Five Fatal Trade Show Mistakes You Must Avoid

Webbiquity

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time.

40 Event Marketing Statistics

Lead Liaison

As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Event Lead Management.

Finding the Right Fit: Six Tips for Trade Show Evaluations

Webbiquity

Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. Before you start evaluating upcoming trade shows, it’s important to define your objectives and business goals.

The Trade Show Countdown: How to Prepare Your Business for a Trade Show

Webbiquity

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. Day of Trade Show.

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. content marketing efforts.

Five Tips For Building a Remarkable Trade Show Booth

Webbiquity

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. Consult a Full Service Exhibit Marketing Agency.

Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Embrace Marketing Partners. Host and Exhibit at Live Events.

How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More

B2B Lead Generation

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows.

B2B Trade Show Marketing Best Practices

Sales Intelligence View

According to MarketingSherpa 2012 Marketing Benchmark Report, trade shows have secured the top spot as the most effective B2B marketing platform. They have greatly surpassed paid search, email marketing and websites. Use content that’s related to the event.

Events Marketing Analytics – A Game Changer

B2B Marketing Analytics

In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few minutes of attention from customers. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows.

How To Succeed In B2B Event Marketing

Valasys

41% of marketers believe that the single most effective marketing channel is events. Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies.

12+ Tips for Trade Show Success

The Effective Marketer

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. Put marketers to work.

Improve Your Trade Show ROI: A Guide for Marketers

Zoominfo

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. of their total marketing budget to events and exhibiting ( source ). Measuring Trade Show ROI.

How to Market Your Business While Attending an Event or Trade Show [Printable Checklist]

Brandpoint

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation.

20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone.

How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. B2B Marketing

10 Event Marketing Tips to Accelerate B2B Lead Generation

LEADership

In this concluding piece (Part Four), I’ll focus on Event Marketing. HERE ARE 10 EVENT MARKETING TIPS TO ACCELERATE YOUR B2B LEAD GENERATION. Whether it is your own company event or you are participating in a larger industry event, take ownership.

In B2B Marketing, Don’t Forget the Basics

Webbiquity

Marketing professionals, particularly those who work with technology companies, strive to stay ahead of the curve. Social media and content marketing are now mainstream. Even mobile marketing is losing its shiny newness. Consider recent research from Chief Marketer (see below).

Martech for events: SummitSync, Conversica mix meeting automation + conversational AI

ClickZ

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Martech for events. Match for event marketing.

Lead Liaison Makes Splash in Lead Capture Category at EXHIBITORLIVE 2019

Lead Liaison

made its trade show debut at EXHIBITORLIVE in Las Vegas this week. The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. Like a real-world event, it’s noisy.

B2B Event Marketing: Start a Better Conversation at the Booth With Interactive Content

SnapApp

Trade shows are one of the best sources of leads for B2B marketers, but they can be unpredictable in terms of demonstrating ROI. As marketers, we’re always looking for way to engage with our audience as people. Want to see how you could get more from events?

The Entrepreneur Interview Series #12: Mark Granovsky, G2Planet

Webbiquity

When you launch a software company just as the tech industry is crashing…and your target market is about to have an existential crisis…and you’re here 20 years later to talk about your success…you’ve got a story worth sharing.

Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. The B2B Marketing Exchange team has narrowed down more than 100 submissions to present you with nine finalists who’ve set a high bar for innovative and cutting-edge campaigns this year.

List 52

13 Marketing Tactics to Boost Your Event ROI

Marketo

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. Attract Your Ideal Prospects Before the Event. Add Some Marketing Magic.

Swag, Tchotchke, Bauble: 7 Things To Consider For Event Giveaways

Marketo

Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. I needed to bring back the best tchotchkes that the event had to offer.

The Art of Swag (or “Schwag”)

Marketo

To understand what makes great swag, you’ve got to understand why swag is an effective marketing tool in the first place. Like most people, I can never find my headphones or remember to bring a bag to the grocery store, so I was more than happy to trade a scan. Event Marketing

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Hubspot

We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. How to Plan a Virtual Event. You log into an “event” online, where you can meet and interact with people through messaging platforms.

B2B Lead Generation Blog: Dont Depend on Technology To Fill the Sales/Marketing Chasm

B2B Lead Generation

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Positioning: How To Test, Validate, And Bring Your Idea To Market

Three Key Insights on How B2B Marketing is Changing

Webbiquity

What content marketing channel do B2B marketers pretty much all agree is highly effective? And what potentially powerful B2B marketing strategy is perhaps the most overlooked? The (Almost) Universal B2B Marketing Channel. mix of inbound vs. outbound marketing tactics.

B2B Prospecting Data Just Keeps Getting Better

ViewPoint

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets.

SummitSync Partners with Conversica to Boost Marketing ROI with Event AI Assistant

Conversica

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. July 31, 2019 — SummitSync , the meeting automation platform powered by artificial intelligence, today announced a partnership with Conversica , the leader in conversational AI Assistants for business, to enable their mutual customers to drive more pre-show meetings and post-event follow up with the right prospects at trade shows and conferences.

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts. Event/Trade Show Review.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

Trends 370

Marketing Automation is Not Marketing Strategy

ViewPoint

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet.

What is a Marketing-Qualified Lead? What MQL Really Means

Act-On

Just a few years ago, marketers everywhere rejoiced. Reliable marketing metrics were finally here! Definitions were set, processes were tested, sales and executives bought in across the board, and the panacea of the Lead Marketing Funnel brought peace to all.

MQL 273

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts. Event/Trade Show Review.

Lead Generation: Who knows the customer better – Marketing or Sales?

B2B Lead Generation

Tweet I once worked with a field marketing vice president who was calm, cool and collected for every presentation she prepared for. Let me first say, I am a huge proponent of Sales-Marketing alignment. However, when things go south, Marketing receives the blame for not keeping the pipeline full, not generating enough leads, oh, and if they are generating enough leads, it’s not enough of the right people … these aren’t decision makers!

The Beginner’s Guide to Brand Activation

Zoominfo

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Experiential marketing.

5 Tips for Flawless Event Email Follow-up

Marketo

by Dayna Rothman Making sure of proper event follow-up will set you apart from the competition and keep you fresh in the minds of your prospects. Just remember to always plan your follow-up strategy before the event begins. Here are our top 5 tips for event email follow-up: 1.