Content Standard

OCTOBER 19, 2018

Events are no small investment for any company. Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel.

Event Marketing 85

Event Marketing Marketing Strategy Marketing & Strategy Planning 85

Webbiquity

MAY 30, 2023

Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 3) Marketing has more responsibility for revenue. 6) Event marketing is bouncing back for B2B.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Attendify

JANUARY 22, 2020

That’s because when you get right down to it, Disney is not really in the business of selling rides, fireworks shows, parades and food. They’re in business of monetizing long-lasting, memorable experiences. The takeaway for event marketers? What can event marketers learn from Disney’s example?

Event Marketing 59

Event Marketing Planning Class Training 59

Vision6

JANUARY 7, 2021

This was the first time we would host EMSA as a virtual event. Backed by our small in-house marketing team we were able to pull off the unimaginable. With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. Facebook Ad. Instagram Ad.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Martech

SEPTEMBER 8, 2023

Getting to all the sessions and programs was impossible even with a small team. The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. The metrics that matter Post-event success just looks different, said Melanie Reid, event marketing manager at Riskified. “It’s

Lead Scoring 119

Lead Scoring Lead Ranking Top of Funnel Budget Programs 119

Heinz Marketing

MAY 31, 2018

Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. This week I’m excited to feature Morgan Santapaola , event marketing manager for ZoomInfo. Business – Slack. We’ve had our own series for a few years now!

Work Management 71

Work Management Zoominfo Marketing Management Event Marketing 71

Webbiquity

DECEMBER 29, 2020

Check out this post for exceptional offers on software for small business accounting, Instagram marketing, SEO, video editing, and more. Discover how content and event marketing go together. Make plans to sit in on the A2Z Virtual 2021 event from VII Events on January 13. Happy (almost) New Year!

Software 130

Software Event Marketing Planning Small Business Marketing 130

Webbiquity

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” An Idea: Twitter for Business. But it’s not.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Webbiquity

SEPTEMBER 12, 2023

Among the high-level findings: Overall, most marketers and event organizations are planning roughly a 50/50 split for in-person events and virtual/hybrid gatherings (though hybrid is a very small share) in the coming year. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Salesforce Marketing Cloud

JUNE 21, 2022

Events have the power to generate a lasting impact on your audience that extends well beyond the live experience. At Salesforce, events help us build our customer base and accelerate business. When a prospect from a sales opportunity attends an event, that deal is about five times more likely to close.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. All of that said, business people do still have problems to solve. Banner ads?

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Businesses started to host live events, even if on a small scale, and many found it a relief to meet people face to face after over a year of video calls.

Webinar Metrics 82

Webinar Metrics Marketing & Strategy Marketing Strategy Digital Marketing Funnels 82

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. And in any case, Phil has been known to be wrong.).

Stats 238

Stats Planning Marketing Budget Creation Marketing Budget 238

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. What can Twitter do from a marketing perspective? Lots of things.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Deploy small-group meetings.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Marketing Insider Group

DECEMBER 8, 2020

Does it seem unattainable for your small business? SMB business owners are wrestling with these questions and seeking clarity. The main drivers behind this rush to adopt include reducing costs, inspiring innovation, improving operations, boosting business growth, and improving productivity (see chart below): Image: Techaisle.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

markempa

JANUARY 24, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Marketing Spend Shifting to Below-the-line | Main | Podcasts vs. Webinars which is better? I tend to agree. I tend to agree.

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

Webbiquity

JUNE 26, 2018

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Guest post by Jessica Kane. A Poor Display.

Trade Show 211

Trade Show Social Media Display Vendors 211

Customer Experience Matrix

DECEMBER 13, 2020

walled gardens (Facebook, Google, Amazon) face increasing competition from walled flower pots – that is, businesses with less data but a similar approach. Compilers like Neustar and Merkle are also entering the business. The numbers are still relatively small but the potential is huge. shoppable video is growing rapidly.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Martech

APRIL 10, 2024

By following the best in the business. Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. LinkedIn: Patrick van Deursen ( 25K followers) Fuel for your marketing strategy. Business email address Sign up now Processing.

CRM 87

CRM Work Management Marketing Management Marketing Automation Services 87

Webbiquity

APRIL 4, 2019

Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers. But in a small group or social setting, they are often much more comfortable exhibiting their expertise.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Webbiquity

FEBRUARY 17, 2022

Marketing is the very heart of business, one of its two most basic functions per Peter Drucker. No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022. ” Remember conference calls? .”

Budget Programs 82

Budget Programs Marketing Budget Broadcasting Conference 82

Marketing Insider Group

NOVEMBER 12, 2019

Stop thinking of events purely as a marketing opportunity and consider them more as a chance to engage better with your audience and build trust. Consumers are increasingly demanding authenticity from brands and becoming distrustful of big business. Get started today and generate more traffic and leads for your business.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Onalytica B2B

NOVEMBER 22, 2018

Dream big, start small, learn fast. Again from Teri, she recommended to dream big, start small and learn fast. Petya , Global Influencer Marketing Manager at NetApp drove this point home in the context of building a business case internally, too: “start small, get the results and then present that as a business case.

Planning 266

Planning Tips Top of Funnel Work Management 266

markempa

JUNE 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Link: MarketingSherpa.com : How to Market to Small-Medium Businesses Via IT Consultants & Resellers. What do you need?

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Marketing Insider Group

APRIL 19, 2021

Because the majority of social media interactions take place on mobile devices, this will ensure you’re doing everything you can to enable future interactions between supporters beyond the initial networking activities at your event. Breakout rooms bring the event experience closer to each attendee and encourage them to actively participate.

Enterprise Management 337

Enterprise Management Peer-to-peer Merchandising Marketing Management 337

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Enterprise, mid-market, or startup/small business?

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

ClickZ

DECEMBER 14, 2020

The entire event, Marketing Innovation Forum: Ecommerce Transformation, is available on demand from ClickZ. In our recent Marketing Innovation Forum , ClickZ focused on ecommerce transformation, an extremely topical subject given the rapid shift to online shopping in 2020. A permanent shift from physical to online purchasing.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Conferences.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. In fact, in-person tradeshows and events are the #1 source of leads for B2B businesses, and, by that measure, a vital tool for success in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

ScanmarQED

JANUARY 22, 2024

2) MMM can include non-trackable media such as Out of Home, Linear TV, Event Marketing, etc. Some models that report enhanced detail from daily MMM data are likely doing so via priors and business rules that assign volume up and down hierarchies, which in some cases can be misleading (as to what was actually “modeled”).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Oktopost

APRIL 6, 2023

In the B2B world, you don’t just want to be looked upon as just another business selling a particular product or service. Thought leadership is, in many ways, a form of competition between one business and the rest. Your employees are the lifeblood of your business. This is the purpose of thought leadership.

Thought Leadership 69

Thought Leadership B2B Thought Leadership Ad Building Social Media 69

Unbounce

JULY 23, 2020

When asked about budgets, the 400 people we surveyed were evenly split in how much they plan to spend on marketing activities in 2020. Answers ranged from less than $5,000 to more than $500,000 , and this didn’t always depend on the size of the business. For small businesses, marketers may have to play too many roles.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

Hubspot

JUNE 7, 2018

If you’re a freelancer or work for a small business, you probably use invoices to bill clients for services. Annual Business Budget. The financial statements template truly is an all-in-one resource to keep track of business transactions, profits, and losses. Event Marketing Timeline.

Template 98

Template Google Best Practices Marketing Analytics Tools 98

SocialPilot

JANUARY 26, 2024

Modify the prompts according to you, and add your own guidelines to make sure the social media posts created align with your business. ” “Generate blog post ideas that cater to local SEO for [Geographic Location], focusing on local events, news, or location-specific advice relevant to [Business Type/Service].”

Examples 78

Examples ROI Planning Work Management 78

Hubspot

APRIL 12, 2021

You want to consider your company's values and essence, yet design a unique, event-only brand that stands out. To host an event that wows your audience and has a real impact on your business, here's what to keep in mind. What is event branding? website, imagery, and marketing). First … well, what is it?

Examples 92

Examples Brand Identity Branding Banners 92