Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!) Chinese proverb).

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. Personalize event promotion with AI. Offer an event-specific app.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

Zoominfo

OCTOBER 5, 2021

Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Why Do You Need a Go-to-Market Strategy?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

MARCH 15, 2018

If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. This month’s round-up features topics like content marketing, managing prospect expectations, lead generation, and more. So what’s next?

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Zoominfo

JUNE 4, 2019

Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS. For instance, here at ZoomInfo, we help sales and marketing professionals find and reach their ideal audience, amongst the crowded prospect landscape.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Customer Experience Matrix

DECEMBER 13, 2020

Intent data has been a particular focus with recent announcements from TechTarget , ZoomInfo , Spiceworks Ziff Davis , and Zeta Global. Bear in mind that live events are often the most important new business source for B2B marketers, so major changes in how they work will ramify throughout the marketing and sales process.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

JULY 15, 2019

Plus, an industry event is the perfect setting to try out other brand activation techniques like experiential marketing and sample giveaways. We’ve discussed a number of event marketing tips in the past, so we’ll move on from here. For more help building your B2B brand, contact ZoomInfo today.

Activities 246

Activities Brand Identity Branding Sample 246

SmartBug Media

SEPTEMBER 3, 2022

The theme is to grow your revenue with inbound marketing. Meet with RollWorks , ZoomInfo , Brandfolder , Aircall , Chargebee, GetAccept and InGo. LOCATION: Boston Convention Events Center (BCEC), Level 0 DATE(S): Friday, September 9, 8:00 a.m. - Registration is required, and tickets are free. 9:00 a.m.

Zoominfo 72

Zoominfo Account Based Marketing ABM Hubspot 72

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons.

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

SmartBug Media

JULY 13, 2021

Use a current list when developing your ABM target lists, and supplement information where needed with tools such as ZoomInfo. Pick the right type of event. This is critically important to the success of your virtual event and ABM campaign. When it comes to virtual events, there are so many options. percent per year.

Account Based Marketing 105

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 105

Zoominfo

OCTOBER 5, 2021

Plus, an industry event is the perfect setting to try out other brand activation techniques like experiential marketing and sample giveaways. We’ve discussed a number of event marketing tips in the past, so we’ll move on from here. For more help building your B2B brand, contact ZoomInfo today.

Activities 130

Activities Brand Identity Branding Sample 130

Zoominfo

SEPTEMBER 3, 2018

3. Use surveys to scale event attendance. Fact: 36% of event marketers say their biggest challenge is increasing event registration ( source ). But, you can uncover valuable insights to drive attendance rates by conducting surveys before, during, and after professional events.

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Zoominfo

JUNE 3, 2021

In early June 2021, the ZoomInfo database listed 117,436 professionals with the term “Inside Sales” in their job title within the United States. There will always be industries that need Outside Sales,” says Jonathan Mack, Senior Manager, Sales Development at ZoomInfo. Businesses have adapted by embracing virtual events.

Zoominfo 147

Zoominfo Cold Calling Lead Ranking Work Management 147

Zoominfo

JUNE 3, 2021

In early June 2021, the ZoomInfo database listed 117,436 professionals with the term “Inside Sales” in their job title within the United States. There will always be industries that need Outside Sales,” says Jonathan Mack, Senior Manager, Sales Development at ZoomInfo. In 2019, the global virtual events market was valued at $77.98

Zoominfo 130

Zoominfo Cold Calling Work Management Trade Show 130

Zoominfo

AUGUST 30, 2018

Remember – just because one event cost a certain amount, doesn’t mean yours will too. But, using other events as a guide can provide context and help you set a realistic budget. Be thorough : Event marketers often make the mistake of rushing through the budgeting process so they can move on with their event prep.

Conference 187

Conference Planning Budget Programs Allocation 187

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

Marketing & Strategy 199

Marketing & Strategy B2B Content Conference 199

Zoominfo

JULY 14, 2023

Events During the pandemic, virtual events took off as the core event marketing channel for many B2B businesses. The global virtual events market size was valued at $114 billion in 2021 and is anticipated to expand more than 21% year over year until 2030.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Zoominfo

SEPTEMBER 3, 2018

Use Surveys to Scale Event Attendance Fact: 36% of event marketers say their biggest challenge is increasing event registration ( source ). But, you can uncover valuable insights to drive attendance rates by conducting online surveys using a survey maker such as JotForm before, during, and after professional events.

Customer Surveys 100

Customer Surveys Business Webinar Metrics Buyer Personas 100

SmartBug Media

OCTOBER 6, 2020

In the current state of the world, many companies are unable to lean on traditional in-person events as they normally would to generate leads. According to ZoomInfo , “73 percent of B2B marketers and sales leaders say webinars are the best way to generate high-quality leads.”

Webinar Metrics 76

Webinar Metrics Top of Funnel Marketing & Strategy High Quality Lead 76

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

B2B Marketing 130

B2B Marketing Planning Content Marketing Paid Search Agency 130

Zoominfo

AUGUST 7, 2018

Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions. Marketers can leverage our extensive contact database to target ideal B2B buyers by industry, title, company location, job function, and more. Event Marketing.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

Zoominfo

FEBRUARY 21, 2018

For more information about improving your B2B marketing strategy , contact ZoomInfo. Our B2B contact database is the solution you need to crush your marketing goals. If you’re looking to attend more trade shows or industry events, check out the 2018 Growth Acceleration Summit.

Trade Show 173

Trade Show ROI Planning Marketing Budget Creation 173

Zoominfo

AUGUST 7, 2018

Market Intelligence Market intelligence tools pull and organize data from a variety of sources into one location to help B2B marketers make more informed, strategic decisions. Marketers can leverage our extensive contact database to target ideal B2B buyers by industry, title, company location, job function, and more.

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Zoominfo

SEPTEMBER 11, 2018

Every month we feature the content ZoomInfo writers have contributed to outside publications—so if you’re up-to-date on the ZoomInfo blog posts, these additional posts should tide you over. This month’s edition features content related to SEO vanity metrics, gaining a customer’s trust, critical marketing metrics, and so much more.

Trade Show 140

Trade Show B2B Zoominfo Buyer Personas 140

Zoominfo

MAY 24, 2018

In an age where digital messaging heavily influences the way we communicate, it should come as no surprise that in-person professional events continue to be a mainstay marketing solution for companies. Then, optimize the successful event marketing initiatives and re-strategize the strategies that underperform.

Practices 185

Practices Brand Identity Branding Best Practices 185

Zoominfo

MAY 24, 2018

In an age where digital messaging heavily influences the way we communicate, it should come as no surprise that in-person professional events continue to be a mainstay marketing solution for companies. Then, optimize the successful event marketing initiatives and re-strategize the strategies that underperform.

Brand Identity 100

Brand Identity Branding Practices Best Practices 100

TrustRadius Marketing

NOVEMBER 2, 2022

ZoomInfo SalesOS. ZoomInfo SalesOS combines a comprehensive business database with technology to fuel a go-to-market strategy from start to finish, and provide an accurate, 360-degree view of customers, prospects, and opportunities. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Vidyard

SEPTEMBER 14, 2021

Zoominfo 2.5 The Shift to Virtual Events and Conferences 2. Tip 1: Be a Part of the Event 2.2 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5 Event Marketing for Startups 4.

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

FEBRUARY 2, 2021

Zoominfo 2.5 The Shift to Virtual Events and Conferences 2. Tip 1: Be a Part of the Event 2.2 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5 Event Marketing for Startups 4.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Vidyard

SEPTEMBER 23, 2021

Zoominfo 2.5 The Shift to Virtual Events and Conferences 2. Tip 1: Be a Part of the Event 2.2 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5 Event Marketing for Startups 4.

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

Zoominfo 2.5 The Shift to Virtual Events and Conferences 2. Tip 1: Be a Part of the Event 2.2 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5 Event Marketing for Startups 4.

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

OCTOBER 8, 2021

Zoominfo 2.5 The Shift to Virtual Events and Conferences 2. Tip 1: Be a Part of the Event 2.2 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5 Event Marketing for Startups 4.

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65

TrustRadius Marketing

NOVEMBER 2, 2022

ZoomInfo SalesOS. ZoomInfo SalesOS combines a comprehensive business database with technology to fuel a go-to-market strategy from start to finish, and provide an accurate, 360-degree view of customers, prospects, and opportunities. Customers include Showtime, McCann Worldgroup, AWS, Weber, Specialized and Dupont. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92