PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use size to strategize your Facebook spend.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Double Duty: Why Hybrid Events Hook Millennials.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

KoMarketing Associates

SEPTEMBER 12, 2017

Should marketers maintain their budgets for event marketing? While budget is a factor in adopting updated event automation technologies, studies show that many companies are actually increasing their spend on events. A previous survey we commissioned earlier this year found that 70 percent of U.S.-based

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

The Freeman Company

APRIL 21, 2017

Members of the FreemanXP EMEA team spoke to press outlets including Event magazine, C&IT and Conference News about the results of the Q1 2017 Bellwether report.

Budget Management 40

Budget Management Event Marketing Spending Press 40

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Webbiquity

APRIL 14, 2020

By roughly a 4:3 ratio, tech marketers are more likely than non-tech B2B marketers to say they will reallocate unused live events marketing dollars to other programs. By about the same margin, non-tech marketers say they are more likely to just cut budgets than their tech marketing peers.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

Semcasting

JUNE 22, 2018

Many marketers are looking to take this a step further by finding ways to identify and continue conversations with the attendees post-event. The following solution brings event marketing to the next level by combining a mobile strategy to work hand-in-hand with geo-fencing for a full-breadth marketing strategy.

Event Marketing 40

Event Marketing Mobile Marketing Conference Marketing & Strategy 40

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. And more… there is something for every budget! Build your pipeline and trust.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Walker Sands

MAY 28, 2020

Money that was originally earmarked for delicious food, speaker gifts and a cool venue for in-person events can now be reallocated to online event promotion, impactful follow-up and other digital tactics in your overall marketing strategy. When thinking through where to reallocate your budget, it’s important to keep ROI in mind.

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52

markempa

JULY 8, 2013

As a young technology company, you have to spend your money very carefully and get more bang for your buck. Event Marketing branding event marketing sponsorships trade show' Ellwood is delighted with the results and plans to use this approach at future trade shows. “We

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Bluetext

FEBRUARY 19, 2021

Large-scale, in-person events have all but vanished since the pandemic rocked our world just a year ago. It seemed that nearly all hope was lost for event marketing ? but then came virtual events. Virtual events aren’t going anywhere anytime soon. High-quality production captures and sustains attendee attention.

Event Marketing 26

Event Marketing Advertising Agencies Work Management Advertising Mediums 26

Webbiquity

MAY 30, 2023

Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

KoMarketing Associates

APRIL 16, 2019

As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. This year, 50 percent of companies are allocating more than 21 percent of their marketing budgets toward events. B2B Marketing and Reaping the Benefits of Events.

Allocation 153

Allocation Advertising Channels Paid Search Agency Event Marketing 153

Webbiquity

FEBRUARY 16, 2023

Research shows that a whopping 60% of companies spend more time researching potential partners than meeting with them. Alternatively, some key insights on event marketing trends found that 37% of B2B marketers are increasing interested in utilizing brand influencers.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? And with digital events, there’s no shortage of data that event marketers can use to optimize sessions and experiences for their attendees. Look at the data.

Optimization 106

Optimization Ideal Customer Profiles Customer Surveys Communities 106

Martech

JANUARY 10, 2024

Dig deeper: 4 keys to digital events planning 2. Get to the point quickly I have seen many speakers spend half of the allotted time for the presentation introducing themselves and giving a history of the topic they are presenting. Get to the main point quickly without spending too much time on introductions or background.

Conference 109

Conference Tips Work Management Marketing Management 109

KoMarketing Associates

MARCH 6, 2018

B2B marketers continue to invest in event marketing, but new research suggests that it is still difficult for them to determine the ROI of these initiatives. About three-out-of-four B2B marketers agreed that hosting events is becoming increasingly important to their company’s success.

ROI 124

ROI B2B Marketing Lead Scoring Lead Ranking 124

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. How are people actually spending their time online?

Spending 120

Spending Media Mobile Advertising Forrester 120

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Webbiquity

SEPTEMBER 17, 2019

Spend some time thinking about this. Spend the money to get an experienced graphic designer to create your style guide, if at all possible. But most aren’t easy to use nor do they do they scale well to handle these large events. This was the first in a series of posts about startup marketing. Company Name.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Marketing Insider Group

DECEMBER 8, 2020

Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Many B2B SMBs use digital marketing to generate traffic and leads. However, they also traditionally spend a substantial amount on event marketing and sales travel.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Adobe Experience Cloud Blog

DECEMBER 12, 2012

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. What is the proposed location of the event?

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

SmartBug Media

DECEMBER 22, 2023

A Budget That Aligns with Strategy Budget allocation during the planning stage is critical for chief marketing officers (CMOs). A 2023 study shows that businesses spend a lot of money on trade shows, with budgets increasing by 70 percent over the previous year.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

SpotMe Blog

SEPTEMBER 15, 2022

And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content. It’s called event repurposing.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Contently

MARCH 30, 2020

The vast majority of advertising and marketing is fleeting. Say you spend $500 on paid search ads today. You’ll get 25 clicks, but tomorrow, you’ll have to spend that money all over again to see any additional value. They’re simply spending a lot of time online right now and want to use it productively.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Webbiquity

APRIL 28, 2020

B2B marketers remain evenly split on reallocating live event dollars versus simply not spending the money. On March 24, 39% of respondents said they planned to reallocate the live events budget to other tactics and channels, while an identical share planned to not spend the money (i.e.,

Planning 313

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 313

Webbiquity

MAY 25, 2021

So I’d encourage people to spend some time and play around with TikTok, too. Similarities and Differences Between B2C and B2B Influencer Marketing. I have seen some success on Instagram for a number of clients in the event marketing space. Is that where your audience is spending time? That’s cute.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Only B2B

FEBRUARY 1, 2024

Plus, intent data provides insight into customer behavior, to craft the tailored marketing campaign. Must Read: Win B2B Event Marketing With Intent Data 3. Sales reps can identify leads who are ready to engage, while marketing can adjust campaigns to nurture prospects at the right stage of the buyer’s journey.

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Online Advertising Will Take a Hit.

CMO 205

CMO Gartner Budget Programs Spending 205