7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. In a previous post, I discussed key strategies for following up with trade show leads. Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”.

Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. It combined these elements to promote the new brand at the trade show. The fun didn’t end at the trade show.

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How to Maximize ROI from Your Event Marketing Content

Webbiquity

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area.

How to Market an Event: 15 Event Marketing Tips

Marketing Insider Group

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. Quick Takeaways An integrated marketing strategy is essential to maximize […]. The post How to Market an Event: 15 Event Marketing Tips appeared first on Marketing Insider Group.

Trade Shows Won’t Be Coming Back This Year Or Next; Innovative Event Marketing Ideas Revealed

Square 2 Marketing

How To Replace The Lead Generation You Were Expecting From Live Events. I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”. trade show strategy webinar strategy event marketing

How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt.

What Working at an Apple Store Taught Me About Good Event Marketing

RockContent

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates.

Getting B2B Trade Show Attendees to Buy

Webbiquity

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!). Trade show buyers tend to come prepared. This means that a generalized, “one size fits all” marketing strategy is arguably a bad approach to selling to the B2B customer.

The Ultimate Guide to Event Marketing

Hubspot

Think back to the last event you attended. Was it a conference or trade show? These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Types of Event Marketing.

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? I can’t help but wonder given my own trade show attendance experience. Here’s what I suspect happens: They sponsor the event and set up a booth. Trade Show ?

Why Event Marketing Works and Then Some

Marketing Insider Group

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […].

New Technologies Drive Trade Show Marketing Productivity

Biznology

How to explain my longtime fascination with trade shows and business events? It’s because events often comprise the single largest portion of B2B marketing budgets, averaging 22%. The industry weathered 9/11, when everyone thought the trade show was a goner.

Get Social at Your Next Trade Show: How to Use Social Media to Boost Your Event Marketing

Navigate the Channel

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. Social Media Plays a Key Role in B2B Marketing.

40 Event Marketing Statistics

Lead Liaison

As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Multi-day conferences, trade shows, conventions, seminars, thought-leadership workshops…these are all great examples of event marketing. Why do Companies Invest in Event Marketing?

How to Prepare for a Successful Trade Show

Lead Liaison

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. Take the stress out of preparing for your next trade show by keeping track of responsibilities in a simplified checklist. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

Five Tips For Building a Remarkable Trade Show Booth

Webbiquity

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. Companies employ a wide variety of tactics to help them stand out from the pack, but one of the most important tools is an effective trade show booth. Consult a Full Service Exhibit Marketing Agency. Guest post by Tifany Scifo.

Proof Event Marketing Isn’t Going Anywhere

Oracle

by Jesse Noyes | Tweet this The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Surely, cheaper digital tactics would lead to a big decline in pricier event marketing, right? Well, if current trends hold true, event marketing isn’t headed anywhere – at least not for B2B marketers. billion was spent on trade shows – that’s 45.7%. So why do events endure?

Trade Show Takeaways: 12 Lessons from Past Successes and Failures

Webbiquity

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. Trade shows are packed with booths that feature eye-grabbing displays. At a trade show, everyone wants to visit the booth that is popular. A lot goes into a successful tradeshow event.

What is Event Marketing And Why Your Company Should Host an Event

RockContent

Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. In this strategy, events are the main focus. We will cover the following topics: What is Event Marketing?

After the Event: Post-Trade Show Questionnaire

Lead Liaison

The actions you take after exhibiting at a trade show are equally as, if not more, important than what you did to prepare for it. The amount of business you close from the event is likely the most telling sign of a successful trade show. Another means of evaluation, which is often overlooked, is asking your team what they think about the event, your booth, and your methods. Add this resource to your trade show process now!

Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation.

Digital Developments in Event Marketing

Biznology

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology. Events designed for both virtual and live audiences. The hybrid event needs to be rehearsed and staged, with high definition video cameras.

The Trade Show Countdown: How to Prepare Your Business for a Trade Show

Webbiquity

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. So, you need to get the most out of your participation in every trade show. A key element in optimizing trade show participation is proper advance planning.

Finding the Right Fit: Six Tips for Trade Show Evaluations

Webbiquity

Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. According to recent research , 80% of marketers believe events are critical to their company’s success, and two-thirds of B2B marketers say live events are their most effective marketing channel. What do you want to achieve by participating in the event?

What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. 77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. What are some types of event marketing.

20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts! 5 Reasons to Send Employees to Trade Shows and Conferences. Double Duty: Why Hybrid Events Hook Millennials.

How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More

B2B Lead Generation

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows.

The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts. Leading Edge Virtual Event Platforms.

Some Good Trade Show Advice

The Effective Marketer

Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. I like how Vanessa Nornberg described in an Inc.com article a few tips to make your trade show profitable: Buy a booth you can afford. Marketing Budget Marketing Planning Trade Shows and Events event event management show planning trade show

How A Virtual Trade Show Booth Could Save Your Trade Show Season

Square 2 Marketing

Now Is The Time To Rethink Your Entire Event Marketing Strategy. The companies that emerge from these uncertain times strong are those that quickly pivot their business strategy, including the marketing and sales that go with it. Virtual Trade Show Booth

10 Killer Tips For Using Marketing Automation To Generate Trade Show Leads

Square 2 Marketing

Outbound Marketing Tactics Like Trade Shows Require Automation To Optimize Your Event ROI. Today there are more conferences, trade shows and live events than ever before. marketing automation software Trade Shows event marketing

Blog: Getting the Most Out of Trade Show Investments

Conversica

We are in the middle of conference season and Marketers are hard at work promoting events, building booths, crafting meeting spaces, selecting swag and giveaways, and polishing their messaging. Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers. Overall, $570 billion is spent on attending, sponsoring and hosting business-to-business (B2B) events each year. Pre-event data.

Content Marketing and Trade Shows: How to Drive Conversions Post-Event

Marketing Insider Group

Event marketing isn’t just what happens at the event. While the pre-event email may be a simple message to guide people to visit you, what are you doing post-event? The post Content Marketing and Trade Shows: How to Drive Conversions Post-Event appeared first on Marketing Insider Group. Content MarketingYou need a pre- and post-show plan.

How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. of all retail sales worldwide: There’s no denying the fact that e-commerce is the future of retail , but what we’re finding out is that the brands that are succeeding in this new age of retail aren’t the ones who limit themselves to the realm of digital marketing – they're the ones that are able to find the right combination of online and offline marketing strategies.

B2B Trade Show Marketing Best Practices

Sales Intelligence View

According to MarketingSherpa 2012 Marketing Benchmark Report, trade shows have secured the top spot as the most effective B2B marketing platform. They have greatly surpassed paid search, email marketing and websites. This statistic encourages us to take tradeshows more seriously and leverage them to market our businesses more efficiently and effectively. Marketers now do everything they can to qualify leads before passing them off to sales.

Improve Your Trade Show ROI: A Guide for Marketers

Zoominfo

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. of their total marketing budget to events and exhibiting ( source ). With so much money being spent on trade shows, how can marketers get the most bang for their buck? Today we give you six ways to boost your trade show ROI. Measuring Trade Show ROI. Optimize your trade show booth.

How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment

B2B Lead Generation

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Yet, they only ranked fourth in marketing effectiveness, under websites, SEOs, and emails. Smart marketers apply some type of lead scoring to leads generated from website, SEO, and email initiatives. They need to do the same with trade shows. Trade-show registration lists.