Trending Sources

5 Key Tips for Driving Attendance at Field Events

The Point

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. Sell the event, not the product.

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Your Best Events Ever

Salesfusion

The post Your Best Events Ever appeared first on Salesfusion. Events

Best 83
Best 83

The Marketing Event from Hell

Salesfusion

The post The Marketing Event from Hell appeared first on Salesfusion. Events

Tell Us About Your Best Event Ever

Salesfusion

The post Tell Us About Your Best Event Ever appeared first on Salesfusion. Events

Best 110
Best 110

B2B Marketing Trends for 2016

J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 15 Demonstrate Business Results Find Marketing ROI I predict a massive correction in B2B advertising and event budgets that will. B2B Marketing.

Scaling Events Across Your Enterprise With Event and Marketing Automation

Modern Marketing

Planning, executing, and scaling enterprise events presents a complex set of challenges for marketers and event professionals. Additionally, when you’re planning an enterprise event, language and localization issues arise with global program expansion.

What Working at an Apple Store Taught Me About Good Event Marketing

ScribbleLive

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates.

Events Are Top Tactic for Marketers – Keep It That Way

ANNUITAS

Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards. For in-person events, clearly this is the case.

Are You Measuring Event Marketing The Right Way?

bizible

For many B2B marketing departments, event marketing takes up a significant portion of the budget. While events can be highly effective opportunities, they pose a measurement challenge for many marketers.

B2B Marketing Trends for 2016

J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 15 Demonstrate Business Results Find Marketing ROI I predict a massive correction in B2B advertising and event budgets that will. B2B Marketing.

Event Marketing – The One Secret To Killer Events

B2B Marketing Insider

I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. But in every case where I have attended an event and thought “Wow. This obviously extends the event.

How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences.

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Infographic: How Event Marketing Can Boost Your Content Strategy

Contently

As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. These events should tie into your digital marketing strategy as well.

30 Suggestions For Event Organizers: How To Rock Your Next Event

B2B Marketing Insider

Almost every day, I have the pleasure of speaking with one of the most under-appreciated and hardest working group of people: Event Organizers and Conference Planners. That’s why I wrote my suggestions from some of the best marketing speakers to help you make the most of your next event.

B2B Marketing Trends for 2016

J-P De Clerck, Founder, i-Scoop [link] B2B Marketing Trends for 2016 15 Demonstrate Business Results Find Marketing ROI I predict a massive correction in B2B advertising and event budgets that will. B2B Marketing.

The Best 2017 Networking Events for Marketers

Hubspot

At some point in one's life and career, it seems that networking events have earned a bit of a shabby image. The truth is, not all events fit that stereotype. The thing is, we've been to enough -- to put it kindly -- less-than-stellar events to know what a remarkable one looks like.

The 60 Best Marketing Speakers To Rock Your Event

B2B Marketing Insider

Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! The post The 60 Best Marketing Speakers To Rock Your Event appeared first on Marketing Insider Group.

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Not Just Another Marketing Event

Modern Marketing

There is no shortage of marketing events these days. Rest assured the Modern Marketing Mashup, hosted by Oracle Marketing Cloud is not just another one-size-fits-all marketing event. Many are very worthwhile while others are, well are a little less than to be desired shall I say?

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Public Service Announcement: Field Events Aren’t Dead

Modern B2B Marketing

Field events are not dead. A field event! Here are four reasons why field events could be your new bread-and-butter: 1. With a field event, you can help get your salespeople in front of their prospects and customers—perhaps even those they’ve had a hard time reaching.

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How to Rock the World of Events and Marketing Automation

Modern Marketing

Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events? That leaves only 18% of marketers that are actually utilizing event data to its full potential. What if we made events work for you.

Event Wallet: Making an impact at Event Tech Live

Earnest about B2B

If you were at Event Tech Live this week it’s very likely that you’ll have bumped into Oscar the Robot. But, while Oscar proved the star of the show on the day, he was just one of the ways we took it upon ourselves to make an impact on the day at Event Tech Live.

The Best Ways to Promote Your Small Business Event

Vertical Response

From ribbon-cuttings to charity auctions, every small business wants to draw a customer-friendly crowd to its event. One undisputed benefit of hosting a live event: reaching your target audience in real-time. Use social media tools designed for events.

5 Event Ideas that Attract Customers

Vertical Response

Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business. But how do you come up with an event idea that people want to attend and then get the word out? Send your event marketing emails for free using VerticalResponse. ©

Why We Scrapped All But One B2B Event Sponsorship in 2017

bizible

Events are often a huge part of a B2B organization’s marketing strategy. They guarantee an audience filled with like-minded individuals who are all interested in the presentations and products surrounding the event industry. Measuring the Success of an B2B Event Sponsorship.

Digital Developments in Event Marketing

Biznology

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Events designed for both virtual and live audiences. Virtual events.

Let’s Party! 16 Business Event Planning Tips

Vertical Response

Hosting a business event like a happy hour or networking event is a great way to get in front of people and learn more about them at the same time. But first ask yourself, “what are the goals of this event?” Who is this event for, and what’s the benefit for you and your attendees? Once you have your goal(s) in mind, like every event, you have to plan ahead. Use these tips and ideas to make business event planning a breeze: Planning Your Event.

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Testing Event Technologies at EventLab

Earnest about B2B

Recently we hosted London Business School at EventLab – a showcase of event technologies. To test and explore what’s cutting edge in the event world to the benefit of organisers and attendees a like. Learning and collecting as you go with Event Wallet. Events

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4 Content Ideas to Take From Your Events

Modern Marketing

Events offer great opportunities to connect with others, learn about topics and technologies pertinent to our jobs, and can provide the fodder necessary to fuel additional content marketing programs.

20 Steps To Take After Your Next Marketing Event

B2B Marketing Insider

This year already is chock-full of some great marketing events, as noted in this comprehensive guide of the best marketing conferences scheduled for 2017. The post 20 Steps To Take After Your Next Marketing Event appeared first on Marketing Insider Group.

How to Socialize an Event

Hubspot

In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event.

B2B Marketing Events

Salesfusion

The post B2B Marketing Events appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Events Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].

How to Promote an Event Using Online Marketing [Infographic]

Hubspot

Preparing to run an event can sometimes feel like you're sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials.

CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

CrossEngage treats most data as either a customer attribute or event, using Cassandra and Elastic Search to store inputs and to allow data access with minimal schema design. The system also stores some information that’s neither attribute nor event, such as products and locations.

Four Tips to Survive the Event Planning Process

Salesfusion

The post Four Tips to Survive the Event Planning Process appeared first on Salesfusion. Events

3 Ways to Justify Your Event Spend

Modern B2B Marketing

Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. Here are three techniques for getting the highest ROI from your event investment: 1) Real-Time Data Collection. Event Marketing

Who Should I Interview at White House Correspondents’ Events?

Paul Gillin

Several Top Chefs from Bravo TV Show ‘ Top Chef ” events journalism Dan Stevens Glamour Hurt Locker Jeremy Renner Mary Jo White Washington White House Correspondents White House Correspondents Association

Maximizing Event Effectiveness 3 Ways

ANNUITAS

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. Fall is on its way and that means industry events season is about to start.

How To Optimize Your Event Strategy For Account-Based Marketing

bizible

If your company is practicing account-based marketing, you probably know that events are one of the best ways to engage your target accounts. Events are also still the biggest spend in B2B marketing budgets. You need to adjust your event strategy to align with your ABM goals.

Tips for pulling off a successful business event

Biznology

Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is.

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