales people can be alerted immediately when activity occurs.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” Synchronizing prospect and opportunity databases is key.

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