7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
JANUARY 24, 2017
Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. In a previous post, I discussed key strategies for following up with trade show leads. Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”.