Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Media coverage.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Marketing Insider Group

JULY 17, 2017

Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers.

Event Marketing 73

Event Marketing Tools Best Practices Paid Search Agency 73

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. That’s a lot of business to leave sitting on the table.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

KoMarketing Associates

SEPTEMBER 12, 2017

Why do marketers appear to be slow to automate data capture? From the results yielded by our recent survey, we’re seeing that the lag in automating data capture is due to a lack of tools, resourcing and capabilities, which the vast majority (89 percent) listed as the main reason for delayed follow ups.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Lake One

MAY 28, 2020

In the business world, one area hit especially hard is the world of event marketing. From conferences to experiential marketing, both B2B and B2C brands had to pivot fast. According to research conducted by PCMA in early April, 87% of in-person events were canceled and 66% were postponed as a result of COVID-19.

Event Marketing 76

Event Marketing Planning Conference B2B Sales 76

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

B2B Marketing Analytics

AUGUST 24, 2019

A few percentage points increase in email click-through rates or an increase in website traffic is considered a big achievement across marketing organizations these days. Investments are being made in marketing tactics and mar-tech tools to understand these customer engagements and continue to accelerate them. All good stuff!

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading Edge Virtual Event Platforms. Pricing: contact vendor. Total reviews: 156. Average user rating: 9.35.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Heinz Marketing

MAY 31, 2018

Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. This week I’m excited to feature Morgan Santapaola , event marketing manager for ZoomInfo. What apps/software/tools canlt you live without? Anna Fisher.

Work Management 71

Work Management Zoominfo Marketing Management Event Marketing 71

Martech

SEPTEMBER 8, 2023

It isn’t an access problem: 70% of events are now hybrid , and most companies returning to in-person prefer hybrid events will combine both formats for the foreseeable future. And you need to leverage event tools that can track revenue. That digital component means libraries of great content are just waiting to be reused.

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Budget Programs 120

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Look at the data. Audience data from these sources will help you create personas.

Optimization 107

Optimization Ideal Customer Profiles Customer Surveys Communities 107

Online Marketing Institute

DECEMBER 1, 2010

This event will appear on the Page Wall, and you can still invite your friends, plus send an update to everyone who has liked the page. Eventbrite Eventbrite empowers you with simple but powerful tools to manage, promote and sell out your event. Twitter Twitter can offer limitless value in promoting your event.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Marketing Insider Group

NOVEMBER 17, 2021

However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Fortunately, as the expectations grow, user-friendly event technology has grown along with it. Use real-time reporting tools. Use real-time reporting tools.

Organization 240

Organization Marketing Management Planning Click Rate 240

Marketing Insider Group

SEPTEMBER 20, 2021

With an integrated association management system, your communication tools should be able to pull member names straight from your database automatically. With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Content Standard

SEPTEMBER 29, 2014

The findings on fan engagement—which included the live-streaming of video—reflect the multiple ways in which mobile technology can be wielded for event marketing. Engaging mobile users through social media has become more diverse thanks to broadening social tools.

Mobile Marketing 40

Mobile Marketing Event Marketing Planning Mobile Advertising 40

Navigate the Channel

AUGUST 10, 2017

LinkedIn can be a bit cumbersome to use in real-time at the event, but it makes a great follow-up tool to reconnect with key players and potential clients long after the event shuts its doors. Clip short snippets from the stream for future posts when you’re looking to show off your company’s personality.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Content Standard

MARCH 7, 2015

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. Social media already has a stronghold in terms of its reputation as the strongest platform for marketing events.

Event Marketing 40

Event Marketing Studies Social Marketing Viral Marketing 40

Webbiquity

OCTOBER 16, 2018

Combining message personalization with targeted content saves buyers time and helps marketers cut through the clutter. Personalization at scale is still challenging, but evolving marketing automation tools are making it (somewhat) easier. The financial market meltdown in 2008 seemed like the final straw.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

KoMarketing Associates

MARCH 6, 2018

B2B marketers continue to invest in event marketing, but new research suggests that it is still difficult for them to determine the ROI of these initiatives. About three-out-of-four B2B marketers agreed that hosting events is becoming increasingly important to their company’s success. “In

ROI 124

ROI B2B Marketing Lead Scoring Lead Ranking 124

Attendify

FEBRUARY 10, 2020

The latest event tech advances are helping savvy pros work smarter instead of harder. The good news is that pricing for a solid event registration tool doesn’t have to be out of reach, nor does a full-featured platform need to be hard to set up. Are thoughts of cobbled-together event technology tools giving you the night sweats?

Work Management 40

Work Management Marketing Management Tools Paid Search Agency 40

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. In fact, in-person tradeshows and events are the #1 source of leads for B2B businesses, and, by that measure, a vital tool for success in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

FEBRUARY 18, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. There are many tools available for keyword research.

Best Practices 269

Best Practices Content Social Media Planning 269

Marketing Insider Group

DECEMBER 8, 2020

However, they also traditionally spend a substantial amount on event marketing and sales travel. Using them to invest in key areas of digital marketing will help audiences find and buy from you. Here’s where you can put those dollars to reach digital transformation: MarTech tools as discussed above.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. Personalize event promotion with AI. Offer an event-specific app.

Marketing AI 196

Marketing AI Business Lead Scoring Lead Ranking 196

Martech

JANUARY 6, 2022

Events management platform Splash has announced the launch of Splash Studio, a new product to support the design and execution of streaming events. The offering includes native live-streaming and on-demand capabilities and engagement tools such as Q&A, chat, and polling.

Marketing Automation Services 98

Marketing Automation Services Marketing Management Lead Gen Aggregators 98

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 89

Enterprise Management Marketing Management Fulfillment Training 89

AgencyEA

SEPTEMBER 27, 2023

In this episode, hosts Rick and Lucy are joined by Vanessa Karlsson, Head of Events at Dropbox, who shares her 20+ year career in event marketing, her predictions for experiential trends, and her insights on Dropbox Dash, Dropbox’s native AI tool!

Opinions 52

Opinions Event Marketing Trends Tools 52

Webbiquity

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. This tool makes unfollowing non-followers easy. A free tool for finding the relative influence of any Twitter user.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

MARCH 31, 2020

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Launch Marketing

AUGUST 23, 2023

Without insight from these leaders, the marketing team will lack the fundamental knowledge needed to drive demand. The Rise of Artificial Intelligence Artificial intelligence has become a highly utilized tool by organizations in all industries, especially marketing.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116