Parse.ly

APRIL 6, 2020

Our own customers have seen an unprecedented 60% increase in their traffic , as measured by Parse.ly’s analytics technology which is installed on thousands of top sites, and which measures hundreds of millions of content journeys per day. Weekly traffic to content for Parse.ly Example Parse.ly Conversions report settings.

Paid Search Agency 52

Paid Search Agency Traffic Conversion Companies 52

KoMarketing Associates

FEBRUARY 11, 2021

Influencer Marketing Hub recently released its “Social Media Benchmark Report 2021,” and statistics showed that the majority of marketers (69%) use social media to develop more brand awareness. In addition, 52% use it to increase web traffic, while 44% leverage it to promote content. and grassroots and event marketing (2.8).

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Zoominfo

OCTOBER 13, 2023

Many ZoomInfo customers see great success pivoting to an inbound sales and marketing motion across Germany and other DACH regions. Driving traffic to your website via digital advertising, event marketing and other non-broadcast channels can create more inbound traffic.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Webbiquity

JANUARY 22, 2021

Obviously, you can’t just set up a website and wait for the traffic to flow in; you need to use multiple channels to connect with your customers and lead them to your site. For example, you need to know how to optimize your website in a way that will increase web traffic and expand your brand’s online presence.

Business 238

Business Startups Paid Search Agency Press 238

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

Event Marketing 254

Event Marketing Conference Trends Planning 254

Marketing Insider Group

DECEMBER 8, 2020

Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Many B2B SMBs use digital marketing to generate traffic and leads. However, they also traditionally spend a substantial amount on event marketing and sales travel.

Digital Transformation 281

Digital Transformation Marketing AI Work Management Marketing Management 281

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 229

Planning Marketing Plans Work Management Marketing Management 229

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. Get a Head Start with Event Content Marketing.

Best Practices 273

Best Practices Content Social Media Event Marketing 273

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Implement Post-Event Promotion.

Paid Content 283

Paid Content Social Media Promotion Media 283

Marketing Insider Group

APRIL 28, 2021

If you click on over to my “Blog” page, you’ll find four headlines: Content Marketing, Marketing Strategy, Event Marketing, and Employee Activation. Get started today –and generate more traffic and leads for your business. The post Is Content Marketing Becoming the New SEO?

SEO 317

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 317

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). PS: The webinar was part of a series.

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Hubspot

MAY 18, 2016

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. In April we were averaging roughly 3,000 visits a day; all of this was coming via existing inbound marketing. But where do you start? What kind of activity do you focus on?

Traffic 50

Traffic Case Study Case Studies Paid Search Agency 50

Marketing Insider Group

NOVEMBER 12, 2019

Just as e-commerce sites use AI to power their recommendations engines, event planning software has started using AI to assist planners by finding potential attendees, speakers, influencers, and topics, and suggesting optimal times and venue locations. Need Help with Content Marketing for Your 2020 Events?

Trends 260

Trends Marketing AI Co-Registration Merchandising 260

Adobe Experience Cloud Blog

DECEMBER 12, 2012

But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. Assign an event manager to be your point person throughout the day. Create a cohesive event look and feel.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Marketing Insider Group

JANUARY 16, 2020

Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. Web traffic. More ROI from marketing. Audience engagement. Search engine visibility.

Planning 327

Planning Conversion Top of Funnel Custom Publishing 327

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. This is what Tomasz Tunguz calls the compounding returns of content marketing. Traffic to business, finance, and education sub-reddits is surging.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Lead Liaison

FEBRUARY 28, 2023

Since we’re aiming for a touchless experience, post your directions to the scavenger hunt on a landing page for your event and consider distributing it via email to attendees. Lead liaison provides a pre-event marketing platform if you need assistance.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

Stevens & Tate

APRIL 18, 2024

An effectively optimized website attracts more organic traffic, which can lead to increased inquiries and higher occupancy rates for senior living facilities. Crafting a Comprehensive Senior Living Marketing Plan An effective senior living marketing plan is well-rounded and adaptive.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Marketing Management Marketing Budget 52

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

The Point

OCTOBER 29, 2021

Most corporate blogs do little to drive engagement or sales leads, but as content that often ranks highly on search and thus can be a primary source for organic traffic, they’re ideal candidates for chat. Driving Blog & Newsletter Subscriptions. or point the reader to related content (“Interested in [topic]?

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

SnapApp

OCTOBER 30, 2015

We generated 13 leads before the show began, and the assessment helped us hit a new record for booth traffic at the show with 125 leads collected.”. -- and helped present our brand in a positive light to this critical audience,” says Mike Lovett of Hyland/OnBase. “We

Interactive Marketing 48

Interactive Marketing Conversion Event Marketing Trade Show 48

Marketing Insider Group

SEPTEMBER 25, 2020

At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation. If you are ready to get more traffic to your site with quality content published consistently, check out our Content Builder Service.

Thought Leadership 206

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 206

Unbounce

JULY 23, 2020

A business-as-usual approach to event marketing hasn’t been possible, for instance, and the landscape for PPC and social is different than it was six months ago. Many say this shift to virtual gatherings will have a lasting impact on how they do event marketing.). Though PPC experts are nothing if not adaptable.).

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Hubspot

JUNE 7, 2018

Best of all, Google Sheets templates cater to specific categories -- if you click the Paid Traffic Report template, for instance, your spreadsheet is already organized into Overview, 12-month Trends, and Medium Breakdown categories. Website Traffic Dashboard. Website Paid Traffic Report. Event Marketing Timeline.

Template 98

Template Google Best Practices Marketing Analytics Tools 98

SocialPilot

JANUARY 26, 2024

” “Identify high-potential SEO keywords for our [Product/Service] that can drive organic traffic and generate leads through search engines.” ” AI Prompts For Email Marketing With more than 4 billion people using emails across the globe, there is an enormous amount of potential for AI in email marketing. .”

Examples 78

Examples ROI Planning Work Management 78

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

PureB2B

JULY 14, 2020

Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. This trend is currently being compounded by Covid-19, leaving marketing organizations scrambling to cover the gap.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. This trend is currently being compounded by Covid-19, leaving marketing organizations scrambling to cover the gap.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. In 2017, 79% of U.S.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

markempa

AUGUST 25, 2014

This effort led to lead generation through website form registration, and even phone calls from prospects who initially found the company through the digital marketing. 3.37% average conversion to sale across all Internet traffic sources. Questions Every Marketer Should Ask of Lead Gen Forms [More from the blogs].

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Webbiquity

APRIL 10, 2018

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). 13: 19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing. #14: LinkedIn Pulse ). HubSpot ). KoMarketing ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Navigate the Channel

AUGUST 29, 2023

Consider your physical location and how long it will take you to get where you need to go—some event centers, like at IBS, are unbelievably huge. Know the flow of the convention center While at IBS, I noticed more than a few booths struggle by assuming there would be traffic just because they were close to an entryway.

Trade Show 65

Trade Show FAQ Paid Search Agency Rules 65

Only B2B

FEBRUARY 11, 2024

Cons: Limited Reach: Relies on existing website traffic, potentially missing new prospects. Must Read: Win B2B Event Marketing with Intent Data Choosing Your Data Weapon: What Fits Your Quest? As a B2B marketer, you are likely to wear multiple hats. Must Read: How to Collect B2B Intent Data?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Onalytica B2B

NOVEMBER 24, 2016

This is a prime opportunity to have some fun and get creative in a way that doesn’t jeopardise your professional reputation, all whilst increasing web traffic at a time where web traffic usually takes a hit. EVENTS MARKETING. If content is too time consuming, then you could release a new fact or tip every day.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243