Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Send out an official press release.

Buzz 100

Buzz Event Marketing Webcast Lead Scoring 100

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

KoMarketing Associates

OCTOBER 20, 2020

Direct marketing and sales (4.6), copywriting and design (4.1) and grassroots and event marketing (2.8). Grassroots and Event Marketing’ came in as the least-important marketing tactic overall, likely due to changes in the world of in-person meetings and events as a result of the coronavirus,” wrote the authors of the report.

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

Attendify

JANUARY 22, 2020

Particularly “sticky” with consumers is the Disney Parks division of the organization: According to numbers released by the Themed Entertainment Association (TEA), more than 157 million people visit Disney Parks globally each year. The takeaway for event marketers? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Direct marketing and sales (4.6), copywriting and design (4.1) and grassroots and event marketing (2.8). and public relations (3.1) were also on the list.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Martech

JANUARY 6, 2022

It’s proffer as it grew was not just a suite of event management tools but the capability to aggregate digital data from in-person events and push it into other systems like marketing automation for lead nurturing purposes and to show clearer event marketing ROI.

Marketing Automation Services 97

Marketing Automation Services Marketing Management Lead Gen Aggregators 97

KoMarketing Associates

NOVEMBER 29, 2022

With Covid-19 restrictions easing in some regions, previous research suggests that B2B marketing in-person events, in particular, are continuing to go on as planned. This is compared to 20.6% recorded in the previous quarter, and the rate of 91.3% in the first quarter of 2021.

Personalization 218

Personalization Planning Conference Statistics 218

Navigate the Channel

OCTOBER 19, 2023

Create a Press Release Creating a press release that you can distribute online to increase awareness of the upcoming trade show is vital to your ROI. FAQs Why should I create a press release for a trade show? Building an effective strategy that is targeted to maximize your trade show can make all the difference in its success.

Trade Show 65

Trade Show ROI Tips Press 65

Martech

MARCH 30, 2022

During the height of the COVID pandemic, Brooklyn-based studio Little Cinema helped Hollywood clients pivot from in-person movie premiers to virtual and hybrid events. Fan events are where we push the boundaries of virtual events.”. You need to have options as marketers,” said Blair.

Multi-Channel 86

Multi-Channel Paid Search Agency Advertising Mediums Broadcasting 86

Martech

AUGUST 2, 2022

Our first Stackmate Report was released last month and covers marketing automation platforms. Get the daily newsletter digital marketers rely on. In addition to tracking external martech trends, we also look at data from the nearly 1,000 stacks managed on our platform. This is also an ungated report. . Processing.Please wait.

Marketing Automation Services 112

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 112

Adobe Experience Cloud Blog

DECEMBER 12, 2012

But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. But keep our Definitive Guide to Event Marketing handy and you’ll sail through your checklist in no time.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Martech

FEBRUARY 22, 2022

Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. Read next: How to decide if you need an account-based marketing platform. Promote events and webinars to target accounts via account-based ads and email.

Account Based Marketing 81

Account Based Marketing Advertising Agencies Network Marketing Marketing Automation Services 81

Launch Marketing

AUGUST 23, 2023

Here are a few of the most sought-after skills among marketing leaders today: Leadership skills Strategy Collaboration Strong verbal and written communication skills Problem solving Marketing planning and budgeting Project management expertise Accountability Emotional intelligence Marketing knowledge Digital marketing Social media Email marketing Automation (..)

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

KoMarketing Associates

FEBRUARY 4, 2016

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences.

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

KoMarketing Associates

AUGUST 4, 2020

As the impact of the COVID-19 pandemic continues to be felt, new research suggests that B2B marketers in the exhibition space have needed to make numerous adjustments to their strategies. The Center for Exhibition Industry Research (CEIR) recently released the results of a survey detailing how COVID-19 is impacting B2B exhibition marketers.

B2B Marketing 194

B2B Marketing Planning B2B Statistics 194

Martech

AUGUST 9, 2023

She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She has also been named a LinkedIn Top Voice. LinkedIn: Juliet Randall (14.6K In your inbox.

Account Based Marketing 76

Account Based Marketing ABM DemandBase Marketing Analytics Tools 76

Onalytica B2B

NOVEMBER 24, 2016

The excitement around Christmas doesn’t start on Christmas eve, it commences on the 1 st of December as we enter ‘Advent’ While Advent has long been a tradition, it has since like Christmas become very commercial, particularly in the last 3 years with the rise in brands releasing advent calendars featuring their product miniatures.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Hubspot

SEPTEMBER 8, 2011

Today, we released a new ebook created in collaboration with our friends from Constant Contact. The ebook, which includes some amazing statistics on how companies market their events, is based on 2010 survey data from 931 respondents. Only 11% of companies use blogging for event marketing. Tweet This ).

Stats 28

Stats Event Marketing Planning Paid Search Agency 28

markempa

JUNE 13, 2006

« Lead Generation for the Complex Sale on wsRadio.com | Main | Why Most B2B Sites Fail to Convert Sales Leads » New Book: Lead Generation for the Complex Sale is officially released The wait is over! My book, Lead Generation for the Complex Sale , was released this morning. 3, 2006 by Penguin Portfolio Way to go, Brian!

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Always be authentic with your content, and be aware of “overhyping” your event.

Planning 100

Planning Content Marketing Generation Content 100

Oktopost

AUGUST 10, 2022

In his own words – Kevin’s story on his acquisition journey from Marketo to Adobe (the one that you won’t find in the 2018 press releases!). Kevin Lau is an award-winning, performance-driven, innovative, and ROI-focused, customer marketing professional and digital/online marketing strategist. Meet Kevin.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Hubspot

SEPTEMBER 1, 2011

HubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats , an insightful, data-filled ebook on how businesses conduct marketing for their live events. One of the key findings was around which tactics marketers rely on most.and what they rely on least.

Event Marketing 28

Event Marketing Email Marketing Word of Mouth Business 28

Kaon

JULY 26, 2017

B2B marketers everywhere are always hunting for ways to decrease the time it takes to move leads through the funnel and to enhance marketing messaging. Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts.

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Marketing Insider Group

MAY 17, 2021

You can also include a short video where your event speakers share what to expect and pique attendees’ interest for the event. Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels. Event Content Engagement Strategy.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Vision6

JANUARY 16, 2023

This could be early access to a sale, a new product release, or even a competition. With email and SMS marketing, you can send messages to people who have given you permission. Here are three further methods of combining the two strategies: Event marketing. Flash sales or new releases. Both are permission-based.

SMS 52

SMS Email Marketing Campaigns Webinar Metrics 52

Online Marketing Institute

DECEMBER 1, 2010

Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more. Twitter Twitter can offer limitless value in promoting your event. Facebook Page A Facebook Page can provide a destination for attendees to engage with event organizers.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

Budget Programs 82

Budget Programs Marketing Budget Broadcasting Conference 82

Martech

JANUARY 3, 2022

. “The step was taken as an additional safety measure to the current health protocols that have been put in place for CES,” said the Consumer Technology Association in a release.

Course 102

Course Trade Show Ideal Customer Profiles Profiling 102

Marketing Insider Group

AUGUST 17, 2020

It helps them when making important decisions regarding their sponsorship and also helps them to follow up with attendees after an event. The following are some important data to make available to your event partners during or after your event: Access to Live Event Analytics.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Launch Marketing

FEBRUARY 14, 2024

Events or Conferences remain a solid traditional marketing tactic. 80% of marketers say they are one of the most critical marketing channels for achieving business goals. Check out these event marketing strategies to ensure yours measures up. Marketing and sales activities don’t stop on launch day.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Crimson Marketing

DECEMBER 18, 2013

Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy. PR: 73% of reporters think press releases should include images.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Valasys

JUNE 11, 2020

That was the reason for the LinkedIn professionals deciding to accelerate their product development roadmap to establish a strong alignment between LinkedIn Events and LinkedIn Live. The best part is all these functionalities are gonna be extremely free for the B2B marketers. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

Event Marketing 100

Event Marketing Work Management Marketing & Strategy Marketing Strategy 100

DiscoverOrg

FEBRUARY 13, 2019

This information may be found using a combination of prospect websites, social profiles, public financial documents, and press releases. Company size (Employee Count and/or Revenue). NAICS code. Read it: The Ideal Customer Profile: Why “Fit” Data is so Important. Developing a targeted message at scale.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Martech

MARCH 1, 2022

Read next: What does the Metaverse mean to marketers and consumers? Schools who use RECUR and LEARFIELD to open up their NFT shops will gain access to, according to a company release: ? Partner universities. Commemorative NFT tickets and packages through ticketing service Paciolan. ?

Marketing Management 94

Marketing Management Media Advertising Agencies Opt-in 94