Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 92

Enterprise Management Marketing Management Fulfillment Training 92

Martech

FEBRUARY 28, 2023

Q: You’re the owner of Agilify Coaching & Training and recently became managing partner of NavigateAgile. How did you get into marketing — or indeed into agile? Without having any formal training, I decided to use my client — unbeknownst to them — as an experiment.

Planning 93

Planning Paid Search Agency Advertising Agencies Work Management 93

Marketing Insider Group

NOVEMBER 17, 2021

For example, if you have noticed that your events regularly have high attendance but seem to result in minimal conversions, you may prioritize improving your follow-up strategy instead of your event marketing. Guests who reach your event registration forms are at a critical point in their engagement with your business.

Organization 240

Organization Marketing Management Planning Click Rate 240

Webbiquity

OCTOBER 16, 2018

Business Insider humorously reported a few years ago that you are statistically more likely to be dealt a full house in a poker game, win the Mega Millions lottery, have twins, be accepted into Harvard, complete Navy SEAL training, or survive a plane crash—among other things—than you are to click on a display ad.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Martech

NOVEMBER 20, 2023

I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Prompt: What do I need to know about event technology products? Training and Support: Inquire about the training required to use the software and the available customer support.

Enterprise Management 108

Enterprise Management Marketing Management RFI RFP 108

SmartBug Media

DECEMBER 22, 2023

Do you need someone to train your teams or set everything up for your organization? HubSpot Technologists Meet Event Experts At SmartBug ® , we're embarking on an exciting venture: crafting an innovative service offering focused on event marketing and management. We can help your team be successful.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Martech

SEPTEMBER 7, 2022

This new dynamic creates many challenges for the event marketer that immersive technology can help tackle. If you’re looking for tips on leveraging XR and immersive technology for your next event, check out my post, 10 Things to Consider When Using XR for Your Event. Learning, education and training.

Enterprise Management 108

Enterprise Management B2B Marketing B2B Marketing Management 108

Pam Didner

OCTOBER 15, 2022

Let’s start with the basics of tech event management. Whether it’s SXSW, Black Hat, or any other major summits, many components are usually involved in a big tech event – keynotes, exhibits/network lounges, and training/breakout sessions. However, I know many event managers thrive on managing complex events.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Martech

AUGUST 29, 2023

followers) X/Twitter: @kristaseiden (21K followers) Blog: kristaseiden.com Himanshu Sharma Himanshu is founder of Optimize Smart, a UK agency offering GA4 and GTM consulting and web analytics training. Himanshu is also the author of the book “Master the Essentials of Email Marketing Analytics.” LinkedIn: KristaSeiden (12.8K

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 97

Marketing Insider Group

JULY 13, 2020

How do you see marketing using MarTech moving forward, and now that marketing controls more technology investment dollars than the traditional centralized IT department in many organizations, does that empower even greater marketing and digital transformation? Creative jobs will also expand.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Hubspot

OCTOBER 15, 2013

While direct mail seems like a thing of the past, Smile Train , a nonprofit that provides surgeries to children born with clefts and trains doctors to perform surgeries for and treat clefts, risked losing hundreds of thousands of contacts by experimenting with a very unconventional solicitation concept: donate to opt out. and it was.

Opt-out 28

Opt-out Opt-in Training CMO 28

Martech

AUGUST 24, 2021

Many of our respondents commented on how the past 18 months have changed their views on professional training and networking. For many of them, virtual events expanded their access to actionable information. “It’s but online, networking interactions feel much more forced,” one marketer said. Virtual training is possible.

Personalization 125

Personalization Planning Trade Show Conference 125

Biznology

MAY 19, 2020

Q: What should marketers do if event marketing was part of their budget and lead gen strategy heading into the year? There have been some great responses from companies who have moved events online. If you are selling something that people really need, you don’t need to remind anyone of why.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. In 2017, 79% of U.S.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Marketing Insider Group

JANUARY 4, 2021

It was my pleasure to recently catch up with Jaime and discuss the current state of webinars and on-line events and how virtual on-line education and training is being shaped by ongoing digital transformation.

Webinar Metrics 332

Webinar Metrics Webcast Digital Transformation Peer-to-peer 332

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

SpotMe Blog

AUGUST 18, 2022

Now we often use them at live-streamed events, meetings, and training courses. Event managers and marketing leads use live event captioning to ensure participants understand everything and stay engaged. Medical training is key for society. Therefore, training content needs to be globally accessible.

Enterprise Management 105

Enterprise Management Work Management Marketing Management Software 105

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

Budget Programs 86

Budget Programs Marketing Budget Broadcasting Conference 86

Marketing Insider Group

MAY 5, 2021

Let’s say, for example, that one business is hosting an entirely educational event with a long list of presentations scheduled one after the other. Another company is planning an event with breakout sessions, happy hours, virtual trainings, and several other ways to engage with others directly. Have a Plan A, B, and Maybe C.

Planning 286

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 286

xiQ

APRIL 23, 2020

The question arises: Are traditional field marketers a dying breed? Do companies need to lay-off their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist.

Account Based Marketing 83

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 83

Adobe Experience Cloud Blog

APRIL 6, 2021

You can also develop new skills at our training workshops and choose from our Innovation Super Sessions for a deeper dive into the latest trends in CXM, including content, customer journey management, collaborative work management, and other key topics.

Thought Leadership 111

Thought Leadership Marketo Communities Advertising Agencies 111

SocialPilot

JANUARY 26, 2024

and 4), BARD, or Claude models are trained on plenty of real-world data, and that’s why these can create a good quality blog. ” AI Prompts for Event Marketing Event marketing is a good way to reach the masses and create hype around your product/service only if done correctly.

Examples 78

Examples ROI Planning Work Management 78

SpotMe Blog

JANUARY 26, 2022

It works well for customer-facing meetings, sales meetings, and training sessions. 1 Zoom Webinar Alternative for Virtual Events. In this review, we focus on User Experience, Features, and Security offered by SpotMe, the B2B event marketing platform with the tools & production to build amazing customer relationships.

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

Martech

JANUARY 24, 2024

“We’ve really only used StreamAlive in the context of a Zoom call, running a virtual meet-up or a virtual training course,” Wright said, “but we’re aware that you can run StreamAlive almost in a standalone mode. And then there are the opportunities for StreamAlive live and in-person.

Webinar Metrics 104

Webinar Metrics Conference Aggregators Communities 104

xiQ

APRIL 23, 2020

The question arises: Are traditional field marketers a dying breed? Do companies need to lay-off their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist.

Account Based Marketing 62

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 62

Martech

AUGUST 25, 2021

Many of our respondents commented on how the past 18 months have changed their views on professional training and networking. For many of them, virtual events expanded their access to actionable information. While I love in-person events, I feel like I’ve attended more virtual events and training than I would have otherwise.

Transparency 100

Transparency Work Management Marketing Management Merchandising 100

Vidyard

MARCH 31, 2020

So it should come as no surprise that its use in business is quickly growing beyond its traditional roots in marketing and training. Digital marketing : Use screen capture videos to share website updates with internal teams in a way that enables you to explain both the what and the why. IT and Help Desk Teams.

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

SpotMe Blog

JULY 25, 2021

Hybrid events can work for many types of meetings and programs, including internal and external company events. Consider how hybrid aspects can work for these types of events for your organization: Conferences. Training seminars. Marketing and sales events. 1) Unite Your Marketing and Sales Teams.

Examples 111

Examples Enterprise Management Work Management Conference 111

Bluetext

APRIL 8, 2024

Black Hat USA Date: August 3-8, 2024 Black Hat USA is a premier event for the cybersecurity community, focusing on the latest in information security research, development, and trends. The conference features briefings, trainings, and a bustling business hall where companies showcase their products and services.

Peer-to-peer 37

Peer-to-peer Brand Identity Branding Thought Leadership 37

Webbiquity

JULY 18, 2019

A few more suggestions to set your event apart: Hire professional acrobats, musicians, and/or magicians to perform at set times and spontaneously during the event. Incorporate virtual or augmented reality into your product training session. Run a sweepstakes or raffle; announce the winners in between event sessions.

Work Management 170

Work Management Marketing Management Mobile Marketing Guidelines 170

Brandpoint

SEPTEMBER 3, 2019

Step 2 : Provide training Train employees to set up their profiles. It was a great event and I enjoyed getting to know people who are also in the marketing and digital space. Ahem, we’ll be at the 2019 Content Marketing World in September, too!) If so, take a look at our event marketing checklist.

Conference 83

Conference Trust Marketing Social Media Statistics 83

Onalytica B2B

NOVEMBER 22, 2018

Shift your focus on helping your employees become influencers and subject matter experts by giving them quality content to share with their audiences, and training them and giving them the tools to create their own content. Your employees know your brand inside and out and have networks that trust and value their opinion.

Planning 266

Planning Tips Top of Funnel Work Management 266

Vidyard

OCTOBER 3, 2018

If you need some inspiration, check out some examples below: Marketing Video libraries make your the lives of your business’ marketers easier than ever by letting them manage and organize all of their video content in one place. Product marketing: Record videos to explain your products and keep customer-facing teams on-message.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74