Your Best Events Ever

Salesfusion

The post Your Best Events Ever appeared first on Salesfusion. Events

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The Marketing Event from Hell

Salesfusion

The post The Marketing Event from Hell appeared first on Salesfusion. Events

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5 Key Tips for Driving Attendance at Field Events

The Point

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. Sell the event, not the product.

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Tell Us About Your Best Event Ever

Salesfusion

The post Tell Us About Your Best Event Ever appeared first on Salesfusion. Events

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Scaling Events Across Your Enterprise With Event and Marketing Automation

Modern Marketing

Planning, executing, and scaling enterprise events presents a complex set of challenges for marketers and event professionals. Additionally, when you’re planning an enterprise event, language and localization issues arise with global program expansion.

Events Are Top Tactic for Marketers – Keep It That Way

ANNUITAS

Today kicks of the Oracle’s Modern Marketing Experience and it’s sure to be another great event to educate and inspire marketers, share best practices, network and recognize some of our industry’s greatest accomplishments with the Markie Awards. For in-person events, clearly this is the case.

What Working at an Apple Store Taught Me About Good Event Marketing

ScribbleLive

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates.

How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences.

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Event Marketing – The One Secret To Killer Events

Marketing Insider Group

I have been to a lot of events. I have experienced events as an attendee, an exhibitor and been honored to attend many events as a speaker. But in every case where I have attended an event and thought “Wow. This obviously extends the event.

Hit Your Registration Targets and Drive Greater Event ROI with Video

Vidyard

Running live events for your customers or prospects can have a big impact on your business, but it can also be very costly and resource intensive. Now, I’ve run a number of events in my time and I know how stressful they can be. Building Pre-Event Buzz with Video.

6 Rules for Successful Event Promotion on Twitter

Marketing Insider Group

Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group.

5-Step Guide For Driving Revenue Through Field Event Marketing

Radius

These channels deliver results time and time again, especially when they are used in coordination with an event. However, field event marketing can be tough. You face the challenges of: Deciding which events to attend in the first place. Delivering value at the event itself.

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Not Just Another Marketing Event

Modern Marketing

There is no shortage of marketing events these days. Rest assured the Modern Marketing Mashup, hosted by Oracle Marketing Cloud is not just another one-size-fits-all marketing event. Many are very worthwhile while others are, well are a little less than to be desired shall I say?

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The 60 Best Marketing Speakers To Rock Your Event

Marketing Insider Group

Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! The post The 60 Best Marketing Speakers To Rock Your Event appeared first on Marketing Insider Group.

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30 Suggestions For Event Organizers: How To Rock Your Next Event

Marketing Insider Group

Almost every day, I have the pleasure of speaking with one of the most under-appreciated and hardest working group of people: Event Organizers and Conference Planners. That’s why I wrote my suggestions from some of the best marketing speakers to help you make the most of your next event.

Double Duty: Why Hybrid Events Hook Millennials

Modern B2B Marketing

Enter the hybrid event, an evolving brand experience solution that may be the perfect fit for this demanding demographic. Hybrid events cater to this demographic’s needs by offering both on-site and virtual components for attendees and participants. Event Marketing b2b

Infographic: How Event Marketing Can Boost Your Content Strategy

Contently

As a new infographic from NCC Home Learning points out, event marketing gives businesses an opportunity to showcase their products, humanize their brands, and create memorable experiences with their audiences. These events should tie into your digital marketing strategy as well.

Digital Developments in Event Marketing

Biznology

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Events designed for both virtual and live audiences. Virtual events.

Are You Measuring Event Marketing The Right Way?

bizible

For many B2B marketing departments, event marketing takes up a significant portion of the budget. While events can be highly effective opportunities, they pose a measurement challenge for many marketers.

How to Rock the World of Events and Marketing Automation

Modern Marketing

Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events? That leaves only 18% of marketers that are actually utilizing event data to its full potential. What if we made events work for you.

SEO for Events – How to Rank in Google Events Search Results

Marketing Insider Group

Google sees millions and millions of queries each day related to local events and activities. The post SEO for Events – How to Rank in Google Events Search Results appeared first on Marketing Insider Group.

How to Socialize an Event

Hubspot

In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event.

The Best 2017 Networking Events for Marketers

Hubspot

At some point in one's life and career, it seems that networking events have earned a bit of a shabby image. The truth is, not all events fit that stereotype. The thing is, we've been to enough -- to put it kindly -- less-than-stellar events to know what a remarkable one looks like.

Tips for pulling off a successful business event

Biznology

Business events can be a really big deal for companies that rely on them to generate new customers and increase word-of-mouth endorsements. If this is your type of business, then you know all to well how important a successful business event is.

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B2B Marketing Events

Salesfusion

The post B2B Marketing Events appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Events Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].

Quick Wins: 5 Easy Videos You Can Create At Your Next Event

Vidyard

We all know events are a great time to share your content. In fact, in-person events are rated as the most effective content marketing tactic, according to the Content Marketing Institute. But what about the content you can produce from your event? You don’t have to let video production eat away at your event budget. Here are just a few examples of videos you can create at your next in-person event with minimal resources: Customer Testimonials.

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Four Tips to Survive the Event Planning Process

Salesfusion

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How to Promote an Event Using Online Marketing [Infographic]

Hubspot

Preparing to run an event can sometimes feel like you're sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials.

Who Should I Interview at White House Correspondents’ Events?

Paul Gillin

Several Top Chefs from Bravo TV Show ‘ Top Chef ” events journalism Dan Stevens Glamour Hurt Locker Jeremy Renner Mary Jo White Washington White House Correspondents White House Correspondents Association

The Virtual Event for Video is Coming April 11

Vidyard

That’s why we’re excited to announce Fast Forward — the virtual event for video ! What: A full-day virtual event dedicated to all things video for marketing and sales. The post The Virtual Event for Video is Coming April 11 appeared first on Vidyard.

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Maximizing Event Effectiveness 3 Ways

ANNUITAS

Spring event season is here- recent spring events include Influitive’s Advocamp , next week is both MarTech and Oracle’s Modern Marketing Experience and then the Marketo Summit. Fall is on its way and that means industry events season is about to start.

Get More Impact Out of Your Event with Repurposed Content

Marketing Insider Group

Most marketers will agree that events are one of the most challenging one-off content marketing techniques to successfully pull off. From creating the Twitter build-up and coordinating speakers, to getting the live video streaming to look professionally done, an event can require a lot of energy and organization. The post Get More Impact Out of Your Event with Repurposed Content appeared first on Marketing Insider Group.

Best Event Swag Giveaway Ideas on the Planet

Marketing Insider Group

Receiving event swag is as much a part of the corporate conference and industry trade show experience as getting holiday cards is a part of the Christmas season. The post Best Event Swag Giveaway Ideas on the Planet appeared first on Marketing Insider Group.

How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. Events of all sizes. Set up a unique landing page for each event. Large events. Post-Event.

3 Ways to Justify Your Event Spend

Modern B2B Marketing

Author: Jennifer Hawkins Events have traditionally been one of marketing’s biggest spends, but they’re notorious for failing to generate useful information. Here are three techniques for getting the highest ROI from your event investment: 1) Real-Time Data Collection. Event Marketing

Marketing Events & Event Lead Capture

Lead Liaison

There are tons of events out there that are ripe with leads. Check out the events, and then learn how to prepare for them. With the right amount of preparation, and a good event lead capture plan , you can become a lead generation machine. Types of Marketing Events.

Maximizing Event Effectiveness 3 Ways

ANNUITAS

Fall is on its way and that means industry events season is about to start. This September kicks off with some of my favorite events including Content Marketing World , Inbound14 , MarketingProfs B2B Forum , and then of course, Dreamforce and the list goes on.

How to Create a Powerful Event Kick-Off Video

Vidyard

You’re holding a major event for your key audiences. You’ve marketed the event well, and put a lot of bottoms in a lot of seats. But now, how do you start off the event? But what should a kick-off event video be like? Why did they come to this event?

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How To Optimize Your Event Strategy For Account-Based Marketing

bizible

If your company is practicing account-based marketing, you probably know that events are one of the best ways to engage your target accounts. Events are also still the biggest spend in B2B marketing budgets. You need to adjust your event strategy to align with your ABM goals.