SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Sword and the Script | B2B

MARCH 23, 2021

Brand building was statistically tied for the top spot alongside retaining current customers. The study surveyed 356 respondents in January 2021 – 95% of whom hold the title of vice president of marketing or above. Even though we can see a potential end to the pandemic, event marketing won’t be the same for a long while still.

Brand Identity 80

Brand Identity Branding Ad Building CMO 80

Martech

JANUARY 24, 2024

I was using AppSumo, the app marketplace, and I spotted StreamAlive.” “At the start of every event we get people to tell us where they’ve joined us from,” said Wright, “and in real time we can see people popping up and we can talk about where people are joining from. I was wondering what more we could do.

Webinar Metrics 104

Webinar Metrics Conference Aggregators Communities 104

Only B2B

SEPTEMBER 6, 2023

Let’s embark on this adventure and explore how it unfolds: Spotting the Eager Prospects : Intent data is akin to your treasure map’s compass, helping you navigate the vast sea of potential leads. Intent data allows you to pinpoint the precise moment when your prospects’ intent signals are at their zenith.

Intent Data 62

Intent Data Lead Generation Intent Lead Scoring 62

KoMarketing Associates

AUGUST 6, 2019

This enables better communication of content marketing efforts and more effective engagement through applicable platforms. Additionally, the ongoing learnings through social media activity may aid in spotting trends and development that can lead to proactive campaigns for social media advertising and even SEO link building initiatives.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Audience focus: Who will be at this event that you want to connect with?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

KoMarketing Associates

FEBRUARY 13, 2018

Spotting Sasquatch in the wild may be a more frequent occurrence. Her areas of expertise are ecommerce, event marketing, mobile apps, and lead generation, by way of Facebook, Instagram, Twitter, Pinterest, and LinkedIn Ads. Entice With eBooks. When was the last time you saw an eBook video ad in your News Feed?

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Webbiquity

JULY 27, 2018

These spots draw the most attendees, and as a result, the booths lining these areas often receive the most visitors. Book a spot in each trade show early so you have better booth spaces to pick from. Petersburg, Russia – 4 October, 2017. Not all booth exhibit spaces have equal value. So plan ahead! Provide Promotions.

Trade Show 113

Trade Show Tips Ad Building Work Management 113

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Better yet, get them to agree to a meeting on the spot.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Sharpspring

JUNE 20, 2019

In-person marketing is a powerful strategy to drive all sorts of business goals. It’s an opportunity to generate new leads, nurture them, and even drive sales on the spot. But if you want to close more sales at your in-person events, you need to strategize for it specifically. Focus on Building a Sales Pipeline.

Marketing & Strategy 52

Marketing & Strategy Marketing Automation Services Urgency Marketing Event Marketing 52

Unbounce

JULY 23, 2020

A business-as-usual approach to event marketing hasn’t been possible, for instance, and the landscape for PPC and social is different than it was six months ago. Many say this shift to virtual gatherings will have a lasting impact on how they do event marketing.). Though PPC experts are nothing if not adaptable.).

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Webbiquity

FEBRUARY 21, 2019

Does your spot at the exhibition have the necessary facilities for the tech you want to use? These components should not be an afterthought and should be part of your booth design from concept to delivery. Is there an issue with the venue? Consider not only your booth but also the space it sits in.

Work Management 199

Work Management Trade Show Paid Search Agency Marketing Management 199

SmartBug Media

AUGUST 17, 2022

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot — and you might enjoy reading what could be considered the prequel to this article, “ Must-Have Packing List for INBOUND22.”.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

Engagio

MAY 2, 2017

An increasing number of organizations are incorporating event marketing into their mix, but can events fit in with ABM? Why event marketing? With the rise of digital marketing channels, consumers have become inundated with emails, eBooks, and social ads. Leveraging your ABM strategy for event marketing.

Account Based Marketing 75

Account Based Marketing ABM Marketing & Strategy Cross-Selling 75

Adobe Experience Cloud Blog

JULY 3, 2014

So come on out — every spot on the map will be fun, informative, and free. Open up the interactive map here: Marketing Nation Roadshow Map. The Marketing Nation Roadshow [Interactive Map] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing'

Interactive Marketing 48

Interactive Marketing Thought Leadership Marketo Event Marketing 48

Adobe Experience Cloud Blog

APRIL 7, 2014

Check out our infographic to get a 3D view of Moscone Center, learn what to expect on each floor, and be sure to visit some of our recommended spots to network and hang out with your marketing peers. Enjoy Marketo’s Marketing Nation Summit 2014, and welcome to San Francisco! . <a Event Marketing Infographic'

Peer-to-peer 48

Peer-to-peer Thought Leadership Marketo Event Marketing 48

Hubspot

FEBRUARY 1, 2021

Because it’s difficult to measure ROI on visibility alone, consider sprinkling more concrete perks such as a spot in your newsletter, a guest post on your company blog, and a backlink from the sponsorship page. Virtual Event Marketing Tips. Here are a few of our tips for hitting attendance goals at your next event.

Inbound Marketing 97

Inbound Marketing Tips Planning Paid Search Agency 97

Webbiquity

APRIL 19, 2018

Failure: Undefined Goal for the Event. You’ve spent so much time and money securing your spot at a tradeshow. The last thing you want to do is let it all go to waste by not setting any goals for the event. Before you commit to an event, define your goal and create a strong strategy that will help you reach it.

Trade Show 180

Trade Show Buzz Work Management Impressions 180

Adobe Experience Cloud Blog

JUNE 3, 2014

Consider creating different tiers for sponsorships, just like you would a physical event. 4 Ways to Make Your Virtual Events Go Off Without A Hitch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing' Focus on Speaker and Session Quality .

Fulfillment 48

Fulfillment Conference Thought Leadership Paid Search Agency 48

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Better yet, get them to agree to a meeting on the spot.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

SmartBug Media

JULY 31, 2023

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot—and you might enjoy reading what could be considered the prequel to this article, “Here’s How You Can Prepare for INBOUND 2023.”

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

Convince & Convert

MAY 4, 2015

Anna Sawyer came back with an integrated event marketing example by Mophie, a manufacturer that “empowers the mobile world to stay powerful” with charging solutions for mobile devices. Luke gets goose bumps watching this spot from P&G from the Sochi 2014 Olympic games. Power-Packing Puppies. wg0yLBRnKz. BecauseOfMom.

Conversion 163

Conversion Conversion Rate Paid Search Agency Psychographics 163

BDB

AUGUST 4, 2023

With our minds firmly in trend-spotting mode, here are the four key themes that stood out for us and our clients at the show. Bigger isn’t always bolder If the booths we saw at this year’s event are indicative of the future direction of stand design, ‘efficiency’ will be the word to watch moving forward.

Sample 26

Sample Trade Show Trends Verticals 26

SpotMe Blog

SEPTEMBER 23, 2021

This can include providing them with a free booth at the event, adding their logo or name on all marketing materials for the event, or offering them a spot to give a keynote to promote their upcoming product line. . Take Event Sponsorship Opportunities to the Next Level With a Robust Virtual Event Platform.

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Create In-Person Events. Event marketing is another initiative that can seem expensive. They could then buy these toys on the spot if they wanted to. As well as the real-life exposure and press attention, they repurposed content for the event into a video (as seen above). But it doesn’t have to be!

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

ClickZ

MAY 2, 2020

10 pm to 6 am was the sweet spot for finding people on their mobiles and tablets. Marketing organizations are ill-prepared for COVID-19’s impact on the global economy and consumer sentiment, and this crisis will only exacerbate the budget strain we saw developing in 2019,” says Ewan McIntyre , Vice President Analyst, Gartner for Marketers.

Segmentation 113

Segmentation Mobile Advertising Open Rate Marketing & Strategy 113

SmarkLabs

NOVEMBER 18, 2019

Part of the reason demand generation is confused for so many other aspects of the marketing and sales processes is that it’s not so tangible. There isn’t a set “demand generation” spot on the sales funnel. Webinars and event marketing are increasingly popular ways to bring awareness to your brand while engaging directly with consumers.

Demand Generation Agencies 55

Demand Generation Agencies Demand Generation Demand Generation 55

Walker Sands

MAY 28, 2020

Money that was originally earmarked for delicious food, speaker gifts and a cool venue for in-person events can now be reallocated to online event promotion, impactful follow-up and other digital tactics in your overall marketing strategy. Planning has to be quick and accuracy has to be spot-on.

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52

Adobe Experience Cloud Blog

MARCH 29, 2017

Throughout my 20 years in marketing, I have been to many conferences. As an event marketer , swag can be a decent ticket item on your budget, but unlike, say, the upgrade to the carpet in your booth, it has greater potential to provide dividends after the conference ends. I will fully admit that I am a total swag hoarder.

Advertising Agencies 48

Advertising Agencies Planning Marketo Conference 48

PathFactory

FEBRUARY 7, 2019

Gifts Marketers can give to Sales. Keep all tools available in an easy-to-find spot. PathFactory Sales and Marketing teams have escaped Escape Rooms, shared beverages, and gamed at arcades together. Go out of your way to attend any events marketing plans for you, like new campaign launches or a friendly lunch!

B2B Thought Leadership 66

B2B Thought Leadership Planning Thought Leadership Act-On 66

SpotMe Blog

SEPTEMBER 23, 2021

Some of the biggest hazards present themselves at the entry and exit of the event. A bird-eye viewer can spot suspicious behavior or safety hazards from a different perspective that security guards may not be able to sense. Video surveillance can be conducted on-site or at a safe, private, off-site location. .

Work Management 52

Work Management Marketing Management Privacy Paid Search Agency 52

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment?

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

APRIL 22, 2013

Remember that relevancy is key, that is why taking time to really segment your nurture tracks helps you be spot on with your content. Map out the messaging that will go into your promotional efforts, from the initial invitation to the post-event wrap up. Event Marketing Lead Nurturing Modern B2B Marketing'

Lead Nurturing 48

Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

TrustRadius Marketing

OCTOBER 1, 2018

One of the ways this hub provides B2B marketers with helpful resources is through its blog. B2B Marketing is a good spot for those looking for B2B community, research, and most recent updates in the B2B world. Recently, Bizzabo posted about creative corporate event ideas and event promotion strategies.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Go Beyond SEO

JUNE 25, 2018

Examples could be brand exposure and recognition, product launches, event marketing, seasonal promotions and more. Note there are only four spots for ads to potentially appear above the search results. PPC Is Measurable & Trackable. Everything about PPC is measurable and trackable.

Cost Per Click 83

Cost Per Click PPC Advertising Agencies Cost Per Thousand 83

Vidyard

OCTOBER 3, 2018

Create a central hub for video With a video library, you can store and share all of your video content in one spot. And there’s more: Event marketing: Companies like Marketo use a Video Hub to organize videos for events and summits.

Work Management 74

Work Management Video Marketing Marketing Management Marketing Automation Services 74

Digital B2B Marketing

MARCH 27, 2013

Instead of putting your audience at the center of your marketing, you are sending the message that you just don’t care. Keep It One Size Fits All. Give something that no one expects sizes on!

B2B Marketing 100

B2B Marketing B2B Conference Vendors 100