Five Fatal Trade Show Mistakes You Must Avoid

Webbiquity

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time.

How to Market an Event: 15 Event Marketing Tips

Marketing Insider Group

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch.

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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. In a previous post, I discussed key strategies for following up with trade show leads.

Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation

Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. The fun didn’t end at the trade show.

Getting B2B Trade Show Attendees to Buy

Webbiquity

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!).

Trade Show Takeaways: 12 Lessons from Past Successes and Failures

Webbiquity

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event.

Five Tips For Building a Remarkable Trade Show Booth

Webbiquity

Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. Regardless of the objective, a successful trade show can “make or break” a new or small company. Consult a Full Service Exhibit Marketing Agency.

The Trade Show Countdown: How to Prepare Your Business for a Trade Show

Webbiquity

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. Day of Trade Show.

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Once again, an event page on Facebook can be useful for this.

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. Trade Show ?

Why Event Marketing Works and Then Some

Marketing Insider Group

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool. According to Forrester, event marketing makes up […].

40 Event Marketing Statistics

Lead Liaison

As marketers, it seems like every time we feel like we’ve mastered a new strategy, a new one emerges. Advances in modern technology drive marketing organizations at a fast pace. Marketing events are a great way to engage in one-to-one contact. Event Lead Management.

What Working at an Apple Store Taught Me About Good Event Marketing

ScribbleLive

I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. Events are a huge investment in time and money – but when done right, they help generate quality leads, develop existing relationships and do wonders for brand awareness. Pick the right event for your business. Understand the event audience, and develop positioning that resonates.

10 Killer Tips For Using Marketing Automation To Generate Trade Show Leads

Square 2 Marketing

Outbound Marketing Tactics Like Trade Shows Require Automation To Optimize Your Event ROI. Today there are more conferences, trade shows and live events than ever before. marketing automation software Trade Shows event marketing

Digital Developments in Event Marketing

Biznology

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. Events designed for both virtual and live audiences.

How to Prepare for a Successful Trade Show

Lead Liaison

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. Take the stress out of preparing for your next trade show by keeping track of responsibilities in a simplified checklist. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

After the Event: Post-Trade Show Questionnaire

Lead Liaison

The actions you take after exhibiting at a trade show are equally as, if not more, important than what you did to prepare for it. The amount of business you close from the event is likely the most telling sign of a successful trade show. Another means of evaluation, which is often overlooked, is asking your team what they think about the event, your booth, and your methods. Add this resource to your trade show process now!

Blog: Getting the Most Out of Trade Show Investments

Conversica

We are in the middle of conference season and Marketers are hard at work promoting events, building booths, crafting meeting spaces, selecting swag and giveaways, and polishing their messaging. It’s clear that events, trade shows and conferences are big spends for businesses.

The Influence of Event Marketing

Brickfish

At brand-sponsored events, influencers have the social capital to expand your brand’s reach and tap into a larger audience. Keep reading to see how brands utilize influencers at events. A huge event marketing trend, especially in beauty and fashion, is brand-sponsored getaways.

Content Marketing and Trade Shows: How to Drive Conversions Post-Event

Marketing Insider Group

Event marketing isn’t just what happens at the event. While the pre-event email may be a simple message to guide people to visit you, what are you doing post-event? Content MarketingYou need a pre- and post-show plan.

Conference Season Prep: Make the Most of Trade Shows

Act-On

How to make the most of conference season, as a planner and attendee, including how marketing automation can help. Events Marketing Life Marketing Strategy conference season tradeshow tradeshow marketing tradeshows

How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

Having an online store doesn’t mean that you have to limit yourself to marketing your brand online. As Fab Dolan, Head of Marketing at Google Canada , explains: “The brands that are winning are the ones that understand and own the fundamental interplay between experiential and transactional.

The Influence of Event Marketing

Brickfish

At brand-sponsored events, influencers have the social capital to expand your brand’s reach and tap into a larger audience. Keep reading to see how brands utilize influencers at events. A huge event marketing trend, especially in beauty and fashion, is brand-sponsored getaways.

Proof Event Marketing Isn’t Going Anywhere

Modern Marketing

by Jesse Noyes | Tweet this The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Surely, cheaper digital tactics would lead to a big decline in pricier event marketing, right?

Get Social at Your Next Trade Show: How to Use Social Media to Boost Your Event Marketing

Navigate the Channel

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. And just because trade shows are a more traditional way of getting the word out about your product or brand doesn’t mean you can’t take advantage of the benefits of real-time communication and instant exposure made possible through social media. Social Media Plays a Key Role in B2B Marketing.

10 Types of Content That’ll Make Your Event Marketing More Effective

Contently

Despite marketing’s digital transformation, event marketing is still the toast of the industry. To a marketer writing all day, event marketing might sound like a glorified series of networking happy hours, but in reality, the job requires a lot of collaboration.

How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More

B2B Lead Generation

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows.

Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Embrace Marketing Partners. Host and Exhibit at Live Events.

B2B Trade Show Marketing Best Practices

Sales Intelligence View

According to MarketingSherpa 2012 Marketing Benchmark Report, trade shows have secured the top spot as the most effective B2B marketing platform. They have greatly surpassed paid search, email marketing and websites. Use content that’s related to the event.

Event Lead Capture Provider Lead Liaison Unveils New Resources for Trade Show Event Planning

Lead Liaison

Dallas, Texas – Lead Liaison, the powerhouse behind the event lead capture solution, GoExhibit!™ , is set apart from competitors in the industry due to their extraordinary level of customer support. To access the Trade Show Preparation Checklist, click here.

Event Marketing, Personalization and ABM

Listenloop

Here, Karen shares a lot about event marketing, personalization, and account-based marketing (ABM). I’m Karen Lewison and I am the senior manager for event marketing at Return Path. We also then do work with others concerned about email marketing.

Some Good Trade Show Advice

The Effective Marketer

Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. I like how Vanessa Nornberg described in an Inc.com article a few tips to make your trade show profitable: Buy a booth you can afford. Marketing Budget Marketing Planning Trade Shows and Events event event management show planning trade show

How to Use Lead Scoring to Drive the Highest Return on Your Trade-Show Investment

B2B Lead Generation

Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Yet, they only ranked fourth in marketing effectiveness, under websites, SEOs, and emails.

How To Succeed In B2B Event Marketing

Valasys

41% of marketers believe that the single most effective marketing channel is events. Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies.

Events Marketing Analytics – A Game Changer

B2B Marketing Analytics

In the new era of digital-first and ever-shrinking attention span, marketing teams are fighting hard to get just an additional few minutes of attention from customers. Yes, we are talking about events and field marketing, which includes customer user conferences and trade shows.

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation

Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring.

10 Tips for Better Event Marketing

Marketing Action

After the holiday lull, the year’s event calendar is warming up for what could be a very busy year for many of us. Here are 10 tips for making the most of events: 1. Establish your event marketing goals. Your choices include email marketing, social media and direct mail.

12+ Tips for Trade Show Success

The Effective Marketer

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. Put marketers to work.

B2B Event Marketing: A Central Component of Your Strategy

Launch Marketing

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events.

Why Direct Mail Should Be Part Of Your Post-Event Marketing

Lead Liaison

So your trade show was a big success! The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. You captured leads at the trade show. Now, post-event, you need to nurture those leads.

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