Bluetext

FEBRUARY 19, 2021

Large-scale, in-person events have all but vanished since the pandemic rocked our world just a year ago. It seemed that nearly all hope was lost for event marketing ? but then came virtual events. See how Bluetext worked with Citrix to bring their networking event to the digital sphere.

Event Marketing 26

Event Marketing Advertising Agencies Work Management Advertising Mediums 26

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Work With Industry Influencers. Influencer marketing can be viewed as a special case of partner marketing.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

AUGUST 18, 2020

Functionality includes content / speaker / sponsor management, registration, an agenda builder, chat, interactive Q&A and polling, discussion groups, attendee networking, a virtual expo hall, a resource library where attendees can download content, and journey maps and reporting. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Launch Marketing

AUGUST 23, 2023

The ability to scale marketing efforts faster: After hiring internally, it will take time for a VP of Marketing to get acclimated. An agency has a larger team of resources that can devote time to crafting a strategy and plan, establishing a budget, conducting market research, and driving execution.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Heinz Marketing

SEPTEMBER 26, 2019

By Matt Heinz, President of Heinz Marketing. How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. It is my pleasure every Thursday to feature a B2B sales, marketing or business leader in our own series and our own version of “ How I Work ” questions.

CMO 59

CMO Work Management Allocation Peer-to-peer 59

Marketing Insider Group

OCTOBER 27, 2020

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most. We will consider the following action points: Plan for Post-Event Resources.

Lead Scoring 314

Lead Scoring Lead Ranking Tips Leads 314

Marketing Insider Group

SEPTEMBER 20, 2021

With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles.

Work Management 289

Work Management Marketing Management Marketing Automation Services Tips 289

B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. Episode Links and Resources.

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . — KoMarketing (@KoMarketing) April 30, 2020.

Paid Content 283

Paid Content Social Media Promotion Media 283

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You may want to think again.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

SmartBrief - Marketing

AUGUST 14, 2023

You will need to know a good deal about your goals, your team’s strengths and available tools and resources to effectively map out a plan. Due to the complexity of these calculations, most companies feel it is easier and less risky to outsource much of their marketing efforts. Just run the numbers on cost vs. performance/benefit.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Heinz Marketing

JULY 22, 2021

For example, maybe you work in the construction industry and target contractors and architects. This will cut down the amount of work needed, as well as the time it’s going to take to produce it. Here are a list of some common channels you can use in your campaign: Email marketing. Content marketing. Content hubs.

Planning 135

Planning Ideal Customer Profiles Campaigns Top of Funnel 135

Zoominfo

MAY 6, 2021

Eighteen percent of survey respondents reported that their teams shrank last year, the most common change, while 13 percent said they had to shift resources from in person to online (no surprises there). With a large team, new change management processes can be more complicated and burdensome — especially in a new remote working environment.

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

markempa

JANUARY 21, 2013

CEOs need to look at the economics of competitive market dialogue holistically, with Marketing and Sales working together to walk customers and prospects through the buying cycle as economically as possible. Invest in working smarter. Related Resources: Trade Show Follow-Up: 5 tips to optimize response.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

Biznology

MAY 19, 2020

Furthermore, Hall breaks down what your organization can do if it’s working remotely for the first time, and how you should prepare for an eventual return to normalcy. Q: What are the biggest adjustments marketers need to make during this time? There have been some great responses from companies who have moved events online.

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Only B2B

FEBRUARY 11, 2024

This begs the question: what type of intent data works best for growing your business? Provide valuable content and resources at each stage of their journey. Must Read: Win B2B Event Marketing with Intent Data Choosing Your Data Weapon: What Fits Your Quest? As a B2B marketer, you are likely to wear multiple hats.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Strategic-IC

MARCH 18, 2020

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events.

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022. ” The challenges of hybrid.

Budget Programs 83

Budget Programs Marketing Budget Broadcasting Conference 83

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions. 05:59 – Introduction to the five easy steps of B2B marketing certainty.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Zoominfo

OCTOBER 5, 2021

Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution. Clear Product Offerings: What value does your product or service bring to the market? The match was never going to work. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

SpotMe Blog

JULY 25, 2021

Content can be accessed on a computer or smartphone, and virtual attendees can remain constantly connected to and updated on the event. Common Types of Hybrid Events. Hybrid events can work for many types of meetings and programs, including internal and external company events. Marketing and sales events.

Examples 111

Examples Enterprise Management Work Management Conference 111

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Match for event marketing. Looking toward the future of martech for events.

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

Brandpoint

AUGUST 21, 2023

How do you effectively allocate your resources to achieve remarkable results? Our recent State of Digital Marketing for the Manufacturing Industry Research Report found a staggering 59% of respondents plan to increase their budget for social media marketing in the coming year.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Marketing Insider Group

SEPTEMBER 25, 2020

For example, if you frequently use mindfulness in work to be a better leader and more successful in business, this could work as an interesting niche in which to create thought leadership content. At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation.

Thought Leadership 206

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 206

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Jifflenow

AUGUST 29, 2022

Doing that in the context of in-person events comes with its share of challenges, particularly competition for meaningful engagement with prospects in attendance. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential. But its value is undeniable at events. Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

markempa

OCTOBER 17, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation CRM Work Management Lead Scoring 120

Martech

MAY 18, 2023

Planning any type of event takes a lot of effort, time and resources, especially when it comes to acquiring the right attendees. Clarify your goals and purpose Before you start planning your event, ensure you clearly understand your goals and purpose. Dig deeper: How to mine data from digital events 4.

Webinar Metrics 90

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 90

Rev

JANUARY 11, 2023

What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? Well, you’d have found a more predictable way to increase sales without wasting time and resources on unqualified leads. And that’s what we’re going to show you how to do in this blog post!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

B2B Marketing Directions

FEBRUARY 20, 2021

Work in BETA: The Rising B2B Decision Makers (" Work in BETA ") was based on surveys of over 17,000 business professionals between the ages of 21 and 64. The Work in BETA research found that they have a penchant for online learning. As a result, many companies have turned to webinars and other online events to fill the gap.

Webinar Metrics 69

Webinar Metrics B2B Marketing Planning B2B 69

Hubspot

JUNE 7, 2018

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. If you’re a freelancer or work for a small business, you probably use invoices to bill clients for services.

Template 98

Template Google Best Practices Marketing Analytics Tools 98

Onalytica B2B

NOVEMBER 22, 2018

Create long term objectives and give yourself a vision to work towards – be optimistic, but also be realistic about what you can achieve and in what time frame. Learn what’s working and what’s not working quickly and use this to accelerate your program growth to hit your long term goals.

Planning 266

Planning Tips Top of Funnel Work Management 266